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Customer Profile: Psychographics Analysis

The document profiles two customer segments for a written works company. Segment 1 consists of current Filipino customers aged 12-19 from poor families in Cavite who are infrequent users. Segment 2 consists of prospective Filipino customers aged 20 and older from middle-class to upper-middle-class families nationwide who are frequent users. Both segments value empowering awareness and supporting others dealing with depression, low self-esteem, or mental illness.

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Eilinre Olin
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117 views2 pages

Customer Profile: Psychographics Analysis

The document profiles two customer segments for a written works company. Segment 1 consists of current Filipino customers aged 12-19 from poor families in Cavite who are infrequent users. Segment 2 consists of prospective Filipino customers aged 20 and older from middle-class to upper-middle-class families nationwide who are frequent users. Both segments value empowering awareness and supporting others dealing with depression, low self-esteem, or mental illness.

Uploaded by

Eilinre Olin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Written Works 1- Customer Profile Demographics

Demographics Segment 1 Current Segment 2 Prospective


Customer Group Customer Group

Age 12 to 19 years old 20 old years above

Gender Male and Female Male and Female

Race / Ethnicity Filipino Filipino

Icome Poor, Low income to Lower Middle class to Upper


middle class middle income

Education Uneducated to high school College / Bachelor’s degree


level

Family Status Normal / estranged Normal / estranged


relationship with family relationship with family

GEOGRAPHY

Residence Location Calabarzon Nationwide

Work Location Metro Manila / Calabarzon Nationwide

Place of Origin Cavite Philippines

Choice of Recreation Area Cavite Luzon, Visayas & Mindanao

USAGE / BEHAVIOR

Frequent / Infrequent Infrequent Frequent

Subscriber / Single Ticker Single Ticker Subscriber

Plan-ahead / Impulsive Plan-ahead Plan-ahead

Stated Intentions Reach out to depressed Reach out to depressed


people to give hope of people to give hope of
healing healing

Plan to come more/less/the Plan to come Plan to come


same

Will / will not renew Will renew Will renew

ATTITUDE / BELIEF OPINION

Likes / Dislikes To gain support and easily To gain support and easily
spread awareness spread awareness

Preferences Loner/ Introvert Loner/ Introvert

Values Empower awareness Empower awareness


Customer Profile Psychographics

Psychographics Segment 1 Current Segment 2 Prospective


Customer Group Customer Group

Interests Help Group / Support Help Group / Support Group


Group

Related Behavior Depressed / low self Depressed / low self


esteem esteem / mentally ill

Personal Values Negative / pessimist Negative / pessimist /


insecure

Psychological Secretive / Quiet / Shy / Secretive / Quiet / Shy /


Characteristics Reserved / Passive Reserved / Passive

Life Stage Adolescence Adulthood / Old

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