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English IV: Commercial Engineering Portfolio 1

Student Name:
Date: Wednesday, December 15, 2021
Submission deadline: Wednesday, December 22 ,2021 at 16:00 pm
Portfolio 1 must be submitted via email : [email protected]

P1: 41
W.1:12
W.3:14
W.4:14
Pts: 81/

A. Choose the correct alternative to complete the sentence. (Marcar en color amarillo la alternativa
correcta.) 15pts.

1. Penetration pricing involves______________

a) offering quality and a special good b) setting a high price for a new product. c) setting a
low price for a new product during its initial offering.

2. Motivation means_____________________________

a) sales effort b) inspiring employees to perform better c) communication and research

3. Persuasive Advertising___________________________

a) means selling to relatives b) means designing products c) tries to convince customers to

purchase a product or a service

4. Andrew_______ the street when the accident happened.

a) crosses b) is crossing c) was crossing

5. Which sentence is not correct

a) They are going pick up books b) She is going to decorate a new department store. c) Our
client is going out tonight.

6. We think that Belmond Grand Hotel in Russia is_______________ the Astoria Hotel .

a) expensive than b) the most expensive than c) more expensive than

7. Dominique_______ her parents tomorrow at 11 am. She has got an appointment with
them.

a) will visit b) is visiting c) visits

8. An alarm clock is_________________

a) cheap than Smartphone b) cheapest than a Smartphone c) cheaper than a Smartphone

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9. _____ your boss coming next week?

a) Is b) Does c) Will

10. They________ about colour psychology in Marketing at the moment.

a) learn b) are learning c) will learn

11. Creative culture_______ creating new products, services, and stories.

a) focusing on b) focus on c) is focus on

12. We think, you should________ after your health.

a) looked b) look c) to look

13. Everyone ______him through this new learning process.

a) have support b) supports c) is support

14. We _______new skills two years ago.

a) are including b) included c) include

15. Today Jim_____ repair a motor bike and check a car at his workshop. He is hardworking
and educated.

a) must to b) have to c) has to

B. Choose the correct alternative (marcar en color amarillo la alternativa correcta) 4 pts.

1. A typical e-commerce transaction ______________________

a) begin when you browse through a website.

b) begins when you browse through a website.

c) ) begin when you browse through a websites.

2. They _____________________________

a) use the internet sometime for buying books.

b) sometimes use the internet for buying books.

c) use the internet for sometime buying books.

3. Our market share______________________

a) is low than it was last year.

b) is lowest than it was last year.

c) is lower than it was last year.

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4. An advertising message__________________

a) communicate an idea through different types of media to persuade the target audience to
buy a product or service.

b) communicates an idea through different types of media to persuade the target audience to
buy a product or service.

c) communicate a idea through different types of media to persuade the target audience to
buy a product or service.

C. Reading: Planning 4 pts. (marcar en color amarillo la alternativa correcta)

We are planning to do something new, I want to explain the following: scientists use a six-step
method to solve problems . First they identify the problem. Second they analyse the problem.
This means they find out all the information they can about it. Third, they make a hypothesis.
This is an “educated guess” about the answer. Their guess might be due to a feeling they have,
or something learned from the past experience. Fourth, they test the hypothesis. They design
an experiment to see if their guess was correct. Next, they record the information from their
experiment and form conclusions. Finally, they either confirm their hypothesis or change it if it
is correct.

1. The word “it” in the fourth sentence refers to

a) a problem b) a scientist c) a hypothesis d) a method

2. It can be inferred from the passage that a hypothesis is

a) based on information b) seldom correct c) based on emotion d) always changed

3. Which of the following is closest in meaning to the word “record”

a) sing b) translate c) write down d) think about it

4. What kind of problem have you analysed recently?

Answer:

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D. Planning: Watch a video (8pts.)

Video: https://www.youtube.com/watch?v=I2ueisaLUi8

A. Write down your own story in 18 lines. Consider the following:

➢ Include in your story the following tenses: “present simple, present continuous, past,
will, be going to, would like to, should, can, could, and linkers” according to your own
contexts. ( you can also choose some tenses)
➢ These questions will help you write your own story:
1. Where does the story take place?
2. What strategies or steps is the teacher using?
3. Talk about student`s material ?
4. What are the students doing? ( For ex.: reading, speaking, etc.)
5. Talk about motivation/ body language/soft skills
6. What strategy(ies) would you use to motivate your team or group at work?
7. What was something that you could not do at all when you were younger, but you can do
really well now?
8. Could you give an example when you showed empathy toward another person or group?
Describe the action(s)you took.
9. Give your story a title. ( For ex.: “ A great day”)

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E. Create an Ad (10pts.)

Across Europe, many countries started to reopen their borders after months of closure
during the coronavirus pandemic.

➢ Design your own Ad to attract foreign travellers and non-travellers around the world,
taking into consideration the following:

1. Create or include a picture with a face mask.

Example: Picture/Face mask
colors Slogan

Your Ad:

2. What colours will you include to create a picture? Why?

Answer:
3. What is your main message or slogan?
Answer:
4. Do you think your Ad will be meaningful for non-traveller and foreign
traveller? Why?
Answer:
5. What is your advice? (include 4 pieces of advice)
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6. What do you think the positive effects of wearing face masks are?

Student 1:
Student 2:
Student 3 :
Student 4 :

7. Photo taken on a plane: This marketing campaign is an interesting example

of how “vaccines are like seatbelts. “
In which campaign (s) would you add this kind of slogan? Why?

Answer:
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