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SEO Audit Checklist: Accessibility

Bounteous SEO Checklist for search engine setup.

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Dawit
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11 views

SEO Audit Checklist: Accessibility

Bounteous SEO Checklist for search engine setup.

Uploaded by

Dawit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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www.lunametrics.

com
SEO Audit Checklist
ACCESSIBILITY
HOW MANY PAGES ARE INDEXED BY GOOGLE, BING & YAHOO?
DOES THE SITE USE QU ERYSTRINGS IN URL? DYNAMICALLY GENERATED?
ARE ANY IMPORTANT EL EMENTS OF THE SITE IN FLASH?
ARE ANY IMPORTANT EL EMENTS OF THE SITE IN JAVA SCRIPT?
DOES THE SITE USE REAL TEXT (HTML) OR PI CTURES?
ARE ANY PAGES MORE THAN 3 CLICKS FROM HOME PAGE?

DOES THE SITE USE A CMS? (IF YES, WHICH ONE?)


DO IMAGES HAVE ALT TEXT?
ARE 301 REDIRECTS IN PLACE? ARE THERE ANY 302 RE DIRECTS?
DOES THE NON-WWW RESOLVE TO WWW?
ARE THERE ANY DUPLIC ATE CONTENT ISSUES?
HOW DOES THE SITE HANDLE 404 SERVER RESP ONSES?
DO THEY HAVE ANY BROKEN LINKS?
DO THE PAGES LOAD QU ICKLY?
DO THEY HAVE A STRON G INTERNAL LINK STRUCTURE
DO THEY HAVE ROBOTS. TXT AND SITEMAP.XML FILES?

KEYWORDS
LIST KEYWORDS SUGGESTED BY CURRENT SITE’S CONTENT
ACCESS SITE’S ANALYTICS (IF AVAILABLE) FOR ADDITIONAL KEYWORDS
CHECK KEYWORD SEARCH VOLUME
CHECK RANKINGS FOR THEIR TARGETED K EYWORDS
LIST COMPETITORS SHOWING FOR THOSE KEYWORDS
ARE TITLE TAGS DESCRIPTIVE? DO THEY CONTAIN KEYWORDS?
DO THEY HAVE DUPLICATE TITLE TAGS ?
ARE META DESCRIPTIONS DESCRIPTIVE? DO THEY CONTAIN KEYWORDS?
DO THEY HAVE DUPLICATE META DESCRIPTIONS?
ARE KEYWORDS USED IN URLS, HEADINGS, BODY TEXT, BOLD?
ARE KEYWORDS USED IN INTERNAL LINKS?
ARE KEYWORDS USED IN IMA GE ALT TEXT?

LINKS
HOW MANY INBOUND LIN KS DO THEY HAVE? (COMPARE TO COMPETITORS)
HOW MANY DIFFERENT DOMAINS LINK TO THEM? (COMPARE TO COMPETITORS)
IS THEIR ANCHOR TEXT KEYWORD FOCUSED?
DO THEY LINK INTERNALLY WITH GOOD ANCHOR TEXT?
DO THEY HAVE A DMOZ LISTING? YAHOO DIRECTORY ?

DO THEY HAVE ANY WIKIPEDIA LISTINGS?


DO THEY HAVE A BLOG?

HAVE THEY CLAIMED THEIR GOOGLE PLACES PAGE? (IF APPLICABLE)

HAVE THEY CLAIMED OTHER LOCAL LISTINGS ? (IF APPLICABLE)


WHAT LINKABLE ASSETS DO THEY HAVE?
WHAT ARE THEIR MOST LINKED-TO PAGES?
ARE THEY ACTIVE IN S OCIAL MEDIA? WHICH PLATFORMS?

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