How To Use Social Media in Your Career
Uploaded by
tony alvaHow To Use Social Media in Your Career
Uploaded by
tony alvaHow to use social media in your career
Recommendation
Job hunting and professional networking may not be the first thing you think of
when hearing the words “Facebook” and “Instagram.” But companies and job
seekers are increasingly using social media for professional purposes – and so
should you. In this New York Times article, social media consultant Sree
Sreenivasan provides an overview of the five hottest social media platforms and
their application in a business environment. If your career or business needs a
boost, getAbstract believes you should check out this piece.
In this summary, you will learn
How you can use social media platforms to boost your career and
How the five most popular social media channels can help promote your
business.
Take-Aways
Social media provide many opportunities to enhance your professional
profile, make new work contacts and find out about new jobs.
You can use LinkedIn, Twitter and Facebook to follow influencers in your
industry and to stay on top of your field.
Social media platforms like LinkedIn and Facebook allow business entities
to create profiles that companies can use to connect with potential customers and
share company news.
Instagram has become an important visual marketing tool for businesses,
including traditional companies like GE and IBM.
Companies with a young customer base should consider advertising on
Snapchat.
Social media has become an important communication tool in work settings.
Through social media, you can learn about trends, get in touch with new audiences
and deepen your connections with old ones. Social media also help you build your
image and increase your online visibility. If used in the right way, these social
media platforms can help boost your career or business:
“Everyone’s obsessed with getting more followers, but for job hunting, whom you
follow is more important.”
“For a business to succeed on Facebook, it’s about connecting with a community
that engages with your content.”
LinkedIn – You can leverage the 500 million–member strong professional
network most effectively by using it as a “career management tool.” Stay in touch
with and reach out to people within your line of work. Use the website’s search
features to find jobs or people who may be able to get you one. Meanwhile, any
company can create its own LinkedIn page and use it to build a customer network,
advertise its product and recruit new talent.
Twitter – The platform allows you to receive and send out short, pointed
messages in real time. The Twitter Polls feature allows you to engage with
customers and receive instant feedback on your products. You can boost your
company’s visibility by participating in hashtags relevant to your product. Follow
thought leaders in your industry to stay abreast with your field.
Facebook – Use your personal Facebook profile to connect with people in
your field, share relevant information and get the word out when you want a new
job. Creating a Facebook business page allows you to connect with more people,
keep potential customers up-to-date on how your company is doing and share
behind-the-scenes content with the Facebook Live streaming service.
Instagram – A premier visual tool, the site has become an indispensable
marketing platform even for more traditional companies like GE and IBM. As a job
hunting tool, the site lets you get a feel for different companies and their work
cultures and helps you find out about important influencers in your field.
Snapchat – The network is particularly trendy among millennials and
younger people. If your target group is within these segments, you may want to
check out Snapchat’s business guide and the site’s advertising options.
