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Special Quiz ABM 12

This document contains quiz questions about marketing concepts and terms. It includes questions about the marketing mix (the 4 P's), core marketing concepts, relationship marketing, developing customer service strategies, the marketing environment including micro and macro factors, and types of marketing research. The questions cover topics such as marketing objectives, customer orientation, market segmentation, promotional strategies, and marketing goals.

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dominic dalton caling
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54 views1 page

Special Quiz ABM 12

This document contains quiz questions about marketing concepts and terms. It includes questions about the marketing mix (the 4 P's), core marketing concepts, relationship marketing, developing customer service strategies, the marketing environment including micro and macro factors, and types of marketing research. The questions cover topics such as marketing objectives, customer orientation, market segmentation, promotional strategies, and marketing goals.

Uploaded by

dominic dalton caling
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Quiz # 1 PRINCIPLES OF MARKETING

1. These are specific objectives described in a marketing plan.

2. Refers to the theories that stress the importance of customer orientation versus the traditional market orientation.

3. It is composed of all people who buy the product as well as those who could potentially purchase the product.

4. Refers to any type of promotion, advertising or campaign that has been in use by companies for years and that has a proven
success rate.

5. The action or business of promoting and selling products or services, including market research and advertising.

6 – 9. The 4 P’s of marketing

10 – 14. Core concepts of marketing

15 – 18. Examples of contemporary marketing

19 – 20. Examples of marketing goals/objectives

Quiz # 3

1 – 2. The two key terms in relationship marketing

3. When it comes to customer relations, listening can be very bit as important as telling.

4 – 10. Use the steps in developing a customer service strategy in school

11 – 13. Types of relationship marketing

14. The 3rd step in developing a customer service strategy

15 – 20. Illustrate the marketing cycle

Quiz # 4

1. Includes the internal and external factors that surround the business and influence its marketing operations.

2. It is the function that links the customer and the public to the marketer through information.

3. Includes all factors that are closely associated with the operations of the business and influences its functioning.

4. Pertains to buyers who purchase goods and services for consumption rather than resale.

5. Refers to the actions a company takes in order to market a product.

6. Includes all the factors that are within the organization and affects the overall business operations.

7. It is the way a firm effectively differentiates itself from its competitors by capitalizing on its strengths to provide consistently
better value to customers than its competitors.

8. Includes those factors that exist outside the organization and cannot be controlled.

9. Products that are sold quickly and at relatively low cost.

10. GSK means ________________

11 – 15. Factors under macro environment

16 – 19. Types of marketing research

20. It is the subject for marketing research.

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