Republic of the Philippines

Sto. Nino Mactan College

Soong 1, Mactan, Lapu-Lapu City, Cebu

Sustainable Tourism
Case Study

A touch of the unseen paradise.

“Kalipayan Seaside Private Beach Place”

Submitted by:

Amit, Ma. Giezel M.

Amorin, Bendialyn F.
Baculao, Marymay B.
Capesos, Hannah Faith G.

Submitted to:
Mr. Rey Ranile Amancio

January 2021

Page | I
 TABLE OF CONTENTS

Cover Page ----------------------------------------------------------------------- I

Table of Contents --------------------------------------------------------------- II

Chapter I

INTRODUCTION -------------------------------------------------------- lll-IV

Chapter II

SWOT ANALSIS ---------------------------------------------------------- V

Chapter III

SIGNIFICANT FINDINGS ---------------------------------------------- VI- VIII

Chapter IV

CONCLUSION ------------------------------------------------------------- IX- X

Chapter V

RECOMMENDATION ---------------------------------------------------- XI- XIII

Chapter VI

APPENDIXES

Pictures and Layouts ------------------------------------------- XIV

Work Cited and references ----------------------------------- XV

Format of checklist 4A’s --------------------------------------- XVI- XVII

Questionnaire ---------------------------------------------------- XVIII- XIX

Data Presentation, Results, and Interpretation----------- XX- XII

Page | II
 Chapter 1

Tourism has always been one of the most attractive and interesting kinds of
time spending for millions of people. Tourist visit places because of curiosity and
adventure. Tourism industry is very profitable and it is considered as an economical
saviour for the countries and they are very attractive by their historical places and
rich architecture. The nature tourism, brings economic value. Nature preservation
should come first, ahead of development for the sake of tourism. Lapu-Lap u City is
a heritage and cultural resort where tourism industry is considered as the bread and
butter. By simply restoring, preserving the natural beauty of our environment,
preventing pollution as well as human destruction will bring huge impact towards the
growth and development of the island.

The conservation of our stunning natural resources will increased with the
help of the government, ensured peace and order especially in some parts of our city
can further boost our tourism industry. Our white sand beaches, clear seas, and
wonderful underwater coral reefs are one of the best places in the world. And lastly,
through local cooperatives, locals should be given opportunities to get involved in the
tourism industry.

The used of modern technologies, through social media platforms they were
able to showcase the hidden paradise of Barangay Punta Engaño in the city of Lapu
–Lapu. The researcher’s goal is to unveil the secluded destination of the island by
giving birth, name and fame of Kalipayan Seaside Private Beach Place. Throughout
this study the researcher’s aims to touch the history on how it was all started along
with how they keep the beauty of the place without destroying nature. Kalipayan
Seaside Private Beach Place has so much things to offer such as, snorkelling, cliff
diving, boating and their very famous floating cottages. It is a perfect destination to
run away from a stressful day and relax from the negativity of the society with your
family and friends.

On August 2019, Ms. Joely D. Uy the owner of Kalipayan Seaside Private

Beach Place open her door to accept guest and opportunities of her growing beach
house. It is named “Kalipayan Seaside Private Beach Place” since it is located at
Sitio Kalipayan Punta Engaño. According to the owner they never expected that their

Page | III
business will make a noise on social media platforms. They are still on the process
on enhancing their beach house to gain more potential tourist as well as confident
enough to compete with other local beach houses on the island. They’re might be on
the process of developing and enhancing their beach place but, the level of
competency that they are showing is sufficient to stand and promote that locals have
something to be proud of.

In the event that you don’t need to be stock on traffic from Mandaue City to
Lapu-Lapu City, needed a bother free transportation there's presently a speedy
settle to your commuting issues. Beat the activity and arrive in your goal feeling and
looking new with Topline Express Ship benefit from Mactan Wharf (over MEPZ 1) to
Wharf 3, Cebu City vice versa with a Customary passage of Php35 per head
(comprehensive of terminal expense) and another transportation from Mactan Wharf
(MEPZ 1) to Barangay Punta Engaño with a normal passage of Php15.00. Upon
entering at Barangay Punta Engaño don’t disregard to remind the driver to drop you
at Sitio Kaliipayan, at the corner of UV Solas before Chateau by the Sea for you to
reach formally at Kalipayan Ocean side Private Shoreline Place.

Objectives of the research listed as the following below;

 To provide a high standard of services suitable for individuals seeking

relaxing, comfortable and memorable experiences in the hospitality and
tourism industry;
 To produce expeditions and memories that would satisfy each and every
single of the customers; and
 To evaluate current cultural, economic, and social issues affecting the local
tourist spots.
 Creating employment for local citizens - direct and indirect

It is assumed that the aspect of the destination images affects the perception
and expectation accuracy that results to a tourism boost in the city. Better and clear
images communicate the value of the destination hence, attracting more and more
foreign and local tourists.

Page | IV
 Chapter 2

Swot Analysis

STRENGTH WEAKNESS
 Authentic and perfect tourist spot.  Limited occupancy of the area.
 Nature tourism. Competitive/  Enhancement of water/ sea
balance of eco-system.  Lack of comfort and utility rooms
 Giving the highest satisfaction of  No food stalls.
tourist  Water shortage
 Friendly staff and local people.  Lack/ limited of staff and
 Committed staff with high focus. personnel.
 Balance of the rating system.  Far from the center city.

OPPORTUNITIES THREATS
 Potential to increase market size  Setting standard for customer
 Job promotions. satisfaction.
 Effect of the other sector of the  Nearby beach resorts with better
economy. facilities.
 Building name to the local tourist  Competitors
spots. (fame to the public)  Tourist behaviour
 Promoting the advocacy how to  Continuous pollution of the
preserve and conserve the eco- environment
system.

Page | V
 Chapter 3

Significant findings

Current resources available in the destination

ACCOMODATION  Accommodation is one of the basic needs for any

tourism activity. Travellers and tourists need lodging
for rest, while they are on a tour. Accommodation in
the form of low budget lodges or hotels to world class
luxury accommodations is available at all the major
tourist destinations to provide the tourist a home
away from home. The “Kalipayan Seaside Private
Beach Place” proves that local tourist spots can stand
and compete in the tourism industry. As they prove
that the accommodations, services nor products can
satisfy the needs of the tourist. The accommodation
that they provide can sustain the trust and loyalty of
the guest as they showcase the locally made
cottages and small houses where tourists can stay
and relax.
AMENITIES  Amenities include access to basic facilities and
services that help a visitor feel comfortable and
secure in your destination. “Kalipayan Seaside
Private Beach Place”. Is a growing local tourist spot.
With the help of Sto. Mactan the College, college of
tourism researchers, aims to give the full blast of
enhancement or the said spot. Providing the
exceptional experiences of tourists is one of the
biggest achievements that an entrepreneur could
have. “Kalipayan Seaside Private Beach Place” assist
the complete satisfaction and pleasure of tourist as
they continue giving and adding more amenities to

Page | VI
 achieve the complete enjoyment.
ACCESSIBILITY  Punta Engano is the tipping point of the island of
Lapu-Lapu city we can’t hide the fact that getting out
there is not quite easy especially it is far from the
center city. It is great to know that the Lapu-Lapu City
government shows their supports towards local tourist
spots as they provided PUJ’s and public coaters to
the tourist either local or international.
 From the mainland of the city, tourists is free to use
public and private transportation as their mood of
transportation. Upon getting out there local citizens
will welcome you with their humble smiles and
benevolent care towards tourists. Although it is far,
feel bored on the trip but rest assured the “Kalipayan
Seaside Private Beach Place” will give a tourist the
best remedy of yours.

ATTRACTIONS  In Punta Engaño, Lapu Lapu City stands a 20-foot

bronze statue in respect of Datu Lapu Lapu (Primary
attraction) a local chieftain
who crushed Spanish warriors and slaughtered Portug
uese explorer Ferdinand Magellan within the Fight of
Mactan in 1521. This landmark stands as an update of
Filipino bravery. The City of Lapu-Lapu has over 30
barangays and it is just waiting to be discovered,
visited, and explored. Mactan is an island filled with
secret beaches specifically Barangay Punta Engaño.
Unfrequented by tourists, the beaches practically sit at
the end of public roads, dirt paths, and seemingly
private driveways.

 Nearby, Hotels and Resorts, private guesthouses, and

docks. (Secondary attractions).

Page | VII
 I. Dusit Thani Mactan Cebu Resort
II. Be Resorts Mactan
III. Palm Beach Resort
IV. Arterra Hotel and Resort
V. Chateau by The Sea
VI. Moven Pick Hotel Mactan Island Cebu
VII. Shangri-La’s Mactan Resorts and Spa

These beaches are tiny crevices of public space that

offers the average beach bum a chance to quietly take in the
view of a multimillionaire without the fear of being evicted.
They exist, pristine and clean. The residents living nearby
who keep an eye on visitors who take a dip in the waters
and leave trash in the area. “Kalipayan Seaside Private
Beach Place” proves that through local and natural wonder
capturing once heart is not an exemption.

 The subordinate attraction that could give to the

tourist is as follows;
I. Living on the ocean (floating cottage).
II. Beautiful Scenery in Paradise.
III. The ultimate privacy and seclusion.
IV. An unforgettable travel experience.
V. Turquoise waters overlooked by majestic trees.
VI. Picture – Perfect Place.
VII. The fantasy of simplicity, tranquility, beach and
sea.

Page | VIII
 Chapter 4

Conclusion

It is impossible to start analyzing the image of a destination without first

mentioning the main concepts established in literature in this regard. For this reason,
the first section analyses the latest views in the tourism field, some of the marketing
tools adopted to promote a specific tourist spot. Destination branding, image
management, consumer behaviour, the economy of experience and tourist loyalty
are some of the concepts stressed throughout this paper.

In order to better understand the strengths, weaknesses, opportunities, and

threats of tourism development strategies undertaken it is necessary to understand
what Kalipayan Seaside Private Beach Place can actually offer. With this aim, the
attracting factors that may transform into a Kalipayan Seaside Private Beach Place
authentic tourism destination are presented. Attracting tourists and reposition are all
inseparable chain links of a positive image and which follow subsequently with a
significant improvement in all economic disciplines involving tourism.

The strengths and opportunities can be worked as one for the betterment of
the destination. The researcher’s goal is to give the excellent, showcase the assets
that local tourist spots could devour. The positive effects of tourism on a country’s
economy include the growth and development of various industries directly linked
with healthy tourism industry, such as transportation, accommodation, wildlife, arts,
and entertainment. This brings about the creation of new jobs and revenue
generated from foreign exchange, investments, and payments of goods and services
provided. Though improvements in the standard of living of locals in heavily visited
tourist destinations are usually little or non-existent, inflation of the prices of basic
commodities. Kalipayan Seaside Private Beach Place is discovered because of its
splendid and marvelous crystal clear water. The Authentic and unspoiled tourist spot
unveils its beauty to the public. New job opportunities will open to all local people of
the community. For us, tourism advocates our heart will beat fast for we know
another nature-based tourism will boom towards economic industry it will give
Multiplier effect of the other sector of the economy and might give a signal to

Page | IX
promote our advocacy on how to use the eco-system without the abuse and
manipulation.

Since tourism is one of the growing and booming economic sector of the
industry, we can’t hide the statement that it is also suffering and affected by the
manipulation and threats of the business world. Kalipayan Seaside Private Beach
Place had also its weakness. The researchers point out that it particular needs
enhancements. The main problem that we focused on is that, the limits of occupancy
area and the shortage of water since it is located at the tipping point of Lapu-Lapu
city which is in the barangay Punta Engano. The researchers are trying to undergo
some procedures to prevent possible threats for it will largely affect the growing
destination. A nearby beach place with better product and facilities is one of the
possible threats that the tourist spot could face. Due to the inconsistent service and
product quality, tourists will surely look for another destination that will satisfy their
wants and needs. Since it is natured based tourism we can’t prevent the possibility of
Continuous environmental pollution. As possible as we could the researchers want to
formulate and educate merely irresponsible tourists to control their characters
towards the ecosystem.

The researchers conclude that tourism, local nor international should set
standards to keep its tourist not just for their consistent visitation towards the
destination, but the trust that is being created between the two edges. Pointing out
the strength, weakness, opportunities and threats are a great help on how to
examine on what are the things that need to pull in and pull out. Nonetheless, in the
true nature of the human soul tourism continues to be one of the fastest growing
industry around the Globe.

Page | X
 Chapter 5

Recommendation
Proposed plan
Action Plan Why Who Where how When

Accommodation Competitivene Local and Kalipayan Adding Buying/ adding

ss has been a international Seaside expansion of the some
Accommodation subject of tourist. Private area, putting up properties near
is a base of study in every ( Psychocentri Beach Place. more cottages at the beach
tourism industry industry. c, Allocentic) and floating house for the
as it is a vital and Enhancing the Brgy. Punta cottages for the expansions of
fundamental part basic need of Local Staffs. Engano tourist. cottages(wher
of tourism supply. the tourist can - Lapu-Lapu Giving more e tourist can
Tourists in their possibly lead City. extra service stay and
travel require to a positive and relax).
location where outcome. commitment to
they can rest and Conducting the guests.
Revive during innovation can
their travel. help tourist
destination
healthy.
Amenities -Every tourist - Local and - Kalipayan Additional Allocationg for
spots goal is international Seaside facilities that more budget to
Amenities include providing tourist. Private can cater innovate the
(access to) basic ( Psychocentri Beach Place.
guests with the multitudes of faciilities of
facilities and c, Allocentic)
best service - Brgy. Punta tourist. New and the area.
services that help possible. trend
- Local Staffs. Engano
a visitor feel People want - Local - Lapu-Lapu recreational
comfortable and comfort, and entrepreneurs. City. activities.
secure in your nothing Adding more
destination. ensures it basic
Sometimes quite as much necessities to
referred to as the as not having comply guest
“pleasantness” of to worry about. satisfactions.
a place, as its
play an important
role in shaping
the visitor
experience
Accessibility Punta Engano - Local and - Kalipayan Adding Public When a tourist
is the tip part international Seaside mode of wants an easy
It is the central of Lapu-lapu tourist. Private transportation. and hassle

Page | XI
element of any city. ( Psychocentri Beach Place. Widening the free travel.
responsible and Enhancing c, Allocentic) road/ area.
sustainable transportation - Brgy. Punta Concreting the Asking for hep
- Local Engano
development. As such as adding bumpy road and to the local
Community - Lapu-Lapu
it is the system to more public Citizens. City. giving a proper government to
bring tourist to vehicles is parking area to for more
destination itself. such a great the tourist. innovation of
help to both road going to
sector. New the area, and
job easy and
opportunities adding more
will open the PUJ/bus for
door for dear the
local PUJ transportation
drivers. for tourist.

Attraction An Attractions - Local and - Kalipayan By promoting When a tourist

main purpose international Seaside through social wants to have
Tourism is a is to grab the tourist. Private platforms, a better place
major economic customer’s ( Psychocentri Beach Place. conserving the to escape
activity that has attention so c, Allocentic) eco system stress and
developed they come to a - Brgy. Punta without the aiming for
significantly over certain place - Local Engano manipulation of relaxation.
the years. Natural and explore Community - Lapu-Lapu humans,
or made beyond limits. Citizens. City. protecting what When a tourist
attraction it never In the travel is being wants to look
failed our heart to and tourism developed and for a picture
capture its sector, most especially perfect view.
magnificence. attractions are creating best
an important experience to When a tourist
part as this is guest for them wants a beach
what bring in to share out. perfect get
tourist from all Attractions away.
over the world natural and
manmade will
not do matter if
entrepreneur s
know how to
handle and
value their
guest.

Page | XII
 The case study approaches the sustainable tourism topic, which is discussed
at local level and has a significant impact upon the economic development image of
Lapu-Lapu City. Its objectives are to minimize the negative effects on the
environment, to protect the eco-system and also to offer learning opportunities,
including benefits for the local economy and contributing to the structural
development of local communities. The research methods used are secondary data
analysis, comparisons, analogies and syntheses, primary qualitative research. It
aims at identifying: the current situation of Kalipayan Seaside Private Beach Place,
the community's point of view regarding tourism development and, also identifying
opportunities for sustainable tourism development. The research results show that
both the local administration and the owners are aware of the poor condition of local
tourism, but they have also shown optimism about the future possibilities of restoring
the initial economic well-being of the period. In this regard, predictions are that tourist
arrivals will increase due to the rehabilitation of tourist spots, the future improvement
of infrastructure and the increasing quality of accommodation services.

Chapter 6

Appendixes

Page | XIII
Work Cited and references:

https://www.usaid.gov
https://www.philstar.com
https://www.grabmyessay.com/
https://www.grabmyessay.com/

Page | XIV
https://www.wowessays.com
http://fernfortuniversity.com
https://www.slideshare.net/
https://www.semanticscholar.org
https://www.bartleby.com/
https://www.researchgate.net
https://www.yourarticlelibrary.com
https://tourismdevelopmentrevision.weebly.com/
https://www.researchgate.net/

Format of checklist 4A’s (SWOT Analysis):

Accommodation Amenities Accessibility Attraction

Strength: Strength: Strength: Strength:

 Free  Own  Transportation  Facing at sea

karaoke. Comfort routes and side view

Page | XV
 Free 1 room Room highways  Sky deck
with Air-  Grilling system. viewing area
conditioned Station  Just a minute  Open sea
good for  Free use away from the  Competitive/
2/3pax. of Tent airport. balance of
 Balance of  Free eco-system.
rating tables and
system chairs.
 Committed  Floating
staffs with cottages.
high focus.
Weakness: Weakness: Weakness: Weakness:

 Can only  Lack of  Far from the  Lack of

accommodate comfort and center city recreational
max. Of 25 utility rooms  Need to take 2 or activities
guest.  No food more rides before  Enhancement
 Limited stalls. arriving to the of water/ sea
occupancy of  Water location. cleanliness.
the area. shortage.  Narrow road.
 Lack of  Inshore or remote
professional area.
staffs
Opportunities: Opportunities: Opportunities: Opportunities:

 Potential to  Multiplier  Job  Investing of

increase effect of opportunities more in
market size the other for public demand
 Job sector of drivers activities to
promotions the . gain more
 Providing economy  Gaining of costumers and
better services . attention to guests.
and other  Offering support the  Promoting the
offers. great road advocacy how
safety and enhancement. to used eco-
security for system without
valued the abuse and
guests. misused.
Threats: Threats: Threats: Threats:

 High  Uncontroll  Continued  Limited land

standard of able rapid tourism for
customer discipline development expansion

Page | XVI
 satisfaction of tourist. may result in and
.  - supply developmen
 Nearby Possibilitie significantly t.
beach s of exceeding  Uncontrolla
place with lacking on demand. ble
better facilities  Increasing of undesirable
product and travel fair rate. social effect.
and equipment’  Environmen
facilities. s due to tal impacts
 Possibility the of tourism
of more growing developmen
competitors population t and the
of potential scare of
customers. natural
resources
specifically
in water.
 Continuous
of
environment
pollution.

Sample Questionnaire

Name: ________________________ Gender: _______ Date: ________________

Age: _____________ Address: _______________________________________

INSTRUCTION: Put check in the box for your answer.

1. After experiencing the Kalipayan private beach place, will you recommend this
beach place to others?

 Yes
 No

Page | XVII
  Lacking, not sure

2. Does the full amenities, facilities and activities meets your expectations?

 Yes
 No
 Lacking, not sure

3. Do you think Kalipayan private beach place can compete with other local beach
places?

 Yes
 No
 Lacking, not sure

4. What are the advantages of Kalipayan private beach place that you think may
catch the attentions of tourist?

 Instagramable / picture perfect place

 Friendly personnel and staffs
 Amenities and activities offered
 Others, please specify ___________________

5. What are the disadvantages of Kalipayan private beach place that you think can
hinder the tourist to visit?

 Low tide/ hide mood of sea

 Limited occupancy of the area
 Far from the center city
 Bumpy road
 No other stalls to buy other necessities
 Others. Please specify ______________________

6. Does Kalipayan private beach place need some improvements, may you suggest
if any;

Page | XVIII
  Physical appearance of the beach place
 Cleanliness of sea
 Expansion of the place
 Adding more actives
 Providing additional cottages
 Maintaining the availability of water
 Others. Please specify

7. Does Kalipayan private beach place give the enjoyment and complete relaxation
that you’re seeking for?

 Satisfied
 Marely satisfied
 Not satisfied
 Will not recommend

8. Rate the services that Kalipayan private beach place offered.

 1-3
 4-5
 6-8
 9-10

Data Presentation, Results, and Interpretation

This chapter presents the collection of information gathered throughout the

study as well as the analysis and interpretation of the gathered data by the
researchers to determine how the Kalipayan Seaside Private Beach Place give the
complete satisfaction towards its tourists. The findings presented in this chapter and
the result are not forge but a 100% based on the formula.

The figures below shows the actual graph presentation about tourist from 18
years old and above. The experience and enjoyment that they have gain towards the
services offered by the Kalipayan Seaside Private Beach Place.

Page | XIX
 RECOMMENDATION

1.4; 13% YES

NO
NOT SURE
3.4; 31% 6.2; 56%

Figure 1: No. of tourist who will recommend the place to others.

EXPECTATIONS

1.4; 14% YES

NO
2.2; 22% NOT SURE
6.4; 64%

Figure 2: No. of tourist who meets their expectations.

CAPACITY TO COMPETE WITH OTHERS

1.2; 10% YES

1.1; 9% NO
NOT SURE
6.8; 56%
3.1; 25%

Page | XX
 Figure 3: Can kalipayan private beach place compete with other local beach houses

ADVANTAGES

PICTURE PERFECT PLACE

1.2; 9%
1.4; 10% FRIENDLY PERSONEL/
STAFFS
AMMENITIES/
3.2; 23% 8.2; 59% ACTIVITIES OFFERED
OTHERS

Figure 4:
Advantages of kalipayan private beach place

DISAVANTAGES

BUMPY ROAD
0.1; 1%
2.2; 20% LIMITED OCCUPANCY
LOW TIDE/HIGH TIDE
5.2; 47% FAR FROM THE CENTER
1.4; 13% CITY
OTHERS
2.2; 20%

Figure 5: Disadvantages s of
Kalipayan private beach place

IMPROVEMENTS NEEDED
PHYSICAL APPEARANCE
CLEANLINESS OF SEA
2.2; 22% WATER
3; 30% EXPANSION OF AARE
ADDING OF ACTIVITIES
AND COTTAGES
2.2; 22% WATER AVAILABILITY
1.2; 12%
1.4; 14%

Page | XXI
Figure 6: Results that shows the improvements needed of Kalipayan private beach place

SATISFACTIORY RATE

SATISFIED
1.1; 11% MARELY SATISFIED
NOT SATISFIED
4.8; 48% WILL NOT
RECOMMEND
4.2; 42%

Figure 7: Results that shows the complete satisfactory gained by

Kalipayan private beach place

SERVICES RATING

0.2; 2%
2.2; 22% ONE-THREE%
3.2; 32%
FOUR- FIVE%
SIX- EIGHT%
NINE- TEN%

4.4; 44%

Figure 8: Results that shows the Services rated from 1- 10 by tourist

Page | XXII