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Importance of Sports Analysis

Data analytics is seen as an important issue in today's sports world. It helps team managers, coaches and players analyze whether their strategy is successful or not. Collecting and analyzing data allows teams to summarize opponent tactics, player contributions, and how external factors affect competition. If studies and tactics are based on analyzed data, sports clubs will see great gains in players, teams and fans. Incorporating data analytics into sports marketing is a very rational approach.

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Melike Pala
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82 views

Importance of Sports Analysis

Data analytics is seen as an important issue in today's sports world. It helps team managers, coaches and players analyze whether their strategy is successful or not. Collecting and analyzing data allows teams to summarize opponent tactics, player contributions, and how external factors affect competition. If studies and tactics are based on analyzed data, sports clubs will see great gains in players, teams and fans. Incorporating data analytics into sports marketing is a very rational approach.

Uploaded by

Melike Pala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IMPORTANCE OF SPORTS ANALYSIS

We talked about the importance of data analytics in previous assignments. I would like to focus on
this issue in this research position.

Data analytics is seen as an important issue in today's sports world. The concept of data analytics has
changed approaches in sports management and is of great importance in helping team managers,
coaches and players check whether their strategy is successful or not. Because successful
establishment of strategy is the basis for winning, all sports marketing components take it seriously
and gain an edge over the competition. collects and analyzes as much data as possible. It is possible
to summarize some of the analyzed data as follows. Whether the opposing team players and the
opposing team are successful in their game tactics, how the athletes contributed to the victory or
defeat, and how external factors such as the individual performances of the athletes, weather
conditions affected the competition, and the reactions of the players to these external factors, in
order to beat the records or to go to the next level. how many matches need to be won to advance
to the round etc. In short, at this point, although sports teams work to improve the on-field
performance of the players, these studies are not enough. If the studies and tactics are based on the
analyzed data, sports clubs will make great gains at the level of players, teams and fans. Now, I would
like to mention the importance of data analytics in the topics we talked about a little bit. At the point
of player analysis, athletes analyze how they played in previous games by following their statistics to
maximize their performance, and in this context, they try to improve their performance by changing
their training or diet. It is important for the player to analyze his previous games because it
contributes to the improvement of the performance of the sports team by minimizing the mistakes
he has made in the next game. Team analysis is as important as player analysis. At this point, it is
appropriate for the athletes to focus on their individual performance, but the individual performance
should be in harmony with the team. If there is no harmony in the team and the division of labor
cannot take place properly, the individual performances of the players do not matter. At this point,
coaches try squad variations and try to achieve maximum performance in order to increase the
performance of the team. Sport is a business, and the more engaged the fans, the more experience
profitable organizations gain. Another point is that especially sports marketers conduct fan analysis
in the online world to change the perception of the fans and engage in interactions that will enable
them to give more support to the team according to this perception. At this point, sports marketers
can use data analytics to discover how and when fans can attend events or buy products. At this
point, it is important to satisfy the fans and this satisfaction is measured by feedback. Sports
marketers can develop marketing strategies and advertising campaigns targeting each segment by
considering the fans and dividing them into segments. The data also helps sports marketers easily
identify fans who are likely to interact with the team so they don't spend advertising money on non-
sports consumers.

In summary, incorporating data analytics into sports marketing is a very rational approach.

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