Theme:
How people's behavior impacts in
changing business
Title:
Digital Transformation
Presented by:
Mohammad Arian Rahmatullah
Management Trainee TAKA Indonesia
Definition of Behaviour
Behaviour is individual response to objects around him.
B.F. Skinner 1993
Digitalization by internet
Management Trainee TAKA Indonesia
Statistics of Internet Users in Indonesia
• Based on a survey by the Association of
Indonesian Internet Service Providers
(APJII):
• The number of internet users in Indonesia in
Internet Users
2019 was 196.7 million users.
• This number increased by 8.9% compared to
2018.
• There is a possibility that internet users in
Indonesia will increase statistically in the
following year.
Years
Internet Users (in Million)
Source: Association of Indonesian Internet Service Providers (APJII)
Management Trainee TAKA Indonesia
The Impact
Change People’s Change People’s
MINDSET BEHAVIOUR
1. Efficiency
2. Instant
Management Trainee TAKA Indonesia
People’s Behaviour in Digital Era
Transaction Buying Food Meeting
Management Trainee TAKA Indonesia
WHY: Digital Transformation
Why is digital transformation a must in our business?
If our business does not immediately make some innovations in digital
transformation era, then there is a possibility that our business will suffer as
some of the companies below:
Reason Reason Reason
Stopped developing Late in developing Not ready to anticipate
digital cameras and e-commerce. the changing era of
stuck in comfort zone. digital music sales.
(bankrupt in 2012) (bankrupt in 2017) (Bankrupt in 2016)
Management Trainee TAKA Indonesia
SIGAP (Grow Value)
The solutions to deal with the Digital Transformation are:
• Through behaviour of adaptive and innovative written in the Grow value of SIGAP, This
business will continue to GROW and survive to face this Digital Transformation Era.
• We can start studying and implementing the 4.0 industrial revolution in all of our business sectors.
Management Trainee TAKA Indonesia
Conclusion
• Digital transformation has changed people's mindsets that have an impact on daily
behavior, even impact people's behavior in doing business.
• Digital transformation is something we cannot avoid, but it is something that must be
faced.
• We must upgrade our business to Digital Transformation, even small progress.
• Adaptive and innovative are our main values to grow and survive in the digital
transformation era.
Strive for
PROGRESS
not
PERFECTION