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Content of A Business Plan: Executive Summary

Aloe vera Eco-company produces hair and skin care products using aloe vera gel. Their products are packaged in paper to be more environmentally friendly than plastic. They offer shampoo, conditioner, and body wash in single-use sachets to be affordable and convenient for travel. Their goal is to provide high-quality products at lower prices than competitors. They will market their products based on the benefits of aloe vera for hair and skin health and moisture at an affordable price.

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Cristine Batac
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253 views

Content of A Business Plan: Executive Summary

Aloe vera Eco-company produces hair and skin care products using aloe vera gel. Their products are packaged in paper to be more environmentally friendly than plastic. They offer shampoo, conditioner, and body wash in single-use sachets to be affordable and convenient for travel. Their goal is to provide high-quality products at lower prices than competitors. They will market their products based on the benefits of aloe vera for hair and skin health and moisture at an affordable price.

Uploaded by

Cristine Batac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Content of a Business Plan

Business Name: Aloe vera Eco-company


Tagline: HEAD TURNER FOR HEALTHY HAIR & SKIN
PRODUCT:

EXECUTIVE SUMMARY
Aloe vera gel is a well-known remedy that is being used to treat skin from some conditions
such as sunburn, minor cuts and so on. Aloe vera has been used for treating hair loss.
Rubbing it unto your head or scalp helps to reduce dandruff, strengthen the hair, and
improves damages and dry hair. Aside from that, skincare products containing aloe vera is a
great help to moisturize and smooth skin.
 Eliminate the plastic packaging for our product. Also, the mission of the Inside the bottle
company is to make sure that it provides the hair care and skin care
products with all the quality so that the customers could get them within a
reasonable price as compared to the competitors serving the market with
the same products.
 The shampoo usage rate is increasing gradually due to decline in excise
duty and the use of plastic sachet packaging. Plastic sachet packet shampoo Conditioner

substantially increased the pollution to the earth Body wash

 We are using paper for our packaging. The biggest


advantage of paper is that it can be decomposed more easily compared to plastic products.
Paper products can
be recycled which helps the environment and it
shows that you care about the environment. With recycling,
there are less pollution and the dumping of paper trash into
landfills
 Filipino individuals and Hotels

PRODUCTS AND SERVICES

ALOE, was very convenient because this includes shampoo,


conditioner and, Soap in one sachet only. Since it is in a sachet
packaging, its value can be afforded by many instead of those in a
one-liter packaging bottles. It is the perfect size for those who
doesn't want to bring much of the products while travelling or going out somewhere
because it can be a different size and safely sealed to avoid spilling it
MARKET ANALYSIS

 Pantene
Pantene's prosperity is because of its item and positioning. Its brand proclamation was 'Hair so
healthy that it shines'. This announcement conquered any hindrance in the middle of health and
cosmetic segment thus it was acknowledged both by cosmetic oriented as well as health-
oriented consumers. An imperative reason for achievement was far reaching sampling done by
organization.

 Sun silk- Sun silk owes it accomplishment to cosmetic positioning of the item. It was first to
bring shampoo in addition to conditioner mix in the marketing and was first to acquire dark
hued shampoo the market. It has always showed signs of change its discernment in the psyche
of market. For instance, with the dispatch of lux in shampoo, positioning was changed from
cosmetics to cosmetics and health benefits.
Unsuccessful Products

 Halo- Halo was a disappointment as it didn't overhaul itself with time. It was marketed as egg-
based shampoo. Its advancement was all the more on fixings when market has moved to
positioning by benefits.

MARKETING STRATEGY

 Explains the position and role of your products and services in the market. (cristine)

 Profile your customers and your competition. (alyssa)

 Identifies the marketing tactics you will use. (alyssa)

 Other shampoo and conditioner actually seemed to dry your hair out even more. You'd
think that a product that's supposed to inhibit breakage would help moisturize the hair,
but this really didn't at all. In addition, your hair felt like it had an odd 'plastic-y' coat on
it that made it feel heavy. And brand X body wash are generally the harshest because
they have a higher, more alkaline pH than that of normal skin. If you’re not sure what’s
in your soaps, your best bet is to throw them out. Brand X are generally the harshest
because they have a higher, more alkaline pH than that of normal skin and are closer to
our skin’s natural pH. A lot of people cannot afford the brand x because it is too much
expensive and this treatment is not good for us. If you want something affordable and
good quality here's our ALOE

OPERATIONS AND FINANCIAL PLAN

 Describe your company’s physical locations. (wellah)


 Store locations, manufacturing plans, storage facilities — whatever is relevant to your
business. (kat, Nicole, airenne)

 Start-up expenses and Capitalization (sophia)

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