Scribd
Upload
148 views5 pages

Group Activity 2: Demographics Segment 1 Current Customer Group Segment 2 Prospective Customer Group

The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

Uploaded by

Eilinre Olin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
148 views5 pages

Group Activity 2: Demographics Segment 1 Current Customer Group Segment 2 Prospective Customer Group

The document summarizes the demographics, geography, usage/behavior, attitude/belief, and psychographics of two customer segments for a group activity. Segment 1 includes current customers aged 12-19 years old from Calabarzon with low income and education. Segment 2 includes prospective customers aged 20 years old and above nationwide with middle to upper middle income and college education. Both segments prefer to gain support as loners and value empowering awareness of depression and mental illness.

Uploaded by

Eilinre Olin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Group Activity 2

Demographics Segment 1 Current Segment 2 Prospective


Customer Group Customer Group
Age 12-19 years old 20 years old above
Written Works 1
Gender Male and Female Male and Female
Customer Profile Demographics

Race/Ethnicity Filipino Filipino

Income Poor, Low income to Lower Middles Class to Upper Middle


Middle Class Income
Education Uneducated to High School College/ Bachelor’s Degree
Level
Family Status Normal/ Estranged Normal/ Estranged Relationship
Relationship with Family with Family

GEOGRAPHY

Residence Location Calabarzon Nationwide

Work Location Metro Manila/ Calabarzon Nationwide

Place of Origin Cavite Philippines

Choice of Recreation Area Cavite Luzon, Visayas, Mindanao


Add SubTitle
USAGE/ BEHAVIOR

Frequent/Infrequent Infrequent Frequent

Subscriber/ Single Ticker Single Ticker Subscriber

Plan-ahead/ Impulsive Plan-ahead Plan-ahead

Stated Intentions Reach out to depressed people Reach out to depressed people
to give hope of healing to give hope of healing

Plan to come more/ Plan to come Plan to come


less the same
Will/ will not renew Will renew Will renew

ATTITUDE/ BELIEF OPINION

Likes/ Dislikes To gain support and easily To gain support and easily
spread awareness spread awareness

Preferences Loner/ Introvert Loner/ Introvert

Values Empower awareness Empower awareness


Written Works 2

Customer Profile Psychographics

Psychographics Segment 1 Current Segment2


Customer Group Prospective
Customer Group
Interests Help Group/ Help Group/
Support Group Support Group
Depressed/
Related Behavior Depressed/ Low Self Esteem/
Low Self Esteem Mentally Ill

Personal Values Negative/ Pessimist Negative / pessimist /


insecure

Psychological Secretive / Quiet / Shy / Secretive / Quiet / Shy /


Characteristics Reserved / Passive Reserved / Passive

Life Stage Adolescence Adulthood / Old


THANK
Your textYOU!!!
here
Your text
Pearl Irene Joy G.here
Nilo
Princes Asilo
Krizia Barcial
Althea Shane Paulene Gopo
Thelma Ara Joy Mahinay

GROUP 5

You might also like