Mid MCQ Mkt623 Ans
Mid MCQ Mkt623 Ans
Need
IMC
Demand
Want
Value
Need
Demand
Want
IMC
Value
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what it feels like to discuss with other people about the product experience
Owned media
Paid media
Social media
Earned media
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_________is exposure for a company or brand that it did not have to pay 1/1
for and is generated by outside entities such as the media or the general
public. *
Earned media
Owned media
Paid media
Social media
Blog
Outdoor
Radio
TV
blogs
posts
word of mouth
online reviews
reposts
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Market targeting
Market segmentation
Market positioning
Radio
Direct mail
TV
Sex
Product features
Nations
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consumer life-cycles
consumer life-styles
consumer loyalties
consumer perception
consumer personality
Tesla has focused its automobile business exclusively on the high-income segment
the competition
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The basic task of marketing is combining the elements of marketing mix 1/1
into a marketing program to facilitate the potential for exchange with
consumers in the marketplace. *
True
False
False
True
Market opportunities are areas where the company believes customer 1/1
needs and opportunities are not being satisfied. *
False
True
The sender’s goal is to encode the message in such a way that it will be 1/1
understood by the media. *
True
False
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True
False
Correct answer
False
The goal of push strategy is to push the product through the channels of distribution
by aggressively selling and promoting the item to the resellers, or trade.
The goal of a pull strategy is to create demand among consumers and encourage
them to request the product from the retailer.
Symbolic positioning relates to the buyer’s internally garneted need for self-
enhancement by experiencing a product’s real feel.
Cultural symbol means connect the brand to some cultural symbol that is recognized
and known by consumers.
Correct answer
Symbolic positioning relates to the buyer’s internally garneted need for self-
enhancement by experiencing a product’s real feel.
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Let us say, while a customer, due for an upgrade, walks in the mobile 1/1
store, to get their new smartphone and in their evoked set they have
Huawei and Samsung. Just before they make the purchase they see in
the store that the new Xperia is on promotion with a set of Sony
Bluetooth headphones worth over a hundred euros. However, they have
absolutely no opinion on Sony smartphones. Neither negative nor
positive and they have not had any previous experience with the brand.
In this case, this means that Sony Mobile is currently in_______. *
"When a person thinks of computers, laptops come to mind, then weight, 1/1
then tablet and iPad."- This sentence reflects an example of_________. *
process of elimination
cognitive map
attitude formation
consideration set
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Affective component
Conative component
Cognitive component
Consumer behavior
Correct answer
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Buzz marketing
WOM marketing
Social networking
IMC
Arranging a recipe contest with help of television and social media is an 1/1
example of_______ *
IMC
Buzz marketing
WOM marketing
Social networking
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involves identifying and choosing the initial group of consumers who will 1/1
be used to start the diffusion or spreading of a message. *
Seeding
WOM marketing
Buzz marketing
Hierarchy of effects
AIDA
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AIDA
Hierarchy of effects
support arguments
counterarguments
source derogations
source bolsters
actual purchase
False
True
Correct answer
True
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