Genna Guarino
|11465 73rd Place Burr Ridge IL, 60527|
Education
Illinois State University Normal, IL
Bachelor of Science in Business Marketing May 2022
Sequences in Integrated Marketing Communication and Advanced Analytics
GPA: 3.43/4.0
Work Experience
Glanbia Performance Nutrition Downers Grove, IL
Brand Management Intern June 2021 – August 2021
• Generated comprehensive client campaign reports, thorough evaluation of digital analytics derived from Tableau
Analytics, Amazon e-commerce insights focused on largest current dominating competitor in the market
• Drove brand development, maintenance and optimization while working closely with media agencies to effectively
align products with consumer demands
• Assisted in the upcoming 2022 rebranding plan, featuring all Optimum Nutrition brands
Town Of Normal Normal, IL
Communications Intern October 2019 – May 2020
• Refined and maintained social media presence on Facebook, Twitter, Instagram, YouTube, Nextdoor and LinkedIn
• Educated the residents about 2020 Censes through billboards, social media posts and magnets posted in town
• Assisted in planning and writing quarterly town letters while conducting talking points, press releases and media
advisories
Chicago Highlands Club Westchester, IL
Camp Councilor Manager May 2015 - August 2018
• Administered and budgeted activities revolved around the number of children in attendance
• Scheduled a staff of employees and managed charging members accounts
• Provided leadership and supervision of children while making it entertaining and educational for all in attendance
Organizations and Conference Involvement
Alpha Gamma Delta Normal, IL
VP of Event Planning November 2019 – September 2020
• Planned formal, barn dance, semi formal and organizing events for over 300 guests
• Executive council member responsible for making chapter wide decisions
Illinois State University Normal, IL
American Marketing Association September 2018 - Current
• Active Member
Town of Normal Normal, IL
Association of Women in Communications February 2020
• Learned crucial corporate communication skills and empowering women in the workplace
Alpha Gamma Delta Indianapolis, IN
Association of Fraternal Leadership and Values January 2020
• Networked with other executive council members from all over the country while gaining leadership experience