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Unilever: History of The Organization

Unilever is a British-Dutch transnational consumer goods company with headquarters in London and Rotterdam. It produces food, beverages, cleaning products, personal care products, and more. Unilever Bangladesh is a subsidiary founded in 1964 as a joint venture between the Bangladeshi government and Unilever. Unilever's vision is to make sustainable living commonplace in order to achieve long-term business growth. Its mission is to meet daily needs for nutrition, hygiene, and personal care. Unilever Bangladesh produces brands across four categories: fabric wash, household care, personal care, and foods.

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115 views8 pages

Unilever: History of The Organization

Unilever is a British-Dutch transnational consumer goods company with headquarters in London and Rotterdam. It produces food, beverages, cleaning products, personal care products, and more. Unilever Bangladesh is a subsidiary founded in 1964 as a joint venture between the Bangladeshi government and Unilever. Unilever's vision is to make sustainable living commonplace in order to achieve long-term business growth. Its mission is to meet daily needs for nutrition, hygiene, and personal care. Unilever Bangladesh produces brands across four categories: fabric wash, household care, personal care, and foods.

Uploaded by

Fahim Xubayer
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UNILEVER

History of the Organization :


Unilever is a British transnational consumer goods company co-
headquartered in London, England and Rotterdam,
Netherlands. Its products include food, energy drink, ice cream
and beverages, cleaning agents, beauty products, and personal
care products. Unilever Bangladesh Limited is a consumer
goods based in Dhaka, Bangladesh and founded in 1964,
engaged in the manufacture and distribution of home care
products, personal care products and foods. It is a joint venture
of the Government of Bangladesh and Unilever.
Unilever holds 39.6% of its share. The company was formerly
known as Lever Brothers Bangladesh Ltd. And changed its name
in December 2014. Unilever Bangladesh on 6 September 2018
became the Bangladesh National Cricket team, Women Cricket
Team, Under-19 Team sponsor for the period of 2018 to 2020.
Every day, 2.5 billion people use products from Unilever to look
good, feel good. That’s about one third of the global population
choosing from household names such as Lipton, Knorr, Dove
and Hellmann's and iconic local brands like Bango in Indonesia
and Suave in US. In fact thirteen of the world’s top 50 brands
are owned by Unilever. Our geographic reach give us an
unparalleled global presence, including a unique position in
emerging markets which generate 58% of our turnover. Our
business activities span a complex, global value chain. Unilever
work with thousands of suppliers and spend around £34 billion
on goods and services, including approximately £13 billion on
ingredients and raw materials, which are made into products in
our 300+ factories across 69 countries.

Vision, Mission & Goals :


Vision :
Unilever’s corporate vision is “ to make sustainable living
commonplace. We believe this is the best long-term way for
our business to grow.” This vision statement puts emphasis on
sustainability, especially among consumers. The following
components are notable in Unilever’s vision statement:
 Commonplace sustainable living
 Best long-term way
 Business growth

Mission:
In the last five years, Unilever has built business by focusing on
its brands streamlining their work, improving insight into the
evolving needs and tastes of consumers. Unilever's mission is to
strengthen life of the Peoples of Bangladesh.
Mission statement of Unilever:
“We meet everyday needs for nutrition; hygiene and personal
care with brands that
Help people look good, feel good and get more
out of life.”

Goals :
By 2030 our goal is to have the environmental footprint of the
making and use of our products we grow our business. Unilever
will enhance the livelihoods of millions of people as we grow
our business.

Products and Services:


Unilever Brands :
Unilever has a portfolio of about 400 brands globally. However
many of these are local that can only be found in certain
countries, e.g. Fair & Lovely. In Bangladesh the number of
UBL's existing brands is 18 which are categoriesed in different
sections. The brands fall almost entirely in two categories :
 Food and beverages
 Home and personal care brands
In Bangladesh the company operates in four distinct product
categories, these are:
 Fabric Wash
 Household care
 Personal care
 Foods

Fabric Wash Wheel Laundry Soap


Wheel Washing Powder
Wheel Power White
Surf Excel

Household Care Vim Powder


Vim Bar
Vim Liquid

Personal Care International Lux


Lifebuoy Total
Dove Bar
Lifebuoy Liquid soap

Skin Care Fair & Lovely


Multivitamins
Fair & Lovely Body
Fairness Milk
Fair & Lovely Ayurvedic
Fair & Lovely Menz
Active
Ponds Age Miracle
Range
Ponds Daily Face Wash
Range
Ponds Cold Cream
Ponds Perfect result
Cream
Ponds Dream Flower
Tale
Ponds Flawless White
Range
Ponds White Beauty
Range
Dove Skin Care Products
Vaseline Skin Care
Products

Hair Care Sun silk shampoo


AllClear Shampoo
Lifebuoy Shampoo
Dove Shampoo
AllClear Men
Oral Care Close Up Toothpaste
Pepsodent Toothpaste
Pepsodent
Toothpowder
Pepsodent Tooth Brush
Deodorant Rexona
Axe

Foods Lipton Taaza Danadar


Lipton Taaza Strong
Lipton Taaza Teabag

Organogram of Unilever :
In terms of Unilever, they have two chairmen leading the
company worldwide. They have seven top directors leading
seven different department. They have divided their worldwide
business into different region and have different groups to
manage them.
Unilever Bangladesh limited falls under the Southeast Asian
region. On a more micro scale, Unilever Bangladesh Ltd. which
overseas operation in Bangladesh, India, Pakistan and Sri Lanka.
The chairman of Unilever Bangladesh limited is known as the
managing director. The management staff of the company
consists of six layers, starting from junior manager (who are
local managers) to manager grade 5 (who are Unilever
managers). Apart from this the company also hires many non
management staff as well as operatives to work in the factories.
Unilever Bangladesh Limited Structured in the following
manner:
Unilever Bangladesh Limited has five Department to carry out
all the organizational functions. Respective director’s head are
head of all the departments. These departments are:

Brands and Development  Home Care


Department headed by (B&DD)  Personal Care
 Dental Care
 Food
 Tea export
 Marketing Research
Supply Chain Department  Manufacturing
headed by (SCD)  Engineering
 Company Buying
 Distribution
 Quality Assurances
 Planning
Finance and IT Department  Business system
headed by (FD)  Finance
 Legal
Human Resources Department  Factory personnel functions
headed by (HRD) or Industrial Relations
 Recruitment, Training and
development, labor welfare
 Personnel Services and
Security
Customer Development  Widest distribution with
Department headed by (CDD) seasonal operation in cost
effective areas
 Effective and focused
company sales forces
 Major thrust in rural
market.

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