FACULTY OF APPLIED SCIENCE
UiTM CAWANGAN PAHANG KAMPUS JENGKA
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FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)
ASSIGNMENT 2 (BUSINESS OPPORTUNITY)
PREPARED BY
NAME : DAYANGKU NUR ATHILAH BINTI MOHD FAIZ
STUDENT ID : 2019447672
CLASS : AS1205D
PREPARED FOR
MADAM NORMILIA BINTI ABD WAHID
SUBMISSION DATE
10 DECEMBER 2021
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TABLE OF CONTENT
NO. CONTENT PAGES
1. EXECUTIVE SUMMARY 3
2. PROJECT DESCRIPTION 4-6
3. PROJECT OUTCOME 7-9
4. EXPERIENTAL LEARNING 10
5. APPENDICES 11-14
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1. EXECUTIVE SUMMARY
The first strategy is to sell something that most students require, as the product is more
focused selling on campus. Instead of using offline sales, online sales also used, resulting in a
hybrid system that makes it easier to locate customers. From the observation, snacks are the
most common food students require since they can eat it while doing assignments, allowing
them to relieve stress while also allowing them to stay up late with some snack to complete
their assignments. As a young student entrepreneur, I decided to sell some snack with
affordable price for students which is AB Choco jar, banana chips, onion chips and spinach
chips.
The promotion strategy included product advertisements and sales promotions to pique
customers' interest in buying a product. The business locations around campus help to expand
the target market of customers, particularly students, since the product is more needed and less
expensive. Sales of this product got a lot of response and increased day by day since many
close friends around campus and acquaintances who help in the dissemination of information.
This business also generates a lot of profit since its total sales exceed its total expenses. The
products do not require any raw materials to be supplied. It only requires money to purchase
the products and sell it at a reasonable price, making it easier for me as a student to devote time
to business matters.
During involved in this business, I experienced a sense of accomplishment when I was
able to put the strategy into action and receive a favourable response to the ideas. I also studied
how to handle with a variety of customer preferences. Aside from that, I learnt how to manage
my time as a student while also selling the products. Selling the products need to make more
efforts to make it success like make a beautiful packaging, and always promote it through
online platform such as WhatsApp status.
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2. PROJECT DESCRIPTION
PRODUCT DESCRIPTION
The type of snacks provided are AB Choco jar, banana chips, onion cracker and spinach
chips. Snacks are the most common food require in Campus especially for students. AB Choco
jar is the best combination of Choco crunch with a special premium chocolate with the various
topping. The banana chips and spinach chips were provided from bananas and spinach of great
quality. Instead of less expensive and more affordable price for students, this all type of snack
also can help student to relieve stress since some of people had to relieve their stress through
eating while also allowing them to stay up late with some snack since some of people need to
eat something to prevent them from fall asleep to complete their assignments. The snack can
easily eat anytime, anywhere, and long lasting.
4P’S STRATEGY
1.0 PRODUCT
Figure 1
This all products made with halal ingredients. AB Choco jar is the best combination of
Choco crunch and special premium chocolate. There are 4 different flavours provided which is
ab white chocolate, ab dark chocolate, ab white Bischoff and ab dark Bischoff. Ab white
chocolate and ab dark chocolate can choose with various topping such as Oreo, cookies, and
milo. Other than that, banana chips, spinach chips and onion chips was made with banana,
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spinach leaf and onion that has been chosen from the fresh and great quality before fried it with
other spices.
2.0 PRICING
The price of the product is reasonable and affordable with the good quality for the target
customer. Furthermore, the price is also competitive and suitable for the local market.
AB Choco jar
ab dark chocolate + topping = RM 14.00
ab white chocolate + topping = RM 14.00
ab dark Bischoff (combination of premium dark
chocolate and premium creamy Bischoff) = RM 18.50
ab white Bischoff (combination of premium white
chocolate and premium creamy Bischoff) = RM 18.50
However, there is much cheaper when buy with combo. If buy two ab Bischoff, can save
RM 2.00. Two ab Choco jar can save RM1.00 and combination of ab Bischoff + ab Choco jar
RM 1.50 can be saved. This pricing strategy greatly helps increase sales as the special offer
caught the eye of customers.
Banana chips
RM 6 (250 g)
Spinach chips
RM 6 (250g)
Onion chips
RM 10 (350 g)
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3.0 PROMOTION
In the promotion strategy, product advertisements and sales promotions were used to pique
the interest and desire of customers to make a purchase. Customers discovered about this
product through product advertisements on online digital platforms also through close friends
around the Campus since the product also sell using offline system. Posters were posted almost
every day via WhatsApp status to help build customer trust in the product. Buying combo AB
Choco jar can get discount rather than buy one. This sales promotion is an excellent short-term
profit strategy.
4.0 PLACE
This business run in Campus area which most of the targeted customer is students to sell
this product. Moreover, customer also can buy the product via WhatsApp. Since there are also
many students studied at home, they can easily buy using online platform. Postage was
provided in all area Malaysia.
TARGET CUSTOMER
Since this business is located on campus, the product is more suited to students. Snacks
were chosen as the product. Snacks are the most common food that students require because
they can eat it while doing assignments, allowing them to relieve stress while also staying up
late with some snack to complete their assignments. The snack can be eaten at anytime,
anywhere and it is more durable. Aside from that, the product's price is reasonable and
affordable, especially for students.
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3. PROJECT OUTCOME
SALES
The table below illustrates the product's sales for one month.
WEEK SALES (RM)
1 RM 49.00
2 RM 36.50
3 RM 28.00
4 RM 46.00
TOTAL RM 159.50
Table 3.1: A month’s sales
Product Sales
8 banana chips x RM 6 = RM 48
4 Spinach chips x RM 6 = RM 24
1 onion chips x RM 10 = RM 10
2 ab dark chocolate x RM 14 = RM 28
Set combo (ab white chocolate + ab dark Bischoff) = RM 31
ab dark Bischoff = RM 18.50
TOTAL SALES ALL PRODUCT = RM 159.50
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PROFIT OR LOSS
Sales RM 159.50
Postage charge RM 7.00
GROSS PROFIT RM 166.50
EXPENSES
8 banana chips x RM 5 RM 40.00
4 spinach chips x RM 5 RM 20.00
1 onion chips x RM 8 RM 8.00
2 ab dark chocolate (agent price) RM 20.00
Set combo (agent price) RM 22.00
ab dark Bischoff (agent price) RM 14.00
TOTAL EXPENSES RM 124.00
NET PROFIT (Gross profit – Total expenses) RM 42.50
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CUSTOMER PROFILE
NO. CUSTOMER NAME PRODUCT TOTAL SPENT
BOUGHT
1. PUTERI NURSYAFIQAH BINTI 1x banana chips RM 6 + RM 6
ROSLAN 1x spinach chips = RM 12
2. MUHAMMAD AIMAN ZARIF 1x banana chips RM 6
3. MUHAMMAD AMIR BIN SHAFRIZAL Combo AB Choco jar RM 31 + RM 7
(2) (Postage) = RM 38
4. SYAZWANIE ZAWAWI 2x banana chips RM 6 + RM 6
= RM 12
5. ASHA NAZHIRA 1x ab dark Bischoff RM 18.50
6. ZAQIRAH ZAINAL 1x spinach chips RM 6
7. SYAIDATUL AKMA 1x onion chips RM 10 + RM 6
1x banana chips = RM 16
8. AININ SOFEA 1x spinach chips RM 6
9. DANIA IZZATI 1x spinach chips RM 6
10. NURAFISSAH ZUHAYRA 1x banana chips RM 6
11. NAZRINA SYAFIQAH 2x banana chips RM 6 + RM 6
= RM 12
12. RAFIDAH AZHAR 1x ab dark chocolate RM 14
13. AMIERA CAMELIA 1x ab dark chocolate RM 14
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4. EXPERIENTAL LEARNING
While running this business, I've gained a lot of experience in identifying business
opportunities. As a student entrepreneur, I am technically involved in all aspects of business
activity, which provides numerous opportunities for me to gain a better understanding of the
various business processes. Aside from that, I felt personally satisfied when I was able to learn
more about being an agent, how to deal with suppliers to buy and sell products at reasonable
prices, how to post the product, and meet directly with customers to see how pleased they were
with the product. I also seek knowledge and information from business experts to assist me in
comprehending the complexities of the business world.
Furthermore, I had prior experience selling the product using an effective strategy, which
resulted in an increase in customer demand. Since I am more interested in selling the product
on campus, it should be the most common food that students require, and one of the most
important features should be a long expiration date. As a result, students can also make a stock
in their rooms. Aside from that, the price should be reasonable and affordable for students, as
a student's life necessitates a lot of money and has to always save the money to survive. I also
learn about finances. Learned how to prepare a modal and a budget, as well as how to calculate
total net profit from gross profit minus with total expense. To attract more customers, the
product should always be promoted to pique their interest. For example, always actively update
the product via WhatsApp status. The packaging of the product is also an important factor in
attracting customers' attention. When a customer orders from an online platform, the product
must be wrapped nicely, and a fragile sticker must be applied before shipping to ensure that
the product reaches the customer's hands safely and without damage.
Lastly, the most challenging part of running this business is time management. I realized
the value of time when I had to manage my time as a student and part time entrepreneur. I had
to complete all the assignment given, attend class, group discussion, examination and at the
same time had to deal with customer to sell the product. It taught me to be more independent
in finding the money at the hard times. Every such accomplishment will invariably be
accompanied by difficulties. Nonetheless, our commitment to the success of the business
enabled us to easily overcome the difficulties.
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5. APPENDICES
Figure 5.1 Product
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Figure 5.2 Customer Picture
Figure 5.3 Feedback/review with customer
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Figure 5.5 Product Advertisement
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My ENT Registration
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