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Job description and person specification (Thao - Ngọc)

This job description is for a Marketing Manager position. The Marketing Manager will report to the General Director and oversee the Chief Marketing Officer. Their main responsibilities include gathering customer and market information, analyzing marketing campaign effectiveness, and presenting plans to leadership. A bachelor's degree in marketing or a related field is required, along with 3 years of relevant experience preferably in automobiles, motorcycles or motorbikes. The position requires skills in marketing communications, presentation, research, and leadership. Potential hazards include an unclear strategy, inefficient resource allocation, lack of customer insights, and distributed communication messages.

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Nguyễn Quốc Anh
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54 views2 pages

Job description and person specification (Thao - Ngọc)

This job description is for a Marketing Manager position. The Marketing Manager will report to the General Director and oversee the Chief Marketing Officer. Their main responsibilities include gathering customer and market information, analyzing marketing campaign effectiveness, and presenting plans to leadership. A bachelor's degree in marketing or a related field is required, along with 3 years of relevant experience preferably in automobiles, motorcycles or motorbikes. The position requires skills in marketing communications, presentation, research, and leadership. Potential hazards include an unclear strategy, inefficient resource allocation, lack of customer insights, and distributed communication messages.

Uploaded by

Nguyễn Quốc Anh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Job description and person specification ( Thao – Ngọc)

Job title: Marketing Manager


Report to: General Director
Report to job holder: Chief Marketing Officer (CMO)
Purpose: to bring products to customers
Duties:
 To inform outreach initiatives, enhance customer conversions, and generate more
qualified leads, gather customer and market information.
 With tracking and analysis, determine the effectiveness and impact of current marketing
campaigns, and optimize accordingly.
 Present concepts and final deliverables to factors such as internal and external teams,
and discuss marketing plans, objectives, and finances with top leaders.
Knowledge:
- A bachelor's degree in marketing, finance, business administration, or a closely related
field is required.
- It will be beneficial if you have a master's degree in a relevant discipline.
- Marketing and Bitrix24 is required.
- At least 3 years of experience in a similar position. Preference will be given to
candidates with experience in the field of automobiles, motorcycles and motorbikes.
- Having knowledge of brand management, understanding the identity system and
managing identity care
Skill and abilitities required:
- Skilled in document preparation, presentation and training in marketing communication
knowledge.
- Fluent English and proficient in office computer.
- Marketing tactics, channels, and branding are all areas in which you excel.
- Excellent written and verbal communication skills
- Research skills, market analysis, customer
- Leadership skills
Hazards:
- This position is responsible for implementing short- and long-term growth strategies for
the market's current brands because it can promote new sector market expansion and
manages a staff dedicated to developing growth plans for its assigned industry/hazard
market. In this position, there are some disadvantages:
- - The target strategy is not clear
- - Inefficient resource allocation strategy
- - Lack of data to learn customer insights
- - Distributed Communication Messages
- - Marketing costs are spread out, inefficient
- - Content quality is not guaranteed
- - Slow work reporting system
- - Misrepresentation of personnel
- - Human resources are not capable of advising the campaign
- Therefore, marketing manager have to need this disadvatanges to get key performance
indicators such as connecting with salespeople, improve distribution partners, and
maintain a healthy sales lead pipeline.

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