1. the customer review of a product on an E-Commerce website.

a)Awareness about the brand

b)Awareness about the product
c)Experience the product
d)Both a&c
Answer: b
2.The main objective of digital marketing is to _________
3.buying relevant keyword and Paid search marketing is about bidding
a)True
b)False
c)May be
d)May not
Answer: a
4. People who had earlier visited the site is __________ Customising
advertisement to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d)None
Answer: c
5. This aims at influencing users who have begun their research on search
engines, but not needed that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b
6. Which platform can be used by advertisers and purchase ad impressions
across ad exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a
7. Real-time bidding is a form of programmatic buying
a)True
b)False
c) Partially True
d) None
Answer: a
8. Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d
9. Which design approaches help in building sites that are optimized for various
screen sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b
10. Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b
11.Profits related to a new product in its introductory stage of profit related to
new product
A.negative
B.positive
C.higher
D.declining
Answer: A
12. ____________classified by decoding, feedback, encoding and response are
together in communication process.
A.communication tools
B.communication channels
C.communication parties
D.communication function
Answer: D
13.Product development comes from_________ source of idea.
A.internal sources
B.external sources
C.product extension
D.both a and b
Answer: D
Answer
14.Which way of consumers feel or perceive towards an actual product or
potential market offering
A.sales concept
B.product images
C.product idea
D.customer management
Answer: B
15.which Products like as “VHS tapes”
A.product classes
B.branding
C.product forms
D.product perception
Answer: B
16.__________ behavior Highly involved consumer buying behavior while
perceiving significant differences between brands
A.complex behavior
B.variety seeking behavior
C.dissonance reducing behavior
D.habitual behavior
Answer: A
17.___________Procedure in marketing which consists of enlisting opinion
leaders as “brand ambassadors” is called
A.Leading
B.online
C.Buz
D.none of the above
Answer: C
18.customer is _________, If customer’s expectations and products
performance matches
A.satisfied
B.dissatisfied
C.delighted
D.none of these
Answer: A
19.Stages such as conviction stage, liking stage, preference stage, and actual
purchase stage are all of the process called
A.channeling
B.buyer readiness
C.channel designing
D.strategic
Answer: B
20.When the new developed product concept is tested, the next immediate step
is to
A.market strategy
B.a testing technique
C.intermediaries
E.logistic network
Answer : A
21.____________communication process, receiver and sender are classified as
A.functions
B.parties
C.tools
D.channels
Answer: B
22.stage in which purchase intention is transformed in to purchase decision is
called
A.need recognition
B.information search
C.purchase decision
D.both b and c
Answer: C
23.media and message are considered as_____________ in communication
process
A.tools
B.channels
C.functions
D.parties
Answer: A
24.’Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above
Answer:D
25.___________ is classified An idea for a possible product that company will
offer
A.product idea
B.product image
C.customer management
D.none of the above
Answer: D

26. A detailed stated version of shortlisted new ideas in meaningful consumer

terms is best classified as
A.concept
B.phase
C.screening
D.raw-material screening
Answer: A
27. The tendency of difficult understanding related to the use of market offering
is called
A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B
28.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A
29.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B
30.Considering non-personal communication channels, magazines, direct mail
and newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media
Answer :B
31.Product development process after analysis of business next step to be taken
is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
Answer:A
32.who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter
Answer:C
33.which is reflected in web design through ______.
A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C
34. Many consumer products are a key difference between B2C and B2B
marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B
35.which goal of a business-to-business website involves an interactive dialogue
with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B
35.which goal of a business-to-business website involves gaining permission
from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B
36. Business-to business eCommerce involves commercial transactions between
other organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A
37.the example of business-to-business services offered by Google which gains
advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Answer: C
38. ______ is an example of business-to-business services offered by Google
application running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A
39.which is normally run by a consortium of buyers in order to establish an
efficient purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Answer: B
40.which is an online platform operated by a third party and is open to buyers or
sellers in a particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Answer: D
41. By bulk buying of items, One aim of e-procurement is to increase savings
A.right quantity.
B.right thing.
C.right quality.
D.right price.
Answer: A
42. Which production is related to procurement?
A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.
Answer: B
43. In a market where companies build close connective relationships where
Internet technology will not feature strongly in the development of these
relationships, this is known as a ______ relationship. | Digital Marketing Mcqs
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal
Answer: A
44.where technology will not feature in the development of these relationships,
this is known as a ______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated
Answer: B
45.website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Answer: C
46.Way promote a business with social media is__________
A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Answer: C
47.search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Answer: A
48. The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Answer: B
49.which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Answer: B
50. Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Answer: D
51.is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Answer: D
52.the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift
Answer: C
53.the possibility of website visitors following through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials
Answer: B
54.which is keeping someone on your website and encouraging them to come
back?
A. Make a website things to do a website interactive such as quizzes,
downloads, etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A
55. SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Answer: B
56.which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Answer: B
57._________ name of the Hosting Company that is used for all external
consumer-facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Answer: C
58.________ is the new content management tool for SWEET ?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Answer: A
59. A Robust Social Media Plan Includes Which Of The Following?
A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts
Answer: A
Which Of The Following Factors Can Impact The Open Rate Of Your Email
Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out
Answer: A

1. Which social network is considered the most popular forbusiness to business

marketing?

A. Facebook
B. Orkut
C. Ryze
D. LinkedIn

D. LinkedIn

2. What is unique about digital media marketing?

A. Can combine all form of communication

B. Generates contacts quickly
C. Interactive communication
D. All of the above

D. All of the above

3. Which of the following is the method through which advertisers attempt to

drive traffic to

A. MPC
B. Banner
C. CDC
D. SEO
D. SEO

4. Which of the following is not a standard in online advertising?

A. Referral Links
B. Dynamic Banner
C. Signal
D. Banner

C. Signal

5. Where is the digital marketing commonly takesplace ?

A. Social Media
B. Traditional Media
C. Print Media
D. None

A. Social Media

6. What is the full form of SEO ?

A. Search Ethics Optimzation

B. Search Engine Optimzation
C. Search Equity Optimzation
D. Search Eric Optimzation

B. Search Engine Optimzation

7. Measuring and tracking the performance of marketing efforts on web is

called

A. Web Racus
B. Web Station
C. Web Browsing
D. Web Analytics

D. Web Analytics

8. What is the process to generate more traffic on web

A. SEM
B. SEP
C. SEQ
D. SEU

A. SEM

9. Social Media campaign includes the following softwares or applications?

A. Bing
B. yahoo
C. Facebook
D. webportal

C. Facebook

10. Who is the CEO of Twitter ?

A. Mc Luhan
B. Richard Flair
C. Jack Dorsey
D. Ellen Jose

C. Jack Dorsey
11. Web Audience Measurement (WAM) is an audience measurement and
website analytics tool

A. internet usage
B. TRP
C. show division
D. flag
Discussion
A. internet usage
12. Google Analytics can be understood as a

A. Moderate Service
B. Free Service
C. Paid Service
D. None of these

B. Free Service

13. When was the Facebook found?

A. 2002
B. 2003
C. 2001
D. 2004

D. 2004

14. Which one of these is not a social media site?

A. Twitter
B. Instagram
C. Google
D. Skype
C. Google

15. Which one of these is not a photo sharing social media platform?

A. Instagram
B. Snapchat
C. Pinterest
D. Youtube

D. Youtube

16. can tell you that How many people visit the website?

A. Google Analytics
B. Zoom
C. RAM
D. String

A. Google Analytics

17. E- mail marketing is also a form of

A. Measure Marketing
B. Digital Marketing
C. Offlne
D. Degree

B. Digital Marketing

18. What is the full form of SEM?

A. Search Engine Mask

B. Source Engine Machine
C. Search Engine Marketing
D. Search Exit Marketing

C. Search Engine Marketing

19. It is important to determine audience demographics and develop targeted

ads when

A. Digital Media
B. Traditional Media
C. Communication
D. None

A. Digital Media

20. was launched in year 2003

A. LinkedIn
B. Instagram
C. Twitter
D. Whatsapp

A. LinkedIn

21. Second stage of development in internet

A. Web 3.0
B. Web2.0
C. Web 1.0
D. None

B. Web2.0
22. Digital marketing process is a comprehensive way to

A. to establish offline
B. manufacture business
C. promote the business online
D. to get visible only

B. promote the business online

23. Visibility is reaching out to your

A. company
B. Potential customers
C. agency
D. data

C. Potential customers

24. Which platform has full rights to edit and delete the

A. Juggle Platform
B. Regonal Platform
C. PaidPlatform
D. Owned Platform

D. Owned Platform

25. Earned visiblity in digital media marketing include

A. WOM(Word ofMouth)
B. Paid Ads
C. Paid Search
D. Paid Content

A. WOM(Word ofMouth)

26. Blogs comes under

A. Traditional Platform
B. Paid Platform
C. Owned Platform
D. Earned Platform

C. Owned Platform

27. Which increases the chances of turning the visitors into leads and final
conversions

A. Non Qualiy traffiic

B. Quality Traffic
C. Assumed Traffic
D. Static Traffic

B. Quality Traffic

28. Use of social media in digital marketing is

A. social conversion
B. social media optimization
C. social platform
D. socal sites

B. social media optimization

29. is a paid advertisement on digtal media

A. Pay per click

B. Router
C. WOM
D. None

A. Pay per click

30. Which rule applies in engaging the traffic

A. The Rule of 30seconds

B. The Rule of Visibility
C. The rule of Goal
D. The Rule of 59 seconds

D. The Rule of 59 seconds

Q-1 What feature does LinkedIn offer for pay accounts?

a. Ability to post pictures

b. Increased abilities to connect directly and send messages to
people (Answers)
c. Ability to post in Groups and create a Group
d. Ability to block users

Q-2 Which of the following would be leveraging both social network and
traditional marketing?

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine which drives people to
a website where there is a free trial offer (Answers)
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere

Q-3 Why is it important to post to a blog regularly?

a. It reduces the cost per blog post

b. Keep readers engaged and also gives search engines content to
index (Answers)
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
Q-4 How can a company use the same material for both traditional and social
network marketing?

a. Posting a luring comment on Twitter to the company site

b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites
such as YouTube (Answers)
d. Creating a magazine print ad with the company website

Q-5 How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact
on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be
tracked (Answers)
d. Product sales from the company website can be attributed directly to the
marketing campaign
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MCQ - Social Media Marketing MCQ

Market Management (Lovely Professional University)

StuDocu is not sponsored or endorsed by any college or university

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Social Media Marketing Test (part 3)

Q-1 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users

Q-2 Which of the following would be leveraging both social network and
traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is
a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere

Q-3 Why is it important to post to a blog regularly?

a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition

Q-4 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as
YouTube
d. Creating a magazine print ad with the company website

Q-5 How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it can
be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing
campaign

Q-6 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube

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Q-7 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted

Q-8 How does a blog directly impact sales of a company?

a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales

Q-9 What is “guerilla marketing”?

a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget

Q-10 What non financial measure of marketing is important to track?

a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition

Q-11 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily

Q-12 How often should a marketing plan be revisited?

a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month

Q-13 How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site

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d. Constantly post updates about how the company needs more sales

Q-14 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted

Q-15 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the
company

Q-16 Which type of marketing would a company blog be considered?

a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither

Q-17 What additional feature does Facebook have that helps engage in a dialogue
with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above

Q-18 Why is Facebook the most well rounded social networking marketing
space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites
combined into one
d. It allows for pictures

Q-19 What is meant by the concept of “viral” in social media?

a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed

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d. Marketing advertisements which are not serious

Q-20 What is the term adopted for updates by Twitter users?

a. Tweets
b. Twoots
c. Twinks
d. Posts

Q-21 What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions

Q-22 What is “wiki”?

a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks

Q-23 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates

Q-24 What does updates to Facebook status resemble most closely?

a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn

Q-25 What is one measure a company can use to validate the usefulness of its
video posts on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company

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Q-26 What can a company do on Facebook apart from their page to create a
following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups

Q-27 What is meant by “Marketing Creative”?

a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company

Q-28 What is another term for “social media”?

a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising

Q-29 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.

Q-30 What style of blogging would be most effective for building relationships
with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized
approach

Q-31 What traditional marketing technique is YouTube closest to?

a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising

Q-32 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies

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b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections

Q-33 What do Connections on LinkedIn effectively represent?

a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly

Q-34 What is the character limit for posts on Twitter?

a. No limit
b. 100 characters
c. 140 characters
d. 200 characters

Q-35 What should a company post on Twitter?

a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above

Q-36 Which of the following is an important aspect of creating blogs and posting
content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor

Q-37 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO

Q-38 How can a company ensure that the proper audience finds their YouTube
videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements

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Q-39 What is meant by A/B testing in marketing?

a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television

Q-40 What is “social media optimization”?

a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks

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 MCQs Digital Media Marketing -307
S.No. Questions A B C D Ans
Which social network is considered the most
1 popular for Facebook Orkut Ryze LinkedIn D
business to business marketing?
Can combine all form Generates Interactive
2 What is unique about digital media marketing? All of the above
of communication contacts quickly communication D
Which of the following is the method through
3 MPC Banner CDC SEO D
which advertisers attempt to drive traffic to
Which of the following is not a standard in online
4 Referral Links Dynamic Banner Signal Banner C
advertising?
Where is the digital marketing commonly takes
5 Social Media Traditional Media Print Media None A
place ?
Search Ethics Search Engine Search Equity Search Eric
6 What is the full form of SEO ? B
Optimzation Optimzation Optimzation Optimzation
Measuring and tracking the performance of
7 Web Racus Web Station Web Browsing Web Analytics D
marketing efforts on web is called
8 What is the process to generate more traffic on website ? SEM SEP SEQ SEU A
Social Media campaign includes the following
9 Bing yahoo Facebook webportal C
softwares or applications?
10 Who is the CEO of Twitter ? Mc Luhan Richard Flair Jack Dorsey Ellen Jose C
Web Audience Measurement (WAM) is an
11 internet usage TRP show division flag A
audience measurement and website analytics tool
12 Google Analytics can be understood as a Moderate Service Free Service Paid Service None of these B
_________
13 When was the Facebook found ? 2002 2003 2001 2004 D

14 Which one of these is not a social media site ? Twitter Instagram Google Skype C
Which one of these is not a photo sharing social
15 Instagram Snapchat Pinterest Youtube D
media platform ?
_______can tell you that How many people visit
16 the website ? Google Analytics Zoom RAM String A

17 E- mail marketing is also a form of Measure Marketing Digital Marketing Offlne Degree B
SourceEngine Search Engine Search Exit
18 What is the full form of SEM ? Search Engine Mask
Machine Marketing Marketing C
 MCQs Digital Media Marketing -307
S.No. Questions A B C D Ans
It is important to determine audience
19 Digital Media Traditional Media Communication None A
demographics and develop targeted ads when
20 ___________was launched in year 2003 LinkedIn Instagram Twitter Whatsapp A
21 Second stage of development in internet Web 3.0 Web2.0 Web 1.0 None B
manufacture promote the
22 Digital marketing process is a comprehensive way to to establish offline to get visible only
business business online C
23 Visibility is reaching out to your company potential customers agency data B
Which platform has full rights to edit and delete
24 Juggle Platform Regonal Platform PaidPlatform Owned Platform
the D
WOM(Word of
25 Earned visiblity in digital media marketing include Paid Ads Paid Search Paid Content
Mouth) A
26 Blogs comes under Traditional Platform Paid Platform Owned Platform Earned Platform C
Which increases the chances of turning the
27 Non Qualiy traffiic Quality Traffic Assumed Traffic Static Traffic
visitors into leads and final conversions B
social media
28 Use of social media in digital marketing is social conversion social platform socal sites
optimization B
29 ______ is a paid advertisement on digtal media Pay per click Router WOM None A
The Rule of 30 The Rule of The Rule of 59
30 Which rule applies in engaging the traffic The rule of Goal
seconds Visibility seconds D

Subjective Questions:
31 Define Social Influencers.
32 Describe ZMOT.
33 Discuss about E-Commerce.
34 Write about WAM .
35 What is the role of social media in digital
TECEP® Test Description for MAR-201-TE

INTRODUCTION TO MARKETING

This exam assesses students’ knowledge and application of key marketing concepts for today's business
practices. It evaluates students’ knowledge of the essential techniques managers need to compete
successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit
organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market
selection, and the marketing variables of products (and services), price, promotion, and distribution.​ (3
credits)

● Test format:
o 74 multiple choice questions (1 point each)
o 8 short answer questions (2 points each)
o 2 essay questions (5 points each)
● Passing score:​ 65% (65/100 points). Your grade will be reported as CR (Credit) or NC (No
Credit).
● Time limit:​ 3 hours

OUTCOMES ASSESSED ON THE TEST

● Explain contemporary customer-oriented marketing strategies

● Identify key aspects of affective consumer and business-to-business marketing

● Outline ways to research, establish, and develop target markets

● Discuss the essential decisions markets make regarding products and services

● Explain the processes used in marketing channels and supply-chain management

● Describe various means for promoting products and services

● Identify common pricing concepts and strategies

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
TOPICS ON THE TEST AND THEIR APPROXIMATE DISTRIBUTION

The table below indicates the main topics covered by this exam and the approximate percentage of the
exam devoted to each main topic. Under the main topic heading is a list of related–but more
specific–topics. It is important to review these topics to determine how much prior knowledge you have
and/or how much additional study is necessary. To assist with refreshing and enhancing your knowledge
of the ideas, concepts, and theories for this subject, links to free and openly licensed review materials are
included for each topic.

Using Strategy and Research in Marketing (25%)

Topic Resource

Marketing Principles
Universal functions
● Chapter 1: ​What Is Marketing?

Marketing Principles
● Chapter 2: ​Strategic Planning
Strategic/tactical planning
Boundless Marketing
● Chapter 2: Marketing Strategies and Planning
○ The Strategic Planning Process

Marketing Principles
Market research and intelligence
● Chapter 10: ​Gathering & Using Information

Boundless Marketing
Market environment and planning ● Chapter 3: The Marketing Environment
○ The Marketing Environment

Boundless Marketing
Pricing ● Chapter 8: Pricing
○ Defining Price

Understanding Consumers: From the Decision Process to Target Market Identification (20%)

Topic Resource

Marketing Principles
Consumer behavior
● Chapter 3: ​Consumer Behavior

Marketing Principles
Customer satisfaction and loyalty ● Chapter 14: ​Customer Satisfaction, Loyalty, &
Empowerment

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 Principles of Marketing
Decision process ● Module 7: Consumer Behavior
○ Buying-Process Stages

Marketing Principles
● Chapter 3: Consumer Behavior
Social influence
○ Section 3.1: Factors that Influence
Consumers' Buying Behavior

Marketing Principles
Segmentation, targeting, and position ● Chapter 5: ​Market Segmenting, Targeting, &
Positioning

Marketing Principles
● Chapter 13: Professional Selling
○ Section 13.4: Ethics in Sales and Sales
Ethics Management

Boundless Marketing
● Ethics in Marketing

Defining Business Marketing (15%)

Topic Resource

Boundless Marketing
● Chapter 5: Business-to-Business Marketing
○ Business Markets
Business-to-business marketing
○ Business Customers
○ Industrial Classification
○ The Business Buying Decision Process

Marketing Principles
Business buying behavior
● Chapter 4: ​Business Buying Behavior

Boundless Marketing
● Chapter 7: Global Marketing
○ Introduction to Global Marketing
○ The Global Marketing Environment
Global marketing
○ Important International Bodies and
Agreements
○ Types of International Business
○ Global Marketing Mix

Boundless Marketing
Non-profit marketing ● Chapter 17: Introduction to Nonprofit Marketing
○ Nonprofit Marketing

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 Identifying Products, Services and Channels Utilized in Marketing (15%)

Topic Resource

Boundless Marketing
● Chapter 9: Products
○ New Product Development
Development of product and services
Principles of Marketing
● Module 10: Product Marketing
○ New Product Development Process

Boundless Marketing
● Chapter 9: Products
○ Managing Existing Products
Management of product and services
Marketing Principles
● Chapter 7: Developing and Managing Offerings
○ Section 7.2: Managing New Products

Marketing Principles
● Chapter 8: ​Using Marketing Channels to Create
Value for Customers

Boundless Marketing
Marketing channels ● Chapter 11: Marketing Channels
○ Marketing Channels in the Supply Chain
○ Channel Intermediaries
○ Channel Structures
○ Channel Strategy Decisions
○ Marketing Channel Relationships

Principles of Marketing
● Module 12: Place: Distribution Channels
○ Why It Matters: Place: Distribution
Channels
○ Using Channels of Distribution
○ Managing Distribution Channels
Supply chains and logistics
○ Retailers As Channels of Distribution
○ Integrated Supply Chain Management and
the Distribution Strategy
○ Putting It Together: Place: Distribution
Channels
○ Discussion: Distribution Strategy

Communications (25%)

Topic Resource

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 Principles of Marketing
● Module 13: Promotion: Integrated Marketing
Direct marketing
Communication (IMC)
○ Direct Marketing

Marketing Principles
Integrated marketing ● Chapter 11: ​Integrated Marketing Communications
and the Changing Media Landscape

Marketing Principles
Personal selling and promotion
● Chapter 13: ​Professional Selling

RESOURCE LICENSING GUIDE

This is a comprehensive list of the materials used in this test description, as well as other useful study
materials. We encourage you to explore these resources to make sure that you are familiar with multiple
perspectives on the topics above. All of these resources are openly licensed, which means that they are
free to be ​revised, remixed, reused, redistributed, and retained​, so long as their unique terms are
followed. You can learn more about open licensing ​here​.

Title License

Principles of Marketing​ [Saylor course]. Washington, D.C.: Saylor Academy. See License

Principles of Marketing​ [Lumen course]. Portland, OR: Lumen Learning. CC BY-NC-SA 3.0

Boundless Marking​ [Boundless course]. Portland, OR: Lumen Learning. CC BY-SA 4.0

Tanner, J., & Raymond, M. A. (2012). ​Marketing Principles​ (v. 2.0). 2012 Book CC BY-NC-SA 3.0
Archive.

International Review of Management and Marketing​. ISSN: 2146-4405 CC BY 4.0

SAMPLE QUESTIONS

The questions below are designed to help you study for your TECEP. Answering these questions does
not guarantee a passing score on your exam.

Please note that the questions below ​will not​ appear on your exam.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
Multiple choice:​ Select the best answer. (1 point each)

1. Which element of the marketing mix includes the distribution of products?

a. Product
b. Price
c. Place
d. Promotion

2. To be ethically effective, marketing plans must be

a. honest and truthful

b. flexible enough to contain differences of opinion
c. varied according to management responsibility level
d. substantially different from compliance requirements

3. A(n) __________is a document that communicates a marketing strategy for an offering.

a. research paper
b. market plan
c. mission statement
d. annual report

4. In a SWOT analysis, SWOT stands for

a. strategies, weaknesses, obligations, threats

b. strengths, weaknesses, opportunities, threats
c. strengths, work requirements, opportunities, time
d. strategies, worth, obligations, time

5. Raw data transforms to information when

a. it is calculated
b. a manager is aware that it exists
c. it becomes useful
d. a manager looks at it

6. Which of the following is true about participating in professional networking websites?

a. They are frequently used by employers and recruiters.

b. They are less helpful for mid- and late career professionals.
c. They are more frequently used by experienced workers.
d. They are most helpful to people who are currently employed.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 7. _________________ are especially useful to marketers.

a. Age, income, gender

b. Location, locomotion, liberation
c. Profitability, reliability, predictability
d. Proactivity, reactivity, alacrity

8. What term is used to describe when a customer purchases a product with no planning or
forethought?

a. Extended problem solving

b. Impulse buying
c. High-involvement purchasing
d. Evaluation implementation

9. What type of segmentation is the primary starting point for most marketers?

a. Psychographic
b. Use-pattern
c. Demographic
d. Cultural

10. In the business-to-business buying process, what is the next step after the need is described and
quantified?

a. Searching for potential suppliers

b. Evaluating proposals
c. Establishing an order routine
d. Recognizing a need

11. Which of the following is a skill that could advance career goals in global marketing?

a. Ability to speak two or more languages

b. Experience in a single geographical area
c. Computer literacy
d. Having a foreign driver’s license

12. When a product is sold in as many outlets as possible a(n) ___________ distribution strategy is
being used.

a. selective
b. intensive
c. extreme
d. exclusive

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 13. What is a useful way to empower customers?

a. Ask customers to participate in product design.

b. Conduct customer feasibility studies.
c. Refer customers to competitors for quality comparisons.
d. Give customers free products.

14. Which of the following is a key function of “positioning” in marketing campaigns?

a. To provide a reason why the customer should buy the product.

b. To divert the customer's attention from the product’s flaws.
c. To override the customer’s previous mindset.
d. To distract the customer from considering a competitor’s product.

15. A(n) ____________ explains how an offering will be launched.

a. offering transaction
b. business document
c. customer base
d. communication plan

16. _________ is defined as the variety of marketing communications an organization utilizes.

a. Promotional mix
b. Personal selling
c. Advertising
d. Publicity

17. Which of the following are social media?

a. Corporate investor pages

b. Media release distribution websites
c. Downloadable company brochures
d. Public networking websites

18. What is the generally accepted view about using sex and humor themes in cross-cultural
marketing campaigns?

a. Humor and sex themes are acceptable.

b. Humor and sex themes are encouraged.
c. Humor and sex themes can be used if they are very mild.
d. Humor and sex themes are not appropriate.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 19. The channel through which communication takes place is known as the

a. information
b. medium
c. communication
d. transference

Short answer questions: ​Answer in two to four complete sentences. (2 points each)

20. Determine an advantage for using a product life cycle mode.

21. Provide an advantage for using segmentation, targeting, and positioning in developing marketing
strategies.

22. Provide one benefit and one drawback of using a viral market channel.

Essay questions: ​Answer in six to eight complete sentences. (5 points each)

23. Describe major differences between strategic and tactical planning.

24. Define micromarketing and discuss its importance in integrated marketing communications
programs.

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Attribution-NonCommercial 4.0 International License​.
ANSWERS TO SAMPLE QUESTIONS

Multiple-choice questions

1. (​c​) 8. (​b​) 15. (​d​)

2. (​a​) 9. (​c​) 16. (​a​)
3. (​b​) 10. (​a​) 17. (​d​)
4. (​b​) 11. (​a​) 18. (​d​)
5. (​c​) 12. (​b​) 19. (​b​)
6. (​a​) 13. (​a​)
7. (​a​) 14. (​a​)

Short answer questions

20. Using a product life cycle to manage the activities of a product or service allows a company to
map out a long-term strategy for more effective planning. Companies can plan for the evolution of
price, product features, promotion and placement in a way that is seamless and continuous for
both the customer, as well as the firm’s operations.

Scoring Rubric

Score Response Features

● Fully explains the benefits for using a product life cycle model
Meets
Expectations
● Uses complete sentences with correct spelling and grammar
(2 pts)
● Errors do not impact readability

● Partially explains the benefits for using a product life cycle

model
Partially Meets
Expectations
● Uses complete sentences with some minor errors in spelling
and grammar
(1 pt)
● Errors do not impact readability

● Does not explain the benefits for using a product life cycle
model
Needs
Improvement
● Uses incomplete sentences with some significant errors in
spelling and grammar
(0 pts)
● Errors impact readability

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 21. Targeting, marketing and positioning provide opportunities to reach a specific market and identify
the characteristics of the market. Additionally, positioning can cater to a particular market rather
than an entire universe. For instance, products such as Tesla, Porsche and Maserati are
positioned to a different market than Ford, Chevy and Buick. This allows a market to develop and
deliver personalized messages to different audiences rather than focusing on one message to
everybody.

Scoring Rubric

Score Response Features

● Fully identifies and explains an advantage for using one of the

following in developing marketing strategies: targeting,
Meets
marketing and positioning
Expectations
● Uses complete sentences with correct spelling and grammar
(2 pts)
● Errors do not impact readability

● Partially identifies and explains an advantage for using one of

the following in developing marketing strategies: targeting,
Partially Meets marketing and positioning
Expectations
● Uses complete sentences with some minor errors in spelling
(1 pt) and grammar

● Errors do not impact readability

● Does not identify or explain an advantage for using one of the

following in developing marketing strategies: targeting,
Needs marketing and positioning
Improvement
● Uses incomplete sentences with some significant errors in
(0 pts) spelling and grammar

● Errors impact readability

22. Viral marketing is an advertisement tied to e-mail or another online communication designed to
have one person pass on the content to another. Major benefits of such marketing are speed of
transmission and the ability of consumers to share with like-minded friends; drawbacks include
changes in the marketing message as it is passed from one person to another and the loss of
control for the instigating firm as the messaging has the potential to change significantly from its
original intent.

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 Scoring Rubric

Score Response Features

● Fully provides a benefit and drawback of viral marketing

Meets
Expectations
● Uses complete sentences with correct spelling and grammar
(2 pts)
● Errors do not impact readability

● Partially provides a benefit and drawback of viral marketing

Partially Meets
Expectations ● Uses complete sentences with some minor errors in spelling
and grammar
(1 pt)
● Errors do not impact readability

● Does not provide a benefit and drawback of viral marketing

Needs
Improvement ● Uses incomplete sentences with some significant errors in
spelling and grammar
(0 pts)
● Errors impact readability

Essay questions

23. All companies plan both strategically as well as tactically. There are four major differences
between strategy and tactics in organizational planning: context, scale, rationale and time frame.

In terms of context, strategic planning is largely concerned with overall plan design, while tactics
addresses implementation of a plan in practical terms. In the area of scale, strategic planning
typically is concerned with a large framework that would affect the organization as whole, while
tactics are smaller in scale and more specific in their focus, usually at the department or division
level. Strategy explains why an action will take place and its necessity; tactics explain how the
end result will be achieved step-by-step. This difference is fundamental to their rationale. Finally,
strategy takes place over a long time frame and often it continues for years. Yet, tactics are put
into place much more quickly, and are monitored more frequently, often on a daily basis.

Scoring Rubric

Identifies the two planning approaches: strategic planning, tactical planning

Appropriately identifies key planning elements: context, scale, rationale, time

frame

Appropriately discusses the differences between the two planning approaches

TECEP Test Description for MAR-201-TE by Thomas Edison State University is licensed under a ​Creative Commons
Attribution-NonCommercial 4.0 International License​.
 24. Micromarketing, often called niche marketing, is a marketing strategy that concentrates on a
specific customer characteristic in order to achieve a high degree of targeting focus. This
characteristic can be demographic or psychographic.

Integrated marketing communications seeks to coordinate marketing efforts across a number of

media. This coordination is built on customer commonalities as determined via research methods.
In terms of demographics, these commonalities could be geographic location, income bracket,
age or education; psychographic categories can be based on lifestyles, such as those
categorized in the VALS research methodology. Micromarketing segments are customer building
blocks built on such specific commonalities and as such are key components of integrated
marketing communications campaigns. The more precise marketing communications can be, i.e.,
driven by micromarketing, the more effective.

Scoring Rubric

Correctly defines micromarketing and targeting focus, use of

demographics/psychographics

Correctly describes IMC and gives specific examples utilizing precision targeting

Explains the importance of micromarketing to IMC: targeting, ability to aggregate

consumers

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Attribution-NonCommercial 4.0 International License​.
 18 UBM 620-CONSUMER BEHAVIOUR

Multiple Choice Questions:

UNIT-I

1. Any individual who purchases goods and services from the market for his/her end-use is

called a..................

a. Customer b. Purchaser c. Consumer d. All these Answer: A

2. ------------ is nothing but willingness of consumers to purchase products and services as per

their taste, need and of course pocket.

a. Consumer behavior b. Consumer interest c. Consumer attitude d. Consumer perception

Answer: B

3. ------------- is a branch which deals with the various stages a consumer goes through before

purchasing products or services for his end use.

a. Consumer behavior b. Consumer interest c. Consumer attitude d. Consumer perception

Answer: A

4. -------------- refers to how an individual perceives a particular message

a. Consumer behavior b. Consumer interest c. Consumer attitude d. Consumer interpretation.

Answer: D

5. “----------- is the action and decisions process or people who purchase goods and services for

personal consumption.”

a. Consumer behavior b. Consumer interest c. Consumer attitude d. Consumer interpretation.

Answer: A

6. ________________ emphasize(s) that profitable marketing begins with the discovery and

understanding of consumer needs and then develops a marketing mix to satisfy these needs.
 a. The marketing concept b. The strategic plan c. The product influences d. The price influences.

Answer: A

7. ________________ is one of the most basic influences on an individual’s needs, wants, and

behaviour.

a. Brand b. Culture c. Product d. Price Answer: B

8. In terms of consumer behaviour; culture, social class, and reference group influences have

been related to purchase and _______________.

a. Economic situations b. Situational influences c. Consumption decisions d. Physiological

influences Answer: C

9. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a

___________________.

a. Decline in the influence of religious values b. Decline in communal influences

c. Strong awareness of brands in the market d. Strong awareness of pricing policies in the market.

Answer: A

10. ___________ develop on the basis of wealth, skills and power.

a. Economical classes b. Purchasing communities c. Competitors d. Social classes.

Answer: D

11. _____________ (is) are transmitted through three basic organizations: the family, religious

organizations, and educational institutions; and in today’s society, educational institutions are

playing an increasingly greater role in this regard.

a. Consumer feedback b. Marketing information systems c. Market share estimates d. Cultural

values.

Answer: D

UNIT-II

12. In large nations, the population is bound to lose a lot of its homogeneity, and thus

_________________ arise.
 a. Multilingual needs b. Cultures c. Subcultures d. Product adaptation requirements

Answer: C

13. _______________ are based on such things as geographic areas, religions, nationalities,

ethnic groups, and age.

a. Multilingual needs b. Cultures c. Subcultures d. Product adaptation requirements.

Answer: C

14. Marketing managers should adapt the marketing mix to ___________________ and

constantly monitor value changes and differences in both domestic and global markets.

a. Sales strategies b. Marketing concepts c. Cultural values d. Brand images.

Answer: C

15. _____________ has become increasingly important for developing a marketing strategy in

recent years.

a. Change in consumers’ attitudes b. Inflation of the dollar c. The concept and the brand

d. Age groups, such as the teen market, baby boomers, and the mature market. Answer: D

16. Two of the most important psychological factors that impact consumer decision-making

process are product _____________ and product involvement.

a. Marketing b. Strategy c. Price d. Knowledge Answer: D

17. Which of the following is the most valuable piece of information for determining the social

class of your best friend's parents?

a. The number of years schooling that they had b. Their ethnic backgrounds

c. Their combined annual income d. Their occupations Answer: D

18. Changes in consumer values have been recognized by many business firms that have

expanded their emphasis on ____________ products.

a. Latest technology b. Timesaving, convenience-oriented c. Health related d. Communication.

Answer: B

19. Many sub cultural barriers are decreasing because of mass communication, mass transit, and
 ________________.

a. The rising unemployment situation b.An influence of political power

c. The use of new technology d. A decline in the influence of religious values. Answer: C

20. Different social classes tend to have different attitudinal configurations and _______ that

influence the behaviour of individual members.

a. Personalities b. Values c. Finances d. Decision makers Answer: B

21. __________ is the single factor that best indicates social class.

a. Time b. Money c. Occupation d. Fashion Answer: C

22. In terms of consumption decisions, middle class consumers prefer to _________.

a. Buy at a market that sells at a whole sale rates. b. Buy what is popular

c. Buy only the brands which sell at affordable prices

d. Analyze the market and select the best at the lowest prices Answer: B

23. _________________ refers to the buying behavior of final consumers.

a. Consumer buyer behavior . b. Target market buying c. Market segment buying

d. Business buying behavior Answer: A

24. ____________ is individuals and households who buy goods and services for personal

consumption.

a. The target market b. A market segment c. The consumer market. d. The ethnographic market.

Answer: C

25. Understanding consumer buying behavior is not easy. The answers are often locked deep

within the consumer’s head. The central question for marketers is:

a. How much money is the consumer willing to spend?

b. How much does the consumer need the product being offered for sale?

c. How much does a discount or a coupon affect the purchase rate?

d. How do consumers respond to various marketing efforts the company might use?

Answer: .D
26. The starting point in understanding how consumers respond to various marketing efforts the

company might use is the:

a. Lipinski model of buying behavior. b. Stimulus-response model of buyer behavior. .

c. Freudian model of buying behavior. d. Maslow’s model of life-cycle changes.

Answer: B

27. According to the stimulus-response model of buyer behavior , the place where consumers process
marketing stimuli prior to making purchase decision is called_______________

a. Consumer’s value chain. b. Consumer’s cognitive schema. c. Consumer’s black box. .

d. Consumer’s thoughts-emotions network. Answer: C

28. Consumer purchases are influenced strongly by cultural, social, personal, and __________

a. Psychographic characteristics. b. Psychological characteristics. . c. Psychometric characteristics.

d. Supply and demand characteristics. Answer: B

29. ______________ is the most basic cause of a person’s wants and behaviors.

a. Culture. b. Social class c. Personality d .Lifestyle Answer: A

30. Marketers are always trying to spot ____________ in order to discover new products that

might be wanted.

a. opinion graphers b. dissonant groups c. cultural shifts .d. benchmarks Answer: C

31. The cultural shift toward _____________ has resulted in more demand for casual clothing and

simpler home furnishings.

a. liberal political causes b. conservative political causes c. informality. d. downsizing Answer: C

32. A ________________ is a group of people with shared value systems based on common life

experiences and situations.

a. culture b. subculture . c. lifestyle composite d. social class Answer: B

33. The greatest barrier to effectively marketing to the Asian American market is thought to be ________

a. Reluctance to grant credit to this group. b. Language and cultural traditions. .

c. The urban nature of their neighborhoods. d. Lack of a mass media that reaches this group.
 Answer: B

34. Relatively permanent and ordered divisions in a society whose members share similar

values, interests, and behaviors are called__________

a. Cultures. b. Subcultures. c. Social classes. . d. Social factors. Answer: C

35. As a form of a reference group, the _______________ are ones to which the individual

wishes to belong.

a. secondary groups b. facilitative groups c. primary groups d. aspiration groups . Answer: D

36. The __________________ is a person within a reference group who, because of special skills,

knowledge, personality, or other characteristics, exerts influence on others.

a. facilitator b. referent actor c. opinion leader . d. social role player Answer: C

37. Even though buying roles in the family change constantly, the ___________ has traditionally

been the main purchasing agent for the family.

a. Wife . b. husband c. teenage children d. grandparent Answer: A

38. A major reason for the changing traditional purchasing roles for families is that:

a. The economic conditions are forcing more teens to work.

b. More women than ever hold jobs outside the home. .

c. Children are spending more time on the Web.

d. Men and women now shop together or “shop until you drop” for entertainment Answer: B

39. A(n) ________________ consists of the activities people are expected to perform according to

the persons around them.

a. behavior b. attitude c. role . d. status Answer: C

40. The stages through which families might pass as they mature over time is a description of

what is called the

a. Adoption process. b. Lifestyle cycle. c. Values and Lifestyle. d. Family life cycle. Answer: D .

41. A ______________ is a person’s pattern of living as expressed in his or her activities,

interests, and opinions.

 a. role b. status c. position d. lifestyle . Answer: D

UNIT-III

42. ______________ is(are) a person’s unique psychological characteristics that lead to relatively

consistent and lasting responses to his or her own environment.

a. Psychographics b. Personality . c. Demographics d. Lifestyle Answer: B

43. The basic premise of the _____________ is that people’s possessions contribute to and reflect

their identities; that is, “we are what we have.”

a. lifestyle concept b. self-concept . c. personality concept d. cognitive concept Answer: B

44. A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction

of the need.

a. Motive. b. want c. demand d. requirement Answer: A

45. A good synonym for motive is a(n) _____________.

a. omen b. need c. drive . d. cue. Answer: C

46. The theory of motivation that views people as responding to urges that are repressed but

never fully under control was developed b ___________

a. Marshall. b. Kant. c. Freud. . d. Maslow. Answer: C

47. According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:

a. Self-actualization needs. b. Social needs. c. Safety needs. d. Physiological needs. Answer: D.

48. According to Maslow’s Hierarchy of Needs, the highest order of needs are called:

a. Self-actualization needs. .b. Social needs. c. Safety needs. d. Physiological needs. Answer: A

49. __________________ is the process by which people select, organize, and interpret

information to form a meaningful picture of the world.

a. Readiness b. Selectivity c. Perception . d. Motivation Answer: C

50. People can form different perceptions of the same stimulus because of three perceptual

processes. These processes are best described as being:

 a. Selective attention, selective distortion, and selective retention. .

b. Subliminal perception, selective remembrance, selective forgetting.

c. Closure, modeling, and perceptual screening.

d. Needs distortion, wants analysis, and perceptual screening. Answer: A

51. _______________ describes changes in an individual’s behavior arising from experience.

a. Modeling b. Motivation c. Perception d. Learning . Answer: D

52. A ___________ is a strong internal stimulus that calls for action.

a. Driv . b. cue c. response d. perception . Answer: A

53. If a consumer describes a car as being the “most economical car on the market,” then this

descriptor is an ___________

a. Rule. b. Attitude. c. Belief. . d. Cue. Answer: C

54. If a consumer tells friends “I like my car more than any other car on the road,” then the

consumer has expressed an _____________

a. Rule. b. Attitude. . c. Belief. d. Cue. Answer: B

55. ___________ puts people into a frame of mind of liking or disliking things, of moving

toward or away from them.

a. A rule b. An attitude. c. A belief d. A cue. Answer: B

56. Which of the following is NOT one of the five stages of the buyer decision process?

a. need recognition b. brand identification . c. information search d. purchase decision Answer :B

57. According to the buyer decision process suggested in the text, the first stage is characterized

as being one of __________

a. Awareness. b. Information search. c. Need recognition. . d. Demand formulation. Answer: C

58. The buying process can be triggered by a(n) __________ when one of the person’s normal

needs—hunger, thirst, sex—rises to a level high enough to become a drive.

a. awareness b. external stimuli c. internal stimuli . d. experiential motivation. Answer: C

59. The stage in the buyer decision process in which the consumer is aroused to search for
 more information is called____________

a. Information search. b. Evaluation of alternatives c. Search for needs d. Perceptual search.

Answer: A

60. The consumer can obtain information from any of several sources. If the consumer were to

obtain information from handling, examining, or using the product, then the consumer would

have obtained the information by using a(n)__________

a. Personal source. b. Commercial source. c. Informative source. d. Experiential source. Answer: D.

61. How the consumer processes information to arrive at brand choices occurs during which stage

of the buyer decision process?

a. need recognition b. information search c. evaluation of alternatives d. purchase decision

Answer: C

62. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two

factors can come between the purchase intention and the purchase decision. These two factors

are best described as being:

a. The cost and availability of the product.

b. The attitude of others and the cost of the product.

c. The availability of the product and unexpected situational factors.

d. The attitude of others and unexpected situational factors. . Answer: D

63. With respect to post purchase behavior, the larger the gap between expectations and

performance:

a. The greater likelihood of re-purchase. b. The greater the customer’s dissatisfaction. .

c. The less likely the consumer will be influenced by advertising

d. The less likely the consumer will need sales confirmation and support. Answer: B

64. Cognitive dissonance occurs in which stage of the buyer decision process model?

a. need recognition b. information search c. Evaluation of alternatives d. post purchase conflict .

Answer: D
65. A company must always guard against dissatisfying customers. On average, a satisfied

customer tells 3 people about a good purchase experience. A dissatisfied customer, however,

on average gripes to ________ people.

a. 7 b. 9 c. 11 . d. 30 Answer: C

UNIT-IV

66. The _________________ is the mental process through which an individual passes from first

hearing about an innovation to final adoption.

a. adoption process . b. consumption process c. innovation process d. new product development

process Answer: A

67. All of the following are part of the adoption process that consumers may go through when

considering an innovation EXCEPT:

a. Awareness. b. Process. . c. Interest. d. Trial. Answer: B

68. With respect to adopter categories, the _______________ are guided by respect, are the

opinion leaders in their communities, and adopt new ideas early but carefully.

a. seekers b. innovators c. early adopters . d. early majority Answer: C

69. With respect to adopter categories, the ___________________ are skeptical and they adopt

an innovation only after a majority of people have tried it.

a. early adopters b. early majority c. late majority . d. laggards Answer: C

70. Several characteristics are especially important in influencing an innovation’s rate of

adoption. _________ is the degree to which the innovation may be tried on a limited basis.

a. Relative advantage b. Synchronization c. Compatibility d. Divisibility . Answer: D

71. If a company makes products and services for the purpose of reselling or renting them to

others at a profit or for use in the production of other products and services, then the

company is selling to the__________

a. Business market. . b. International market. c. Consumer market. d. Private sector market.

Answer: A
72. All of the following are among the primary differences between a business market and a

consumer market except ____________

a. Purchase decisions to satisfy needs. . b. Market structure and demand. c. The nature of the buying
unit. d. The types of decisions and the decision process involved. Answer: A

73. The business marketer normally deals with _____________ than the consumer marketer

does.

a. far greater but smaller buyers b. far greater and larger buyers c. far fewer but far larger buyers

d. far fewer and smaller buyers Answer: C

74. When demand comes (as it does in the business market) from the demand for consumer

goods, this form of demand is called___________

a. Kinked demand. b. Inelastic demand. c. Cyclical demand. d. Derived demand. . Answer: D

75. General Motors buys steel because consumers buy cars. If consumer demand for cars

drops, so will General Motors’ demand for steel. This is an example of the relationships

found in___________

a. Kinked demand. b. Inelastic demand. c. Cyclical demand. d. Derived demand. . Answer: D

76. That business markets have more buyers involved in the purchase decision is evidence of

which of the following characteristic differences between business and consumer

markets?

a. market structure and demand b. the nature of the buying unit . c. types of decisions made

d. type of decision process itself Answer: B

77. The place in the business buying behavior model where interpersonal and individual

Influences might interact is called the__________

a. Environment. b. Response. c. Stimuli. d. Buying center. Answer: B

78. In a _______________, the buyer reorders something without any modifications.

a. habitual re buying b. straight re buying c. modified re buying d. new task buying Answer: B

79. In a _______________, the buyer wants to change something about product

 specifications, prices, terms, or suppliers.

a. habitual re buy b. straight re buy c. modified re buy . d. new task buy Answer: C

80. When a firm buys a product or service for the first time, it is facing a _____________

a. Habitual re buy situation. b. Straight re buy situation. c. Modified re buy situation.

d. New task situation. . Answer: D

81. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot

forward in which of the following types of buying situations?

a. modified re buy . b. new task buying c. straight re buy d. indirect re buy Answer: A

82. The decision-making unit of a buying organization is called its _____________ all the

individuals and units that participate in the business decision-making process.

a. buying center . b. purchasing center c. bidding center d. demand-supply center Answer: A

UNIT-V

83. Considering the major influences on business buyer behavior, as shown in a model in

the text, under which influence stage would you expect to find the influences of authority,

status, empathy, and persuasiveness?

a. environmental b. organizational c. interpersonal . d. individual Answer: D

84. The stage of the business buying process where the buyer describes the characteristics and

quantity of the needed item is called ___________

a. Problem recognition. b. General need description. . c. Product specification. d. Proposal

solicitation. Answer: B

85. If a buying team is asked by the purchasing department to rank the importance of reliability,

durability, price, and other attributes of an item, then the team is going through a business

buying process stage called____________

a. Problem recognition. b. General need description. . c. Product specification. d. Proposal

solicitation. Answer: B

86. ________________ is the stage of business buying where an organization decides on and
 specifies the best technical product characteristics for a needed item.

a. Problem recognition b. General need description c. Product specification .d. Proposal solicitation.

Answer: C

87. _________________ is an approach to cost reduction in which components are studied

carefully to determine if they can be redesigned, standardized, or made by less costly methods

of production.

a. Cost analysis b. Order analysis c. Product analysis d. Value analysis . Answer: D

88. Factors such as supplier reputation for repair and servicing capabilities are important criteria

for evaluation at which stage in the business buying process?

a. problem recognition b. supplier search c. supplier selection . d. order-routine specification.

Answer: C

89. Blanket contracts are typically part of which of the following stages in the business buying

process?

a. general need description b. product specification c. supplier selection d. order-routine

specification . Answer: D

90. The _______________ may lead the buyer to continue, modify, or drop the arrangement

that has been entered into by the buyer and seller.

a. performance review . b. order-routine specification c. supplier selection d. general need

description Answer: D

91. For the marketing manager, social class offers some insights into consumer behavior and is

potentially useful as a ___________________.

a. Market research information b. Market segmentation variable . c. Source of understanding

competition’s strategy d. Source to predict future trends Answer: A

92. ____________ is the definition of reference groups.

a. Groups that an individual looks to when forming attitudes and opinions .

b. Groups of people who have been referred to by someone they know

c. Groups of office colleagues

d. Chat groups on the internet Answer: B

93. __________ are factors that have been shown to affect consumer behavior.

a. Brand name, quality, newness, and complexity .

b. Advertising, marketing, product, and price

c. Outlets, strategies, concept, and brand name

d. Quality, advertising, product positioning, Answer: A

94. The reason that higher prices may not affect consumer buying is _______________.

a. Most consumers prefer brand names which have higher prices

b. 70% of the total population looks for quality services and is willing to pay higher

prices

c. Consumers believe that higher prices indicate higher quality or prestige .

d. Most consumers feel that the price is actually affordable Answer: A

95. ___________ are the groups that individuals look to when forming attitudes and opinions.

a. Reference groups . b. Teenage groups c. Religious groups d. Adult groups Answer: C

96. For which of the following products would the reference group influence be the strongest?

a. A best-seller novel b. A pickup truck . c. A loaf of bread d. A pair of jeans Answer: A

97. Primary reference groups include ________________.

a. College students b. Office colleagues c. Family and close friends .d. Sports groups Answer: B

98. Secondary reference groups include ________________.

a. Family and close friends b. Sports groups c. Ethnic and religious groups d. Fraternal
organizations and professional associations . Answer: C

99. Marketing strategies are often designed to influence _______________ and lead to

profitable exchanges.

a. Consumer decision making . b. Sales strategies c. Advertising strategies

d. Export strategies Answer: D

100. __________ refers to the information a consumer has stored in their memory about a
product or service.

a. Cognitive dissonance b. Product knowledge . c. Product research d. Marketing research.

Answer: A
18 UBM 620-CONSUMER BEHAVIOUR K2, QUESTION BANK
UNIT-I

1. Define consumer Behaviour.

2. Define Market segmentation.

3. Define Information search.

4. Define co- shopping.

5. Define Influencers.

6. Define Disposers.

7. Define diversity of consumer behavior.

8. What is meant by organizational buying behavior?

9. Write any two environmental influence on consumer behavior.

10. Write any two applications of consumer research.

UNIT-II

11. Define Pre- purchase search.

12. Define Learning.

13. Define Attitudes.

14. Define Personality.

15. Define Brand purchase.

16. Explain individual determinants of consumer behavior.

17. Write any two economic characters in consumer behavior.

18. Explain life cycle marketing.

19. Write ant two psychological factors in consumer behavior.

20. Explain learning and attitude of consumers.

UNIT-III

21. Define Pricing.

22. Define post purchase behavior.

23. Define Need recognition.

24. Define Low involvement.

25. Define Work groups.

26. Define diffusion of information in Consumer behavior.

27. Explain diffusion process.

28. Give any two product characteristics influencing consumer behavior.

29. What are the channels of Communication?

30. What are the limitations in channel of communication?

UNIT-IV

31. Define shopping Groups.

32. Define Friendship groups.

33. Define social class.

34. Define Advertising.

35. Explain consumer buying decision process.

36. What are the problems in need recognition?

37. Define evaluation in consumer buying decision.

38. Explain purchasing decisions.

39. Explain post purchase behavior.

40.write any two advantage of consumer buying decision.

UNIT-V

41 Define Channel mix.

42. Define Evaluation.

43. Define Formal groups.

44. Define Informal groups.

45. Define consumer.

46. Define society.

47. Write any two social responsibility of marketing.

48. Define consumerism.

49. Explain consumer education.

50. what is meant by channel mix

.
 18 UBM 620-CONSUMER BEHAVIOUR

K3 QUESTIONS

UNIT-I

1. Explain the Applications of consumer research. (K3)

2. Explain market segmentation procedure. (K3)

3. Explain Demographic segmentation. (K3)

4. Explain psychographic segmentation. (K3)

5. Explain Behaviour segmentation. (K3)

UNIT-II

6. Write down the characteristics of sub cultures. (K3)

7. Write down the factors that affect the influence of reference group. (K3)

8. write down the applications of reference- group . (K3)

9. Explain types of reference group appeals. (K3)

10. Explain the roles of family members in decision making process. (K3)

11. write short note on Traditional family life cycle. (K3)

12. List down the roles of parents in consumer behavior. (K3)

UNIT-III

13. Write down the Individual determinants of consumer behavior. (K3)

14. Explain the nature and characteristics of personality. (K3)

15. write down the theories of personality. (K3)

16. Explain the characteristics of learning. (K3)

17. Write down the elements of consumer learning. (K3)

18. Explain the characteristics of Attitudes. (K3)

19. Write down the functions of Attitudes. (K3)

UNIT-IV

20. Explain product characteristics Influencing consumer behavior. (K3)

21. Write down the profile of consumer Innovaion. (K3)

22. List down the types of problem Recognition. (K3)

23. Write down the situations leading to problem Recognition. (K3)

24. Analyze evaluation of alternatives. (K3)

25. Explain the factors Influencing consumer store choice decisions. (K3)

26. Explain post purchase behavior. (K3)

UNIT-V

27. Explain social responsibilities of marketing. (K3)

28. Write down the roles of advertising in consumer behavior. (K3)

29. Explain the roles of middlemen in advertising. (K3)

30. Explain the roles and importance of pricing. (K3)

31. Explain the factors Influencing pricing decision.V

32. write short note on channel mix. (K3)

 18 UBM 620-CONSUMER BEHAVIOUR

K4 QUESTIONS

UNIT-I

1. Explain the levels of market segmentation

2. Explain the patterns of market segmentation.

3. List down the benefits of market segmentation.

4. write short note on Effective segmentation.

5. Explain environmental influence on consumer behavior.

UNIT-II

6. write short note on characteristics of culture.

7. List down the factors affecting culture.

8. Explain the types of sub-culture.

9. Explain the characteristic features of social class.

10. Explain learning and attitudes of consumers.

UNIT-III

11. Explain the types of reference groups relevant to consumer behavior.

12. Explain the components of perception

13. Explain the elements of perception.

14. Explain the factors influencing perception.

15. Elaborate innovation decision process.

UNIT-IV

16. Explain Diffusion of Innovation in consumer behavior.

17. Explain Diffusion process.

18. Write down the types of consumer decision making.

19. Elaborate consumer buying decision process.

20. Explain post purchase behavior.

UNIT-V

21. List down the types of Information search process.

22. Write short note on pricing objectives.

23. Differentiate consumer and society.

24. Elaborate advertising and sales promotion strategies.

25. Explain Pricing strategies.

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Social media marketing mcq

Philosophy of Science (University of Delhi)

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By OnlineInterviewQuestions.com
Social Media Marketing MCQ Test

Take Social Media Marketing MCQ Test & Online Quiz to Test your
Knowledge
Below we have listed the few Social Media Marketing MCQ Questions that check your basic knowledge of
Social Media Marketing. This Social Media Marketing MCQ Test contains 20 Multiple Choice Questions.
You have to select the right answer to the question. You can also take the online quiz from the take Social
Media Marketing Quiz Button.

Q1. What is Social Media Marketing?

A. a way to communicate with customers on social media platforms to increase the performance of
the business
B. Software
C. Hardware
D. All of the above

Q2. What social media marketing do?

A. It can help to communicate with customers in a less time-consuming manner.

B. It can help to create visual interaction between products and customers.
C. It can help to advertise a product and services to many customers at once.
D. All of the above

Q3. Social media marketing focuses on ___.

A. Social platform
B. Individual shop
C. Whole sale
D. All of the above

Q4. Social media marketing is one of the best advertising resources to grab consumer's
attention.

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A. True
B. False

Q5. Identify the platform for Social media marketing?

A. Instagram
B. Twitter
C. Facebook
D. All of the above

Q6. What are the most essential 7 M's in marketing?

A. Man, Money, Machine, Market, Management, Message, Mission

B. mindset, measure, model, map, make, modify, and monetize
C. Both A and B
D. None of the above

Q7. What is the full form of SMM?

A. Social market marketing

B. Social media marketing
C. Social media management
D. None of the above

Q8. Identify the different types of E-commerce?

A. B2B
B. B2C
C. C2B
D. All of the above

Q9. E-Commerce refers to the trading of goods and services with the help of the internet.

A. Yes
B. No

Q10. Is Social commerce related with the social networks platform as well as the seller's

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website?

A. Yes
B. No

Q11. E-commerce is related to the seller's website.

A. True
B. False

Q12. Which term adopted for updates by Twitter users?

A. Tweets
B. Twoots
C. Twinks
D. Posts

Q13. Which of the following is valuable in increasing a page rank?

A. Paying for placement

B. Static content
C. Quantity of links from other highly ranked pages to your site
D. No contact information

Q14. What is meant by "micro-blogging"?

A. post very short entries

B. Blogs which are posted by companies, not individuals
C. post very long entries
D. Blogging from mobile devices

Q15. What is “social media optimization”?

A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

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Q16. What is the benefit of Social media marketing?

A. It can show your brand in front of people much more quickly and easily.
B. increased traffic
C. higher conversion rates
D. All of the above

Q17. Social networks have an enormous information sharing capacity. As such, they are a
great distribution channel for ____.

A. customer feedback
B. viral content
C. exclusive coupons
D. marketing messages

Q18. Which one is the best choice for purchasing through social media marketing or
traditional marketing?

A. It depends upon the customer's point of view due to the lack of time and money or their
satisfaction.
B. Social media marketing
C. Traditional Marketing
D. None of the above

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Digital and Social Media Marketing MCQ

B.tech (Dr. A.P.J. Abdul Kalam Technical University)

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

DIGITAL AND SOCIAL MEDIA MARKETING

Digital and Social Media Marketing
DETAILED SYLLABUS

Unit Topic

Introduction to Digital Marketing: The new digital world - trends that are driving shifts from traditional
marketing practices to digital marketing practices, the modern digital consumer and new consumer’s
I
digital journey. Marketing strategies for the digital world-latest practices
Social Media Marketing -Introduction to Blogging, Create a blog post for your project. Include headline,
II imagery, links and post, Content Planning and writing. Introduction to Face book, Twitter, Google +,
LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaigns
Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content
and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and
III
social-media marketing. Marketing gamification, Online campaign management; using marketing analytic
tools to segment, target and position; overview of search engine optimization (SEO)
Designing Organization for Digital Success: Digital transformation, digital leadership principles, online
P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to
IV
business, and evaluating cost effectiveness of digital strategies
Digital Innovation and Trends: The contemporary digital revolution, digital transformation framework;
V security and privatization issues with digital marketing Understanding trends in digital marketing – Indian
and global context, online communities and co-creation,

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

DIGITAL AND SOCIAL MEDIA MARKETING

Solved MCQ
Content Page No.

1. Unit-I………………………................................................................................…….3

2. Unit-II……………………………………………….……………………..…...…….8

3. Unit-III …………………………………………………..….............................…... 13

4. Unit-IV …………………………..…….…………………………………………….21

5. Unit-V ………………………………………………………….........................……25

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

Unit-I

1. Digital marketing is often referred to d. Electronic marketing

as___________. Correct option is d
a. Online marketing
b. Internet marketing 6. Product development process after analysis of
c. Web marketing business next step to be taken is
d. All of the above a. Test marketing
Correct option is d b. Penetration marketing
2. Which of the following is/are traditional forms c. Individual marketing
of digital marketing? d. None of above
a. Radio Correct option is a
b. TV 7. Customers in growth stage of life cycle of
c. Billboard products are classified as
d. All of the above a. Innovators
Correct option is d b. Early adopters
c. Laggards
3. Which of the following is a type of digital d. Middle majority customers
marketing activity? Correct option is b
a. Viral marketing
b. Email Marketing 8. Digital marketing includes
c. Social web marketing a. Voice broadcast
d. All of above b. RSA
Correct option is d c. Both A and B
d. None of these
4. How many main pillars of digital marketing? Correct option is c
a. 1
b. 2 9. In the first 10 years, the web was heavily used
c. 3 as a static publishing and/or retailing
d. 4 (transactional) channel. This was known as:
Correct option is d a. Web 2.0
b. Web 3.0
5. This is the process of marketing accomplished c. Web 4.0
or facilitated through the application of d. Web 1.0
electronic devices, appliances, tools, Correct option is d
techniques, technologies and or systems: 10. Which marketing techniques are most likely to
a. Direct marketing pay you?
b. Electronic marketing a. Viral marketing
c. Internet marketing b. Email Marketing

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

c. Social web marketing c. Evaluating each page of a website for

d. Article marketing design
Correct option is d d. All of the above
Correct option is a
11. SEO stand for? 16. The best way to promote a business with social
a. Site engine optimization media is
b. Search engine optimization a. To advertise your company, services and
c. Site efficiency optimization products
d. None of above b. To collect as many contacts as possible
Correct option is b c. Offer a lot of helpful and free
information
12. ________ is the new content management tool d. Invite potential clients to visit your
for SWEET? website
a. CMs Ans: c
b. HP
c. Sitecore 17. A longer decision making process than for
d. None of above many consumer products is a key difference
Correct option is c between B2C and B2B marketing which is
reflected in web design through ______.
13. The tendency of difficult understanding related a. content referencing the needs of
to the use of market offering is called companies of different sizes
a. Relative advantage b. questions on a form enquiring about the
b. Compatibility status of the business in the purchase
c. Complexity decision process
d. None of above c. different feature stories appealing to
Correct option is c different members of the audience
d. different navigation options appealing to
14. The best way to improve search engine ranking different members of the audience
is with Ans: b
a. Video
b. A blog 18. The ______ goal of a business-to-business
c. Graphics website involves an interactive dialogue with a
d. None of above virtual sales person.
Correct option is b a. sell
15. On page search engine optimization refers to
a. Programming keywords into a website b. sizzle
b. The amount of links coming into your
c. speak
website
d. save
Ans: a
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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

d. Google AdWords pay per click sponsored

19. The ______ goal of a business-to-business link advertising
website involves gaining permission from a Ans: a
website visitor to engage in future dialogue by 23. A portal which is normally run by a consortium
e-mail and other communications channels. of buyers in order to establish an efficient
a. serve purchasing environment is a:
b. speak a. B2B independent e-marketplace.
c. sell b. buyer-oriented marketplace.
d. save c. supplier-oriented marketplace.
Ans: b d. vertical and horizontal e-marketplace.
Ans: b
20. Business-to business (B2B) ecommerce
involves commercial transactions between an 24. A portal which is an online platform operated
organisation and other organisations (inter- by a third party and is open to buyers or sellers
organisational marketing). in a particular industry is a:
a. True a. vertical and horizontal e-marketplace.
b. False b. supplier-oriented marketplace.
c. buyer-oriented marketplace.
Ans: a d. B2B independent e-marketplace.
Ans: d
21. ______ is an example of business-to-business 25. One aim of e-procurement is to increase
services offered by Google which gains savings by bulk buying of items:
advertising revenue through hosted videos. a. of the right quantity.
a. Google AdWords pay per click sponsored b. from the right source.
link advertising c. of the right quality.
b. Google Apps Business Application Suite d. at the right price.
c. YouTube Brand Channel Ans: a
d. Google Search application providing
online website services for website owners 26. What of the following is production related
Ans: c procurement?
22. ______ is an example of business-to-business a. Office supplies.
services offered by Google where revenue is b. Raw materials.
generated through the application running as
part of a customer’s website. c. Information systems.
a. Google Search application providing d. Furniture.
online website search services for Ans: b
website owners
b. Google Apps Business Application Suite 27. In a market where companies build close
c. YouTube Brand Channel connective relationships where Internet
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technology will not feature strongly in the c. different navigation options appealing
development of these relationships, this is to different members of the audience
known as a ______ relationship. d. questions on a form enquiring about the
a. Low Tech, High Touch, Personal status of the business in the purchase
b. Low Tech, High Touch Transactional decision process
c. High Tech/Low Touch, Automated Ans: c
d. High Tech/Low Touch, Personal
Ans: a 31. On page search engine optimization refers to
a. Programming keywords into a website
28. In a market where there are transactional b. Evaluating each page of a website for
relationships where technology will not feature design
in the development of these relationships, this is c. The amount of links coming into your
known as a ______ relationship. website
a. Low Tech, High Touch, Personal d. The number of search engine sites a
b. Low Tech, High Touch Transactional website is submitted to
c. High Tech/Low Touch, Personal Ans: a
d. High Tech/Low Touch, Automated 32. The best way to improve search engine ranking
is with
Ans: b a. Video
b. A blog
29. Of the following website functions, which is the c. Having at least 500 words of text per page
most important? d. Using a lot of graphics per page
a. Having free reports, downloads, etc Ans: b
b. Describing the services your company
provides 33. The main objective to branding is which of the
c. Capturing email addresses of visitors following?
d. Having contact information on every page a. To have potential customers recognize
Ans: c your logo and marketing materials
b. To earn trust from your customers
30. Delivering different messages to members of a c. Promotional materials that match and
business decision making unit is a key coordinate
difference between B2C and B2B marketing d. Having a unique tag line
which is reflected in web design through
______. Ans: b
a. different feature stories appealing to
different members of the audience 34. Which of the following marketing techniques
b. content referencing the needs of are most likely to pay you?
companies of different sizes a. Pay per click advertising
b. Using social media marketing strategies
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c. Posting press releases d. Pack a lot of graphics, photos, and text

d. Article marketing onto each page
Ans: d Ans: a

35. When is it most ideal to send a press release? 39. What does SEO stand for ?
a. Only when there is “big news” happening a. Site Engine Optimization
b. Only around the holidays b. Search Engine Optimization
c. When news seems to be slow c. Site Efficiency Optimization
d. Tuesday through Thursday for
anything newsworthy Ans: b
Ans: d
40. What is the name of the latest major change in
36. What is the best way to make money “while functionality added to Facebook ?
you sleep”? a. Farmville
a. By dreaming up good marketing ideas b. Timeline
b. Selling stuff on eBay c. Newsfeed
c. Having products on your website Ans: b
d. Having a spouse who works the night shift
41. What is the name of the Hosting Company that
Ans: c is used for all external consumer facing sites ?
a. Verizon
37. The best way to increase the possibility of b. HP
website visitors following through on c. Rackspace
contacting you is Ans: c
a. Offer a 1-800-#
b. Tell them to call you today 42. What is the new content management tool for
c. Offer a freebie “take away” with your SWEET ?
contact information A. Sitecore
d. Offer testimonials B. CMS Lite
Ans: b C. Sharepoint
38. What is a great way to improve your website’s Ans: a
“stickiness”, which is keeping someone on your
website and encouraging them to come back?
a. Make your website interactive with
things to do such as quizzes, downloads,
video to watch and audio to listen to
b. Have a lot of text to read
c. Make it difficult to locate the contact
information
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Unit-II
(C) LinkedIn
1. Social networks are organized primarily (D) Facebook
around ____. Correct option is C
(A) Brands 6. What is the term adopted for updates by
(B) People Twitter users?
(C) Discussion (A) Tweets
(D) All of the above (B) Twoots
Correct option is B (C) Twinks
(D) None of above
2. Which social network is considered the most Correct option is A
popular for social media marketing?
(A) Twitter 7. What is meant by “guerilla marketing”?
(B) Whatsapp (A) Using resources such as time, energy and
(C) LinkedIn imagination rather than money to market
(D) Facebook (B) Using advertising spots which utilize
Correct option is D gorillas to capture the audience
(C) Having a large scale marketing budget
3. What is the name for Facebook`s ranking (D) All of above
algorithm? Correct option is D
(A) Like Rank
(B) Face Rank 8. Which of the following is functions of social
(C) Page Rank media for business?
(D) Edge Rank (A) Are you participating in the conversation
Correct option is D and sharing?
(B) Are you listening and monitoring what is
4. Social networks have an enormous being said about you?
information sharing capacity. As such, they (C) Both
are a great distribution channel for (D) None of these
(A) Customer feedbac Correct option is C
(B) Viral content
(C) Exclusive coupon 9. What is the name of Facebook's analytic
(D) Marketing message package?
Correct option is D (A) Princeps
(B) Viewership
5. Which social network is considered the most (C) Insights
popular for business to business marketing? (D) None of these
(A) Twitter Correct option is C
(B) Whatsapp

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(A) Using a witty user name

10. What would the marketing budget section of a (B) Posting at least once a month to the blog
marketing plan detail? (C) Social Media Optimization
(A) The expected costs for each ad campaign (D) All of the above
based on the delivery method Correct option is D
(B) The cost of the right plan
(C) The marketing personal job discription 15. What is a “vlog”?
(D) None of above (A) Video log
Correct option is A (B) Video blog
(C) Log of blog activity
11. What is "social media optimization"? (D) None of the above
(A) Writing clear content Correct option is B
(B) Creating short content
(C) Creating content which easily creates 16. In a company who should own the social
publicity via social networks marketing plan?
(D) None of above (A) Head of marketing
Correct option is C (B) CFO
(C) Both A and B
12. What is meant by "micro-blogging"? (D) None of the above
(A) Blogs with limited individual posts, Correct option is C
limited by character count typically
(B) Blogs which are posted by companies, not 17. Which of the following is valuable in
individuals increasing a page rank?
(C) Blogging from mobile device (A) Quantity of links from other highly
(D) None of above ranked pages to your site
Correct option is A (B) Static contact
(C) Both A and B
13. Why is it important to post to a blog (D) None of above
regularly? Correct option is A
(A) It reduces the cost per blog post
(B) Keep readers engaged and also give 18. One advantage a non–profit has when opening
search engines content to index a private social network is.
(C) It gives the social media marketing a. its tax exempt status makes the start up
specialist something to do cost of a private social network more
(D) None of above affordable.
Correct option is B b. its supporters tend to spend more time
using social networks.
14. Which of the following is an important aspect
of creating blogs and posting content?

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c. that it has an immediate user base of a. True

people interested in the cause. b. False
d. its supporters have a higher tolerance Ans: a
for marketing messages.
Ans: c 24. A white label social network’s primary
difference is that it is privately run by a
19. Larger social networking sites | nonprofit organization or corporation. |
a. will force niche social networks out of a. True
business. b. False
b. set social media trends. Ans: a
c. are expected to see declining growth
rates. 25. What methods of social network marketing
d. are a better fit for most nonprofit should a company always use? |
organizations. a. Blogging only
b. Twitter, Blogs, Facebook
Ans: b c. YouTube
d. Depends on the company, their product,
20. Facebook and LinkedIn are the most popular their audience
social networks globally. |
a. True Ans: b,d
b. False
26. What is the term adopted for updates by
Ans: b Twitter users? |
a. Tweets
21. The first step when marketing with social b. Twoots
networks is to identify the goals and c. Twinks
strategies. | d. Posts
a. True
b. False Ans: a
Ans: a
27. What is meant by “guerilla marketing”? |
22. Facebook Places is targeted to large brands a. Using resources such as time, energy and
and companies with big budgets. | imagination rather than money to market
a. True b. Using advertising spots which utilize
b. False gorillas to capture the audience
c. Having a large scale marketing budget
Ans: b d. All the Above
23. It is considered a best practice to interact Ans: d
under a personal account on LinkedIn. |

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28. What is meant by Brand Management? | 32. How can a company ensure that the proper
a. Managing the marketing staff audience finds their YouTube videos? |
b. Management of the marketing budget a. Post links on the company blog to the
c. The company executive management YouTube videos
team b. Use of keywords
d. Creating a consistent image for the c. both a and b
company d. none of above
Ans: c
Ans: c,d
33. What is meant by “micro-blogging”?
29. Why is it important to post to a blog a. Blogging daily
regularly? | b. Blogs with limited individual posts, limited
a. It reduces the cost per blog post by character count typically
b. Keep readers engaged and also give c. Blogs which are posted by companies, not
search engines content to index individuals
c. It gives the social media marketing specialist d. both a and b
something to do Ans: d
d. It allows more chances for the company to
put 34. What is meant by A/B testing in marketing?
Ans: b a. Testing of 2 different products
b. Testing 2 versions of an advertisement to
30. Which of the following is an important aspect see which elicits the best response
of creatin blogs and posting content? | c. Clinical testing of medical products before
a. Using a witty user name legally allowing them for sale
b. Posting at least once a month to the blog d. Testing via 2 mediums, such as radio and
c. Social Media Optimization television
d. all the above Ans: b
Ans: d 35. What is “social media optimization”?
a. Creating content which easily creates
31. What can a company do on Facebook apart publicity via social networks
from their page to create a following? b. Writing clear content
a. Post more updates than usual c. Creating short content which is easily
b. Post controversial posts indexed
c. Use several pictures d. Hiring people to create content for social
d. Use Groups, both company originated networks
and posting to other groups Ans: a
Ans: d
36. What place does Pricing have in marketing?

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a. Higher prices guarantee higher revenue Ans: b

stream 40. Which of the following would be leveraging
b. The company should actively market how both social network and traditional
much their products cost marketing?
c. Different pricing levels can be tested to a. Handing out print advertisements with a
see what elicits the best consumer response coupon for a store
d. Marketing based on the pricing level relative b. A print advertisement in a magazine
to competition is important which drives people to a website where there is a
Ans: c free trial offer
c. Posting an advertisement on a message
37. What would the marketing budget section of a board
marketing plan detail? d. Hosting a video ad on YouTube not
a. The cost to write the plan otherwise seen elsewhere
b. The expected costs for each ad campaign Ans: b
based on the delivery method
c. The overall marketing budget for a year 41. How does creating a social network
d. The marketing personnel job descriptions marketing plan differ from a traditional
Ans: b,c marketing plan?
a. The brand image should be completely
38. How can a company use the same material for different for social marketing
both traditional and social network b. The staff requirements and skill sets for
marketing? social marketing are different
a. Utilizing a television ad campaign online as c. There is no need for a social marketing plan,
well on their site and sites such as YouTube but social marketing plan is required for traditional
b. Creating a magazine print ad with the marketing
company website d. both b and c
c. both a and b Ans: b,c
d. none of above
Ans: c 42. Which of the following is valuable in
increasing a page rank?
39. How often should a marketing plan be a. Paying for placement
revisited? b. Static content
a. Never, once written it is complete c. Quantity of links from other highly
b. As often as needed in order to revisit the ranked pages to your site
plan of action and revise any new actions d. No contact information
c. At company board meetings Ans: c
d. During the financial review of the company
each month

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Unit-III
1. Search engine marketing is b. The maximum amount you are willing
a. A process of promoting a website through to pay for a click on your ad
paid ads c. The cost of the ads
b. (B)A process of improving the positioning d. Electronic marketing
of a website using organic reach Correct option is b
c. A process of improving the positioning
of a website using paid and organic 6. A tool that can help with key word research is
reach a. Google analytics
d. All of the above b. Keyword planner
Correct option is c c. Bing analytics
d. None of above
2. A landing page is Correct option is b
a. Page users reach when they click on the
link displayed in the search engine 7. Which of the following is the form of mobile
result page marketing?
b. The home page of website a. Text
c. Any page of the website b. Voice call
d. All of the above c. Graphic
Correct option is a d. All of the above
Correct option is d
3. SEM consist of
a. Paid reach and reach engine ads 8. what is the full form of LBS
b. Paid and organic reach a. Lead based service
c. SEO and organic reach b. List based service
d. All of above c. Location based service
Correct option is b d. None of these
Correct option is c
4. PPC is short for
a. Pay per cost 9. How many maximum character are allowed in
b. Pay per click sms marketing?
c. Pay per conversion a. 150
d. Pay per common b. 160
Correct option is b c. 170
d. 180
5. .A bid is : Correct option is b
a. The maximum amount you are willing to 10. What is true about 2D barcodes?
spend per day for campaign a. barcodes cannot scan vertically

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b. barcodes cannot scan horizontally 15. Which of the following is the correct depiction
c. A mobile user can scan barcodes in the of Digital Marketing?
environment to access associated
information. a. E-mail Marketing
d. None of above b. Social Media Marketing
Correct option is C c. Web Marketing
d. All of the above
11. How many main pillars of digital marketing? Answer: d
a. 2 16. __________ doesn't fall under the category of
b. 3 digital marketing.
c. 5 a. TV
d. 4 b. Billboard
Correct option is a c. Radio
12. SEO Stands for _____ d. All of the above
a. Search entry optimization Answer: d
b. Search engine optimization
c. Search entry operation 17. Which of the following is incorrect about digital
d. None of above marketing?
Correct option is b a. Digital marketing can only be done offline
b. Digital marketing cannot be done
13. Search engine optimization is the process of offline.
___________ of a website or a web page in a c. Digital marketing requires electronic
search engine's search results. devices for promoting goods and services.
a. Getting meta tags d. In general, digital marketing can be
b. Affecting the visibility understood as online marketing, web
c. Generating cached files marketing, and e-mail marketing.
d. None of above Answer: b
Correct option is b 18. How many types of pillars do we have in digital
marketing?
14. SEO is to improve the volume and a. 1
___________ to a web site from search engines. b. 2
a. Advertisement c. 3
b. Quality of traffic d. 4
c. Look and feel Answer: b
d. None of the above 19. Which of the following is involved in the digital
Correct option is b marketing process?
a. RSA
b. Voice Broadcasting

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c. Podcasting d. The number of outbound links on the page

d. All of the above that contains the inbound link to a page of
Answer: d a website.
20. What is considered while creating a front page Answer: b
of the website or homepage?
a. References of other websites Explanation: The total number of inbound links to a
b. A brief elaboration about the company website's page impacts the Google Page Rank.
c. Logos portraying the number of awards
won by the web designer 24. The full form of FFA page is __________.
d. None of the above a. Free for All Links
Answer: d b. Free for Alexa
21. What is the name of the process in which c. Free for Alternative Links
marketing is achieved by incorporating tools, d. Free for All Search Engine
techniques, electronic devices, technologies, or Answer: a
systems? 25. Which of the following is the correct depiction
a. Internet Marketing of optimization strategy?
b. Direct Marketing a. Orange Hat Techniques
c. Electronic Marketing b. Grey Hat Techniques
d. Interactive Marketing c. Shady Hat Techniques
Answer: c d. Blue Hat Techniques
22. Which of the following is not specifically Answer: b
required by the search engines? 26. __________ is responsible for hamper the
a. Poor user experience search rankings.
b. Keyword stuffing a. Connecting to your own website from any
c. Buying links random website.
d. All of the above b. Utilizing the same colors of texts as that
Answer: d of your background pages.
c. Integrating page templates into your page
23. Which of the following factors are responsible template.
for leaving an impact on the Google PageRank? d. None of the above
Answer: b
a. The text depicting inbound links to a page 27. Which of the following is the correct name for
of a website. Facebook's ranking algorithm?
b. A total number of inbound links to a a. Face Rank
website's page. b. Edge Rank
c. The subject matter of the site providing c. Like Rank
the inbound link to a page of a website. d. Page Rank
Answer: b
28. Micro-blogging can be defined as __________.
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a. Mobile related blogs d. The marketing content and its inventive

b. Blogs posted by companies instead of an aspect.
individual Answer: d
c. Blogs encompassing limited individual 32. Which of the following is the correct
posts, which are typically limited by abbreviation CMS?
character count. a. Content Maintenance Site
d. None of the above b. Content Maintenance System
Answer: c c. Content Management System
29. Name the features offered by LinkedIn for paid d. Content Marketing System
business accounts. Answer: c
a. Facilitate posting pictures
b. Facilitate to connect directly and send 33. Which of the following doesn't define the
messages to people correct roles and responsibilities of content
c. Ability to post in Groups and create a marketing strategy?
Group a. A strategy that tries to appeal and recall its
d. Ability to block users target audience.
Answer: b b. A marketing strategy approach.
30. In what ways can site traffic help in assessing c. Yet another name of social media
the market value? marketing.
a. Overall site traffic can be followed, and a d. A technique more focused on creating and
general idea of marketing's impact can be distributing valuable as well as relevant
determined. content to its users/audiences.
b. There is no association between the site Answer: c
traffic and marketing
c. Ads can send receivers to a specific 34. Which of the following practices are not
landing page, which can be tracked suggested for producing relevant content?
d. Product sales from the company website a. For creating notable content recurrently,
can be attributed directly to the marketing create hero "content for tent-pole events".
campaign b. For creating valuable content constantly,
Answer: c create a series of scheduled hub" content."
c. For creating more content than your
31. Creative marketing can be defined as competitors, create lots of articles that
__________. are short, unsubstantial, or otherwise
a. A marketing department entailing several lacking in helpful specifics.
employees. d. For creating relevant content consistently,
b. The brand value of an organization. create help" content to answer queries."
c. A set of schemes undertaken by the Answer: c
organization for distributing the marketing 35. Which of the following are essentially required
material. to make a business case for content marketing?
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a. Industry best practices. Answer: c

b. Objectives and KPIs. 40. What will happen if white space is repeatedly
c. Impacts and challenges. used around the object?
d. All of the above
Answer: d a. It will reduce the readability
36. Which of the following is incorrect? b. It will create a border
c. It will make it more appealing by
a. If you know about your target audience's augmenting the object
intent, you can easily focus on creating d. All of the above
valuable content. Answer: c
b. You should compare the value of Content 41. Which of the following is the most common
Marketing with that of other marketing delivery channel in terms of mobile marketing?
strategies carried out by competitors. a. Graphic
c. Both (a) and (b) are true b. Text
d. Both (a) and (b) are false c. Voice call
Answer: c d. Search engine marketing
37. Which of the following metric is used for Answer: b
tracking the status of email marketing? 42. In mobile marketing, the full form of LBS is
a. Conversion Rate __________.
b. Open Rate a. Location-based service
c. Bounce Rate b. List-based service
d. All of the above c. Lead-based service
Answer: d) All of the above d. None of the above
38. Which of the following features corresponds to Answer: a
the role of the lead nurturing platform?
a. A/B Testing 43. What is meant by Impression Share?
b. Campaigning a. The percentage of times your ad was
c. Landing Page Creation displayed divided by all possible
d. All of the above impressions for that search term.
Answer: d b. The percentage of times your ad was
displayed when it was eligible to be
39. In the email campaign, __________ delivers the displayed.
advertisements into the group of targeted c. The percentage of times your ad was
customers. displayed higher than your primary
a. Spoofing competitor.
b. Indirect email marketing d. The percentage of impressions you lost
c. Direct email marketing due to a low ad rank.
d. Spamming Answer: c

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44. In order to assess the maximum revenue 49. The affinity audience can be defined as
generated by an Ad on the app, which of the __________.
following metrics is chosen by the developer? a. A user similar to that of your remarketing
a. eCPI list
b. eCOM b. A marketing user who is willing to make a
c. eCPA purchase
d. None of the above c. A user showing a continuous interest in
Answer: c the matter
45. Which of the following options can help d. A user similar to that of your customer list
monetize a free app? Answer: c
a. In-App Purchase
b. Ad Revenue 50. In which case the conversion rate optimization
c. Both (a) and (b) results in diminishing returns?
d. None of the above a. When the conversion rate is 30%
Answer: c b. In 5 years
46. Which of the following formulas is used by c. When you don't notice any dramatic
Pay-per-click? increase in results
a. Ads clicked (#) / Advertising cost ($) d. Never
b. Advertising cost ($) + Ads clicked (#) Answer: d
c. Advertising cost ($) / Ads clicked (#) 51. Which of the following correctly defines the
d. Ads clicked (#) * Advertising cost ($) main concept behind Conversion Optimization?
Answer: c a. Rapidly making significant changes to
47. Which of the following factors leads to a check which one possesses the fastest
Successful PPC Advertisement? results
a. Selecting Relevant Keywords b. Making insignificant incremental
b. Improved Landing Page Quality changes over time to check which one
c. Quality Score possesses the best results

d. All of the above c. Making numerous changes on your

Answer: d website to check the result
48. The correct formula for determining an actual d. Frequently changing the website's layout
CPC as when an advertisement is clicked can be to see if it appeals to more audience
mathematically derived as __________. Answer: b
a. Position * QS
b. Impressions * Clicks 52. In what ways can you beat your customer's

c. Clicks / Impressions expectations?

d. QS * Max CPC (bid) a. By making your product more appealing

Answer: d b. By providing unique services to your

customer

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c. By providing great deals in terms of 57. The hyperlink refers to a __________.

discounts to your customer a. Inbound link
d. By getting appropriate and relevant b. Outbound link
reviews from your customers on your c. IFTTT link
website d. KPI link
Answer: b Answer: a
53. The user session can be identified by the ____ 58. What is the correct abbreviation of SERP?
a. Authenticate users a. Search Engine Result Page
b. IP Address b. System Engine Random Page
c. User Agent c. Search Estimate Result Page
d. All of the above d. System Estimate Random Page
Answer: d Answer: a
54. What is the need to analyze digital analytics?
a. For making better decisions related to 59. The main advantage of online advertisement is
the business a. Low-cost promotional strategy
b. For generating higher revenue from the b. Online advertising is promotional as well
website as informational
c. To define genuine customers for your c. Trackable
business d. All of the above
d. For appealing more users to drive more Answer: d
traffic 60. Where do we use keywords?
Answer: a a. Tags
b. Title
55. Google Analytics can never recognize returning c. Description
users on mobile apps. d. All of the above
a. True Answer: d
b. False
c. Can be true or false 61. How many lines are essentially required to
d. Not defined write in the description box of a channel?
Answer: b a. 5
56. Which of the following option will correctly b. 2
give the success rate of the latest Facebook c. 3
post? d. 1
a. Click-through and pageviews Answer: a
b. Impressions and click-through 62. The correct abbreviation of ROI is __________.
c. Likes and Impressions a. Risk on investment
d. Reach and engagement b. Return on income
Answer: d c. Risk on income

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d. Return on investment
Answer: d
63. __________ falls under the A/B testing tools.

a. Google Content Experiments

b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above
Answer: c

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Unit-IV
1. What is one of the advantages of digital a. Speed up access to information of the
transformation strategic? company
a. New Channel of contact with costumer b. Develop new functionality and actulization
b. Maintain the traditional channels c. Both A and B
c. Increasing the budget for Investigation and d. None of the above
development Correct option is c
d. None of the above
Correct option is a 6. An online presence is any existence of an
individual or business that can_____. This
2. Information Technologies allow the company to existence ties directly into how reputable your
a. Do the activities needed anywhere business appears online.
b. Increase the knowledge about market a. Not be identified
c. focus its investments on technological b. Be found via an online search
solution c. Be found via Google
d. None of these d. None of the above
Correct option is c Correct option is b

3. This pillar helps the company to create new 7. The most effective online marketing tool
automation processes, better design and according to over 68% of small business is...
improvements in processes. a. Phone book
a. Digital costumer relationship b. Social media
b. Digital Operations and Automating c. Website
processes d. SEO
c. Building digital and organization Correct option is c
d. Harnessing data and advanced technology
Correct option is c 8. Monitoring tools are
a. Google analytics
4. The piller digitizing costumer relationship b. Google keyword tool
create c. Klout
a. New costumer experience d. All of the above
b. Development of process Correct option is d
c. Better design 9. What is the full form of ROI ?
d. None of these a. Return on increment
Correct option is a b. Return on investment
c. Reducing in increment
5. Advantage of information in cloud computing d. None of above
are Correct option is b

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10. What is digital marketing ROI ? b. Advertisement style

a. Digital marketing ROI is the measure of the c. Marketing channel
profit that you generate on your digital d. All of the above
marketing campaigns Correct option is a
b. Digital marketing ROI is the measure of the
loss that you generate on your digital 15. Mention some bidding options.
marketing campaigns a. CPC
c. Either A or B b. CPA
d. None of the above c. CPI
Correct option is c d. All of the above
Correct option is d
11. What is the full form of CPA ?
a. Cost per action 16. What is the final step of the strategic planning
b. Cost per acquisition process?
c. Both A or B
d. None of the above a. establish the implementation plan
Correct option is c b. reassess the marketing objectives
c. identify the next strategic opportunity
12. What are the most effective ways to increase d. determine evaluation and control
traffic to your website? parameters
a. Paid search
b. Display advertising Correct option is d
c. SEO activities
d. All of the above 17. Which one of the following PESTLE factors
Correct option is D includes consumer confidence and interest
rates?
13. What can be the ideal approach for effective
PPC campaigns? a. ecological
a. Add more PPC keywords to expand the reach b. legal
b. Split ads into smaller segments to have a c. social
better Click Through Rate (CTR) d. economic
c. Review non-performing PPC keywords Correct option is d
d. All of the above
Correct option is d 18. Which element is not part of an organization’s
business model?
14. For making advertisement s more effective, the a. value chain
manufacturers improve _____________and b. value proposition
launch new products c. profit formula
a. Existing products
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d. resources and processes needed to deliver a. corporate strategy

the value proposition b. corporate strategic planning
Correct option is a c. mission statement
19. The internal environment of a SWOT analysis d. vision statement
consists of ______. Correct option is b
a. strengths and weaknesses 24. Which one of the following is not a Jobs-To-
b. threats and opportunities Be-Done strategy?
c. opportunities and strengths a. differentiated strategy
d. weaknesses and threats b. diversification strategy
Correct option is a c. dominant strategy
20. Which one of the following is not part of the d. sustaining strategy
marketing plan structure? Correct option is b
a. set marketing objectives 25. Which one of the following is not a step in the
b. determine re-evaluation requirements strategic planning process?
c. describe target markets a. determine the marketing objectives
d. formulate marketing strategies b. identify a corporate strategy
Correct option is b c. describe the target market
21. What is the term used to describe a written d. establish the implementation plan
document expressing the analysis and Correct option is b
recommendations developed during the 26. __________ is increasing Leadership rapidly:
strategic planning process? a. Strategy
a. marketing plan b. Command
b. promotional strategy c. Control
c. implementation plan d. Getting others to follow
d. situational plan Answer - d
Correct option is a 27. Regarding leadership, which statement is false?
a. Leadership does not necessarily take place
22. Which one of the following is not considered a within a hierarchical structure of an
commonality to the concept of strategy? organisation
a. perspective b. When people operate as leaders their
b. pattern role is always clearly established and
c. purpose defined
d. position c. Not every leader is a manager
d. All of the above
Correct option is c Answer: b
23. What term defines the corporate mission, 28. __________ are the approaches to the study of
identifies growth opportunities, and assigns leadership which emphasise the personality of
resources? the leader:

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a. Contingency theories Answer - d

b. Group theories 33. Identify the four main styles of leadership
c. Trait theories displayed by the manager which identified in
d. Inspirational theories Tannenbaum and Schmidt’s continuum of
Answer - c possible leadership behaviour:
a. Tells, help, joins and leads
29. The effectiveness of a leader is dependent upon b. Commands, sells, consults and resists
meeting _______ areas of need within the c. Tells, sells, consults and joins
workgroup: d. Commands, help, joins and leads
a. One Answer - c
b. Three
c. Five
d. None of the above
Answer - b
30. Needs, setting standards and maintaining
discipline, and appointing sub-leaders according
to Adair’s approach, called as:
a. Work functions
b. Task functions
c. Individual functions
d. Team functions
Answer - d

31. The Ohio State Leadership Studies revealed

_____________ and initiating structure as two
major dimensions of leadership behaviour:
a. Control
b. Communication
c. Collaboration
d. Consideration
Answer – d
32. _________ used the terms “employee-centred”
and “production-centred” to describe leader
behaviour:
a. Blake and McCanse
b. Fiedler
c. McGregor
d. Likert

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Unit-V
1. What was the first and major phase of the c. Both A and B
Digital Revolution, which happened between d. None of the above
the 1940s and 1960s? Correct option is c
a. Personal Computers
b. Giant computers 6. Information Technologies allow the company to
c. Cloud computing a. Increase knowledge about market
d. Network computers b. Do the activities needed anywhere
Correct option is b c. Focus its investment on technological
solution
2. How big were Giant Computers? d. None of the above
a. The size of a car Correct option is c
b. The size of the room
c. The size of the refrigerator 7. Digital marketing includes _____________.
d. None of these a. Voice broadcast
Correct option is b b. RSA
c. Podcasting
3. What branch of information technology protects d. Both (A) and (B)
computer system ?. Correct option is d
a. Database management 8. What was the first and major phase of the
b. Cyber security Digital Revolution, which happened between
c. Hacking the 1940s and 1960s?
d. None of above a. Giant Computers
Correct option is b b. Personal Computers
c. Networked Computers
4. What is the emerging trends in digital d. Cloud Computing
marketing in India ? Correct option is a
a. SEO
b. SEM 9. What was the second phase of the Digital
c. SMM Revolution which happened between the 1970s
d. All of the above and 1990s?
Correct option is d a. Giant Computers
b. Personal Computers
5. Advantage of information in cloud computing c. Networked Computers
are d. Cloud Computing
a. Speed up access to information of the Correct option is b
company
b. Develop new functionality and 10. The boundaries of nations are disappearing for
actulization exploiting the opportunities of
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a. business 17. All the business transaction carried out through

b. industry internet and other online tools is called
c. commerce a. E-Tailing
d. accounts b. E-Marketing
11. Selling goods/ services through internet is c. E-Business
a. Green marketing d. E-Commerce
b. E- business
c. Social marketing
d. Meta marketing
12. Which one represents a duster of manufacturers,
content providers and online retailers organised
around an activity?
a. Virtual mall·
b. Association
c. Metomediary
d. Portal
13. Social marketing deals with:
a. Society
b. Social Class
c. Social change
d. Social evil
14. Effective use of Social media marketing
increase conversion rates of
a. Customer to buyers
b. Retailer to customers
c. One buyer to another buyer's
d. Direct contact of marketer
15. A company's products and prices is visually
represented by
a. Shopping cart
b. Web portal
c. Electronic catalogue
d. Revenue model
16. Pure play retailers are called
a. Market creators
b. Transaction brokers
c. Merchants
d. Agents

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Mixed MCQs For Exercise

(Option in Bold Font is Answer)
1. Who is the father of digital marketing?
a. Philip Kotler 6. ..............is an element of online PR that involves
b. Bruce Clay India regularly updated posts about company activities in
c. Justin Hall a format similar to online services such as Blogger
d. None of the above and Wordpress.
2. The term Digital Marketing was first used in the a. Link building
a. 1999s. b. Reputation management
b. 1990s c. Blogging
c. 1980s. d. None of the above.
d. 1989s. 7. ..............is the process of marketing
3. If the speed of displaying the website is slow accomplished or facilitated via the use of internet
then...........ranking method is used technologies (e.g. web, email, intranet, extranets).
a. technical a. Internet marketing
b. on page b. Search marketing
c. off page c. e-marketing
d. load page d. Mobile marketing
4. .....................is a form of digital marketing that 8. A database of information that is maintained by
describes the use of the social web and social human editors and lists websites by category and
media (e.g. social networks, online communities, subcategory with categorisation is known as:
blogs or wikis) or any online collaborative a. A search directory.
technology for marketing activities, be it sales, b. Automated voice response (AVR).
public relations, research, distribution or customer c. Apps.
service. d. SEO.
a. Pay Per Click (PPC) 9. A form of marketing communications that uses
b. Digital Asset Optimisation (DAO) the internet for the purpose of advertising, aiming
c. Social Media Marketing (SMM) to increase website traffic and/or encourage product
d. Search Engine Optimisation (SEO) trial, purchase, and repeat purchase activity is
5. ..................occurs when a websites structure and called:
content is improved to maximise its listing in a. Search marketing.
organic search engine results pages using relevant b. E-mail marketing.
keywords or search phrases. c. Internet advertising.
a. Paid inclusion d. Social web marketing.
b. Site optimisation 10. A method of marketing by electronic mail
c. Contextual search wherein the recipient of the message has consented
d. Pay per click to receive it is called:
a. Search marketing.
b. Internet advertising.
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c. Permission-based email marketing. d. blog

d. Social web marketing.
11. A portal which is an online platform
operated by a third party and is open to buyers 16. Fees paid by advertisers to online
or sellers in aparticular industry is a: companies that refer qualified potential
a. vertical and horizontal e-marketplace. customers or provide consumer information
b. supplier-oriented marketplace. where the consumer opts in to being contacted
c. buyer-oriented marketplace. by a marketer. This is referred to as:
d. B2B independent e-market place a. lead generation
12. A portal which is normally run by a b. search.
consortium ofbuyers in order to establish an c. rich media.
efficient purchasingenvironment is a: d. social media marketing.
a. B2B independent e-marketplace. 17. Internet advertising has some weaknesses
b. buyer-oriented marketplace. because
c. supplier-oriented marketplace. a. It cannot reach a global audience
d. vertical and horizontal e-marketplace b. It does not deliver good targeted reach
13. All of the following are reasons more c. It is not easy to track
people dont shop online except d. It is not emotive
a. lack of trust in online merchants. 18. Marketing Channels in Digital Marketing
b. lack of convenience. are
c. inability to touch and feel the product. a. Email marketing, Valid marketing
d. fear of misuse of personal and Mobile marketing
information. b. Email marketing, Content
14. An advertising model in which advertisers marketing and Mobile marketing
bid on keywords or phrases relevant to their c. On page marketing and Off page
target market, with sponsored/paid search maketing
engine listings to drive traffic to a website is d. Mobile marketing, On page marketing
called: and Off page marketing
a. Search Engine Optimisation (SEO). 19. Marketing that moves away from a
b. Contextual Advertising. transaction-based effort to a conversation (i.e.
c. Digital Asset Optimisation (DAO). two-way dialogue) and can be described as a
d. Pay Per Click (PPC). situation or mechanism through which
15. Current changes in behaviours clearly marketers and a customer (e.g. stakeholders)
show that...............is taking over more and interact usually in real-time is known as:
more of consumer online searches. a. Digital marketing.
a. social media b. Interactive marketing.
b. mobile c. Direct marketing.
c. internet d. Electronic marketing.

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20. On page search engine optimization refers c. Promotional materials that match and
to coordinate
d. Having a unique tag line
a. Programming keywords into a 26. The online communications technique of search
website engine optimisation (SEO) is aimed at
b. Evaluating each page of a website for achieving/gaining:
design a. good ranking in sponsored listings of the
c. The amount of links coming into your search engines.
website b. good ranking in the organic or natural
d. The number of search engine sites a listings of search engines.
website is submitted to c. representation on third party websites.
21. Online gaming sites are a fast and efficient d. All of the above.
ways for companies to promote their products 27. The performance-based affiliate marketing
a. True Statement model of paying for leads or sales is usually
b. False Statement charged in which way?
22. Paid advertising based on a per-click model is a. Cost per acquisition
called b. Earnings per click
a. Search Engine Optimisation c. Pay per click
b. ICT indicators d. None of the above
c. Source advertising 28. The process of outsourcing a task or group of
d. Sponsored search-engine advertising tasks to a generally large group of people is known
23. Paid search marketing (e.g. Google AdWords) as:
is usually purchased on which basis? a. social media marketing
a. Pay Per Click (PPC). b. internet advertising
b. Cost per Thousand (CPM). c. crowd sourcing
c. Cost Per Acquisition (CPA). d. e-marketing
d. None of the above. 29. The rise of.............has led marketing to evolve
24. The best way to improve search engine ranking away from a hierarchical one-sided mass
is with communication model towards more participatory
a. Video technologies (e.g. social channels and online
b. A blog communities).
c. Having at least 500 words of text per page a. website
d. Using a lot of graphics per page b. social media
25. The main objective to branding is which of the c. web 1.0
following? d. web platform.
a. To have potential customers recognize 30. This form of advert delivered on social
your logo andmarketing materials platforms and social gaming websites and apps,
b. To earn trust from your customers across all device types is known as:

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a. mobile marketing c. Search Engine Optimisation

b. social media advertising d. All of the above
c. internet advertising
d. e-marketing
31. This is a form of targeted advertising, on 36. What concept in paid search advertising Google
websites, with advertisements selected and served AdWords refers to one of the main elements of
by automated systems based on the content Quality Score which impacts the position the ad is
displayed to the user. displayed?
a. Contextual advertising. a. Click-through rate.
b. Interactive marketing. b. Maximum Cost Per Click (CPC).
c. Internet advertising. c. Quality Score.
d. Direct marketing. d. None of the above.
32. This operates algorithmically or using a mixture 37. What concept in paid search advertising Google
of algorithmic and human input to collect, index, AdWords refersto the amount bid by the
store and retrieve information on the web (e.g. web advertiser?
pages, images, information and other types of a. Maximum cost per click (CPC).
files). It makes the information available to users in b. Click-through rate.
a manageable and meaningful way in response to a c. Quality Score.
search query. This is referred to as: d. None of the above.
a. Banner ads. 38. What does SEO stand for ?
b. Pop-up ads. a. Site Engine Optimization
c. A search engine. b. Search Engine Optimization
d. Apps. c. Site Efficiency Optimization
33. To analyze the traffic coming to the d. None of these
Website..............tool is used. 39. What form of marketing is particularly suited to
a. SEO optimer generating awareness about a brand or promotion?
b. Google analytics a. Viral Marketing
c. Go daddy b. Affiliate marketing
d. Amazon c. Email marketing
34. Valid two types of keywords d. None of the above
are...........and.............. 40. What is the best way to make money while you
a. long tail and short tail sleep?
b. short tail and small tail a. By dreaming up good marketing ideas
c. long tail and small tail b. Selling stuff on eBay
d. big tail and long tail c. Having products on your website
35. What are some examples of digital marketing? d. Having a spouse who works the night shift
a. Social Media Marketing 41. What is unique about social media marketing?
b. Search Engine Marketing a. Can combine game and other elements

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b. Interactive communication a. It is not emotive

c. Generates contacts quickly b. It can reach a global and local audience
d. All of the above c. It is subject to high levels of clutter
42. When is it most ideal to send a press release? d. All of the above
a. Only when there is big news happening 48. Which of the following is not an issue that
b. Only around the holidays marketers need to consider when using digital
c. When news seems to be slow resources for marketing activities?
d. Tuesday through Thursday for a. Jurisdiction.
anything newsworthy b. Disclosure.
43. Which is the set of practices that enables c. Ownership.
organisations to communicate and engage d. Permissions.
interactively with their audiences through any 49. Which of the following is not one of major
mobile device or network. considerations when using internet advertising to
a. Mobile marketing increase brand awareness and encourage click-
b. Social web marketing. through to a target site?
c. Internet marketing a. Cost.
d. Social media marketing b. Intrusive.
44. Which of the following are online advertising c. Interactivity.
methods through which advertisers attempt to drive d. Timeliness.
traffic to Internet sites 50. Which of the following marketing techniques
a. Banner are most likely to pay you?
b. SEO a. Pay per click advertising
c. CPC b. Using social media marketing strategies
d. CPM c. Posting press releases
45. Which of the following is not a standard in d. Article marketing
online advertising? 51. Which of the following refers to unsolicited
a. Dynamic banners electronic messages?
b. Referrals links a. Opt-in email.
c. Signal b. Consent marketing.
d. Banner c. Spam.
46. Which of the following is not a type of digital d. Opt-out email.
marketing activity? 52. Social media marketing, or SMM, is a form of
a. e-marketing. ___.
b. Social marketing. a. SEO
c. Print advert. b. SMM
d. Internet marketing. c. offline marketing
47. Which of the following is not a weakness of d. internet marketing
using online in the media plan?

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53. Which of the following are not the features for 58. Which of the following is not the type of
social media marketing? Social Media Marketing?
a. Traffic a. Social Networks
b. Generate A Conversation Around Your b. Bookmarking Sites
Brand c. Microblogging
c. brand awareness d. None of the above
d. Promoting your products and services 59. Which one of the following is not truce about
e. All of the above the C's of marketing communication?
54. Product development process after analysis of a. Cooperativeness
business next step to be taken is ____. b. Competitiveness
a. penetration marketing c. Clarity
b. one chanal marketing d. Consistency
c. test marketing 60. What is the name for Facebook`s ranking
d. individual marketing algorithm?
a. Edge rank
55. Which Of The Following Factors Can Impact b. Page rank
The Open Rate Of Your Email Campaigns? c. Face rank
a. The chance for customers to opt-out d. Like Rank
b. The subject line of the email 61. What is meant by "micro-blogging"?
c. The number of pictures in your email a. Blogs which are posted by companies, not
d. The number of links contained in the individuals
email b. Blogging from mobile devices
56. How can a company convert posts on Twitter c. Blogs with limited individual posts
to sales? d. All of the above
a. Creating posts which drive followers to 62. What is "social media optimization"?
their site a. user friendly content which easily
b. Write posts about personal information of creates publicity via social networks
the CEO b. Writing clear content
c. Write demanding points about the c. Creating short content which is easily
competition indexed
d. Marketing advertisements which are not d. Hiring people to create content for social
serious networks
57. ___ is the use of social media platforms and 63. What is the name of Facebook's analytic
websites to promote a product or service. package?
a. Social media marketing a. Princeps
b. Social marketing media b. Viewership
c. Social media method c. Insights
d. None of the above d. Discover

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64. What feature does LinkedIn offer for pay d. Digital marketing is often referred to as
accounts? online marketing, internet marketing or
a. Increased abilities to connect directly web marketing.
and send messages to people 68. The 4 P's of marketing as defined by Philip
b. Ability to post pictures Kottler are:
c. Ability to post in Groups and create a a. Price, Product, Place, and Promotion
Group b. Price, Performance, Place, and Promotion
d. Ability to block users c. Price, Product, Place, and Positioning
65. How can a company use the same material for d. PR, Product, Place, and Person
both traditional and social network 69. Which one of these statements is correct?
marketing? a. There is a slow decline in digital budgets
a. Utilizing a television ad campaign with an average reduction of 10% in
online as well on their site and sites such digital marketing budget.
as YouTube b. 98% of marketers affirm that offline
b. Posting a luring comment on Twitter to and online marketing are merging.
the company site c. Online marketing professionals are paid
c. Selling ad space on the company website 50% less than marketing professionals.
d. Creating a magazine print ad with the d. Around 25% of the global population is
company website now on the Internet.
66. How is site traffic useful in evaluating 70. Location is a unique feature of Mobile
marketing? Marketing because _____.
a. Overall site traffic can be followed and a a. It enables brands to hyper-target their
general idea of marketing's impact on it customers.
can be determined b. It allows you to customize the
b. There is no correlation site traffic and marketing messages to suit the needs of
marketing users of a particular location.
c. Product sales from the company website c. It allows you to personalize your
can be attributed directly to the marketing marketing messages to the mobile user in
campaign a particular location.
d. Ads can send receivers to a specific d. You can run different campaigns based on
landing page, which can be tracked the location of the mobile user.
71. What is one measure a company can use to
67. What is not true about digital marketing? validate the usefulness of its video posts on
a. Digital marketing is any form of YouTube?
marketing products or services that a. The number of followers
involves electronic devices. b. The amount of views of the video
b. Digital marketing can be done online c. The number of videos the company has up
c. Digital marketing cannot be done online d. The sales volume of the company

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72. YouTube closest to _____ traditional d. All of the above

marketing technique. 79. Emails containing videos have higher open
a. Print advertising rates and click through rates.
b. Mail Advertising a. True
c. Television advertising b. False
d. Radio advertising 80. PPC stands for ____.
73. ______ is another term for "social media"? a. Post Per Click
a. Consumer Media Advertising b. Pay Per Cost
b. Consumer Generated Media c. Pay Per Click

c. Advertising Socialization d. None of the above

d. Media Optimization
74. The items that the search engines don't want
are ______.
a. buying links
b. poor user experience
c. keyword stuffing
d. All of the above
75. Which search engines offers a popular list of
the top 50 most searched keywords?
a. Google
b. Lycos
c. Binge
d. Yahoo
76. How much time period is required to get a
Google page ranking?
a. Less than 3 months
b. More than 3 months
c. 2 months
d. More than 6 months
77. _____ metric is used to track email marketing.
a. Click rate
b. CTR
c. Open rate
d. All of the above
78. In YouTube Keywords are used in the _____.
a. tags
b. title
c. description

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Mcq dsmm practice

Digital and social media marketing (Shri Ramswaroop Memorial University)

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1. How many approaches of marketing?

A. 2
B. 3
C. 4
D. 5

Ans : A
Explanation: There are two approaches of marketing : Traditional marketing and Online marketing

2. Online marketing is also termed as?

A. Internet marketing
B. Web marketing
C. Both A and B
D. OAM

Ans : C
Explanation: Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM.

3. Blogs are web pages created by an individual or a group of individuals.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A
Explanation: True, Blogs are web pages created by an individual or a group of individuals. They are updated on a regular basis. You can write blogs for business promotion.

4. It is process of elevating website ranking in the unpaid results of search engine.

A. Web Indexing
B. Search Engine Optimization
C. Tracking
D. Paid Search Advertising

Ans : B
Explanation: Search Engine Optimization : It is process of elevating website ranking in the unpaid results of search engine.

5. It is a hyperlink on a third-party web page that points to a web page on your website.

A. KPI link
B. Inbound Link
C. Outbound Link
D. IFTTT Link

Ans : B
Explanation: Inbound Link : It is a hyperlink on a third-party web page that points to a web page on your website.

6. Google sends crawlers also called?

A. spiders
B. bots
C. Both A and B
D. None of the above

Ans : C
Explanation: The search engine such as Google sends crawlers (also called spiders or bots) to harvest the content on your website. Crawlers are nothing but programs which systematically browse the Internet for the
purpose of web indexing.

7. Which of the following are Advantages of Online Advertising?

A. No time or demographic constraints on delivering the online advertise

B. Online advertising is promotional as well as informational
C. It brings speedy outcomes
D. All of the above

Ans : D
Explanation: All of the above are Advantages of Online Advertising.

8. SERP stands for?

A. System Engine Result Page

B. Search Earning Result Page
C. Search Engine Result Page
D. Search Estimate Result Page

Ans : C
Explanation: SEM involves the promotion of websites by increasing their visibility in Search Engine Result Page (SERP).

9. Which lead to loss in sale?

A. Hate Sites
B. Negative Reviews
C. Negative Media Coverage
D. All of the above

Ans : D
Explanation: All of the above lead to loss in sale.

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10. Which of the following used to improve Online Reputation?

A. Improve tagging and SEO

B. Strive to build links from strong and reliable sources
C. Publish original posts with valuable information
D. All of the above

Ans : D
Explanation: All of the above used to improve Online Reputation.

11. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

Ans : D
Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing.

12. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

Ans : D
Explanation: All of the above is a type of digital marketing activity.

13. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above

Ans : D
Explanation: All of the above is not a traditional forms of digital marketing.

14. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Ans : C
Explanation: Digital marketing can be done both online and offline.

15. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5

Ans : A
Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.

16. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and
a customer (e.g. stakeholders) interact usually in real-time is known as:

A. Direct Marketing
B. Electronic marketing
C. Interactive Marketing
D. Indirect Marketing

Ans : C
Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:Interactive marketing.

17. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.

Ans : C
Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel.

18. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B

Ans : D
Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

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19. A website`s front - or home page should include_____________

A. A lengthy description of the organization

B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above

Ans : D
Explanation: A website`s front - or home page should include none of the above options.

20. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing

Ans : C
Explanation: This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:Electronic marketing

21. The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person

Ans : A
Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

22. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.

Ans : B
Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's report in 2016).

23. What are the key considerations for people in sales while they use social media for selling (Social Selling)?

A. Check if their clients are on social media and then connect with them on the relevant social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Ans : C
Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales prospects. People in sales should first build their professional brand and then position themselves as subject
matter experts in their field to build credibility.

24. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations

B. Pinterest is great for driving traffic to your product catalog on your website
C. Face book is excellent for businesses that operate in the consumer market
D. All of the above

Ans : D
Explanation: Each social network has its own specific characteristics. All the statements above are true.

25. How would you describe what multi-channel attribution does?

A. Gives the conversion credit to the first click

B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click

Ans : C
Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels contribute to what customer actions

26. Why did Internet Service providers clamp down on personal emails being used for mailing purposes?

A. Because it would use excessive server resources

B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines

Ans : A
Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails consumed server resources and some of the emails were old, invalid or bounced.

27. What makes the mobile phone the ultimate brand engagement platform?

A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Ans : D
Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an accurately tailored message.

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28. Location is a unique feature of Mobile Marketing because ____________.

A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.

Ans : B
Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature
of mobile marketing.

29. What are the two types of targeting that can be done with PPC advertising?

A. Reaching people by demography and reaching people by interest

B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing

Ans : B
Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be highly targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching
prior visitors (Remarketing).

30. What is an ad group?

A. An ad group is a collection of related keywords and ads.

B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.

Ans : A
Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they inherit settings from the account and the campaign.

31. SEO stands for_____________.

A. Search Engine Optimization

B. Search Engine Optimum
C. Search Electronic Optimization
D. None of the above

Ans : A
Explanation: SEO stands for Search Engine Optimization

32. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
D. None of the above

Ans : A
Explanation: It means 20% of the webpages of the website have been indexed by the search engine.

33. Which of the following items search engines don't want?

A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above

Ans : D
Explanation: The items that the search engines don't want are: keyword stuffing, buying links, and poor user experience (too many ads and high bounce rates).

34. For SEO site content should have?

A. meta descriptions
B. title tags
C. Both A and B
D. None of the above

Ans : C
Explanation: Content on the site should have title tags and meta descriptions.

35. Which of the following factors have an impact on the Google Page Rank?

A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a page of a web site

Ans : B
Explanation: The total number of inbound links to a page of a web site factors have an impact on the Google PageRank.

36. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?

A. Alexa
B. Google Trends
C. Google Traker
D. WordTracker

Ans : D
Explanation: WordTracker free tools/websites could help you identify which city in the world has the largest search for the keyword : "SEO".

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37. Which of the following statements is correct with regard to natural links?

A. They are two way links

B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites

Ans : C
Explanation: They are voluntary in nature is correct with regard to natural links.

38. Pages that are linked from other search engine is known as _________.

A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages

Ans : B
Explanation: Pages that are linked from other search engine is known as indexed pages.

39. What is full form of FFA pages?

A. Free for Alternative links

B. Free for All Search Engine
C. Free for All links
D. Free for Alexa

Ans : C
Explanation: FFA is the abbreviation for Free for All links which are basically webpages that allows anyone to submit his/her websites URL in their website for absolutely free of cost.

40. Which of the following search engines offers a popular list of the top 50 most searched keywords?

A. Google
B. Yahoo
C. Bing
D. Lycos

Ans : D
Explanation: Lycos search engines offers a popular list of the top 50 most searched keywords.
41. How much time period is required to get a Google page ranking?

A. 2 week
B. 1 week
C. 2 months
D. More than 3 months

Ans : D
Explanation: More than 3 months time period is required to get a Google page ranking.

42. A Hallway Page is used to:

A. Attract visitors straight onto the Hallway Page from the search engines
B. Organizes the Doorway Pages
C. Guides people navigate to different Doorway Pages
D. Enables search engine bots to index the Doorway Pages

Ans : D
Explanation: A Hallway Page is used to Enables search engine bots to index the Doorway Pages.

43. Which statement from the below options are true when it comes to RSS?

A. It is an XML form
B. This is Realtime streamlined syndication
C. Displaying static information
D. It is a Linux technology

Ans : A
Explanation: It is an XML form statement from the below options are true when it comes to RSS.

44. What is the term for Optimization strategies that are in an unknown area of reputability?

A. Blue hat techniques

B. Orange hat techniques
C. Grey hat techniques
D. Shady hat techniques

Ans : C
Explanation: Grey hat techniques is the term for Optimization strategies that are in an unknown area of reputability.

45. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly?

A. 20% of the web pages of the website have been indexed by the search engine
B. 20% of the website’s pages will never be indexed
C. Only 20% of the pages of the website will be indexed by the search engine
D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

Ans : A
Explanation: f a website’s search engines get saturated with respect to a particular search engine by 20%, it is 20% of the web pages of the website have been indexed by the search engine.

46. The number of characters recommended for Title Tag?

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A. 100
B. 70
C. 150
D. 50

Ans : B
Explanation: The number of characters recommended for Title Tag is 70.

47. Which of the following tactics can harm your search rankings?

A. Adding navigation links to your pages template

B. Using text that is the same color as your pages background
C. Linking to your site from other websites
D. None of the above

Ans : B
Explanation: Using text that is the same color as your pages background can harm your search rankings.

48. What do the acronyms PA, DA, and PR stand for?

A. Personal authority, domain authority, parked rename

B. Page authority, domain age, page rank
C. Page authority, domain authority, page rank
D. None of the above

Ans : C
Explanation: Acronyms PA, DA, and PR stand for: Page authority, domain authority, page rank.

49. What does the term ""fat head"" refer to?

A. A really mean marketer

B. Search phrases over two words in length
C. Search phrases equal to or under two words in length
D. All of the above

Ans : C
Explanation: Fat head refer to : Search phrases equal to or under two words in length.

50. Which form of redirect/meta tag will transfer the most authority to the directed page?

A. Canonical
B. 301
C. 302
D. 303

Ans : B
Explanation: 301 form of redirect/meta tag will transfer the most authority to the directed page.

51. Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests

Ans : B
Explanation: Social networks are organized primarily around people.

52. Which social network is considered the most popular for social media marketing?

A. Twitter
B. Facebook
C. Linkdin
D. Whats App

Ans : B
Explanation: Facebook is the biggest social media site around, with more than two billion people using it every month.

53. What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank

Ans : D
Explanation: Edge rank is the name for Facebook`s ranking algorithm.

54. Which of the following is an important aspect of creating blogs and posting content?

A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above

Ans : D
Explanation: All of the above option is an important aspect of creating blogs and posting content.

55. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above

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Ans : B
Explanation: micro-blogging means blogs with limited individual posts, limited by character count typically.

56. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

Ans : A
Explanation: social media optimization means creating content which easily creates publicity via social networks.

57. What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above

Ans : C
Explanation: The marketing budget section of a marketing plan detail is the overall marketing budget for a year.

58. What is the name of Facebook's analytic package?

A. Princeps
B. Viewership
C. Discover
D. Insights

Ans : D
Explanation: Insights is the name of Facebook`s analytic package.

59. How does creating a social network marketing plan differ from a traditional marketing plan?

A. The brand image should be completely different for social marketing

B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
D. None of the above

Ans : B
Explanation: Creating a social network marketing plan differ from a traditional marketing plan because the staff requirements and skill sets for social marketing are different.

60. Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?

B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above

Ans : C
Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? and Are you listening and monitoring what is being said about you?

61. What feature does LinkedIn offer for pay accounts?

A. Ability to post pictures

B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users

Ans : B
Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly and send messages to people.

62. Why is it important to post to a blog regularly?

A. It reduces the cost per blog post

B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to index

Ans : D
Explanation: Keep readers engaged and also gives search engines content to index is important to post to a blog regularly.

63. How can a company use the same material for both traditional and social network marketing?

A. Posting a luring comment on Twitter to the company site

B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
D. Creating a magazine print ad with the company website

Ans : C
Explanation: Company use the same material for both traditional and social network marketing for Utilizing a television ad campaign online as well on their site and sites such as YouTube

64. How is site traffic useful in evaluating marketing?

A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be tracked
D. Product sales from the company website can be attributed directly to the marketing campaign

Ans : C
Explanation: Site traffic useful in evaluating marketing for Ads can send receivers to a specific landing page, which can be tracked

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65. How does a blog directly impact sales of a company?

A. It is typically used as the way to disperse company coupons

B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sale

Ans : A
Explanation: A blog directly impact sales of a company : It is typically used as the way to disperse company coupons

66. What traditional marketing technique is YouTube closest to?

A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising

Ans : D
Explanation: Television advertising is traditional marketing technique is YouTube closest.

67. What is another term for "social media"?

A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising

Ans : B
Explanation: Consumer Generated Media is another term for "social media"

68. What is meant by "Marketing Creative"?

A. The employees in the marketing department

B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect

Ans : D
Explanation: Marketing Creative: The content for marketing and its creative aspect

69. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

A. The number of followers

B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company

Ans : C
Explanation: The amount of views of the video is one measure a company can use to validate the usefulness of its video posts on YouTube.

70. How can a company convert posts on Twitter to sales?

A. Write demanding points about the competition

B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious

Ans : C
Explanation: A company convert posts on Twitter to sales by Creating posts which drive followers to their site

71. In Content marketing the content should be?

A. valuable
B. relevant
C. consistent
D. All of the above

Ans : D
Explanation: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

72. Content marketing aims ________.

A. drive profitable customer action

B. distract defined audience
C. lose defined audience
D. None of the above

Ans : A
Explanation: content marketing ultimately aims to drive profitable customer action.

73. Approximately how many businesses content marketing is used?

A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%

Ans : D
Explanation: content marketing is a practice now being used by 86%(app.) of businesses today.

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74. Which of the following is not a goal of of Content Marketing?

A. Engagement
B. Sales
C. Customer novice
D. Up-selling

Ans : C
Explanation: Customer novice is not a goal of of Content Marketing.

75. Which of the following comes under content pyramid?

A. blog post
B. social update
C. tweets
D. All of the above

Ans : D
Explanation: All of the above options comes under content marketing.

76. Which of the following iis not a benefit of content marketing?

A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving

Ans : C
Explanation: less engagement is not a benefits of content marketing.

77. The word "blog" is a shortened version of __________.

A. webblog
B. weblog
C. welog
D. vlog

Ans : B
Explanation: The word "blog" is a shortened version of "weblog," which is a mashup of the words "web" and "log."

78. What is the full form of CMS?

A. Content Maintaince System

B. Content Management Site
C. Content Management System
D. Content Marketing System

Ans : C
Explanation: Content Management System (CMS) : The system a company uses to manage the content of a website

79. A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________.

A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowd sourcing

Ans : A
Explanation: Content Cliff : a period where content collapses in on itself as audiences max out on their abilities to consume it.

80. The act of collecting, organizing, and sharing content is known as ________.

A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce

Ans : B
Explanation: Curation : The act of collecting, organizing, and sharing content

81. Content marketing is NOT?

A. A strategic marketing approach.

B. Just another name for social media marketing.
C. Focused on creating and distributing valuable, relevant, and consistent content.
D. Able to attract and retain a clearly defined audience.

Ans : B
Explanation: Although content marketers use social media to distribute content, they also use websites, email newsletters, in-person events, and print.

82. To make the business case for Content Marketing, you must present:

A. Your objectives and KPIs.

B. Your challenges and impact.
C. Industry best practices.
D. All of the above

Ans : D
Explanation: You need to build your business case on quantifiable business results your executives will value. You must also be ready to compare the value of Content Marketing with other marketing initiatives.

83. Which of the following is true?

A. You can leverage paid advertising to put your best content in front of the right target audience.
B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with.
D. All of the above

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Ans : D
Explanation: All of the above statement are true.

84. Which of the following is NOT a best practice for producing content?

A. To produce remarkable content frequently, create hero "content for tent-pole events."
B. To produce valuable content consistently, create a series of scheduled hub" content."
C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
D. To produce relevant content consistently, create help" content to answer queries."

Ans : C
Explanation: Producing thin content with little or no added value MAY have worked before Google's first Panda update in February 2011, but producing low-quality content or shallow pages doesn't work today.

85. Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers?

A. Pay established social media voices to promote your content for you.
B. Loosen the reins on influencers when you work together.
C. Create projects for specific initiatives, events, and product launches.
D. Monitor your influencers for real-time opportunities.

Ans : A
Explanation: Pay established social media voices to promote your content for you is NOT a best practice for developing focused, value-added relationships with your influencers.

86. Which of the following is false?

A. Knowing your customer's intent helps you create content for the moments that matter.
B. You must be ready to compare the value of Content Marketing with other marketing initiatives.
C. Both A and B are true
D. Both A and B are false

Ans : C
Explanation: Both A and B are true.

87. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

A. Email Marketing
B. Public Relations
C. Social Media Marketing
D. Video Marketing

Ans : B
Explanation: Public relations is the most likely to resist becoming part of a dedicated Content Marketing group - claiming that PR is focused on media relations.

88. Which of the following are crucial tenets of measurement-focused marketing?

A. Focus on the right metrics.

B. Value your best customers.
C. Attribute value across the journey.
D. All of the above

Ans : D
Explanation: Collectively, these points show how better measurement can improve campaign effectiveness, help you get the credit you deserve for your programs and, most importantly, ensure a better return on investment
for all of your marketing.

89. If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't?

A. Measure the real active engagement of users with your social media pages
B. Compare your results against that of your competitors and learn their best practices.
C. Analyze which topics and types of content are the most effective at engaging your influencers.
D. All of the above

Ans : D
Explanation: You can also connect True Social Metrics to your Google Analytics account to compare the performance and economic value of all your social media accounts as well as find the most effective social networks
for your business.

90. To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for?

A. Create a helpful, information-rich site.

B. Think about the words users would type to find your pages and include those words on your site.
C. If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.
D. All of the above

Ans : D
Explanation: Another new ranking signal helps users find pages that are relevant and mobile-friendly.

91. Which of the following comes under email marketing?

A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above

Ans : D
Explanation: All of the above options comes under email marketing.

92. Which of the following is not an advantage of email newsletters?

A. Email newsletters spread your brand awareness

B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content

Ans : B
Explanation: leverage the temporary content is not an advantage of email marketing.

93. Which of the following is most important metric to track email marketing?

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A. CTR
B. Open rate
C. Click rate
D. All of the above

Ans : D
Explanation: All of the above options important metric to track email marketing.

94. what technique is used by legitimate marketers to customize offerings for specific customers?

A. personalization
B. spamming
C. spoofing
D. None of the above

Ans : A
Explanation: personalization is used by legitimate marketers to customize offerings for specific customers.

95. select the features of a lead nurturing platform?

A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above

Ans : D
Explanation: All of the above is the features of a lead nurturing platform.

96. This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.

A. personalization
B. spamming
C. CTR
D. spoofing

Ans : C
Explanation: CTR is correct answer.

97. Identify the factor that enables tracking of good and bad reputation?

A. IP address
B. User engagement
C. Fequency
D. All of the above

Ans : A
Explanation: IP address is correct answer.

98. How important is the authentication process in email marketing?

A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual

Ans : C
Explanation: Email authentication is used as a way to verify that an email is from you or your business. Email authentication is an important process in improving your deliverability score and can also help to prevent
spoofing and phishing scams.

99. In which type of email campaign, advertisements are sent to target group of customer?

A. Direct email marketing

B. Indirect email marketing
C. Spamming
D. spoofing

Ans : A
Explanation: Direct email marketing is correct answer.

100. Which of the following is correct size of email template before executing a campaign?

A. 15KB
B. 18KB
C. 20KB
D. 15MB

Ans : B
Explanation: 18KB is correct size of email template before executing a campaign.

101. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

A. It is a cheap marketing tool.

B. It generates more ROI than other marketing channels.
C. People like emails.
D. Email can be integrated into social media.

Ans : B
Explanation: Email is the most effective marketing channel, and it is experiencing growth over multiple years.

102. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?

A. People open emails on smartphones more than any other device.

B. Responsive design means designing for iPhones.
C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless.
D. Responsive design means mobile-first thinking.

Ans : C
Explanation: Responsive design enables recipients to have similar experiences with the same email on a variety of devices.

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103. Using white space around an object will:

A. Waste space that could be used for marketing

B. Decrease readability
C. Enhance the object and draw attention to it
D. Make a border

Ans : C
Explanation: Use of white space emphasizes the content and makes the content comprehensive.

104. How important is consistency in branding and subject lines?

A. The email becomes an extension of the brand and the format becomes recognizable.
B. Everything needs to be the same.
C. It isn't important.
D. Subject lines can be ignored.

Ans : A
Explanation: Developing a consistent brand communication style extends to the subject line and offer.

105. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate
and click rate?

A. Word length and frequency

B. Specific recipients and personalized message
C. List size and offer
D. Targeted industry and the day of the week

Ans : B
Explanation: The data shows that personalization and relevance are the key factors in subject lines and in successful email marketing campaigns.

106. Emails containing videos have higher open rates and click through rates.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A
Explanation: Emails containing videos have 19% higher open rates and 65% higher click-through rates.

107. Open rates are more influenced by _____.

A. Industry
B. Word choice
C. Personalization
D. The day email is sent

Ans : C
Explanation: Personalization is the key factor in email design and development. Details such as products, words, and industry along with the personalization increase the effectiveness.

108. What are the goals that marketers should strive for in email marketing?

A. Spend less time on email marketing.

B. Increase open rates and click rates.
C. Increase spam rates.
D. Decrease deliverability rates

Ans : B
Explanation: Increasing open rates and click rates are the goals for marketers to constantly evaluate and improve.

109. What is a best practice for sending an email communication from a brand?

A. Including only the employee name.

B. Including employee's first name.
C. Sending from multiple employee accounts.
D. Identifying the brand name.

Ans : D
Explanation: Identifying the brand name is a best practice. You can also include an employee's name but always with the brand name.

110. What are the goals that marketers should strive for in email marketing?

A. Spend less time on email marketing.

B. Increase spam rates.
C. Decrease deliverability rates
D. Increase open rates and click rates.

Ans : D
Explanation: Increasing open rates and click rates are the goals for marketers to constantly evaluate and improve.

111. Which of the following is the form of mobile marketing?

A. text
B. voice call
C. graphic
D. All of the above

Ans : D
Explanation: Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.

2. Which of the following is most common delivery channel for mobile marketing?

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A. text
B. voice call
C. graphic
D. Search engine marketing

Ans : A
Explanation: SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.

113. what is the full form of LBS in mobile marketing?

A. Lead-based Service
B. List-based Service
C. Location-based Service
D. None of the above

Ans : C
Explanation: LBS Stand for Location-based Service.

114. what is the key aspects of sending effective push notifications?

A. Send highly personalized messages

B. Send with high frequency
C. Both A and B
D. None of the above

Ans : A
Explanation: Send highly personalized messages is the key aspects of sending effective push notifications

115. what are 2 data-backed push messaging best practices?

A. Do not use promotional language

B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above

Ans : B
Explanation: Send push notification during week are 2 data-backed push messaging best practices.

116. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?

A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above

Ans : A
Explanation: Hyperlocal based on very small, specific geographical locations (like neighborhoods or even specific streets).

117. What is true about 2D barcodes?

A. barcodes cannot scan vertically

B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated information.
D. Both B and C

Ans : C
Explanation: A mobile user can scan barcodes in the environment to access associated information is true statement.

118. How many % of mobile web users abandon pages if they don't load within 10 seconds?

A. 0.6
B. 0.65
C. 0.7
D. 0.75

Ans : B
Explanation: 65% of mobile web users abandon pages if they don't load within 10 seconds.

119. How many % of adults primarily use their smart phones to access content/information?

A. 0.85
B. 0.9
C. 0.95
D. 0.97

Ans : C
Explanation: 95% of adults primarily use their smartphones to access content/information.

120. How many maximum character are allowed in sms marketing?

A. 150 character
B. 160 character
C. 170 character
D. 180 character

Ans : B
Explanation: Keep the text under 160 characters.

121. What is Impression Share?

A. The percentage of times your ad was displayed divided by all possible impressions for that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary competitor.
D. The percentage of impressions you lost due to a low ad rank.

Ans : C
Explanation: Impression share : The percentage of times your ad was displayed higher than your primary competitor.

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122. Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see?

A. People spend more time with apps if they own a large screen mobile device
B. Overall time in app has increased over the last year
C. Smartphone users spend more time with apps than tablet users
D. Users who find your app organically and users who come from ads perform the same once in-app

Ans : C
Explanation: Smartphone users spend more time with apps than tablet users.

123. In the Freemium model typically what percentage of users pay?

A. Almost all users - over 90%

B. Most Users - over 60%
C. Few Users - less than 20%
D. Users do not pay

Ans : C
Explanation: In the Freemium model typically Few Users - less than 20% percentage of users pay.

124. Which of the following is NOT a type of mobile ad extension?

A. App extension
B. Call extension
C. Sitelink extension
D. Download extension

Ans : D
Explanation: Download extension is NOT a type of mobile ad extension.

125. More free users leads to ?

A. At More Ad Revenue
B. Less Ad Revenue
C. No change in Ad Revenue
D. None of the above

Ans : A
Explanation: More free users leads to At More Ad Revenue .

126. Smart link to your app should auto-redirect based on which of the following parameters?

A. Device type & OS

B. Screen size
C. OEM Brand
D. All of the above

Ans : A
Explanation: Smart link to your app should auto-redirect based on Device type & OS parameters.

127. What type of devices may not have Google play installed?

A. Amazon Fire tablets

B. Very low cost devices
C. Devices sold in China
D. All of the above

Ans : D
Explanation: All of the above devices may not have Google play installed.

128. What metric should be used by an app developer to measure the maximization of Ad Revenue on his app?

A. eCOM
B. eCPA
C. eCPI
D. None of the above

Ans : B
Explanation: eCPA metric should be used by an app developer to measure the maximization of Ad Revenue on his app.

129. What are Native Ads?

A. Ads that do not mention that they are ads

B. Ads that are built with Java
C. Ads that look & feel like the app
D. All of the above

Ans : C
Explanation: Native Ads : Ads that look & feel like the app.

130. Which of the following can help monetize a free app?

A. Ad Revenue
B. In-App Purchase
C. Both A and B
D. None of the above

Ans : C
Explanation: Ad Revenue and In-App Purchase can help monetize a free app.

131. At stage of user browsing app store page of your app what is the objective?

A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above

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Ans : B
Explanation: At stage of user browsing app store page of your app Maximize conversion is the objective.

131. What is full form of PPC pages?

A. Per Pay Click

B. Pay Per Click
C. Prize per click
D. Both A and B

Ans : B
Explanation: Pay Per Click, commonly known as PPC, refers to a model of internet marketing.

132. The formula of Pay-per-click is?

A. Advertising cost ($) + Ads clicked (#)

B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)

Ans : C
Explanation: Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)

133. What are the following factors behind Successful PPC Advertising?

A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above

Ans : D
Explanation: All of the above options are the factors behind Successful PPC Advertising.

134. PPC advertising offers a unique opportunity to __________.

A. Generate Leads at High Costs

B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C

Ans : D
Explanation: PPC advertising offers a unique opportunity to Grow Your Customer Base and Generate Leads at Low Costs.

135. The most effective AdWords ad headlines ______.

A. include the company name or website domain name

B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters

Ans : C
Explanation: The most effective AdWords ad headlines directly relate to the keywords being searched.

136. To indicate a keyword as an exact match, which of the following should be used?

A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon

Ans : B
Explanation: To indicate a keyword as an exact match, Brackets should be used.

137. Single-word or general keywords are ______

A. too broad and can lead to clicks from people who don't know what you're offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic

Ans : A
Explanation: Single-word or general keywords are too broad and can lead to clicks from people who don't know what you're offering.

138. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

A. 1,1
B. 10,25
C. 25100
D. No Limit, No Limit

Ans : C
Explanation: An AdWords Standard Edition account can house up to 25 campaigns and 100 ad groups per campaign.

139. What formula does Google use to determine the actual CPC when an advertisers ad is clicked on?

A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks

Ans : B
Explanation: QS * Max CPC (bid) formula Google use to determine the actual CPC when an advertisers ad is clicked on.

140. Google determines an ad`s rank based on:

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A. your website`s performance in Google`s natural search results.

B. your CPC bid
C. your keyword`s quality score on Google and its CPC.
D. the length of time you have been an AdWords advertiser.

Ans : C
Explanation: Google determines an ad`s rank based on : your keyword`s quality score on Google and its CPC.

141. What is the advantage of using multi-ad group testing?

A. Can find insights across multiple ad groups

B. Can find the best ad for each keyword
C. Can find the best ad for a single targeting type
D. Can test high traffic ad groups

Ans : A
Explanation: Multi-ad group testing aggregates data across ad groups and lets you find the best headlines or descriptions and insights across the ad groups in a test.

145. Which ad extension allows you to send traffic to different pages on your website?

A. Structured snippet
B. Call
C. Sitelink
D. Callout

Ans : C
Explanation: Sitelink allows you to create a short line of text that links to a specific page on your website about that text.

146. What is an affinity audience?

A. Users who are similar to your remarketing list

B. Users who are in-market to buy a product
C. Users who show a long term interest in a topic
D. Users who are similar to your customer match list

Ans : C
Explanation: Affinity audiences are comprised of users who have shown a long term interest in a topic, such as shutterbugs who are interested in cameras and taking pictures. These users may or may not be currently in the
market for a new product.

147. Where do you create a remarketing list?

A. In Google Ads
B. In Google Analytics
C. In Google Remarketing Console
D. In Google Ads or Google Analytics

Ans : D
Explanation: You can create a remarketing list in Google Ads or Google Analytics. If you create remarketing lists in Google Analytics, you must connect Google analytics to Google Ads to use your list in your Google Ads
targeting.

148. What is an advantage of using bid rules?

A. Full automation of your bidding

B. Automation of your manual bid process
C. Automatic application of phone call data to your bidding
D. Receive bid assistance based upon the likelihood of a conversion

Ans : B
Explanation: When you use bid rules, you can change bids based upon various conditions such as your keyword is below your target CPA or above your target ROAS. This lets you automate your manual bids with
conditional rules.

149. When you need to create thousands of ad groups, what is the best tool to use?

A. Bulk interface creator

B. Report editor
C. Keyword Planner
D. Google Ads Editor

Ans : D
Explanation: The Google Ads Editor allows you to import bulk data from a spreadsheet into the editor and then post it to your account. This is the easiest way to create many ad groups at once.

150. Youtube launched in?

A. 2004
B. 2005
C. 2006
D. 2007

Ans : B
Explanation: Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos.

151. The first ____ lines are essential in channel description box.

A. 2
B. 3
C. 4
D. 5

Ans : D
Explanation: The first 5 lines are essential for two reasons. They are : The first two lines of the description box are displayed next to your video in search and when posted on social media. The first 5 lines of the description
are included beneath your video but above the read more tab.

152. The recommended size of setup channel background is?

A. 2500×1440 pixels
B. 2560×1240 pixels
C. 2560×1440 pixels
D. 2240×1260 pixels

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Ans : C
Explanation: The recommended size is 2560×1440 pixels and can be no larger than 4 MB.

153. Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A
Explanation: True, Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in YouTube players and previews.

154. The most important aspects of your video YouTube considers in ranking are ?

A. Title
B. Keywords in description
C. Tags
D. All of the above

Ans : D
Explanation: The most important aspects of your video YouTube considers in ranking are (in no particular order) are : Title, Keywords in description and Tags.

155. Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content?

A. Engagement metrics
B. Performance metrics
C. Demographics
D. Discovery

Ans : B
Explanation: Performance metrics : Summarizes watch time, views, and earnings (if applicable) for the selected content.

156. Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A
Explanation: True, Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time.

157. Keywords are used in the?

A. title
B. description
C. tags
D. All of the above

Ans : D
Explanation: Keywords are used in the title, in the description, and in tags. Crawlers ranking your video cannot actually view or listen to your video, so they are depending on the keywords in the title, description, and tags to
explain what our video is about.

158. YouTube can use _________________ to automatically create captions for your videos

A. voice recognition technology

B. word recognition technology
C. speech recognition technology
D. text recognition technology

Ans : C
Explanation: YouTube can use speech recognition technology to automatically create captions for your videos. If automatic captions are available, they will automatically be published on the video.

159. In how many ways, you can manage negative comments?

A. 2
B. 3
C. 4
D. 5

Ans : B
Explanation: There are three ways to deal with this :
1. Remove, report, or hide comments
2. Ignore the comment
3. Reply.

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 Digital Media Marketing MCQs set 2

26. Blogs comes under

A. Traditional Platform

B. Paid Platform

C. Owned Platform

D. Earned Platform

Answer: C

27. Which increases the chances of turning the visitors into leads and final
conversions
o m
A. Non Qualiy traffiic
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te
B. Quality Traffic
a
C. Assumed Traffic
q M
D. Static Traffic
c
Answer: B M
28. Use of social media in digital marketing is
A. social conversion

B. social media optimization

C. social platform

D. socal sites

Answer: B

29. is a paid advertisement on digtal media

A. Pay per click

B. Router

C. WOM

D. None

Answer: A

30. Which rule applies in engaging the traffic

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 Digital Media Marketing MCQs set 2

A. The Rule of 30 seconds

B. The Rule of Visibility

C. The rule of Goal

D. The Rule of 59 seconds

Answer: D

o m
.c
te
a
q M
c
M

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1) Which of the following is the correct depiction of Digital Marketing?

a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above

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Answer: d) All of the above

Explanation: Digital marketing refers to a process of promoting content,

videos, products, services, etc., thru social media marketing, e-mail marketing,
web marketing, affiliate marketing, etc.

2) __________ doesn't fall under the category of digital marketing.

19.9M
457
OOPs Concepts in Java

a. TV
b. Billboard
c. Radio
d. All of the above

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Answer: d) All of the above

Explanation: All the given options are totally irrelevant to the concept of
digital marketing.

3) Which of the following is incorrect about digital marketing?

a. Digital marketing can only be done offline
b. Digital marketing cannot be done offline.
c. Digital marketing requires electronic devices for promoting goods and
services.
d. In general, digital marketing can be understood as online marketing,
web marketing, and e-mail marketing.

Hide Answer Workspace

Answer: b) Digital marketing cannot be done offline.

Explanation: Digital marketing can be done both online and offline.

4) How many types of pillars do we have in digital marketing?

a. 1
b. 2
c. 3
d. 4

Hide Answer Workspace

Answer: b) 2

Explanation: There are two main pillars in digital marketing such as online
marketing and offline marketing.

5) Which of the following is involved in the digital marketing process?

a. RSA
b. Voice Broadcasting
 c. Podcasting
d. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Digital marketing includes e-mail marketing, RSS, voice

broadcast, fax broadcast, blogging, podcasting, video streams, wireless text
messaging, affiliate marketing, social media marketing, and instant messaging.

6) What is considered while creating a front page of the website or homepage?

a. References of other websites

b. A brief elaboration about the company
c. Logos portraying the number of awards won by the web designer
d. None of the above

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Answer: d) None of the above

Explanation: All the options explained above are irrelevant in terms of the
company's front or homepage.

7) What is the name of the process in which marketing is achieved by incorporating

tools, techniques, electronic devices, technologies, or systems?

a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing
Hide Answer Workspace

Answer: c) Electronic Marketing

Explanation: Electronic marketing refers to the application of marketing

principles and techniques via electronic media and, more specifically, the
Internet.

8) Which of the following is not specifically required by the search engines?

a. Poor user experience

b. Keyword stuffing
c. Buying links
d. All of the above

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Answer: d) All of the above

Explanation: The search engine does not necessitate poor user experience,
keyword stuffing, and buying links.

9) Which of the following factors are responsible for leaving an impact on the
Google PageRank?

a. The text depicting inbound links to a page of a website.

b. A total number of inbound links to a website's page.
c. The subject matter of the site providing the inbound link to a page of a
website.
d. The number of outbound links on the page that contains the inbound
link to a page of a website.
Hide Answer Workspace

Answer: b) Total number of inbound links to a website's page.

Explanation: The total number of inbound links to a website's page impacts

the Google Page Rank.

10) The full form of FFA page is __________.

a. Free for All Links

b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine

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Answer: a) Free for All Links

Explanation: The correct abbreviation of FFA is Free for All links, where the
webpages enable everyone to submit his/her web site's URL in their own
website for free.

11) Which of the following is the correct depiction of optimization strategy?

a. Orange Hat Techniques

b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques

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Answer: b) Grey Hat Techniques

Explanation: Grey Hat Techniques is the correct depiction of optimization
strategies that are found in an unknown area of reputability.

12) __________ is responsible for hamper the search rankings.

a. Connecting to your own website from any random website.

b. Utilizing the same colors of texts as that of your background pages.
c. Integrating page templates into your page template.
d. None of the above

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Answer: b) Utilizing the same colors of texts as that of your background

pages.

Explanation: Utilizing the same colors of texts as that of your background

page results in hampering the search rankings.

13) Which of the following is the correct name for Facebook's ranking algorithm?

a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank

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Answer: b) Edge Rank

Explanation: Facebook utilizes the edge rank algorithm to determine where

and what posts are posted on each individual's newsfeed.
14) Micro-blogging can be defined as __________.

a. Mobile related blogs

b. Blogs posted by companies instead of an individual
c. Blogs encompassing limited individual posts, which are typically limited
by character count.
d. None of the above

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Answer: c) Blogs encompassing limited individual posts, which are typically

limited by character count.

Explanation: Micro-blogging can be defined as blogs encompassing limited

individual posts, which are typically limited by character count.

15) Name the features offered by LinkedIn for paid business accounts.

a. Facilitate posting pictures

b. Facilitate to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users

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Answer: b) Facilitate to connect directly and send messages to people

Explanation: LinkedIn eases the paid accounts to connect and send messages
to people directly.

16) In what ways can site traffic help in assessing the market value?
a. Overall site traffic can be followed, and a general idea of marketing's
impact can be determined.
b. There is no association between the site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to
the marketing campaign

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Answer: c) Ads can send receivers to a specific landing page, which can be
tracked

Explanation: Ads direct their receiver to a specific landing page that is easily
traceable to help in assessing the marketing.

17) Creative marketing can be defined as __________.

a. A marketing department entailing several employees.

b. The brand value of an organization.
c. A set of schemes undertaken by the organization for distributing the
marketing material.
d. The marketing content and its inventive aspect.

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Answer: d) The marketing content and its inventive aspect.

Explanation: Creative marketing can be understood as a marketing strategy

that ensures that all the advertising campaign objectives meet the business
requirement.

18) Which of the following is the correct abbreviation CMS?

a. Content Maintenance Site
b. Content Maintenance System
c. Content Management System
d. Content Marketing System

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Answer: C) Content Management System

Explanation: A content management system is an effective application that

permits a user to organize, publish, edit, delete and modify the content from a
centralized interface. The CMS can be easily handled by both IT or Non-IT
people as it does not require any particular expertise.

19) Which of the following doesn't define the correct roles and responsibilities of
content marketing strategy?

a. A strategy that tries to appeal and recall its target audience.

b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well
as relevant content to its users/audiences.

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Answer: c) Yet another name of social media marketing

Explanation: In order to derive profitable customer action, content marketing

is one such strategic technique, which is more focused on creating and
distributing valuable as well as relevant content to its users/audiences for
appealing and retaining its target audiences.
20) Which of the following practices are not suggested for producing relevant
content?

a. For creating notable content recurrently, create hero "content for tent-
pole events".
b. For creating valuable content constantly, create a series of scheduled
hub" content."
c. For creating more content than your competitors, create lots of articles
that are short, unsubstantial, or otherwise lacking in helpful specifics.
d. For creating relevant content consistently, create help" content to
answer queries."

Hide Answer Workspace

Answer: c) For creating more content than your competitors, create lots of
articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Explanation: Producing irrelevant content with little or no added value may

have done wonders for a website before Google's first Panda update in
February 2011, but in the current situation, it is definitely not going to work. It
won't rank the low-quality content or shallow pages on Google SERP's

21) Which of the following are essentially required to make a business case for
content marketing?

a. Industry best practices.

b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above

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Answer: d) All of the above

Explanation: The business cases built on assessable business results are more
valued by the executives. So, it is necessary to compare the value of Content
Marketing with that of other marketing strategies carried out by competitors.

22) Which of the following is incorrect?

a. If you know about your target audience's intent, you can easily focus on
creating valuable content.
b. You should compare the value of Content Marketing with that of other
marketing strategies carried out by competitors.
c. Both (a) and (b) are true
d. Both (a) and (b) are false

Hide Answer Workspace

Answer: c) Both (a) and (b) are true

Explanation: None.

23) Which of the following metric is used for tracking the status of email marketing?

a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above

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Answer: d) All of the above

Explanation: The following are some of the essential tools required for
tracking the status of email marketing:
 1. Open Rate (must range in between 18% - 25%)
2. Bounce Rate (must range in between 8% - 12%)
3. Deliverability Rate (must range in between 85% - 90%)
4. Conversion Rate (must range in between 5% - 10%)
5. Unsubscribe Rate (must be 0.25%)

24) Which of the following features corresponds to the role of the lead nurturing
platform?

a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: All of the above features correspond to the roles of the lead
nurturing platform.

25) In the email campaign, __________ delivers the advertisements into the group of
targeted customers.

a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming

Hide Answer Workspace

Answer: c) Direct email marketing

Explanation: Direct email marketing is one such campaign of email marketing

that broadcasts the advertisement directly to its subscribers.

26) What will happen if white space is repeatedly used around the object?

a. It will reduce the readability

b. It will create a border
c. It will make it more appealing by augmenting the object
d. All of the above

Hide Answer Workspace

Answer: c) It will make it more appealing by augmenting the object

Explanation: Constantly using white space around the object will eventually
result in comprehending the content.

27) __________ plays a vital role in persuading the open rates.

a. Word choice
b. Industry
c. Personalization
d. None of the above

Hide Answer Workspace

Answer: c) Personalization

Explanation: Personalization is one of the important factors that help in email

design and development. Details such as products, words, and industry, along
with the personalization, increase the effectiveness.
28) Which of the following is the most common delivery channel in terms of mobile
marketing?

a. Graphic
b. Text
c. Voice call
d. Search engine marketing

Hide Answer Workspace

Answer: b) Text

Explanation: Texting is the most common delivery channel for mobile

marketers to perform mobile marketing.

29) In mobile marketing, the full form of LBS is __________.

a. Location-based service
b. List-based service
c. Lead-based service
d. None of the above

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Answer: a) Location-based service

Explanation: LBS Stand for Location-based Service

30) What is meant by Impression Share?

a. The percentage of times your ad was displayed divided by all possible
impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to
be displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad rank.

Hide Answer Workspace

Answer: c) The percentage of times your ad was displayed higher than your
primary competitor.

Explanation: None.

31) In order to assess the maximum revenue generated by an Ad on the app, which
of the following metrics is chosen by the developer?

a. eCPI
b. eCOM
c. eCPA
d. None of the above

Hide Answer Workspace

Answer: c) eCPA

Explanation: eCPA is used to assess the maximum revenue generated by an

Ad on the application.

32) Which of the following options can help monetize a free app?
a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
d. None of the above

Hide Answer Workspace

Answer: c) Both (a) and (b)

Explanation: Both Ad Revenue and In-App Purchase can monetize a free app.

33) Which of the following formulas is used by Pay-per-click?

a. Ads clicked (#) / Advertising cost ($)

b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)

Hide Answer Workspace

Answer: c) Advertising cost ($) / Ads clicked (#)

Explanation: The basic formula of pay-per-click is Advertising cost ($) / Ads

clicked (#).

34) Which of the following factors leads to a Successful PPC Advertisement?

a. Selecting Relevant Keywords

b. Improved Landing Page Quality
c. Quality Score
d. All of the above
Hide Answer Workspace

Answer: d) All of the above

Explanation: All of the above options are responsible for a successful PPC
advertisement.

35) The correct formula for determining an actual CPC as when an advertisement is
clicked can be mathematically derived as __________.

a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)

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Answer: d) QS * Max CPC (bid)

Explanation: Google uses QS * Max CPC (bid) formula for assessing the actual
CPC as when an advertisement gets clicked.

36) The affinity audience can be defined as __________.

a. A user similar to that of your remarketing list

b. A marketing user who is willing to make a purchase
c. A user showing a continuous interest in the matter
d. A user similar to that of your customer list

Hide Answer Workspace

Answer: c) A user showing a continuous interest in the matter

Explanation: Affinity marketing is a process carried out to build a partnership
between a company and an organization, which gathers similar interest people
so as to bring a massive consumer base to the opposition party.

37) In which case the conversion rate optimization results in diminishing returns?

a. When the conversion rate is 30%

b. In 5 years
c. When you don't notice any dramatic increase in results
d. Never

Hide Answer Workspace

Answer: d) Never

Explanation: One can never expect diminishing returns by the conversion

rate.

38) Which of the following correctly defines the main concept behind Conversion
Optimization?

a. Rapidly making significant changes to check which one possesses the

fastest results
b. Making insignificant incremental changes over time to check which one
possesses the best results
c. Making numerous changes on your website to check the result
d. Frequently changing the website's layout to see if it appeals to more
audience

Hide Answer Workspace

Answer: b) Making insignificant incremental changes over time to check
which one possesses the best results

Explanation: Conversion Optimization is based on making insignificant

incremental changes over time to check which one possesses the best results.

39) In what ways can you beat your customer's expectations?

a. By making your product more appealing

b. By providing unique services to your customer
c. By providing great deals in terms of discounts to your customer
d. By getting appropriate and relevant reviews from your customers on
your website

Hide Answer Workspace

Answer: b) By providing unique services to your customers

Explanation: You can beat your customer's expectations by offering unique

services.

40) The user session can be identified by the __________.

a. Authenticate users
b. IP Address
c. User Agent
d. All of the above

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Answer: d) All of the above

Explanation: The user session can be identified with the help of
authenticating users, IP address, and user agent as well.

41) What is the need to analyze digital analytics?

a. For making better decisions related to the business

b. For generating higher revenue from the website
c. To define genuine customers for your business
d. For appealing more users to drive more traffic

Hide Answer Workspace

Answer: a) For making better decisions related to the business

Explanation: None.

42) Google Analytics can never recognize returning users on mobile apps.

a. True
b. False
c. Can be true or false
d. Not defined

Hide Answer Workspace

Answer: b) False

Explanation: Google Analytics is a tool provided by Google for analyzing the

client or user behavior on your website.
43) Which of the following option will correctly give the success rate of the latest
Facebook post?

a. Click-through and pageviews

b. Impressions and click-through
c. Likes and Impressions
d. Reach and engagement

Hide Answer Workspace

Answer: d) Reach and engagement

Explanation: In terms of Facebook or any other social media platform, reach

refers to the total number of people to which your ad or post has reached.
However, engagement is the term that refers to the total number of people
who got engaged on your post.

44) The hyperlink refers to a __________.

a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link

Hide Answer Workspace

Answer: a) Inbound link

Explanation: The hyperlink refers to an inbound link, which is nothing but a

hyperlink present on the third-party website points to your website's
webpage.

45) What is the correct abbreviation of SERP?

a. Search Engine Result Page
b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page

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Answer: a) Search Engine Result Page

Explanation: None.

46) The main advantage of online advertisement is __________.

a. Low-cost promotional strategy

b. Online advertising is promotional as well as informational
c. Trackable
d. All of the above

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Answer: d) All of the above

Explanation: Following are the main advantages of online advertisement:

o More interactive
o Low-risk factor
o Increased product and service exposure to the market
o Easy to collect the data
o Using electronic media has reduced the automation cost
o Universally accessible
47) Where do we use keywords?

a. Tags
b. Title
c. Description
d. All of the above

Hide Answer Workspace

Answer: d) All of the above

Explanation: Keywords can be used in the title, in the description, and in tags.
While ranking your videos, crawlers never view or listen to your video; instead,
they depend on the keywords present in the title, description, and tags as they
are self-explanatory.

48) How many lines are essentially required to write in the description box of a
channel?

a. 5
b. 2
c. 3
d. 1

Hide Answer Workspace

Answer: a) 5

Explanation: The First 5 lines play an essential role while writing the channel's
description as the initial two lines are shown next to the video in the search
bar or when it gets posted on social media. However, as a whole, the first 5
lines are included, shown below the video and above the read more tab.
49) The correct abbreviation of ROI is __________.

a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment

Hide Answer Workspace

Answer: d) Return on investment

Explanation: Return on Investment refers to a profitability ratio that can be

affected by the Invested amount and Return amount.

Mathematically,

50) __________ falls under the A/B testing tools.

a. Google Content Experiments

b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above

Hide Answer Workspace

Answer: c) Both (a) and (b)

Explanation: Visual Website optimizer (VWO), Google Content Experiments,

and Optimizely are the most commonly used A/B testing tools.

1. Digital marketing is often referred to as___________.

A. online marketing

B. internet marketing

C. web marketing

D. All of the above

View Answer

Ans : D

Explanation: Digital marketing is often referred to as online marketing, internet marketing or web
marketing.

2. Which of the following is a type of digital marketing activity?

A. Email marketing.

B. Social web marketing.

C. Viral marketing.

D. All of the above

View Answer

Ans : D

Explanation: All of the above is a type of digital marketing activity.

3. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV

C. billboard

D. All of the above

View Answer

Ans : D

Explanation: All of the above is not a traditional forms of digital marketing.

4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic devices.

B. Digital marketing can be done online

C. Digital marketing cannot be done online

D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

View Answer

Ans : C

Explanation: Digital marketing can be done both online and offline.

5. How many main pillars of digital marketing?

A. 2

B. 4

C. 3

D. 5

View Answer

Ans : A

Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.

6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue)
and can be described as a situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:

A. Direct Marketing

B. Eectronic marketing

C. Interactive Marketing

D. Indirect Marketing

View Answer

Ans : C

Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or mechanism through which marketers and a customer
(e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.
7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional)
channel. This was known as:

A. Web 2.0.

B. Web 3.0.

C. Web 1.0.

D. Web 3.0.

View Answer

Ans : C

Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web
was heavily used as a static publishing and/or retailing (transactional) channel.

8. Digital marketing includes_____________.

A. voice broadcast

B. podcasting

C. RSA

D. Both A and B

View Answer

Ans : D

Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting,
video streams, wireless text messaging, and instant messaging.
9. A website`s front - or home page should include_____________

A. A lengthy description of the organization

B. Logos depicting awards the site`s designers have received

C. Links to other websites

D. None of the above

View Answer

Ans : D

Explanation: A website`s front - or home page should include none of the above options.

10. This is the process of marketing accomplished or facilitated through the application of electronic
devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing

B. interactive marketing

C. Electronic marketing

D. internet marketing

View Answer

Ans : C

Explanation: This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:Electronic marketing
11. Digital Marketing has been around us since the very beginning. It started in the year ________.

A. 1980

B. 2000

C. 1995

D. 1990

View Answer

Ans : D

Explanation: The term Digital Marketing was first used in the 1990s. The digital age took off with the
coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed
users to find the information they wanted but did not allow them to share this information over the
web.

12. Digital marketing is becoming very popular due to the?

A. increase in internet users

B. increase in mobile phone users

C. increase in digital content consumption

D. All of the above

View Answer

Ans : D

Explanation: Now digital marketing is becoming very popular due to the increase in internet users,
mobile phone users and digital content consumption.
13. Up to ______ of online experiences happening to people usually begin by using a search engine.

A. 0.85

B. 0.9

C. 0.93

D. 0.97

View Answer

Ans : C

Explanation: up to 93% of online experiences happening to people usually begin by using a search
engine.

14. The ________ plays a major role in better content creation.

A. icon

B. keyword

C. description

D. viewport

View Answer

Ans : B

Explanation: The keyword plays a major role in better content creation. This is basically the
development of a prioritized list of targeted search terms related to your customer base and market
segment.
15. ___________ help in providing the user the gist of what is the article about.

A. Meta Description

B. Meta tags

C. Meta Description or Meta tags

D. None of the above

View Answer

Ans : C

Explanation: Meta Description or Meta tags help in providing the user the gist of what is the article
about.

16. The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion

C. Price, Product, Place, and Positioning

D. PR, Product, Place, and Person

View Answer

Ans : A

Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

17. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing
budget.

B. 98% of marketers affirm that offline and online marketing are merging

C. Online marketing professionals are paid 50% less than marketing professionals.

D. Around 25% of the global population is now on the Internet.

View Answer

Ans : B

Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging
(Source: Gartner's report in 2016).

18. What are the key considerations for people in sales while they use social media for selling (Social
Selling)?

A. Check if their clients are on social media and then connect with them on the relevant social networks

B. Avoid using social media to sell

C. Build their professional brand and then position themselves as subject matter experts in their field to
build credibility

D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their
posts

View Answer

Ans : C

Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture
sales prospects. People in sales should first build their professional brand and then position themselves
as subject matter experts in their field to build credibility.
19. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations

B. Pinterest is great for driving traffic to your product catalog on your website

C. Facebook is excellent for businesses that operate in the consumer market

D. All of the above

View Answer

Ans : D

Explanation: Each social network has its own specific characteristics. All the statements above are true.

20. How would you describe what multi-channel attribution does?

A. Gives the conversion credit to the first click

B. Assigns equal percentages for conversions to every step

C. Accredits deserving touch points along the conversion journey

D. Gives the conversion credit to the last click

View Answer

Ans : C

Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and
clarify which channels contribute to what customer actions
21. Why did Internet Service providers clamp down on personal emails being used for mailing purposes?

A. Because it would use excessive server resources

B. Because they couldn't check who was opening the email

C. Because it would slow down the network

D. Because it was against the email user guidelines

View Answer

Ans : A

Explanation: Internet Service Providers clamped down on email volumes and private accounts because
emails consumed server resources and some of the emails were old, invalid or bounced.

22. What makes the mobile phone the ultimate brand engagement platform?

A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.

B. The mobile phone enables businesses to use apps to drive engagement.

C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.

D. The mobile phone allows for targeted messages, customer engagement, and interactive features to
drive engagement.

View Answer

Ans : D

Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with
an accurately tailored message.
23. Location is a unique feature of Mobile Marketing because ____________.

A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

C. It allows you to personalize your marketing messages to the mobile user in a particular location.

D. You can run different campaigns based on the location of the mobile user.

View Answer

Ans : B

Explanation: Location-based services can be an integral part of marketing strategy to track customers of
a certain location. Customizing the marketing messages to suit the users of a particular location is a
unique feature of mobile marketing.

24. What are the two types of targeting that can be done with PPC advertising?

A. Reaching people by demography and reaching people by interest

B. Reaching new prospects and reaching prior visitors (Remarketing)

C. Reaching people who search and people who visit websites

D. Reaching people through Retargeting and reaching people through Remarketing

View Answer

Ans : B
 Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be
highly targeted. The two types of targeting you can do with PPC advertising is reaching new prospects
and reaching prior visitors (Remarketing).

25. What is an ad group?

A. An ad group is a collection of related keywords and ads.

B. An ad group is a collection of related ads.

C. An ad group is a collection of related campaign settings and ads.

D. An ad group is a library of your ads grouped by category.

View Answer

Ans : A

Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of
the settings flow, they inherit settings from the account and the campaign

1. What is Social Media Marketing?

• a way to communicate with customers on social media platforms to

increase the performance of the business
• Software
• Hardware
• All of the above

View Answer
 way to communicate with customer with the use of social media platforms to
increase sales

2. What social media marketing do?

• It can help to communicate with customers in a less time-consuming

manner.
• It can help to create visual interaction between products and customers.
• It can help to advertise a product and services to many customers at
once.
• All of the above

View Answer
All of the above

3. Social media marketing focuses on ___.

• Social platform
• Individual shop
• Whole sale
• All of the above

View Answer
Social platform

4. Social media marketing is one of the best advertising resources to grab

consumer's attention.

• True
• False

View Answer
 True

5. Identify the platform for Social media marketing?

• Instagram
• Twitter
• Facebook
• All of the above

Download Free : Social Media Marketing MCQ PDF

View Answer
All of the above

6. What are the most essential 7 M's in marketing?

• Man, Money, Machine, Market, Management, Message, Mission

• mindset, measure, model, map, make, modify, and monetize
• Both A and B
• None of the above

View Answer
Man, Money, Machine, Market, Management, Message,· Mission

7. What is the full form of SMM?

• Social market marketing

• Social media marketing
• Social media management
• None of the above

View Answer
 Social media marketing

8. Identify the different types of E-commerce?

• B2B
• B2C
• C2B
• All of the above

View Answer
All of the above

9. E-Commerce refers to the trading of goods and services with the help of the
internet.

• Yes
• No

View Answer
Yes

10. Is Social commerce related with the social networks platform as well as
the seller's website?

• Yes
• No

Read Best: SMO Interview Questions

View Answer
Yes
 11. E-commerce is related to the seller's website.

• True
• False

View Answer
True

12. Which term adopted for updates by Twitter users?

• Tweets
• Twoots
• Twinks
• Posts

View Answer
Tweets

13. Which of the following is valuable in increasing a page rank?

• Paying for placement

• Static content
• Quantity of links from other highly ranked pages to your site
• No contact information

View Answer
Quantity of links from other highly ranked pages to your site

14. What is meant by "micro-blogging"?

• post very short entries
• Blogs which are posted by companies, not individuals
• post very long entries
• Blogging from mobile devices

View Answer
post very short entries

15. What is “social media optimization”?

• Creating content which easily creates publicity via social networks

• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks

Download Free: SMO Interview Questions PDF

View Answer
Creating content which easily creates publicity via social networks

16. What is the benefit of Social media marketing?

• It can show your brand in front of people much more quickly and easily.
• increased traffic
• higher conversion rates
• All of the above

View Answer
It can show your brand in front of people much more quickly and easily.

17. Social networks have an enormous information sharing capacity. As such,

they are a great distribution channel for ____.
• customer feedback
• viral content
• exclusive coupons
• marketing messages

View Answer
marketing messages

18. Which one is the best choice for purchasing through social media
marketing or traditional marketing?

• It depends upon the customer's point of view due to the lack of time and
money or their satisfaction.
• Social media marketing
• Traditional Marketing
• None of the above

View Answer
It depends upon the customer's point of view due to the lack of time and
money.

19. Which social network is considered the most popular for social media
marketing?

• Facebook
• Twitter
• Instagram
• Whatsapp

View Answer
Facebook
 20. Which is not direct benefit of social media marketing?

• Increased Brand Awareness

• More Inbound Traffic
• More Brand Authority
• Difficult To Measure

View Answer
Difficult To Measure

21. What is unique about social media marketing?

• Generates contacts quickly

• Interactive communication
• Better Customer Satisfaction
• All of the above

View Answer
All of the above

22. Which of the following is function of social media for business?

• Boost Brand Awareness

• Increase Inbound Traffic
• Enhance Brand Loyalty
• All of the above

View Answer
All of the above

23. One of the key components of SMM is?

• Social Media Optimization
• Search Engine Optimization
• Content Optimization
• None of the above

View Answer
Social Media Optimization

24. How to build your brand on social media?

• Identify Your Area of Expertise

• Find & Join Groups
• Create & Curate Engaging Content
• All of the above

View Answer
All of the above

25. How does a blog directly impact sales of a company?

• Turning visitors into leads

• Suggests latest products
• Topics that your target consumers find most valuable
• All of the above

View Answer
All of the above

26. Which of the following is not considered a social media marketing goal?
• Generating new leads
• Driving recommendations from friends and family
• Increasing customer satisfaction (customer service)
• Increasing the number of Facebook fans & Twitter followers

View Answer
Increasing the number of Facebook fans & Twitter followers

27. All of the following are key objectives of smm except

• Customer service.
• Brand development
• Brand preference.
• Brand awareness.

View Answer
Brand development

1. Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests
View Answer
Ans : B

Explanation: Social networks are organized primarily around people.

2. Which social network is considered the most popular for

social media marketing?
 A. Twitter
B. Facebook
C. Linkdin
D. Whats App
View Answer
Ans : B

Explanation: Facebook is the biggest social media site around, with more than two
billion people using it every month.

3. What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
View Answer
Ans : D

Explanation: Edge rank is the name for Facebook`s ranking algorithm.

4. Which of the following is an important aspect of creating

blogs and posting content?
A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
View Answer
Ans : D

Explanation: All of the above option is an important aspect of creating blogs and
posting content.

5. What is meant by "micro-blogging"?

 A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count
typically
C. Blogging from mobile devices
D. All of the above
View Answer
Ans : B

Explanation: micro-blogging means blogs with limited individual posts, limited by

character count typically.

6. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
View Answer
Ans : A

Explanation: social media optimization means creating content which easily creates
publicity via social networks.

7. What would the marketing budget section of a marketing plan

detail?
A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery
method
D. None of the above
View Answer
Ans : C

Explanation: The marketing budget section of a marketing plan detail is the overall
marketing budget for a year.
8. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D

Explanation: Insights is the name of Facebook`s analytic package.

9. How does creating a social network marketing plan differ

from a traditional marketing plan?
A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are
different
C. Other than the method of delivery, a marketing plan either way will
be similar
D. None of the above
View Answer
Ans : B

Explanation: Creating a social network marketing plan differ from a traditional

marketing plan because the staff requirements and skill sets for social marketing are
different.

10. Which of the following is functions of social media for

business?
A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above
View Answer
Ans : C

Explanation: There are two functions of social media for business : Are you
participating in the conversation and sharing? and Are you listening and monitoring
what is being said about you?

11. What feature does LinkedIn offer for pay accounts?

A. Ability to post pictures
B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users
View Answer
Ans : B

Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly
and send messages to people.

12. Why is it important to post to a blog regularly?

A. It reduces the cost per blog post
B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to
index
View Answer
Ans : D

Explanation: Keep readers engaged and also gives search engines content to index
is important to post to a blog regularly.

13. How can a company use the same material for both
traditional and social network marketing?
A. Posting a luring comment on Twitter to the company site
B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and
 sites such as YouTube
D. Creating a magazine print ad with the company website
View Answer
Ans : C

Explanation: Company use the same material for both traditional and social network
marketing for Utilizing a television ad campaign online as well on their site and sites
such as YouTube

14. How is site traffic useful in evaluating marketing?

A. Overall site traffic can be followed and a general idea of marketing's
impact on it can be determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be
tracked
D. Product sales from the company website can be attributed directly
to the marketing campaign
View Answer
Ans : C

Explanation: Site traffic useful in evaluating marketing for Ads can send receivers to
a specific landing page, which can be tracked

15. How does a blog directly impact sales of a company?

A. It is typically used as the way to disperse company coupons
B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sales
View Answer
Ans : A

Explanation: A blog directly impact sales of a company : It is typically used as the

way to disperse company coupons
16. What traditional marketing technique is YouTube closest to?
A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising
View Answer
Ans : D

Explanation: Television advertising is traditional marketing technique is YouTube

closest.

17. What is another term for "social media"?

A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising
View Answer
Ans : B

Explanation: Consumer Generated Media is another term for "social media"

18. What is meant by "Marketing Creative"?

A. The employees in the marketing department
B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect
View Answer
Ans : D

Explanation: Marketing Creative: The content for marketing and its creative aspect
19. What is one measure a company can use to validate the
usefulness of its video posts on YouTube?
A. The number of followers
B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company
View Answer
Ans : C

Explanation: The amount of views of the video is one measure a company can use
to validate the usefulness of its video posts on YouTube.

20. How can a company convert posts on Twitter to sales?

A. Write demanding points about the competition
B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious
View Answer
Ans : C

Explanation: A company convert posts on Twitter to sales by Creating posts which

drive followers to their site

1. Social networks are organized primarily around

__________. | Social Media Marketing mcqs

a. brands

b. people

c. discussions

d. interests

Ans: b

Mcqs on Social Media Marketing

2. Social networks have an enormous information

sharing capacity. As such, they are a great distribution

channel for ________. | Social Media Marketing mcqs

a. customer feedback

b. viral content

c. exclusive coupons

d. marketing messages

Ans: d

3. Which social network is considered the most popular

for business to business marketing? | Social Media

Marketing mcqs

a. Facebook

b. Orkut

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c. Ryze

d. LinkedIn

Ans: d

4. One advantage a non–profit has when opening a

private social network is. | Social Media Marketing mcqs

a. its tax exempt status makes the start up cost of a private

social network more affordable.

b. its supporters tend to spend more time using social

networks.

c. that it has an immediate user base of people interested in

the cause.

d. its supporters have a higher tolerance for marketing

messages.

Ans: c

5. Larger social networking sites | Social Media

Marketing mcqs

a. will force niche social networks out of business.

b. set social media trends.

c. are expected to see declining growth rates.

d. are a better fit for most nonprofit organizations.

Ans: b

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6. Facebook and LinkedIn are the most popular social

networks globally. | Social Media Marketing mcqs

a. True

b. False

Ans: b

7. The first step when marketing with social networks is

to identify the goals and strategies. | Social Media

Marketing mcqs

a. True

b. False

Ans: a

8. Facebook Places is targeted to large brands and

companies with big budgets. | Social Media Marketing

mcqs

a. True

b. False

Ans: b

9. It is considered a best practice to interact under a

personal account on LinkedIn. | Social Media Marketing

mcqs

a. True

b. False

Ans: a

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10. A white label social network’s primary difference is

that it is privately run by a nonprofit organization or

corporation. | Social Media Marketing mcqs

a. True

b. False

Ans: a

11. What methods of social network marketing should a

company always use? | Social Media Marketing mcqs

a. Blogging only

b. Twitter, Blogs, Facebook

c. YouTube

d. Depends on the company, their product, their audience

Ans: b,d

12. What is the term adopted for updates by Twitter

users? | Social Media Marketing mcqs

a. Tweets

b. Twoots

c. Twinks

d. Posts

Ans: a

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13. What is meant by “guerilla marketing”? | Social

Media Marketing mcqs

a. Using resources such as time, energy and imagination rather

than money to market

b. Using advertising spots which utilize gorillas to capture the

audience

c. Having a large scale marketing budget

d. Using television ads instead of web ads

Ans: a,b,c

14. What is meant by Brand Management? | Social Media

Marketing mcqs

a. Managing the marketing staff

b. Management of the marketing budget

c. The company executive management team

d. Creating a consistent image for the company

Ans: c,d

15. Why is it important to post to a blog regularly? |

Social Media Marketing mcqs

a. It reduces the cost per blog post

b. Keep readers engaged and also give search engines content to

index

c. It gives the social media marketing specialist something to do

d. It allows more chances for the company to put

11/27/21, 1:01 PM 300+ [UPDATED] Social Media Marketing MCQs and Answers [PDF]

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Ans: b

16. Which of the following is an important aspect of

creating blogs and posting content? | Social Media

Marketing mcqs

a. Using a witty user name

b. Posting at least once a month to the blog

c. Social Media Optimization

d. Using humor

Ans: a,b,c

17. What is a “vlog”? | Social Media Marketing mcqs

a. Video Log

b. Video blog

c. Log of blog activity

d. New technology to aid in blogging

Ans: b,d
18. What can a company do on Facebook apart from

their page to create a following? | Social Media

Marketing mcqs

a. Post more updates than usual

b. Post controversial posts

c. Use several pictures

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d. Use Groups, both company originated and posting to other

groups

Ans: d

19. How can a company ensure that the proper audience

finds their YouTube videos? | Social Media Marketing

mcqs

a. Post links on the company blog to the YouTube videos

b. There is no method to effectively direct people to the company

videos

c. Use of keywords

d. Sending out mail advertisements

Ans: a,c

20. In a company who should own the social marketing

plan? | Social Media Marketing mcqs

a. Head of Marketing

b. CFO

c. President
d. Operational staff

Ans: a,b

21. What is meant by “micro-blogging”?

a. Blogging daily

b. Blogs which are posted by companies, not individuals

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c. Blogs with limited individual posts, limited by character count

typically

d. Blogging from mobile devices

Ans: a,c

22. What is meant by A/B testing in marketing?

a. Testing of 2 different products

b. Testing 2 versions of an advertisement to see which elicits the

best response

c. Clinical testing of medical products before legally allowing them

for sale

d. Testing via 2 mediums, such as radio and television

Ans: b

23. What is “social media optimization”?

a. Creating content which easily creates publicity via social

networks

b. Writing clear content

c. Creating short content which is easily indexed

d. Hiring people to create content for social networks

Ans: a

24. What place does Pricing have in marketing?

a. Higher prices guarantee higher revenue stream

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b. The company should actively market how much their products

cost

c. Different pricing levels can be tested to see what elicits the best

consumer response

d. Marketing based on the pricing level relative to competition is

important

Ans: c

25. What would the marketing budget section of a

marketing plan detail?

a. The cost to write the plan

b. The expected costs for each ad campaign based on the delivery

method

c. The overall marketing budget for a year

d. The marketing personnel job descriptions

Ans: b,c

26. How can a company use the same material for both

traditional and social network marketing?

a. Posting a luring comment on Twitter the company site

b. Selling ad space on the company website

c. Utilizing a television ad campaign online as well on their site and

sites such as YouTube

d. Creating a magazine print ad with the company website

Ans: c,d

11/27/21, 1:01 PM 300+ [UPDATED] Social Media Marketing MCQs and Answers [PDF]

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27. How often should a marketing plan be revisited?

a. Never, once written it is complete

b. As often as needed in order to revisit the plan of action and

revise any new actions

c. At company board meetings

d. During the financial review of the company each month

Ans: b

28. Which of the following would be leveraging both

social network and traditional marketing?

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine which drives people to a

website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

Ans: b

29. How does creating a social network marketing plan

differ from a traditional marketing plan?

a. The brand image should be completely different for social

marketing

b. The staff requirements and skill sets for social marketing are
different

c. There is no need for a social marketing plan, but social

marketing plan is required for traditional marketing

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d. Other than the method of delivery, a marketing plan either way

will be similar

Ans: b,c

30. Which of the following is valuable in increasing a

page rank?

a. Paying for placement

b. Static content

c. Quantity of links from other highly ranked pages to your site

d. No contact information

Ans: c
 lOMoARcPSD|5907890

AKTU University Multiple questions and answers Digital and

Social Media marketing
Bachelors of Business Administration in Finance & Investment Analysis (University of
Delhi)

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B.TECH (SEM-VIII)
THEORY EXAMINATION 2019-20
(ROE-081) DIGITAL AND SOCIAL MEDIA MARKETING
Sample Paper
Time: 2 Hours Total Marks: 70
Note: Attempt all questions. The question paper contains 70 MCQ type questions. Each question
carries equal marks. Select the answer and fill the appropriate bubble corresponding to that
question in the attached OMR sheet
Q No. Question
1. ‘Customization’ means__________
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Ans. (1)
2. A marketing survey is required for____________
(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
(5) None of these
Ans. (4)

3. Marketing segmentation is useful for__________

(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of these
Ans. (5)

4. Market Segmentation can be resorted to by means of

(1) Segmenting by age

(2) Segmenting by income
(3) Segmenting by geographically
(4) All of these
(5) None of these
Ans. (4)
5. Market information means_____________
(1) Knowledge of industries
(2) Knowledge of households
(3) Knowledge of peers
(4) Knowledge of customer’s tastes
(5) All of these
Ans. (4)

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 lOMoARcPSD|5907890

6. Market segmentation means_____________

(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmentation the customers as per their needs
(4) Segmenting the products
(5) All of these
Ans. (3)

7. A ‘Target Group’ means___________

(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of person to whom sales should be focused
(5) All of these
Ans. (4)

8. Marketing is the art of___________

(1) Buying more
(2) Paying more
(3) Selling more
(4) Talking more
(5) Only land 2
Ans. (3)

9. Marketing is influenced by__________

(1) Product demand
(2) Public taste
(3) Buyer behaviour
(4) Brand image
(5) All of the above
Ans. (5)

10. A ‘Lead’ in marketing jargon, means__________

(1) A likely consumer
(2) A metal
(3) A leash
(4) A team leader
(5) None of these
Ans. (1)

11. Internal marketing means__________

(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
(5) Marketing outside India
Ans. (3)
12. Social networks are organized primarily around __________.

1) Brands

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 lOMoARcPSD|5907890

2) people
3) discussions
4) interests
Ans: 2
13) Social networks have an enormous information sharing capacity. As such, they
are a great distribution channel for ________.

1) customer feedback
2) viral content
3) exclusive coupons
4) marketing messages
Ans:4
14) Which social network is considered the most popular for business to business
marketing?

1) Facebook
2) Orkut
3) Ryze
4) LinkedIn
Ans: d
15) One advantage a non–profit has when opening a private social network is.

1) Its tax exempt status makes the start up cost of a private social network more
affordable.
2) Its supporters tend to spend more time using social networks.
3) That it has an immediate user base of people interested in the cause.
4) Its supporters have a higher tolerance for marketing messages.

Ans: 3
16) Larger social networking sites

1) will force niche social networks out of business.

2) set social media trends.
3) are expected to see declining growth rates.
4) are a better fit for most nonprofit organizations.

Ans: 2
17) Facebook and LinkedIn are the most popular social networks globally.

1) True
2) False

Ans: 2
18) The first step when marketing with social networks is to identify the goals and
strategies.

1) True
2) False

Ans: 1

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 lOMoARcPSD|5907890

19) Facebook Places is targeted to large brands and companies with big budgets.

1) True
2) False

Ans: 2
20) It is considered a best practice to interact under a personal account on LinkedIn.

1) True
2) False

Ans: 1
21) A white label social network's primary difference is that it is privately run by a
non-profit organization or corporation.

1) True
2) False

Ans: 1
22) What methods of social network marketing should a company always use?

1) Blogging only
2) Twitter, Blogs, Facebook
3) YouTube
4) Depends on the company, their product, their audience

Ans: 2,3
23) What is the term adopted for updates by Twitter users?

1) Tweets
2) Twoots
3) Twinks
4) Posts

Ans: 1
24) What is meant by “guerilla marketing”?

1) Using resources such as time, energy and imagination rather than money to market
2) Using advertising spots which utilize gorillas to capture the audience
3) Having a large scale marketing budget
4) Using television ads instead of web ads

Ans. 1,2,3
25)
What is meant by Brand Management?
1) Managing the marketing staff
2) Management of the marketing budget
3) The company executive management team
4) Creating a consistent image for the company

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 lOMoARcPSD|5907890

Ans: 3,4
26)
Why is it important to post to a blog regularly?
1) It reduces the cost per blog post
2) Keep readers engaged and also give search engines content to index
3) It gives the social media marketing specialist something to do
4) It allows more chances for the company to put
Ans: 2
27)
Which of the following is an important aspect of creating blogs and posting
content?
1) Using a witty user name
2) Posting at least once a month to the blog
3) Social Media Optimization
4) Using humor
Ans: 1,2,3
28)
What is a "vlog"?
1) Video Log
2) Video blog
3) Log of blog activity
4) New technology to aid in blogging
Ans: 2,4
29)
What can a company do on Facebook apart from their page to create a following?
1) Post more updates than usual
2) Post controversial posts
3) Use several pictures
4) Use Groups, both company originated and posting to other groups
Ans: 4
30)
How can a company ensure that the proper audience finds their YouTube videos?
1) Post links on the company blog to the YouTube videos
2) There is no method to effectively direct people to the company videos
3) Use of keywords
4) Sending out mail advertisements
Ans: 1,3
31)
In a company who should own the social marketing plan? | Social Media
Marketing mcqs
1) Head of Marketing

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 lOMoARcPSD|5907890

2) CFO
3) President
4) Operational staff
Ans: 1,2
32)
What is meant by "micro-blogging"?
1) Blogging daily
2) Blogs which are posted by companies, not individuals
3) Blogs with limited individual posts, limited by character count typically
4) Blogging from mobile devices
Ans: 1,3
33)
What is meant by A/B testing in marketing?
1) Testing of 2 different products
2) Testing 2 versions of an advertisement to see which elicits the best response
3) Clinical testing of medical products before legally allowing them for sale
4) Testing via 2 mediums, such as radio and television
Ans: 2
34)
What is “social media optimization”?
1) Creating content which easily creates publicity via social networks
2) Writing clear content
3) Creating short content which is easily indexed
4) Hiring people to create content for social networks
Ans: 1
35)
What place does Pricing have in marketing?
1) Higher prices guarantee higher revenue stream
2) The company should actively market how much their products cost
3) Different pricing levels can be tested to see what elicits the best consumer response
4) Marketing based on the pricing level relative to competition is important
Ans: 3
36)
What would the marketing budget section of a marketing plan detail?
1) The cost to write the plan
2) The expected costs for each ad campaign based on the delivery method
3) The overall marketing budget for a year
4) The marketing personnel job descriptions
Ans: 2,3
37)
How can a company use the same material for both traditional and social network

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 lOMoARcPSD|5907890

marketing?
1) Posting a luring comment on Twitter the company site
2) Selling ad space on the company website
3) Utilizing a television ad campaign online as well on their site and sites such as
YouTube
4) Creating a magazine print ad with the company website
Ans: 3,4
38)
How often should a marketing plan be revisited?
1) Never, once written it is complete
2) As often as needed in order to revisit the plan of action and revise any new actions
3) At company board meetings
4) During the financial review of the company each month
Ans: 2
39)
Which of the following would be leveraging both social network and traditional
marketing?
1) Handing out print advertisements with a coupon for a store
2) A print advertisement in a magazine which drives people to a website where there is a
free trial offer
3) Posting an advertisement on a message board
4) Hosting a video ad on YouTube not otherwise seen elsewhere
Ans: 2
40)
How does creating a social network marketing plan differ from a traditional
marketing plan?
1) The brand image should be completely different for social marketing
2) The staff requirements and skill sets for social marketing are different
3) There is no need for a social marketing plan, but social marketing plan is required for
traditional marketing
4) Other than the method of delivery, a marketing plan either way will be similar
Ans: 2,3
41)
Which of the following is valuable in increasing a page rank?
1) Paying for placement
2) Static content
3) Quantity of links from other highly ranked pages to your site
4) No contact information
Ans:3
42)
The customer review of a product on an E-Commerce website.
1) Awareness about the brand
2) Awareness about the product

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3) Experience the product

4) Both 1&3
Ans. 2
43)
buying relevant keyword and Paid search marketing is about bidding

1) True
2) False
3) May be
4) May not
Ans.1
44)
People who had earlier visited the site is __________ Customising advertisement to.

1) Search retargeting
2) Contextual marketing
3) Remarketing
4) None
Ans. 3
45)
People who had earlier visited the site is __________ Customising advertisement to.

1) Search retargeting
2) Contextual marketing
3) Remarketing
4) None
Ans. 3
46)
This aims at influencing users who have begun their research on search engines, but not
needed that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b
47)
Which platform can be used by advertisers and purchase ad impressions across ad
exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a
48)
Real-time bidding is a form of programmatic buying
a)True

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b)False
c) Partially True
d) None
Answer: a
49)
Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d
50)
Which design approaches help in building sites that are optimized for various screen
sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b
51)
Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b
52)
Profits related to a new product in its introductory stage of profit related to new product
A.negative
B.positive
C.higher
D.declining
Answer: A
53)
____________classified by decoding, feedback, encoding and response are together in
communication process.
A. communication tools
B. Communication channels
C. Communication parties
D. Communication function
Answer: D
54)
Product development comes from_________ source of idea.
A. internal sources
B. external sources
C. product extension
D. both a and b

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Answer: D

55)
Which way of consumers feel or perceive towards an actual product or potential market
offering
A. sales concept
B. product images
C. product idea
D. customer management
Answer: B
56) which Products like as “VHS tapes”
A. product classes
B. branding
C. product forms
D. product perception
Answer: B
57) __________ behaviour Highly involved consumer buying behaviour while perceiving
significant differences between brands

A. complex behavior
B. variety seeking behavior
C. dissonance reducing behavior
D. habitual behavior
Answer: A
58) ___________Procedure in marketing which consists of enlisting opinion leaders as
“brand ambassadors” is called

A. Leading
B. online
C. Buz
D. none of the above
Answer: C
59) customer is _________, If customer’s expectations and products performance matches

A. satisfied
B. dissatisfied
C. delighted
D. none of these
Answer: A
60) Stages such as conviction stage, liking stage, preference stage, and actual purchase
stage are all of the process called

A. channeling
B. buyer readiness
C. channel designing
D. strategic
Answer: B
61) When the new developed product concept is tested, the next immediate step is to

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A. market strategy
B. a testing technique
C. intermediaries
E. logistic network
Answer : A
62) ____________communication process, receiver and sender are classified as

A. functions
B. parties
C. tools
D. channels
Answer: B
63) stage in which purchase intention is transformed in to purchase decision is called

A. need recognition
B. information search
C. purchase decision
D. both b and c
Answer: C
64) media and message are considered as_____________ in communication process

A. tools
B. channels
C. functions
D. parties
Answer: A
65) ___________ is classified An idea for a possible product that company will offer

A. product idea
B. product image
C. customer management
D. none of the above
Answer: D
66) A detailed stated version of shortlisted new ideas in meaningful consumer terms is best
classified as

A. concept
B. phase
C. screening
D. raw-material screening
Answer: A
67) The tendency of difficult understanding related to the use of market offering is called

A. relative advantage
B. complexity
C. communicability
D. compatibility
Answer: B
68) which triggers positive or negative emotions leads to purchase motivation

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A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal
Answer : A
69) Customers in growth stage of life cycle of products are classified as

A. innovators
B. early adopters
C. middle majority customers
D. laggards
Answer B
70) Considering non-personal communication channels, magazines, direct mail and
newspapers are considered as

A. online media
B. print media
C. broadcast media
D. display media
Answer :B
71) Product development process after analysis of business next step to be taken is

A. test marketing
B. penetration marketing
C. one chanal marketing
D. individual marketing
Answer:A
72) who is suspicious of change is classified as

A. late majority
B. early majority
C. laggard
D. early adopter
Answer:C
73) Which is reflected in web design through ______?

A. different feature stories appealing to different members

B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C
74) Many consumer products are a key difference between B2C and B2B marketing which
is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B

75) which goal of a business-to-business website involves an interactive dialogue with a

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virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B

76) which goal of a business-to-business website involves gaining permission from a

website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B

77) Business-to business eCommerce involves commercial transactions between other

organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A

78) the example of business-to-business services offered by Google which gains

advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Ans. C

79) ______ is an example of business-to-business services offered by Google application

running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A

80) which is normally run by a consortium of buyers in order to establish an efficient

purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Ans.B
81) which is an online platform operated by a third party and is open to buyers or sellers in
a particular industry.
A.vertical and horizontal e-marketplace.

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B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Ans.D
82) website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Ans. C

83) Way promote a business with social media is__________

A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Ans. C
84) search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Ans. A
85) The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Ans.B
86) which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Ans. B
87) Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Ans.D
88) is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Ans.D
89) the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff

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C.Having products on your website

D.spouse who works the night shift
Ans.C
90) SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Ans. B
91) which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Ans.B
92) _________ name of the Hosting Company that is used for all external consumer-facing
sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Ans. C
93) ________ is the new content management tool for SWEET?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Ans.A
94) Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests
Ans : B
95) What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
Ans : D
96) Which of the following is an important aspect of creating blogs and posting content?

A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
Ans : D

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97) What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
Ans B

98) What is "social media optimization"?

A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

Ans : A

99) What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
View Answer
Ans : C

100)What is the name of Facebook's analytic package?

A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D

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Digital and Social Media Marketing MCQ

B.tech (Dr. A.P.J. Abdul Kalam Technical University)

StuDocu is not sponsored or endorsed by any college or university

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

DIGITAL AND SOCIAL MEDIA MARKETING

Digital and Social Media Marketing
DETAILED SYLLABUS

Unit Topic

Introduction to Digital Marketing: The new digital world - trends that are driving shifts from traditional
marketing practices to digital marketing practices, the modern digital consumer and new consumer’s
I
digital journey. Marketing strategies for the digital world-latest practices
Social Media Marketing -Introduction to Blogging, Create a blog post for your project. Include headline,
II imagery, links and post, Content Planning and writing. Introduction to Face book, Twitter, Google +,
LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaigns
Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content
and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and
III
social-media marketing. Marketing gamification, Online campaign management; using marketing analytic
tools to segment, target and position; overview of search engine optimization (SEO)
Designing Organization for Digital Success: Digital transformation, digital leadership principles, online
P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to
IV
business, and evaluating cost effectiveness of digital strategies
Digital Innovation and Trends: The contemporary digital revolution, digital transformation framework;
V security and privatization issues with digital marketing Understanding trends in digital marketing – Indian
and global context, online communities and co-creation,

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DIGITAL AND SOCIAL MEDIA MARKETING

Solved MCQ
Content Page No.

1. Unit-I………………………................................................................................…….3

2. Unit-II……………………………………………….……………………..…...…….8

3. Unit-III …………………………………………………..….............................…... 13

4. Unit-IV …………………………..…….…………………………………………….21

5. Unit-V ………………………………………………………….........................……25

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Unit-I

1. Digital marketing is often referred to d. Electronic marketing

as___________. Correct option is d
a. Online marketing
b. Internet marketing 6. Product development process after analysis of
c. Web marketing business next step to be taken is
d. All of the above a. Test marketing
Correct option is d b. Penetration marketing
2. Which of the following is/are traditional forms c. Individual marketing
of digital marketing? d. None of above
a. Radio Correct option is a
b. TV 7. Customers in growth stage of life cycle of
c. Billboard products are classified as
d. All of the above a. Innovators
Correct option is d b. Early adopters
c. Laggards
3. Which of the following is a type of digital d. Middle majority customers
marketing activity? Correct option is b
a. Viral marketing
b. Email Marketing 8. Digital marketing includes
c. Social web marketing a. Voice broadcast
d. All of above b. RSA
Correct option is d c. Both A and B
d. None of these
4. How many main pillars of digital marketing? Correct option is c
a. 1
b. 2 9. In the first 10 years, the web was heavily used
c. 3 as a static publishing and/or retailing
d. 4 (transactional) channel. This was known as:
Correct option is d a. Web 2.0
b. Web 3.0
5. This is the process of marketing accomplished c. Web 4.0
or facilitated through the application of d. Web 1.0
electronic devices, appliances, tools, Correct option is d
techniques, technologies and or systems: 10. Which marketing techniques are most likely to
a. Direct marketing pay you?
b. Electronic marketing a. Viral marketing
c. Internet marketing b. Email Marketing

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c. Social web marketing c. Evaluating each page of a website for

d. Article marketing design
Correct option is d d. All of the above
Correct option is a
11. SEO stand for? 16. The best way to promote a business with social
a. Site engine optimization media is
b. Search engine optimization a. To advertise your company, services and
c. Site efficiency optimization products
d. None of above b. To collect as many contacts as possible
Correct option is b c. Offer a lot of helpful and free
information
12. ________ is the new content management tool d. Invite potential clients to visit your
for SWEET? website
a. CMs Ans: c
b. HP
c. Sitecore 17. A longer decision making process than for
d. None of above many consumer products is a key difference
Correct option is c between B2C and B2B marketing which is
reflected in web design through ______.
13. The tendency of difficult understanding related a. content referencing the needs of
to the use of market offering is called companies of different sizes
a. Relative advantage b. questions on a form enquiring about the
b. Compatibility status of the business in the purchase
c. Complexity decision process
d. None of above c. different feature stories appealing to
Correct option is c different members of the audience
d. different navigation options appealing to
14. The best way to improve search engine ranking different members of the audience
is with Ans: b
a. Video
b. A blog 18. The ______ goal of a business-to-business
c. Graphics website involves an interactive dialogue with a
d. None of above virtual sales person.
Correct option is b a. sell
15. On page search engine optimization refers to
a. Programming keywords into a website b. sizzle
b. The amount of links coming into your
c. speak
website
d. save
Ans: a
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d. Google AdWords pay per click sponsored

19. The ______ goal of a business-to-business link advertising
website involves gaining permission from a Ans: a
website visitor to engage in future dialogue by 23. A portal which is normally run by a consortium
e-mail and other communications channels. of buyers in order to establish an efficient
a. serve purchasing environment is a:
b. speak a. B2B independent e-marketplace.
c. sell b. buyer-oriented marketplace.
d. save c. supplier-oriented marketplace.
Ans: b d. vertical and horizontal e-marketplace.
Ans: b
20. Business-to business (B2B) ecommerce
involves commercial transactions between an 24. A portal which is an online platform operated
organisation and other organisations (inter- by a third party and is open to buyers or sellers
organisational marketing). in a particular industry is a:
a. True a. vertical and horizontal e-marketplace.
b. False b. supplier-oriented marketplace.
c. buyer-oriented marketplace.
Ans: a d. B2B independent e-marketplace.
Ans: d
21. ______ is an example of business-to-business 25. One aim of e-procurement is to increase
services offered by Google which gains savings by bulk buying of items:
advertising revenue through hosted videos. a. of the right quantity.
a. Google AdWords pay per click sponsored b. from the right source.
link advertising c. of the right quality.
b. Google Apps Business Application Suite d. at the right price.
c. YouTube Brand Channel Ans: a
d. Google Search application providing
online website services for website owners 26. What of the following is production related
Ans: c procurement?
22. ______ is an example of business-to-business a. Office supplies.
services offered by Google where revenue is b. Raw materials.
generated through the application running as
part of a customer’s website. c. Information systems.
a. Google Search application providing d. Furniture.
online website search services for Ans: b
website owners
b. Google Apps Business Application Suite 27. In a market where companies build close
c. YouTube Brand Channel connective relationships where Internet
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technology will not feature strongly in the c. different navigation options appealing
development of these relationships, this is to different members of the audience
known as a ______ relationship. d. questions on a form enquiring about the
a. Low Tech, High Touch, Personal status of the business in the purchase
b. Low Tech, High Touch Transactional decision process
c. High Tech/Low Touch, Automated Ans: c
d. High Tech/Low Touch, Personal
Ans: a 31. On page search engine optimization refers to
a. Programming keywords into a website
28. In a market where there are transactional b. Evaluating each page of a website for
relationships where technology will not feature design
in the development of these relationships, this is c. The amount of links coming into your
known as a ______ relationship. website
a. Low Tech, High Touch, Personal d. The number of search engine sites a
b. Low Tech, High Touch Transactional website is submitted to
c. High Tech/Low Touch, Personal Ans: a
d. High Tech/Low Touch, Automated 32. The best way to improve search engine ranking
is with
Ans: b a. Video
b. A blog
29. Of the following website functions, which is the c. Having at least 500 words of text per page
most important? d. Using a lot of graphics per page
a. Having free reports, downloads, etc Ans: b
b. Describing the services your company
provides 33. The main objective to branding is which of the
c. Capturing email addresses of visitors following?
d. Having contact information on every page a. To have potential customers recognize
Ans: c your logo and marketing materials
b. To earn trust from your customers
30. Delivering different messages to members of a c. Promotional materials that match and
business decision making unit is a key coordinate
difference between B2C and B2B marketing d. Having a unique tag line
which is reflected in web design through
______. Ans: b
a. different feature stories appealing to
different members of the audience 34. Which of the following marketing techniques
b. content referencing the needs of are most likely to pay you?
companies of different sizes a. Pay per click advertising
b. Using social media marketing strategies
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c. Posting press releases d. Pack a lot of graphics, photos, and text

d. Article marketing onto each page
Ans: d Ans: a

35. When is it most ideal to send a press release? 39. What does SEO stand for ?
a. Only when there is “big news” happening a. Site Engine Optimization
b. Only around the holidays b. Search Engine Optimization
c. When news seems to be slow c. Site Efficiency Optimization
d. Tuesday through Thursday for
anything newsworthy Ans: b
Ans: d
40. What is the name of the latest major change in
36. What is the best way to make money “while functionality added to Facebook ?
you sleep”? a. Farmville
a. By dreaming up good marketing ideas b. Timeline
b. Selling stuff on eBay c. Newsfeed
c. Having products on your website Ans: b
d. Having a spouse who works the night shift
41. What is the name of the Hosting Company that
Ans: c is used for all external consumer facing sites ?
a. Verizon
37. The best way to increase the possibility of b. HP
website visitors following through on c. Rackspace
contacting you is Ans: c
a. Offer a 1-800-#
b. Tell them to call you today 42. What is the new content management tool for
c. Offer a freebie “take away” with your SWEET ?
contact information A. Sitecore
d. Offer testimonials B. CMS Lite
Ans: b C. Sharepoint
38. What is a great way to improve your website’s Ans: a
“stickiness”, which is keeping someone on your
website and encouraging them to come back?
a. Make your website interactive with
things to do such as quizzes, downloads,
video to watch and audio to listen to
b. Have a lot of text to read
c. Make it difficult to locate the contact
information
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Unit-II
(C) LinkedIn
1. Social networks are organized primarily (D) Facebook
around ____. Correct option is C
(A) Brands 6. What is the term adopted for updates by
(B) People Twitter users?
(C) Discussion (A) Tweets
(D) All of the above (B) Twoots
Correct option is B (C) Twinks
(D) None of above
2. Which social network is considered the most Correct option is A
popular for social media marketing?
(A) Twitter 7. What is meant by “guerilla marketing”?
(B) Whatsapp (A) Using resources such as time, energy and
(C) LinkedIn imagination rather than money to market
(D) Facebook (B) Using advertising spots which utilize
Correct option is D gorillas to capture the audience
(C) Having a large scale marketing budget
3. What is the name for Facebook`s ranking (D) All of above
algorithm? Correct option is D
(A) Like Rank
(B) Face Rank 8. Which of the following is functions of social
(C) Page Rank media for business?
(D) Edge Rank (A) Are you participating in the conversation
Correct option is D and sharing?
(B) Are you listening and monitoring what is
4. Social networks have an enormous being said about you?
information sharing capacity. As such, they (C) Both
are a great distribution channel for (D) None of these
(A) Customer feedbac Correct option is C
(B) Viral content
(C) Exclusive coupon 9. What is the name of Facebook's analytic
(D) Marketing message package?
Correct option is D (A) Princeps
(B) Viewership
5. Which social network is considered the most (C) Insights
popular for business to business marketing? (D) None of these
(A) Twitter Correct option is C
(B) Whatsapp

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(A) Using a witty user name

10. What would the marketing budget section of a (B) Posting at least once a month to the blog
marketing plan detail? (C) Social Media Optimization
(A) The expected costs for each ad campaign (D) All of the above
based on the delivery method Correct option is D
(B) The cost of the right plan
(C) The marketing personal job discription 15. What is a “vlog”?
(D) None of above (A) Video log
Correct option is A (B) Video blog
(C) Log of blog activity
11. What is "social media optimization"? (D) None of the above
(A) Writing clear content Correct option is B
(B) Creating short content
(C) Creating content which easily creates 16. In a company who should own the social
publicity via social networks marketing plan?
(D) None of above (A) Head of marketing
Correct option is C (B) CFO
(C) Both A and B
12. What is meant by "micro-blogging"? (D) None of the above
(A) Blogs with limited individual posts, Correct option is C
limited by character count typically
(B) Blogs which are posted by companies, not 17. Which of the following is valuable in
individuals increasing a page rank?
(C) Blogging from mobile device (A) Quantity of links from other highly
(D) None of above ranked pages to your site
Correct option is A (B) Static contact
(C) Both A and B
13. Why is it important to post to a blog (D) None of above
regularly? Correct option is A
(A) It reduces the cost per blog post
(B) Keep readers engaged and also give 18. One advantage a non–profit has when opening
search engines content to index a private social network is.
(C) It gives the social media marketing a. its tax exempt status makes the start up
specialist something to do cost of a private social network more
(D) None of above affordable.
Correct option is B b. its supporters tend to spend more time
using social networks.
14. Which of the following is an important aspect
of creating blogs and posting content?

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

c. that it has an immediate user base of a. True

people interested in the cause. b. False
d. its supporters have a higher tolerance Ans: a
for marketing messages.
Ans: c 24. A white label social network’s primary
difference is that it is privately run by a
19. Larger social networking sites | nonprofit organization or corporation. |
a. will force niche social networks out of a. True
business. b. False
b. set social media trends. Ans: a
c. are expected to see declining growth
rates. 25. What methods of social network marketing
d. are a better fit for most nonprofit should a company always use? |
organizations. a. Blogging only
b. Twitter, Blogs, Facebook
Ans: b c. YouTube
d. Depends on the company, their product,
20. Facebook and LinkedIn are the most popular their audience
social networks globally. |
a. True Ans: b,d
b. False
26. What is the term adopted for updates by
Ans: b Twitter users? |
a. Tweets
21. The first step when marketing with social b. Twoots
networks is to identify the goals and c. Twinks
strategies. | d. Posts
a. True
b. False Ans: a
Ans: a
27. What is meant by “guerilla marketing”? |
22. Facebook Places is targeted to large brands a. Using resources such as time, energy and
and companies with big budgets. | imagination rather than money to market
a. True b. Using advertising spots which utilize
b. False gorillas to capture the audience
c. Having a large scale marketing budget
Ans: b d. All the Above
23. It is considered a best practice to interact Ans: d
under a personal account on LinkedIn. |

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28. What is meant by Brand Management? | 32. How can a company ensure that the proper
a. Managing the marketing staff audience finds their YouTube videos? |
b. Management of the marketing budget a. Post links on the company blog to the
c. The company executive management YouTube videos
team b. Use of keywords
d. Creating a consistent image for the c. both a and b
company d. none of above
Ans: c
Ans: c,d
33. What is meant by “micro-blogging”?
29. Why is it important to post to a blog a. Blogging daily
regularly? | b. Blogs with limited individual posts, limited
a. It reduces the cost per blog post by character count typically
b. Keep readers engaged and also give c. Blogs which are posted by companies, not
search engines content to index individuals
c. It gives the social media marketing specialist d. both a and b
something to do Ans: d
d. It allows more chances for the company to
put 34. What is meant by A/B testing in marketing?
Ans: b a. Testing of 2 different products
b. Testing 2 versions of an advertisement to
30. Which of the following is an important aspect see which elicits the best response
of creatin blogs and posting content? | c. Clinical testing of medical products before
a. Using a witty user name legally allowing them for sale
b. Posting at least once a month to the blog d. Testing via 2 mediums, such as radio and
c. Social Media Optimization television
d. all the above Ans: b
Ans: d 35. What is “social media optimization”?
a. Creating content which easily creates
31. What can a company do on Facebook apart publicity via social networks
from their page to create a following? b. Writing clear content
a. Post more updates than usual c. Creating short content which is easily
b. Post controversial posts indexed
c. Use several pictures d. Hiring people to create content for social
d. Use Groups, both company originated networks
and posting to other groups Ans: a
Ans: d
36. What place does Pricing have in marketing?

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a. Higher prices guarantee higher revenue Ans: b

stream 40. Which of the following would be leveraging
b. The company should actively market how both social network and traditional
much their products cost marketing?
c. Different pricing levels can be tested to a. Handing out print advertisements with a
see what elicits the best consumer response coupon for a store
d. Marketing based on the pricing level relative b. A print advertisement in a magazine
to competition is important which drives people to a website where there is a
Ans: c free trial offer
c. Posting an advertisement on a message
37. What would the marketing budget section of a board
marketing plan detail? d. Hosting a video ad on YouTube not
a. The cost to write the plan otherwise seen elsewhere
b. The expected costs for each ad campaign Ans: b
based on the delivery method
c. The overall marketing budget for a year 41. How does creating a social network
d. The marketing personnel job descriptions marketing plan differ from a traditional
Ans: b,c marketing plan?
a. The brand image should be completely
38. How can a company use the same material for different for social marketing
both traditional and social network b. The staff requirements and skill sets for
marketing? social marketing are different
a. Utilizing a television ad campaign online as c. There is no need for a social marketing plan,
well on their site and sites such as YouTube but social marketing plan is required for traditional
b. Creating a magazine print ad with the marketing
company website d. both b and c
c. both a and b Ans: b,c
d. none of above
Ans: c 42. Which of the following is valuable in
increasing a page rank?
39. How often should a marketing plan be a. Paying for placement
revisited? b. Static content
a. Never, once written it is complete c. Quantity of links from other highly
b. As often as needed in order to revisit the ranked pages to your site
plan of action and revise any new actions d. No contact information
c. At company board meetings Ans: c
d. During the financial review of the company
each month

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Unit-III
1. Search engine marketing is b. The maximum amount you are willing
a. A process of promoting a website through to pay for a click on your ad
paid ads c. The cost of the ads
b. (B)A process of improving the positioning d. Electronic marketing
of a website using organic reach Correct option is b
c. A process of improving the positioning
of a website using paid and organic 6. A tool that can help with key word research is
reach a. Google analytics
d. All of the above b. Keyword planner
Correct option is c c. Bing analytics
d. None of above
2. A landing page is Correct option is b
a. Page users reach when they click on the
link displayed in the search engine 7. Which of the following is the form of mobile
result page marketing?
b. The home page of website a. Text
c. Any page of the website b. Voice call
d. All of the above c. Graphic
Correct option is a d. All of the above
Correct option is d
3. SEM consist of
a. Paid reach and reach engine ads 8. what is the full form of LBS
b. Paid and organic reach a. Lead based service
c. SEO and organic reach b. List based service
d. All of above c. Location based service
Correct option is b d. None of these
Correct option is c
4. PPC is short for
a. Pay per cost 9. How many maximum character are allowed in
b. Pay per click sms marketing?
c. Pay per conversion a. 150
d. Pay per common b. 160
Correct option is b c. 170
d. 180
5. .A bid is : Correct option is b
a. The maximum amount you are willing to 10. What is true about 2D barcodes?
spend per day for campaign a. barcodes cannot scan vertically

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b. barcodes cannot scan horizontally 15. Which of the following is the correct depiction
c. A mobile user can scan barcodes in the of Digital Marketing?
environment to access associated
information. a. E-mail Marketing
d. None of above b. Social Media Marketing
Correct option is C c. Web Marketing
d. All of the above
11. How many main pillars of digital marketing? Answer: d
a. 2 16. __________ doesn't fall under the category of
b. 3 digital marketing.
c. 5 a. TV
d. 4 b. Billboard
Correct option is a c. Radio
12. SEO Stands for _____ d. All of the above
a. Search entry optimization Answer: d
b. Search engine optimization
c. Search entry operation 17. Which of the following is incorrect about digital
d. None of above marketing?
Correct option is b a. Digital marketing can only be done offline
b. Digital marketing cannot be done
13. Search engine optimization is the process of offline.
___________ of a website or a web page in a c. Digital marketing requires electronic
search engine's search results. devices for promoting goods and services.
a. Getting meta tags d. In general, digital marketing can be
b. Affecting the visibility understood as online marketing, web
c. Generating cached files marketing, and e-mail marketing.
d. None of above Answer: b
Correct option is b 18. How many types of pillars do we have in digital
marketing?
14. SEO is to improve the volume and a. 1
___________ to a web site from search engines. b. 2
a. Advertisement c. 3
b. Quality of traffic d. 4
c. Look and feel Answer: b
d. None of the above 19. Which of the following is involved in the digital
Correct option is b marketing process?
a. RSA
b. Voice Broadcasting

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c. Podcasting d. The number of outbound links on the page

d. All of the above that contains the inbound link to a page of
Answer: d a website.
20. What is considered while creating a front page Answer: b
of the website or homepage?
a. References of other websites Explanation: The total number of inbound links to a
b. A brief elaboration about the company website's page impacts the Google Page Rank.
c. Logos portraying the number of awards
won by the web designer 24. The full form of FFA page is __________.
d. None of the above a. Free for All Links
Answer: d b. Free for Alexa
21. What is the name of the process in which c. Free for Alternative Links
marketing is achieved by incorporating tools, d. Free for All Search Engine
techniques, electronic devices, technologies, or Answer: a
systems? 25. Which of the following is the correct depiction
a. Internet Marketing of optimization strategy?
b. Direct Marketing a. Orange Hat Techniques
c. Electronic Marketing b. Grey Hat Techniques
d. Interactive Marketing c. Shady Hat Techniques
Answer: c d. Blue Hat Techniques
22. Which of the following is not specifically Answer: b
required by the search engines? 26. __________ is responsible for hamper the
a. Poor user experience search rankings.
b. Keyword stuffing a. Connecting to your own website from any
c. Buying links random website.
d. All of the above b. Utilizing the same colors of texts as that
Answer: d of your background pages.
c. Integrating page templates into your page
23. Which of the following factors are responsible template.
for leaving an impact on the Google PageRank? d. None of the above
Answer: b
a. The text depicting inbound links to a page 27. Which of the following is the correct name for
of a website. Facebook's ranking algorithm?
b. A total number of inbound links to a a. Face Rank
website's page. b. Edge Rank
c. The subject matter of the site providing c. Like Rank
the inbound link to a page of a website. d. Page Rank
Answer: b
28. Micro-blogging can be defined as __________.
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a. Mobile related blogs d. The marketing content and its inventive

b. Blogs posted by companies instead of an aspect.
individual Answer: d
c. Blogs encompassing limited individual 32. Which of the following is the correct
posts, which are typically limited by abbreviation CMS?
character count. a. Content Maintenance Site
d. None of the above b. Content Maintenance System
Answer: c c. Content Management System
29. Name the features offered by LinkedIn for paid d. Content Marketing System
business accounts. Answer: c
a. Facilitate posting pictures
b. Facilitate to connect directly and send 33. Which of the following doesn't define the
messages to people correct roles and responsibilities of content
c. Ability to post in Groups and create a marketing strategy?
Group a. A strategy that tries to appeal and recall its
d. Ability to block users target audience.
Answer: b b. A marketing strategy approach.
30. In what ways can site traffic help in assessing c. Yet another name of social media
the market value? marketing.
a. Overall site traffic can be followed, and a d. A technique more focused on creating and
general idea of marketing's impact can be distributing valuable as well as relevant
determined. content to its users/audiences.
b. There is no association between the site Answer: c
traffic and marketing
c. Ads can send receivers to a specific 34. Which of the following practices are not
landing page, which can be tracked suggested for producing relevant content?
d. Product sales from the company website a. For creating notable content recurrently,
can be attributed directly to the marketing create hero "content for tent-pole events".
campaign b. For creating valuable content constantly,
Answer: c create a series of scheduled hub" content."
c. For creating more content than your
31. Creative marketing can be defined as competitors, create lots of articles that
__________. are short, unsubstantial, or otherwise
a. A marketing department entailing several lacking in helpful specifics.
employees. d. For creating relevant content consistently,
b. The brand value of an organization. create help" content to answer queries."
c. A set of schemes undertaken by the Answer: c
organization for distributing the marketing 35. Which of the following are essentially required
material. to make a business case for content marketing?
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a. Industry best practices. Answer: c

b. Objectives and KPIs. 40. What will happen if white space is repeatedly
c. Impacts and challenges. used around the object?
d. All of the above
Answer: d a. It will reduce the readability
36. Which of the following is incorrect? b. It will create a border
c. It will make it more appealing by
a. If you know about your target audience's augmenting the object
intent, you can easily focus on creating d. All of the above
valuable content. Answer: c
b. You should compare the value of Content 41. Which of the following is the most common
Marketing with that of other marketing delivery channel in terms of mobile marketing?
strategies carried out by competitors. a. Graphic
c. Both (a) and (b) are true b. Text
d. Both (a) and (b) are false c. Voice call
Answer: c d. Search engine marketing
37. Which of the following metric is used for Answer: b
tracking the status of email marketing? 42. In mobile marketing, the full form of LBS is
a. Conversion Rate __________.
b. Open Rate a. Location-based service
c. Bounce Rate b. List-based service
d. All of the above c. Lead-based service
Answer: d) All of the above d. None of the above
38. Which of the following features corresponds to Answer: a
the role of the lead nurturing platform?
a. A/B Testing 43. What is meant by Impression Share?
b. Campaigning a. The percentage of times your ad was
c. Landing Page Creation displayed divided by all possible
d. All of the above impressions for that search term.
Answer: d b. The percentage of times your ad was
displayed when it was eligible to be
39. In the email campaign, __________ delivers the displayed.
advertisements into the group of targeted c. The percentage of times your ad was
customers. displayed higher than your primary
a. Spoofing competitor.
b. Indirect email marketing d. The percentage of impressions you lost
c. Direct email marketing due to a low ad rank.
d. Spamming Answer: c

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44. In order to assess the maximum revenue 49. The affinity audience can be defined as
generated by an Ad on the app, which of the __________.
following metrics is chosen by the developer? a. A user similar to that of your remarketing
a. eCPI list
b. eCOM b. A marketing user who is willing to make a
c. eCPA purchase
d. None of the above c. A user showing a continuous interest in
Answer: c the matter
45. Which of the following options can help d. A user similar to that of your customer list
monetize a free app? Answer: c
a. In-App Purchase
b. Ad Revenue 50. In which case the conversion rate optimization
c. Both (a) and (b) results in diminishing returns?
d. None of the above a. When the conversion rate is 30%
Answer: c b. In 5 years
46. Which of the following formulas is used by c. When you don't notice any dramatic
Pay-per-click? increase in results
a. Ads clicked (#) / Advertising cost ($) d. Never
b. Advertising cost ($) + Ads clicked (#) Answer: d
c. Advertising cost ($) / Ads clicked (#) 51. Which of the following correctly defines the
d. Ads clicked (#) * Advertising cost ($) main concept behind Conversion Optimization?
Answer: c a. Rapidly making significant changes to
47. Which of the following factors leads to a check which one possesses the fastest
Successful PPC Advertisement? results
a. Selecting Relevant Keywords b. Making insignificant incremental
b. Improved Landing Page Quality changes over time to check which one
c. Quality Score possesses the best results

d. All of the above c. Making numerous changes on your

Answer: d website to check the result
48. The correct formula for determining an actual d. Frequently changing the website's layout
CPC as when an advertisement is clicked can be to see if it appeals to more audience
mathematically derived as __________. Answer: b
a. Position * QS
b. Impressions * Clicks 52. In what ways can you beat your customer's

c. Clicks / Impressions expectations?

d. QS * Max CPC (bid) a. By making your product more appealing

Answer: d b. By providing unique services to your

customer

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c. By providing great deals in terms of 57. The hyperlink refers to a __________.

discounts to your customer a. Inbound link
d. By getting appropriate and relevant b. Outbound link
reviews from your customers on your c. IFTTT link
website d. KPI link
Answer: b Answer: a
53. The user session can be identified by the ____ 58. What is the correct abbreviation of SERP?
a. Authenticate users a. Search Engine Result Page
b. IP Address b. System Engine Random Page
c. User Agent c. Search Estimate Result Page
d. All of the above d. System Estimate Random Page
Answer: d Answer: a
54. What is the need to analyze digital analytics?
a. For making better decisions related to 59. The main advantage of online advertisement is
the business a. Low-cost promotional strategy
b. For generating higher revenue from the b. Online advertising is promotional as well
website as informational
c. To define genuine customers for your c. Trackable
business d. All of the above
d. For appealing more users to drive more Answer: d
traffic 60. Where do we use keywords?
Answer: a a. Tags
b. Title
55. Google Analytics can never recognize returning c. Description
users on mobile apps. d. All of the above
a. True Answer: d
b. False
c. Can be true or false 61. How many lines are essentially required to
d. Not defined write in the description box of a channel?
Answer: b a. 5
56. Which of the following option will correctly b. 2
give the success rate of the latest Facebook c. 3
post? d. 1
a. Click-through and pageviews Answer: a
b. Impressions and click-through 62. The correct abbreviation of ROI is __________.
c. Likes and Impressions a. Risk on investment
d. Reach and engagement b. Return on income
Answer: d c. Risk on income

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d. Return on investment
Answer: d
63. __________ falls under the A/B testing tools.

a. Google Content Experiments

b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above
Answer: c

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Unit-IV
1. What is one of the advantages of digital a. Speed up access to information of the
transformation strategic? company
a. New Channel of contact with costumer b. Develop new functionality and actulization
b. Maintain the traditional channels c. Both A and B
c. Increasing the budget for Investigation and d. None of the above
development Correct option is c
d. None of the above
Correct option is a 6. An online presence is any existence of an
individual or business that can_____. This
2. Information Technologies allow the company to existence ties directly into how reputable your
a. Do the activities needed anywhere business appears online.
b. Increase the knowledge about market a. Not be identified
c. focus its investments on technological b. Be found via an online search
solution c. Be found via Google
d. None of these d. None of the above
Correct option is c Correct option is b

3. This pillar helps the company to create new 7. The most effective online marketing tool
automation processes, better design and according to over 68% of small business is...
improvements in processes. a. Phone book
a. Digital costumer relationship b. Social media
b. Digital Operations and Automating c. Website
processes d. SEO
c. Building digital and organization Correct option is c
d. Harnessing data and advanced technology
Correct option is c 8. Monitoring tools are
a. Google analytics
4. The piller digitizing costumer relationship b. Google keyword tool
create c. Klout
a. New costumer experience d. All of the above
b. Development of process Correct option is d
c. Better design 9. What is the full form of ROI ?
d. None of these a. Return on increment
Correct option is a b. Return on investment
c. Reducing in increment
5. Advantage of information in cloud computing d. None of above
are Correct option is b

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10. What is digital marketing ROI ? b. Advertisement style

a. Digital marketing ROI is the measure of the c. Marketing channel
profit that you generate on your digital d. All of the above
marketing campaigns Correct option is a
b. Digital marketing ROI is the measure of the
loss that you generate on your digital 15. Mention some bidding options.
marketing campaigns a. CPC
c. Either A or B b. CPA
d. None of the above c. CPI
Correct option is c d. All of the above
Correct option is d
11. What is the full form of CPA ?
a. Cost per action 16. What is the final step of the strategic planning
b. Cost per acquisition process?
c. Both A or B
d. None of the above a. establish the implementation plan
Correct option is c b. reassess the marketing objectives
c. identify the next strategic opportunity
12. What are the most effective ways to increase d. determine evaluation and control
traffic to your website? parameters
a. Paid search
b. Display advertising Correct option is d
c. SEO activities
d. All of the above 17. Which one of the following PESTLE factors
Correct option is D includes consumer confidence and interest
rates?
13. What can be the ideal approach for effective
PPC campaigns? a. ecological
a. Add more PPC keywords to expand the reach b. legal
b. Split ads into smaller segments to have a c. social
better Click Through Rate (CTR) d. economic
c. Review non-performing PPC keywords Correct option is d
d. All of the above
Correct option is d 18. Which element is not part of an organization’s
business model?
14. For making advertisement s more effective, the a. value chain
manufacturers improve _____________and b. value proposition
launch new products c. profit formula
a. Existing products
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d. resources and processes needed to deliver a. corporate strategy

the value proposition b. corporate strategic planning
Correct option is a c. mission statement
19. The internal environment of a SWOT analysis d. vision statement
consists of ______. Correct option is b
a. strengths and weaknesses 24. Which one of the following is not a Jobs-To-
b. threats and opportunities Be-Done strategy?
c. opportunities and strengths a. differentiated strategy
d. weaknesses and threats b. diversification strategy
Correct option is a c. dominant strategy
20. Which one of the following is not part of the d. sustaining strategy
marketing plan structure? Correct option is b
a. set marketing objectives 25. Which one of the following is not a step in the
b. determine re-evaluation requirements strategic planning process?
c. describe target markets a. determine the marketing objectives
d. formulate marketing strategies b. identify a corporate strategy
Correct option is b c. describe the target market
21. What is the term used to describe a written d. establish the implementation plan
document expressing the analysis and Correct option is b
recommendations developed during the 26. __________ is increasing Leadership rapidly:
strategic planning process? a. Strategy
a. marketing plan b. Command
b. promotional strategy c. Control
c. implementation plan d. Getting others to follow
d. situational plan Answer - d
Correct option is a 27. Regarding leadership, which statement is false?
a. Leadership does not necessarily take place
22. Which one of the following is not considered a within a hierarchical structure of an
commonality to the concept of strategy? organisation
a. perspective b. When people operate as leaders their
b. pattern role is always clearly established and
c. purpose defined
d. position c. Not every leader is a manager
d. All of the above
Correct option is c Answer: b
23. What term defines the corporate mission, 28. __________ are the approaches to the study of
identifies growth opportunities, and assigns leadership which emphasise the personality of
resources? the leader:

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a. Contingency theories Answer - d

b. Group theories 33. Identify the four main styles of leadership
c. Trait theories displayed by the manager which identified in
d. Inspirational theories Tannenbaum and Schmidt’s continuum of
Answer - c possible leadership behaviour:
a. Tells, help, joins and leads
29. The effectiveness of a leader is dependent upon b. Commands, sells, consults and resists
meeting _______ areas of need within the c. Tells, sells, consults and joins
workgroup: d. Commands, help, joins and leads
a. One Answer - c
b. Three
c. Five
d. None of the above
Answer - b
30. Needs, setting standards and maintaining
discipline, and appointing sub-leaders according
to Adair’s approach, called as:
a. Work functions
b. Task functions
c. Individual functions
d. Team functions
Answer - d

31. The Ohio State Leadership Studies revealed

_____________ and initiating structure as two
major dimensions of leadership behaviour:
a. Control
b. Communication
c. Collaboration
d. Consideration
Answer – d
32. _________ used the terms “employee-centred”
and “production-centred” to describe leader
behaviour:
a. Blake and McCanse
b. Fiedler
c. McGregor
d. Likert

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Unit-V
1. What was the first and major phase of the c. Both A and B
Digital Revolution, which happened between d. None of the above
the 1940s and 1960s? Correct option is c
a. Personal Computers
b. Giant computers 6. Information Technologies allow the company to
c. Cloud computing a. Increase knowledge about market
d. Network computers b. Do the activities needed anywhere
Correct option is b c. Focus its investment on technological
solution
2. How big were Giant Computers? d. None of the above
a. The size of a car Correct option is c
b. The size of the room
c. The size of the refrigerator 7. Digital marketing includes _____________.
d. None of these a. Voice broadcast
Correct option is b b. RSA
c. Podcasting
3. What branch of information technology protects d. Both (A) and (B)
computer system ?. Correct option is d
a. Database management 8. What was the first and major phase of the
b. Cyber security Digital Revolution, which happened between
c. Hacking the 1940s and 1960s?
d. None of above a. Giant Computers
Correct option is b b. Personal Computers
c. Networked Computers
4. What is the emerging trends in digital d. Cloud Computing
marketing in India ? Correct option is a
a. SEO
b. SEM 9. What was the second phase of the Digital
c. SMM Revolution which happened between the 1970s
d. All of the above and 1990s?
Correct option is d a. Giant Computers
b. Personal Computers
5. Advantage of information in cloud computing c. Networked Computers
are d. Cloud Computing
a. Speed up access to information of the Correct option is b
company
b. Develop new functionality and 10. The boundaries of nations are disappearing for
actulization exploiting the opportunities of
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a. business 17. All the business transaction carried out through

b. industry internet and other online tools is called
c. commerce a. E-Tailing
d. accounts b. E-Marketing
11. Selling goods/ services through internet is c. E-Business
a. Green marketing d. E-Commerce
b. E- business
c. Social marketing
d. Meta marketing
12. Which one represents a duster of manufacturers,
content providers and online retailers organised
around an activity?
a. Virtual mall·
b. Association
c. Metomediary
d. Portal
13. Social marketing deals with:
a. Society
b. Social Class
c. Social change
d. Social evil
14. Effective use of Social media marketing
increase conversion rates of
a. Customer to buyers
b. Retailer to customers
c. One buyer to another buyer's
d. Direct contact of marketer
15. A company's products and prices is visually
represented by
a. Shopping cart
b. Web portal
c. Electronic catalogue
d. Revenue model
16. Pure play retailers are called
a. Market creators
b. Transaction brokers
c. Merchants
d. Agents

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Mixed MCQs For Exercise

(Option in Bold Font is Answer)
1. Who is the father of digital marketing?
a. Philip Kotler 6. ..............is an element of online PR that involves
b. Bruce Clay India regularly updated posts about company activities in
c. Justin Hall a format similar to online services such as Blogger
d. None of the above and Wordpress.
2. The term Digital Marketing was first used in the a. Link building
a. 1999s. b. Reputation management
b. 1990s c. Blogging
c. 1980s. d. None of the above.
d. 1989s. 7. ..............is the process of marketing
3. If the speed of displaying the website is slow accomplished or facilitated via the use of internet
then...........ranking method is used technologies (e.g. web, email, intranet, extranets).
a. technical a. Internet marketing
b. on page b. Search marketing
c. off page c. e-marketing
d. load page d. Mobile marketing
4. .....................is a form of digital marketing that 8. A database of information that is maintained by
describes the use of the social web and social human editors and lists websites by category and
media (e.g. social networks, online communities, subcategory with categorisation is known as:
blogs or wikis) or any online collaborative a. A search directory.
technology for marketing activities, be it sales, b. Automated voice response (AVR).
public relations, research, distribution or customer c. Apps.
service. d. SEO.
a. Pay Per Click (PPC) 9. A form of marketing communications that uses
b. Digital Asset Optimisation (DAO) the internet for the purpose of advertising, aiming
c. Social Media Marketing (SMM) to increase website traffic and/or encourage product
d. Search Engine Optimisation (SEO) trial, purchase, and repeat purchase activity is
5. ..................occurs when a websites structure and called:
content is improved to maximise its listing in a. Search marketing.
organic search engine results pages using relevant b. E-mail marketing.
keywords or search phrases. c. Internet advertising.
a. Paid inclusion d. Social web marketing.
b. Site optimisation 10. A method of marketing by electronic mail
c. Contextual search wherein the recipient of the message has consented
d. Pay per click to receive it is called:
a. Search marketing.
b. Internet advertising.
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c. Permission-based email marketing. d. blog

d. Social web marketing.
11. A portal which is an online platform
operated by a third party and is open to buyers 16. Fees paid by advertisers to online
or sellers in aparticular industry is a: companies that refer qualified potential
a. vertical and horizontal e-marketplace. customers or provide consumer information
b. supplier-oriented marketplace. where the consumer opts in to being contacted
c. buyer-oriented marketplace. by a marketer. This is referred to as:
d. B2B independent e-market place a. lead generation
12. A portal which is normally run by a b. search.
consortium ofbuyers in order to establish an c. rich media.
efficient purchasingenvironment is a: d. social media marketing.
a. B2B independent e-marketplace. 17. Internet advertising has some weaknesses
b. buyer-oriented marketplace. because
c. supplier-oriented marketplace. a. It cannot reach a global audience
d. vertical and horizontal e-marketplace b. It does not deliver good targeted reach
13. All of the following are reasons more c. It is not easy to track
people dont shop online except d. It is not emotive
a. lack of trust in online merchants. 18. Marketing Channels in Digital Marketing
b. lack of convenience. are
c. inability to touch and feel the product. a. Email marketing, Valid marketing
d. fear of misuse of personal and Mobile marketing
information. b. Email marketing, Content
14. An advertising model in which advertisers marketing and Mobile marketing
bid on keywords or phrases relevant to their c. On page marketing and Off page
target market, with sponsored/paid search maketing
engine listings to drive traffic to a website is d. Mobile marketing, On page marketing
called: and Off page marketing
a. Search Engine Optimisation (SEO). 19. Marketing that moves away from a
b. Contextual Advertising. transaction-based effort to a conversation (i.e.
c. Digital Asset Optimisation (DAO). two-way dialogue) and can be described as a
d. Pay Per Click (PPC). situation or mechanism through which
15. Current changes in behaviours clearly marketers and a customer (e.g. stakeholders)
show that...............is taking over more and interact usually in real-time is known as:
more of consumer online searches. a. Digital marketing.
a. social media b. Interactive marketing.
b. mobile c. Direct marketing.
c. internet d. Electronic marketing.

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20. On page search engine optimization refers c. Promotional materials that match and
to coordinate
d. Having a unique tag line
a. Programming keywords into a 26. The online communications technique of search
website engine optimisation (SEO) is aimed at
b. Evaluating each page of a website for achieving/gaining:
design a. good ranking in sponsored listings of the
c. The amount of links coming into your search engines.
website b. good ranking in the organic or natural
d. The number of search engine sites a listings of search engines.
website is submitted to c. representation on third party websites.
21. Online gaming sites are a fast and efficient d. All of the above.
ways for companies to promote their products 27. The performance-based affiliate marketing
a. True Statement model of paying for leads or sales is usually
b. False Statement charged in which way?
22. Paid advertising based on a per-click model is a. Cost per acquisition
called b. Earnings per click
a. Search Engine Optimisation c. Pay per click
b. ICT indicators d. None of the above
c. Source advertising 28. The process of outsourcing a task or group of
d. Sponsored search-engine advertising tasks to a generally large group of people is known
23. Paid search marketing (e.g. Google AdWords) as:
is usually purchased on which basis? a. social media marketing
a. Pay Per Click (PPC). b. internet advertising
b. Cost per Thousand (CPM). c. crowd sourcing
c. Cost Per Acquisition (CPA). d. e-marketing
d. None of the above. 29. The rise of.............has led marketing to evolve
24. The best way to improve search engine ranking away from a hierarchical one-sided mass
is with communication model towards more participatory
a. Video technologies (e.g. social channels and online
b. A blog communities).
c. Having at least 500 words of text per page a. website
d. Using a lot of graphics per page b. social media
25. The main objective to branding is which of the c. web 1.0
following? d. web platform.
a. To have potential customers recognize 30. This form of advert delivered on social
your logo andmarketing materials platforms and social gaming websites and apps,
b. To earn trust from your customers across all device types is known as:

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a. mobile marketing c. Search Engine Optimisation

b. social media advertising d. All of the above
c. internet advertising
d. e-marketing
31. This is a form of targeted advertising, on 36. What concept in paid search advertising Google
websites, with advertisements selected and served AdWords refers to one of the main elements of
by automated systems based on the content Quality Score which impacts the position the ad is
displayed to the user. displayed?
a. Contextual advertising. a. Click-through rate.
b. Interactive marketing. b. Maximum Cost Per Click (CPC).
c. Internet advertising. c. Quality Score.
d. Direct marketing. d. None of the above.
32. This operates algorithmically or using a mixture 37. What concept in paid search advertising Google
of algorithmic and human input to collect, index, AdWords refersto the amount bid by the
store and retrieve information on the web (e.g. web advertiser?
pages, images, information and other types of a. Maximum cost per click (CPC).
files). It makes the information available to users in b. Click-through rate.
a manageable and meaningful way in response to a c. Quality Score.
search query. This is referred to as: d. None of the above.
a. Banner ads. 38. What does SEO stand for ?
b. Pop-up ads. a. Site Engine Optimization
c. A search engine. b. Search Engine Optimization
d. Apps. c. Site Efficiency Optimization
33. To analyze the traffic coming to the d. None of these
Website..............tool is used. 39. What form of marketing is particularly suited to
a. SEO optimer generating awareness about a brand or promotion?
b. Google analytics a. Viral Marketing
c. Go daddy b. Affiliate marketing
d. Amazon c. Email marketing
34. Valid two types of keywords d. None of the above
are...........and.............. 40. What is the best way to make money while you
a. long tail and short tail sleep?
b. short tail and small tail a. By dreaming up good marketing ideas
c. long tail and small tail b. Selling stuff on eBay
d. big tail and long tail c. Having products on your website
35. What are some examples of digital marketing? d. Having a spouse who works the night shift
a. Social Media Marketing 41. What is unique about social media marketing?
b. Search Engine Marketing a. Can combine game and other elements

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b. Interactive communication a. It is not emotive

c. Generates contacts quickly b. It can reach a global and local audience
d. All of the above c. It is subject to high levels of clutter
42. When is it most ideal to send a press release? d. All of the above
a. Only when there is big news happening 48. Which of the following is not an issue that
b. Only around the holidays marketers need to consider when using digital
c. When news seems to be slow resources for marketing activities?
d. Tuesday through Thursday for a. Jurisdiction.
anything newsworthy b. Disclosure.
43. Which is the set of practices that enables c. Ownership.
organisations to communicate and engage d. Permissions.
interactively with their audiences through any 49. Which of the following is not one of major
mobile device or network. considerations when using internet advertising to
a. Mobile marketing increase brand awareness and encourage click-
b. Social web marketing. through to a target site?
c. Internet marketing a. Cost.
d. Social media marketing b. Intrusive.
44. Which of the following are online advertising c. Interactivity.
methods through which advertisers attempt to drive d. Timeliness.
traffic to Internet sites 50. Which of the following marketing techniques
a. Banner are most likely to pay you?
b. SEO a. Pay per click advertising
c. CPC b. Using social media marketing strategies
d. CPM c. Posting press releases
45. Which of the following is not a standard in d. Article marketing
online advertising? 51. Which of the following refers to unsolicited
a. Dynamic banners electronic messages?
b. Referrals links a. Opt-in email.
c. Signal b. Consent marketing.
d. Banner c. Spam.
46. Which of the following is not a type of digital d. Opt-out email.
marketing activity? 52. Social media marketing, or SMM, is a form of
a. e-marketing. ___.
b. Social marketing. a. SEO
c. Print advert. b. SMM
d. Internet marketing. c. offline marketing
47. Which of the following is not a weakness of d. internet marketing
using online in the media plan?

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53. Which of the following are not the features for 58. Which of the following is not the type of
social media marketing? Social Media Marketing?
a. Traffic a. Social Networks
b. Generate A Conversation Around Your b. Bookmarking Sites
Brand c. Microblogging
c. brand awareness d. None of the above
d. Promoting your products and services 59. Which one of the following is not truce about
e. All of the above the C's of marketing communication?
54. Product development process after analysis of a. Cooperativeness
business next step to be taken is ____. b. Competitiveness
a. penetration marketing c. Clarity
b. one chanal marketing d. Consistency
c. test marketing 60. What is the name for Facebook`s ranking
d. individual marketing algorithm?
a. Edge rank
55. Which Of The Following Factors Can Impact b. Page rank
The Open Rate Of Your Email Campaigns? c. Face rank
a. The chance for customers to opt-out d. Like Rank
b. The subject line of the email 61. What is meant by "micro-blogging"?
c. The number of pictures in your email a. Blogs which are posted by companies, not
d. The number of links contained in the individuals
email b. Blogging from mobile devices
56. How can a company convert posts on Twitter c. Blogs with limited individual posts
to sales? d. All of the above
a. Creating posts which drive followers to 62. What is "social media optimization"?
their site a. user friendly content which easily
b. Write posts about personal information of creates publicity via social networks
the CEO b. Writing clear content
c. Write demanding points about the c. Creating short content which is easily
competition indexed
d. Marketing advertisements which are not d. Hiring people to create content for social
serious networks
57. ___ is the use of social media platforms and 63. What is the name of Facebook's analytic
websites to promote a product or service. package?
a. Social media marketing a. Princeps
b. Social marketing media b. Viewership
c. Social media method c. Insights
d. None of the above d. Discover

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64. What feature does LinkedIn offer for pay d. Digital marketing is often referred to as
accounts? online marketing, internet marketing or
a. Increased abilities to connect directly web marketing.
and send messages to people 68. The 4 P's of marketing as defined by Philip
b. Ability to post pictures Kottler are:
c. Ability to post in Groups and create a a. Price, Product, Place, and Promotion
Group b. Price, Performance, Place, and Promotion
d. Ability to block users c. Price, Product, Place, and Positioning
65. How can a company use the same material for d. PR, Product, Place, and Person
both traditional and social network 69. Which one of these statements is correct?
marketing? a. There is a slow decline in digital budgets
a. Utilizing a television ad campaign with an average reduction of 10% in
online as well on their site and sites such digital marketing budget.
as YouTube b. 98% of marketers affirm that offline
b. Posting a luring comment on Twitter to and online marketing are merging.
the company site c. Online marketing professionals are paid
c. Selling ad space on the company website 50% less than marketing professionals.
d. Creating a magazine print ad with the d. Around 25% of the global population is
company website now on the Internet.
66. How is site traffic useful in evaluating 70. Location is a unique feature of Mobile
marketing? Marketing because _____.
a. Overall site traffic can be followed and a a. It enables brands to hyper-target their
general idea of marketing's impact on it customers.
can be determined b. It allows you to customize the
b. There is no correlation site traffic and marketing messages to suit the needs of
marketing users of a particular location.
c. Product sales from the company website c. It allows you to personalize your
can be attributed directly to the marketing marketing messages to the mobile user in
campaign a particular location.
d. Ads can send receivers to a specific d. You can run different campaigns based on
landing page, which can be tracked the location of the mobile user.
71. What is one measure a company can use to
67. What is not true about digital marketing? validate the usefulness of its video posts on
a. Digital marketing is any form of YouTube?
marketing products or services that a. The number of followers
involves electronic devices. b. The amount of views of the video
b. Digital marketing can be done online c. The number of videos the company has up
c. Digital marketing cannot be done online d. The sales volume of the company

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72. YouTube closest to _____ traditional d. All of the above

marketing technique. 79. Emails containing videos have higher open
a. Print advertising rates and click through rates.
b. Mail Advertising a. True
c. Television advertising b. False
d. Radio advertising 80. PPC stands for ____.
73. ______ is another term for "social media"? a. Post Per Click
a. Consumer Media Advertising b. Pay Per Cost
b. Consumer Generated Media c. Pay Per Click

c. Advertising Socialization d. None of the above

d. Media Optimization
74. The items that the search engines don't want
are ______.
a. buying links
b. poor user experience
c. keyword stuffing
d. All of the above
75. Which search engines offers a popular list of
the top 50 most searched keywords?
a. Google
b. Lycos
c. Binge
d. Yahoo
76. How much time period is required to get a
Google page ranking?
a. Less than 3 months
b. More than 3 months
c. 2 months
d. More than 6 months
77. _____ metric is used to track email marketing.
a. Click rate
b. CTR
c. Open rate
d. All of the above
78. In YouTube Keywords are used in the _____.
a. tags
b. title
c. description

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MCQ - Social Media Marketing MCQ

Market Management (Lovely Professional University)

StuDocu is not sponsored or endorsed by any college or university

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Social Media Marketing Test (part 3)

Q-1 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users

Q-2 Which of the following would be leveraging both social network and
traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is
a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere

Q-3 Why is it important to post to a blog regularly?

a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition

Q-4 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as
YouTube
d. Creating a magazine print ad with the company website

Q-5 How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it can
be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing
campaign

Q-6 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube

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Q-7 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted

Q-8 How does a blog directly impact sales of a company?

a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales

Q-9 What is “guerilla marketing”?

a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget

Q-10 What non financial measure of marketing is important to track?

a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition

Q-11 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily

Q-12 How often should a marketing plan be revisited?

a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month

Q-13 How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site

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d. Constantly post updates about how the company needs more sales

Q-14 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted

Q-15 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the
company

Q-16 Which type of marketing would a company blog be considered?

a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither

Q-17 What additional feature does Facebook have that helps engage in a dialogue
with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above

Q-18 Why is Facebook the most well rounded social networking marketing
space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites
combined into one
d. It allows for pictures

Q-19 What is meant by the concept of “viral” in social media?

a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed

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d. Marketing advertisements which are not serious

Q-20 What is the term adopted for updates by Twitter users?

a. Tweets
b. Twoots
c. Twinks
d. Posts

Q-21 What would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions

Q-22 What is “wiki”?

a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks

Q-23 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates

Q-24 What does updates to Facebook status resemble most closely?

a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn

Q-25 What is one measure a company can use to validate the usefulness of its
video posts on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company

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Q-26 What can a company do on Facebook apart from their page to create a
following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups

Q-27 What is meant by “Marketing Creative”?

a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company

Q-28 What is another term for “social media”?

a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising

Q-29 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.

Q-30 What style of blogging would be most effective for building relationships
with customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized
approach

Q-31 What traditional marketing technique is YouTube closest to?

a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising

Q-32 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies

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b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections

Q-33 What do Connections on LinkedIn effectively represent?

a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly

Q-34 What is the character limit for posts on Twitter?

a. No limit
b. 100 characters
c. 140 characters
d. 200 characters

Q-35 What should a company post on Twitter?

a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above

Q-36 Which of the following is an important aspect of creating blogs and posting
content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor

Q-37 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO

Q-38 How can a company ensure that the proper audience finds their YouTube
videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements

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Q-39 What is meant by A/B testing in marketing?

a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television

Q-40 What is “social media optimization”?

a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks

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