Anamika Chaudhary
27 Years, Female | Email: [email protected] | Mobile-09538543322
PROFILE SUMMARY
Over 5+ years of diverse experience in various verticals and domains with a proven track record of achieving business
goals. Naturally curious, strategic thinker and a motivated self-starter with excellent analytical and problem solving
skills; combined with the ability to flex and work effortlessly with large cross functional teams. Passionate about
product and distinction of setting-up the entire process roadmap from scratch. Strong business savvy with a
competitive and disciplined approach. Considered by industry friends and colleagues as a leader, recognized for
offering a practical approach to simplifying work.
High degree of proficiency in
Brand Management | People Management | Product Development | Market Research | Category Management |
Business Strategy
Emaar India (Brand Manager)
(OCT 2018 – Till date)
Responsibilities:
▪ Assisting with product development, pricing and new product launches as well as developing new business
opportunities
▪ Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for
short as well as long term
▪ Planning and execution of all communications and media actions on all channels, including online and social
media
▪ Creating and managing promotional collateral to establish and maintain product branding.
▪ Managing the budget for advertising and promotional items
▪ Competitor and customer insights analysis
LODHA GROUP (Product Manager)
(Feb 2018 – Oct 2018)
Responsibilities:
▪ Set up the product (Website) development road map and new initiatives in the world of digital marketing.
▪ Developing the App for the resident of Lodha called “Apna Complex”
▪ Digital solutions along with offline activations for new launches
▪ Go to market Strategy
▪ Automation – SFDC | ADOBE | CAMPAIGN MANAGER | CLICK VIEW
Key Achievements & Accolades
▪ Successfully demonstrated and introduced a Digital Asset Management system to the organization
▪ Deployed conversational and contextual behaviour chats bot from Google
▪ Introduced content Visual Strategy like VR, 3D slice view, Cinema graphs and interactive Drone Views /
Virtual Tours
▪ Key Contributor in revamp process of the Lodhagroup.com / Palava.in/ Lodhaluxury.com
TECHPEOPLZ INDIA PVT LIMITED (Program Manager – Marketing)
(May- 2017 – December 2017)
Responsibilities:
▪ Develop, design & manage an overall strategy of the core product assigned
▪ End to end management - Responsible to strategize, set-up and implement the complete sales-
process, client service & backend operations.
▪ Design country-specific programs in alignment with the overall roadmap (APAC, Europe & India Region).
▪ Craft business plans for new opportunities and develop and execute project plans for the launch of new
features and pricing strategies
▪ Marketing Strategy- Create overall messaging, collaterals and run Website, Twitter, Facebook, LinkedIn
pages for the company
▪ Coordination with sales teams to ensure that our campaigns further build on the product proposition and
help us meet the defined business objective.
IBIDMYHOME.COM (Puravankara Group) (Product & Marketing Manager)
Jan 2016 – Apr 2017
Responsibilities:
▪ Product Owner for the length and breadth of real estate category
▪ Build relationship with real estate developers across India with an objective to bring in inventory for
auction process at below market price
▪ Define Go- to Market strategy
▪ Define Buyer journey on the platform and
▪ Help the Developers to understand the real time bidding process
Key Achievements & Accolades
▪ Successfully tested and launched India’s first real estate online auction platform resulting into a sales
closure of 10% of the listed inventory.
PURAVANKARA PROJECTS LIMITED (Marketing Manager)
Apr 2013 - Jan 2016
Responsibilities:
▪ Preparing the initial Media Buying and Execution plan for different quarters and major digital campaigns
▪ Managing annual budget of INR 18 Crores for lead generation campaigns such as Google (AdWords),
Display, Email marketing, Social media, Ad Networks, SMS and Affiliate marketing
▪ Part of a team for driving new initiatives like Mobile App, Auction Portal design & development
▪ Designing of Puravankara’s offer for The Great Online Shopping Festival (GOSF), powered by Google in
2014 and other major campaigns with partners like99Acres
Key Achievements & Accolades
▪ Promoted within 12 months of joining Puravankara (2013-2014)
▪ Double Promotion from Sr. Executive to Manager (2014-2015)
▪ Lead allocations from the inquiries generated have improved by 54% over the last two years.
▪ 130 sales within the 4 days of GOSF powered by Google in 2014 at meagre cost of 45Lakhs
▪ Cost of customer allocation has come down from INR 9000 per customer to INR 3000 per customer
EDUCATIONAL QUALIFICATIONS
Degree Alma Mater Year
B.Tech Instrumentation Technology, KNSIT,Bengaluru 2012
ClassXII Kendriya Vidhayala- Hebbal ,Bengaluru 2008
ClassX Kendriya Vidhayala -Hebbal,Bengaluru 2006
Strengths:
▪ Build relationship with niche universities & IT firms with an objective to have us on boarded as their
L&D partner.
▪ Improve client experience and increased client engagement
▪ Analyse revenue opportunities to meet and exceed revenue and profitability goal
