SMRP 29th Annual Conference

2021 Exhibitor Handbook and Prospectus

The Society for Maintenance & Reliability Professionals (SMRP) cordially invites you to exhibit at its
29th Annual Conference, October 25-28, 2021, at the America’s Center in St. Louis, MO.

About SMRP
The Society for Maintenance & Reliability Professionals (SMRP) is a nonprofit professional society formed by practitioners to
develop and promote excellence in maintenance, reliability, and physical asset management while creating leaders in the
profession.

With over 6,250 members worldwide, SMRP provides unparalleled value for individual practitioners and professionals looking to
expand their knowledge and skills and build more business connections with others. SMRP also provides ANSI-accredited
certification programs to validate the skills of practitioners and give them an edge when applying for jobs in maintenance and
reliability. As of today, SMRP’s reach has expanded to six continents and over 60 countries.

The Value of Exhibiting

Exhibitors can gain visibility within a highly specialized target market, showcase new products and services, and build brand
recognition and awareness among current and future maintenance and reliability leaders.

The SMRP audience includes:

 Engineers
 Planners
 Maintenance managers
 Business developers
 Consultants
 Technicians
 Specialists

In 2019, over 1,150 maintenance and reliability professionals from 46 states and 27 countries joined us in Louisville, KY. Attendees
represented a diverse spectrum of industries, including automotive, manufacturing, oil and gas exploration and refining, mining,
power generation, pharmaceuticals, and food processing. While the 2020 Annual Conference was held virtually due to the COVID
19 pandemic, it was still attended by over 600 attendees representing 42 states and 31 countries. Attendee demographics from
the 2019 and 2020 conferences, including titles, company names, and industry segments represented, are available upon request.

In 2021, we anticipate convening in person once again, and we invite you to join us for professional development and
networking at the industry event that offers the best and most economical opportunity to interact with the top maintenance and
reliability professionals in the industry.

New Benefits in 2021

 Expanded Innovation Lab program with sessions relocated sessions inside the hall
 Continuous coffee service in the hall throughout show hours
 Expanded exhibit hours
 Promotion of exhibitor drawings/ raffles in the conference mobile app
 Online virtual booth in addition to physical booth (if the event includes a virtual component)

SMRP 2021 Exhibitor Prospectus & Handbook Page 1

 Conference & Exhibiting Information

Exhibit Hall Location: America’s Center

701 Convention Plaza
St. Louis, MO 63101
Main: (314) 342-5036/ (800) 916-8938
Website
Exhibit Hall Location: Hall 1

Headquarters Hotel: Marriott Grand St. Louis

800 Washington Avenue
St. Louis, MO 63101
Main: (314) 621-9600
Website information only- not for reservations
SMRP Group Reservations Link
Attendees may also call the toll-free reservations line at 1-877-303-0104
SMRP’s Group Rate: $199.00 plus applicable tax (currently 18.929%)
Cutoff Date for Reservations: Friday, October 1, 2021
Distance to Convention Center: the hotel is directly across the street from the convention center

Please note: When making hotel reservations, do not reserve your room through a housing service or any discounter contacting
you via e-mail. Neither SMRP nor the conference hotels have authorized any third-party service to act as a reservation
specialist, travel agent or housing service.

Key Contacts:
 For general questions about exhibiting, please contact Sean Hewitt, SMRP Meetings Manager, at (678) 303-3006 or
[email protected]
 For questions regarding exhibit booth personnel registration and payments, please contact Kelly Kizer at (678) 303-3007 or
[email protected]
 For questions regarding SMRP membership (including verification of member status), please contact association
headquarters at (404) 252-3663 or (800) 950-7354 or via e-mail at [email protected]
 Prospective exhibitors can become members of SMRP by clicking here
 For information about exhibitor services, shipping and handling of freight, or the online Exhibitor Services Manual, please
contact Arata Expositions at (407) 422-3636 or e-mail Michael McElroy at [email protected]

Sponsorships:
In addition to our exhibit hall, SMRP offers a number of opportunities for companies to raise their industry profile through
sponsorships. For more information on sponsorships, please contact Maryam Ismael at (678) 303-3057 or [email protected]

Exhibit Booth Registration/ Selection

What is the same as previous years

SMRP will continue to utilize an Exhibitor Priority Point System. This system is designed to both reward past support of SMRP
as well as ensure a fair and equitable allocation of exhibit space.

SMRP’s Industry Partner Executive Members at the Premium and Super levels, whose membership includes an exhibit booth,
will be given the opportunity to register first. After the Industry Partner Executive Member registration period ends, returning
exhibitors and sponsors will be assigned specific time periods in which to register based on points accumulated in previous
years.

Exhibitors have been awarded one point for each 10’x10’ booth (or 100 square feet) purchased since records have been kept;
an additional point has been awarded exhibitors who were SMRP members at the time of the previous year’s Annual
Conference.

In addition, companies purchasing sponsorships at SMRP’s Annual Conference during the previous year have been awarded
priority points based on the following scale:

Sponsorship Level Points Earned

$20,000+ 6 points
$16,000 - $19,999 5 points
$12,000 - $15,999 4 points
$8,000 - $11,999 3 points
$4,000 - $7,999 2 points
$500 - $3,999 1 point
$300 - $499 .5 point

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Exhibit Booth Registration Periods:
Based on total number of points accumulated, exhibitors are placed into one of four tiers, each of which is permitted to register
during the period listed below (all times listed are Eastern):

Industry Partner Open beginning 10:00 AM EST on Thursday, January 14 until 11:59 PM on Friday,
Executive Members January 15, 2021
(Premium & Super Levels)
Tier 1 Open beginning 10:00 AM EST on Tuesday, January 19 until 11:59 PM on Wednesday,
January 20, 2021
Tier 2 Open beginning 10:00 AM EST on Thursday, January 21 until 11:59 PM on Friday,
January 22, 2021
Tier 3 Open beginning 10:00 AM EST on Tuesday, January 26 until 11:59 PM on Wednesday,
January 27, 2021
Tier 4 Open beginning 10:00 AM EST on Thursday, January 28 until 11:59 PM on Friday,
January 29, 2021
After Industry Partner Executive Members and all four tiers have had the opportunity to reserve space during their assigned time
slots, the exhibit hall opens for general sales beginning at 10:00 AM EST on Monday, February 1, 2021.

Exhibitors who miss their assigned tier time slots must wait for general sales to open on Monday, February 1, 2021 to
register; we will be unable to make any exceptions to this policy.

What has changed for 2021

While SMRP is moving forward under the assumption that we will be able to convene an event with no limitations related to the
pandemic, we recognize that there remains uncertainty regarding in-person meetings for our attendees and therefore for many
potential exhibitors.

We would normally open exhibit sales with a floor plan in place, allowing exhibitors to choose their actual location on the floor at
the time of registration. Due to potential variables such as attendance restrictions, the need to ensure social distancing, or,
should all restrictions be lifted prior to October, the possibility of higher than normal booth demand and/ or attendance, finalizing
a floor plan almost a year prior to the conference has proven to be challenging. To avoid having to revise the floor plan later
after exhibitors have already made their space selections, we have decided to handle booth selection differently in 2021.

When we open for exhibit sales in January and February, we will instead invite exhibitors to register if they believe they will be
interested in exhibiting without selecting an actual booth space. Exhibitors who register will have the option of selecting a 10’ x
10’, 10’ x 20’, or 20’ x 20’ booth and may pay for their booth either at the time of registration or later when they actually select
the physical space they will occupy.

Registrations will automatically be time stamped by our system and, when the floor plan becomes available, we will reach out to
exhibitors in the order they registered to finalize their payment and booth selection.

We then anticipate creating a floor plan based on the number of registrations received in January and February (with an
allowance for growth) in early to mid-March, when it is also hoped that we will have a better understanding of the public health
situation.

Exhibit Booth Pricing:

Member (Executive or Individual) On or Before May 14 , 2021 After May 14, 2021
10’ x 10’ Premium Booth $3,750.00 $4,750.00
10’ x 10’ Standard Booth $3,250.00 $4,250.00
10’ x 20’ Premium Booth $7,500.00 $9,500.00
10’ x 20’ Standard Booth $6,500.00 $8,500.00
20’ x 20’ Booth $13,000.00 $17,000.00

Non-Member On or Before May 14 , 2021 After May 14, 2021

10’ x 10’ Premium Booth $4,500.00 $5,500.00
10’ x 10’ Standard Booth $4,000.00 $5,000.00
10’ x 20’ Premium Booth $9,000.00 $11,000.00
10’ x 20’ Standard Booth $8,000.00 $10,000.00
20’ x 20’ Booth $18,000.00 $22,000.00

Payment:
Exhibitors will be asked to pay for their booth either during the initial online reservation process or during the selection of their
booth once the floor plan has been finalized. Credit cards accepted include MasterCard, Visa, and American Express. Exhibitors
may also elect to pay by check. Check payments must be received by SMRP within two weeks of finalizing booth selection.
Registration is not complete until payment is received in full.

SMRP 2021 Exhibitor Prospectus & Handbook Page 3

To pay by check, please print a copy of your online order confirmation and mail it along with a check, payable to SMRP Annual
Conference:

SMRP
Attn: Booth & Sponsorship Registration
P.O. Box 116680
Atlanta, GA 30368

Exhibitors may also elect to pay via wire transfer (wire transfer information is available upon request)
Wire transfer funds must be received within two weeks of booth selection

SMRP Exhibitor Handbook: Rules and Regulations for Exhibitors

It is understood that the provisions contained herein and those included as part of the online registration process form
the basis of the exhibiting agreement, and each exhibitor agrees to abide by all regulations as stated.

The following rules and regulations govern the Society for Maintenance & Reliability Professionals Annual Conference exhibit
hall.

By selecting space and agreeing to abide by the exhibitor rules and regulations during the booth registration process, exhibitors
and their agents, subcontractors, and booth personnel acknowledge that they have reviewed and agree to abide by the rules
and regulations set forth in this prospectus and handbook.

The enforcement of the exhibit hall rules and regulations by conference management is final. All matters not specifically covered
by these rules and regulations are subject to the discretion of conference management.

Exhibit Hall Hours (Subject to Change):

Exhibits must be staffed during show hours except as noted below and may not be dismantled before 1:30 PM on Wednesday,
October 27, 2021. Early dismantling will be considered a breach of this agreement and will result in loss of priority points
accrued during this year’s show.
Exhibit Set-up Monday, October 25, 2021 8:30 AM – 5:30 PM
Exhibitor Meeting (in the hall) Monday, October 25, 2021 5:30 PM – 6:00 PM
Exhibitor Tear Down/ Load Out Wednesday, October 27, 2021 1:30 PM – 6:00 PM

Show Hours (Subject to Change):

Monday, October 25, 2021 6:00 PM – 8:00 PM (Opening Reception in the Exhibit Hall)

Tuesday, October 26, 2021 Exhibit Hours: 9:15 AM – 7:00 PM

Lunch, Refreshment Breaks, and Networking Reception taking place in the hall
Refreshment Breaks:
9:15 AM – 9:45 AM
10:45 AM – 11:00 AM
2:15 PM – 2:45 PM
3:45 PM – 4:00 PM
Coffee Service will be available 9:15 AM – 5:00 PM
Lunch: 12:00 PM – 1:15 PM
Innovation Lab sessions will also be taking place in the hall during educational track
session time slots:
9:45 AM – 10:00 AM
11:00 AM – 12:00 PM
1:15 PM – 2:15 PM
2:45 PM – 3:45 PM
4:00 PM – 5:00 PM

Wednesday, October 27, 2021 Exhibit Hours: 8:15 AM – 1:30 PM

Lunch and Morning Refreshment Breaks taking place in the Hall
Refreshment Breaks:
9:15 AM – 9:45 AM
10:45 AM – 11:00 AM
Coffee Service will be available 8:15 AM – 1:30 PM
Lunch: 12:00 PM – 1:15 PM
Innovation Lab sessions will also be taking place in the hall during most educational track
session time slots:
8:15 AM – 9:15 AM
9:45 AM – 10:00 AM
11:00 AM – 12:00 PM
(There will be no Innovation Lab sessions during the final track session time slot from
1:15 PM – 2:15 PM on Wednesday)

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Standard Booth Equipment:
Each 10’ x 10’ Booth includes the following:
 One (1) 6’ skirted table
 Two (2) chairs, one (1) wastebasket, one (1) 7” x 44” booth identification sign
 Listing in the onsite program and conference mobile app
 Hyperlink to company website from the SMRP conference website
 Two (2) exhibitor badges which include access to all food and beverage functions and educational sessions
 Complimentary list of attendees pre- and post- conference (the pre-show list is sent 2 – 3 weeks prior to arrival and the
post-show list is sent approximately one week after the show ends)

Booth Personnel Badges:

Each 10’x10’ booth purchase includes two complimentary exhibitor badges (so, for example, a company ordering a 10’ x 20’
booth is eligible for four complimentary badges.)
Exhibitor badges provide access to all conference food and beverage functions and to all SMRP educational sessions.
Workshops and facility tours are available for purchase at an additional cost.

In addition, exhibitors can purchase up to two (2) additional badges at a discounted rate of $575.00 each (meaning that a
company in a 10’ x 20’ booth, in addition to the four complimentary badges received, can also purchase two $575.00 badges, for
a total of six exhibit booth personnel.)

Company personnel setting up or tearing down the booth must wear name badges. The company name on all exhibitor badges
must be the same as the company name listed on the exhibit agreement.
Exhibit Hall security will not allow exhibiting company personnel into the hall without the proper badge.

For those exhibitors electing to hire a third party to set up their booth, an EAC (Exhibitor Appointed Contractor) form will be
included in the Exhibitor Services Manual.

Please note: SMRP does not offer one exhibit hall only passes, one day passes, or complimentary passes for exhibitors to
invite clients or to bring in personnel for booth set up only.

Cancellations
Requests for cancellations must be made in writing to SMRP.
Cancellations received on or before July 23, 2021 will be assessed a fee equal to 50% of total fees paid.
Cancellations received on or before August 26, 2021 will be assessed a fee equal to 67% of total fees paid.
No refunds will be made for cancellations made after August 26, 2021 or for exhibitors who fail to occupy their booths

Force Majeure
In the event that the Annual Conference and/ or Exhibit Hall is cancelled, postponed, or relocated due to fire, natural disaster,
civil unrest, strike or labor action, sabotage or terrorism, war, or acts of God or other causes or casualties beyond the control of
SMRP, SMRP’s sole liability will be the return to each exhibitor the exhibitor’s booth fees.

General Services Contractor/ Exhibitor Services Manual:

Arata Expositions, Inc. has been retained as SMRP’s exhibit services contractor.
Exhibitors may order show services and rental equipment (including furniture, electricity, and audio visual equipment) through
the online Exhibitor Services Manual, which will be available in mid-April 2021

Exhibitors will receive an e-mail with the subject line “SMRP 29th Annual Conference – Online Exhibitor Services Manual”
This e-mail will contain a link to Arata Expositions’ Secure Store link (https://arataexpo.boomerecommerce.com), login
information, the exhibitor’s user name, and a temporary password.
Please note: if you exhibited in 2019, you may use the same user name and password.
The deadline to receive the advanced ordering discount is October 8, 2021.

Show Colors:
Pipe and drape for the 2021 exhibit hall will include white side rails and blue and white back drape; the carpet will be blue.

Carpet: Hall 1 at the Americas Center is NOT carpeted, so exhibitors will need to arrange carpet for their booths
via the online Exhibitor Services Manual

Electrical: Edlen Electrical is the exclusive provider of electrical services at the facility.
Booth packages do not include electrical service; exhibitors will need to order electrical services (if
needed) through the online Exhibitor Services Manual or through the link below:
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

Lead Retrieval: SMRP is exploring options for lead retrieval for the 2021 Annual Conference. We anticipate having more
information, including pricing, in late February/ early March 2021

Internet: Smart City is the exclusive provider of internet services at the America’s Center.

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 SMRP plans to arrange for all attendees to have access to complimentary wi-fi internet access throughout
the exhibit hall, function space, and all public areas. Please note that this will be a shared network and,
while password protected, SMRP cannot guarantee the security of network communications. In addition,
SMRP cannot guarantee the performance of the network, so if your sales efforts within the exhibit hall
involve live streaming, streaming video, or real-time cloud-based software demonstrations, we
recommend arranging for dedicated internet service within your booth through the facility’s provider.
Internet can be ordered via through the online Exhibitor Services Manual of through the link below:
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

Audio Visual: PSAV is the exclusive provider for audio visual services in the exhibit hall.
AV can be ordered through the online Exhibitor Services Manual or through the link below:
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

Shipping/ Material Handling:

The advance warehouse and show site shipping addresses for this year’s show are:

Advance Warehouse Shipments Show Site Shipments

Address advance warehouse shipments as follows: Address show site shipments as follows:

SMRP 2021 SMRP 2021

Arata Expositions, Inc. America’s Center
C/O YRC Freight 701 Convention Plaza
400 Barton Street Exhibit Hall 1
St. Louis, MO 64104 St. Louis, MO 63101

The advance warehouse will begin accepting shipments on Show site shipments must arrive no earlier than October 18,
September 20, 2021. All advance warehouse shipments 2021
must be received by October 15, 2021 to avoid paying an
additional surcharge. Shipments received after October 15,
2021 will be charged a 30% surcharge

Freight Deliveries:
Freight, including overnight freight services, will not be accepted by the America’s Center
All freight must be shipped to SMRP’s general service contractor, Arata Expositions, whether in advance of or during the
exhibition.

America’s Center employees will not sign for, accept, or store any packages or freight for any exhibitor.
Information regarding shipment of freight and material handling, including pricing, will be included in the online Exhibitor
Services Manual.

Additional Notes Regarding Shipping and Exhibitor Set Up:

Exhibitors may hand carry small items into the exhibit hall from their POV (privately owned vehicle). Only full-time employees of
the exhibiting company will be allowed to hand carry items. The use of carts, dollies, flat trucks, or other mechanized equipment
is not permitted.

In order to ensure a safe and efficient move in and move out, all truck docks will be under the control of the General Services
Contractor, Arata Expositions. This control will be strictly enforced.

Please be prepared for the outbound shipment of your booth and materials. Know your destination and if you have a choice of
carrier, please be sure to contact them in advance. If you prefer to use the official show carriers, service representatives will be
available at the Exhibitor Services Desk to assist you.

If your designated carrier fails to pick up or refuses to accept your shipment by 6:00pm on Wednesday, October 27, 2021, your
freight will be shipped by T3 Logistics. No liability will be assumed by SMRP or Arata Expositions, Inc. as a result of such rerouting
and handling.

Detailed shipping information and order forms will be available in the online Exhibitor Services Manual.

Booth Furnishings and Equipment:

The America’s Center does not provide such miscellaneous items as, but not limited to, chairs, tables, skirting, ashtrays, punch
bowls, china, waste paper baskets, etc. to exhibitors. Such items must be provided by the General Services Contractor.

Cleaning:
The cleaning of the exhibit areas during a show is exclusively provided by the America’s Center.
Booth cleaning services may be ordered online at:
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

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Food and Beverage:
Levy Restaurants is the exclusive caterer for all food and beverage served within the America’s Center
Exhibitors are welcome to offer food and beverage within their booths; order forms for catering services, provided by Levy
Restaurants, will be included in the online Exhibitor Services Manual.

Due to state law, exhibitors may not bring alcoholic beverages into the facility. In addition, prior approval must be received from
Levy Restaurants before exhibitors bring in non-alcoholic beverages or any food from outside sources; this includes samples,
donations and giveaways.
In booth catering can be arranged at:
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

Pre- and Post- Show Attendee Lists:

Exhibitors can expect to receive a registrant list about 2 – 3 weeks prior to the conference and then a post-show registrant list
about a week after the conference ends.

Please remember that the use of the registration lists is limited to one time per list only. Please do not add recipients to
mailing lists unless they specifically request that you do so.

Use of the attendee pre- and/ or post-show registration lists is a privilege of exhibiting at the SMRP Annual Conference and, by
using the lists, all exhibitors agree to the following:
 To abide by all rules and regulations which are governed by CAN-SPAM and other legislation, both domestic and
international, regarding the sending of mail and email and the use and retention of personal data;
 To keep the attendee list confidential and to use each list only once; and
 To send out any mass email communications using the bcc (blind carbon copy) address field or to an “undisclosed
recipients” list, so that email addresses remain confidential and not visible to recipients.

Please be aware that, due to strict anti-spam and privacy laws enacted in Canada and the E.U. all records with a physical
address in either location will be redacted form the registrant list.

Attendees will be asked whether they are Industry Partners or Practitioners as part of the registration process and the lists will
be sorted accordingly. To reduce the amount of e-mail traffic surrounding the conference, exhibitors are asked to refrain from
sending promotional e-mails to other Industry Partners.

The SMRP Exhibit Hall Scavenger Hunt:

Once again, in an effort to ensure that all exhibitors receive foot traffic no matter where they may be located in the hall, we will
incorporate a Scavenger Hunt or other type of game into our conference mobile app.

The details of this are still being determined as SMRP finalizes its mobile app provider for the 2021 Annual Conference.

Exhibitor Drawings:
Exhibitors may hold drawings and raffles for giveaways in their booths at any time during exhibit hall hours that are not in conflict
with the educational program. Both the promotion of the raffle/ drawing and the awarding of prizes must be confined to the
exhibitor’s contracted booth space and must not interfere with adjacent exhibitors.

Show management reserves the right to prohibit giveaways/ raffles that it deems detrimental to the exhibition or to other
exhibitors.

SMRP will allow exhibitors to promote their giveaway on the mobile app if provided with the following information (a form will be
provided):
 Day/ Date of giveaway
 Time of giveaway
 Item to be given away
This information must be received by October 15, 2021 in order to be included on the mobile app.

Exhibitor Conduct and Use of Space Regulations

 The exhibitor's display must be contained completely within the specified boundaries of the booth space; no portion of the
display may extend into the aisle or into any adjoining booth or other area outside the perimeter of the booth.
 Exhibitors must confine their marketing activities to the space for which they have contracted.
 Exhibitors will not be permitted to use strolling equipment outside their booth. This includes puppets, robots and similar live
or automated promotional vehicles. Puppets, robots or other similar attention-getting marketing tools that are used within a
booth will be treated as permanent booth structures.
 Kiosks, displays, and signs must not create an obstruction with neighboring booths
 The contents or operation of an exhibit should not create an interference with adjacent exhibitors. This includes, but is not
limited to, overstaffing, obstructions, noise, odors, lighting, material storage, etc.
 Exhibitors will be asked to move or remove any construction placed in a booth which is determined to obscure the view of
adjacent booths.

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 Exhibitors may not use any portion of the aisles, entrances, or other common traffic ways of the exhibit hall for conducting
or soliciting business, for promoting products or services, or for distributing literature, materials, or souvenirs.
 Giveaways, video viewings, and demonstration areas must be organized so as not to interfere with any traffic in the aisles;
should participants and/or onlookers interfere with the normal traffic flow in the aisle or overflow into neighboring exhibits,
SMRP may require the activity to be discontinued.
 No exhibitor may assign, sublet, or share contracted space with another company. Only one company may occupy a single
exhibit booth. The same company must occupy its contracted booth(s) for the duration of the show. Any exceptions must be
approved in advance by show management.
 All booth personnel are to conduct themselves in a professional manner throughout the conference; any booth staff
conducting themselves in a manner not deemed to be professional by SMRP staff may be asked to leave the exhibit hall.
 It is the responsibility of the exhibiting company’s primary contact person to ensure that all booth personnel are aware of,
and adhere to, the established exhibit rules and regulations for the show and to ensure that booth personnel conduct
themselves in a professional manner.
 Exhibitors must take all necessary precautions to protect property and personnel in the exhibit hall and to comply with all
sanitation, food safety rules and fire regulations.
 Each exhibitor is expected to be aware of and comply with any and all laws, ordinances and regulations pertaining to health,
fire prevention regulations, and public safety while participating in this exposition.
 SMRP reserves the right to restrict, prohibit, or terminate exhibits that are objectionable in design or are in violation of any
other rules or regulations contained in this prospectus, without refund.
 Additionally, exhibitors deemed in violation of any of the rules or regulations shall be, at SMRP’s sole discretion, subject to
the following sanctions:
o 1st Violation – Loss of ½ of accrued points for following year booth selection
o 2nd Violation – Loss of all accrued points for following year booth selection
o 3rd Violation – Suspension of privilege to exhibit at future SMRP conferences

Code of Conduct:
All attendees, speakers, exhibitors, sponsors, and volunteers at the 2021 Annual Conference are expected to agree to and
abide by the following code of conduct as a condition of their registration and participation in the event.

SMRP is committed to providing a safe, friendly, and welcoming environment for education, networking, and the open sharing of
ideas among its attendees, regardless of gender, race, ethnicity, national origin, sexual orientation, religion, or any other facet of
attendee identity.

All registrants at the 2021 Annual Conference are expected to:

 Be courteous and respectful of fellow attendees at all times
 Refrain from language or conduct that could be construed as discriminatory, demeaning, intimidating, or harassing; this
policy also extends to posting on social media platforms
 Maintain an appropriately respectful tone when discussing opposing viewpoints
 Avoid overtly sexual language, imagery, or conduct that may create a hostile environment

Anti-Trust Compliance:
As an organization with a diverse group of members and member companies, many of whom are competitors, it is critical that
SMRP speakers, exhibitors, sponsors, volunteers, and attendees avoid engaging in any activities that could be interpreted as
violating anti-trust laws.

Any discussion among members or member company representatives concerning the following subjects is prohibited: prices,
standardizing or stabilizing pricing methods, billing rates, fees, warranties, terms and conditions of sales, allocation of markets or
customers, production costs and plans, persons or companies with whom you or your company will or will not do business.

Such discussions could be interpreted as collusion or restraint of trade or competition.

All attendees are expected to observe these rules both in formal meetings and informal discussions.

No Suitcasing Policy:
“Suitcasing” is the act of handing out product literature or samples at a trade show without being an exhibitor.

Suitcasing is not allowed inside the exhibit hall or on the grounds of the America’s Center. Attendees found engaging in
suitcasing will forfeit their badge and be escorted off the show floor; exhibitors who observe this activity taking place are asked
to inform show management.

Photography/ Videotaping/ Sketching:

An exhibit booth, its products, staff, or visitors may not be photographed, videotaped or sketched except with the permission of
the authorized occupants of that booth. This prohibition extends to attendees and members of the press, and will be enforced
regardless of whether exhibits are open or closed. Unauthorized activities will subject the violator to immediate removal from the
exhibition; once again, exhibitors who observe this activity taking place are asked to inform show management.

SMRP 2021 Exhibitor Prospectus & Handbook Page 8

Signs, Posters, Banners and Flyers:
No signs, posters or brochures will be allowed anywhere except within each exhibitor's booth. No signage is to be affixed to
ceilings, doors, glass, painted surfaces, decorative walls or columns.

Liability:
Each party involved in the exhibition - exhibit hall owner/ operator (America’s Center), the leasing association (SMRP), and the
individual exhibitor - agrees to be responsible for any claims arising out of their own negligence or that of their employees or
agents.

Each party agrees to be responsible for their own property through insurance or self-insurance and shall hold harmless each of
the other parties for any and all damage caused by theft and those perils normally covered by a fire and extended coverage
policy.

Neither SMRP nor the America’s Center assume liability for any damage to exhibitor equipment or materials in transit, during
load in/ load out and set up, or during the conference.

Security:
Neither SMRP nor the Americas Center can guarantee against loss or damage of any kind but will make every effort to protect
the property of exhibitors by locking the doors after exhibition hours and providing appropriate security. The America’s Center
maintains 24-hour security for the building perimeter only; SMRP will provide roving exhibit hall security on a 24-hour basis
beginning with load in. Exhibitors who require additional security for their booths may arrange it by contacting the link
https://explorestlouis.com/meetings-conventions/americas-center/exhibitor-information/

Indemnification:
The exhibitor will indemnify and hold harmless SMRP, the America’s Center, and Arata Expositions, as well as their agents and
subcontractors, from any and all damages and liability arising from or out of the occupancy of space by the exhibitor or the
exhibitor's agents or employees, and from any loss or damage arising from any fault or negligence by the exhibitor, or the
above-named groups, or any failure on the exhibitor's part to comply with any of the covenants, terms, and conditions herein
contained.

Exhibitors (and/ or their subcontractors) must provide SMRP with an original Certificate of Insurance by October 11, 2021. The
insurance certificate must prove that the exhibitor and/or its contractors have comprehensive general liability coverage against
claims for bodily injury or death and property damage of not less than $1,000,000 for each occurrence and must name SMRP
and the America’s Center as additional insured. Said policy must be in force from October 24 through October 27, 2021.

Booth Definitions and Set-up Restrictions

In-Line Booth:
An In-Line Booth is one (10' x 10') space or two booths (10' x 20') in a straight line. Exhibit fixtures, components and
identification signs will be permitted to a maximum height of 8 feet in the back 5 feet of the booth.

Structures (other than literature tables/ counters) designed for holding computers, monitors, TV or video screens or similar
display elements, signs, etc., must not be placed in the front 5 feet of the exhibit booth for In-Line booths with neighbors.

Structures designed for holding computers, monitors, TV or video screens or similar display elements, signs, etc. can be placed
in the front 5 feet of the exhibit booth for In-Line booths with NO neighbors. Materials, equipment and floral presentations in the
front 5 feet of the display that exceed 48" from the ground must not create an obstruction that prevents clear view of neighboring
exhibits.

 The rule of thumb in evaluating obstructions is the ability to stand at one end of an aisle and have a clear view of the
space above 48" in the front 5 feet of all booths in that aisle.

Perimeter Wall Booth:

A Perimeter Booth is one (10' x 10') or two booths (10' x 20') along the perimeter of the exhibit hall. Exhibit fixtures, components
and identification signs will be permitted to a maximum height of 12 feet in the back 5 feet of the booth for all perimeter booths.

No part of the solid exhibit construction over the height of 48" is allowed in the front 5 feet of the exhibit for Perimeter booths.

Island Booth:
An island booth is four booths (20’ x 20’) in the interior of the exhibit hall. A very limited number of these island booths will be
available in the exhibit hall. Exhibit fixtures, components and identification signs will be permitted to a maximum height of 16
feet.

Roofs/ Canopies and Height Limitations:

SMRP does not allow roofs, canopies, or other structures in the front 5 feet of the exhibit space for in-line and perimeter booths.
The top of any roof, canopy, or other structure in the back 5 feet of the booth may not be higher than 8’ for in-line booths and 12’
for perimeter booths. For island booths, the top of any roof or canopy may not be higher than 16’.

SMRP 2021 Exhibitor Prospectus & Handbook Page 9

Floor Coverings & Raised Floors:
The exhibit hall at the America’s Center will not be carpeted.
While SMRP discourages the use of raised floors, if they are used, they must not create a trip hazard and must be clearly
marked by the exhibitor. The 8’ booth height for in-line booths, 12’ booth height for perimeter booths, and 16’ booth height for
island booths will be calculated from the exhibit hall floor.

Exceptions:
Any exceptions to these regulations must be approved in advance by SMRP show management.

ADA Compliance:
All exhibiting companies are required to be in compliance with the Americans with Disabilities Act (ADA), and are encouraged to
be sensitive, and as reasonably accommodating as possible, to attendees with disabilities. Information regarding ADA
compliance is available from the U.S. Department of Justice ADA Information Line, (800) 514-0301, and from the ADA Web site
at www.usdoj.gov/crt/ada/adahom1.htm

Local Regulations/ Fire Code:

All aisles must be kept clear, clean and free of obstructions.

Each exhibitor shall ensure all materials used in construction and displays are non-combustible, fire-resistant and meet local fire
code regulations. It is the responsibility of each exhibitor to comply with all laws, ordinances, and regulations pertaining to fire
prevention, health, and public safety while participating in the exhibition.

Hospitalities and Affiliated Events:

SMRP encourages the scheduling of exhibitor and/or sponsor-hosted business, social, or educational activities during the SMRP
Annual Conference, however, sponsoring organizations are expected to abide by the following regulations:
 The sponsoring organization must be a current exhibitor and/or sponsor of the conference
 SMRP strictly prohibits the scheduling of business, social, or educational activities that compete with any SMRP conference
events. An organization planning a function should submit information regarding its proposed event to SMRP for review
and approval prior to scheduling or publicizing the function. Please submit all requests to Sean Hewitt, SMRP Meetings
Manager at [email protected]
 Public promotion of these events is not allowed unless approved by SMRP
 Approval for hospitality suites and meeting rooms must come from SMRP management

The SMRP Innovation Lab

In 2021, SMRP will continue and expand its Innovation Lab program, as well as move it to the exhibit hall floor.

The Innovation Lab gives SMRP’s exhibitors and sponsors an opportunity to demonstrate their latest products to conference
attendees, with a focus on emerging and leading-edge technology. While participants are certainly encouraged to promote their
products and services, presentations should also be educational in nature, so it is important that subject matter experts be
present in addition to any sales staff.

Presentations will take place in the exhibit hall concurrently with educational track sessions and will last up to one hour.

Innovation Lab Time Slots (Two available sessions per time slot):

Tuesday, October 26 Wednesday, October 27

9:45 AM – 10:45 AM 8:15 AM – 9:15 AM
11:00 AM – 12:00 PM 9:45 AM – 10:45 AM
1:15 PM – 2:15 PM 11:00 AM – 12:00 PM
2:45 PM – 3:45 PM Note: There will be no Innovation Lab sessions during the final track
4:00 PM – 5:00 PM session time slot from 1:15 PM – 2:15 PM on Wednesday

Innovation Lab presentation times will be offered exclusively to companies already registered to exhibit at the 2021 Exhibit Hall
as well as conference sponsors at the silver level beginning on March 29, 2021 until the exhibitor/ sponsor right of first refusal
expires on April 21, 2021

After current exhibitors and sponsors have had the opportunity to reserve session times, any remaining slots will be offered to
member companies not already exhibiting or sponsoring.

Cost:
The cost for space within the Innovation Lab is:
Member: $900.00
Non-Member (2021 Exhibitor/ Sponsor only): $1000.00
Organizations that are not members of SMRP and are neither exhibiting at the Annual Conference nor sponsoring at the silver
level or above are not permitted to secure presentation time in the Innovation Lab.

SMRP 2021 Exhibitor Prospectus & Handbook Page 10

What is Included:
Each participating organization will receive:
 A 60-minute time slot to present
 Space on the exhibit floor to present (the Innovation Labs will be hard wall enclosures situated in the rear of the exhibit hall)
 Standard audio visual set up to include:
o LCD Projector and screen
o Podium microphone
o Wireless lavaliere microphone
 Listings in the Annual Conference onsite program, event mobile app, and the SMRP website
 Pre- and post-show attendee list for promotions
 (1) Mobile app push notification onsite (presenting organization to provide messaging)

Additional audio visual can be arranged through SMRP’s official provider, PSAV (also the official AV provider for the exhibit hall)

Rules and Regulations Governing the Innovation Lab:

Space Assignment:
Although SMRP will attempt to accommodate requests for specific time slots, specific time slots cannot be guaranteed.
Participants will receive their room and time assignments on or before May 5, 2021.

An Innovation Lab participant may not assign, sublet, share, or exchange all or any part of their Innovation Lab time with or to
another organization without prior written authorization from SMRP.

Assignment of Innovation Lab space does not in any way constitute an endorsement by SMRP. Any promotional brochures,
invitations, handouts, signage, or other materials cannot state or imply that either the participating company or its products/
services are endorsed by SMRP.

Promotional Materials:
SMRP must approve, prior to printing, all promotional announcements, invitations, signs, and all materials intended for
distribution to attendees.
Equipment/ Material Shipping:
Participating companies are responsible for shipping their equipment and materials to the conference site and arranging delivery
and set up as well as the prompt removal of equipment immediately after the end of their session. Information on shipping and
onsite material handling, provided by SMRP’s Exhibit Hall general services contractor, Arata Expositions. If assistance is required
to deliver, set-up and remove equipment, please visit the Arata Expositions Exhibitor Service Desk and fill out a work order with
dates, times and requirements.

Cancellations:
Requests for cancellations must be made in writing to SMRP.
Cancellations received on or before July 23, 2021 will be assessed a fee equal to 50% of total fees paid.
Cancellations received on or before August 26, 2021 will be assessed a fee equal to 67% of total fees paid.
No refunds will be made for cancellations made after August 26, 2021 or for participants who fail to present at their assigned
time.

Force Majeure:
In the event that the Annual Conference and/ or Innovation Lab is cancelled, postponed, or relocated due to fire, natural
disaster, civil unrest, strike or labor action, sabotage or terrorism, war, or acts of God or other causes or casualties beyond the
control of SMRP, SMRP’s sole liability will be the return of any Innovation Lab fees paid.

Liability:
Companies participating in the Innovation Lab agree to be responsible for any claims arising out of their own negligence or that
of their employees, officers, agents, or subcontractors. Participating companies agree to be responsible for their own property
through insurance or self-insurance and shall hold harmless SMRP and its employees, officers, agents, and subcontractors for
any and all damage caused by theft and those perils normally covered by a fire and extended coverage policy.

Indemnification
Participating companies will indemnify and hold harmless SMRP and the America’s Center, as well as their employees, officers,
agents, and subcontractors, from any and all damages and liability arising from or out of the occupancy of space by the
participating company or the exhibitor's agents or employees, and from any loss or damage arising from any fault or negligence
by the exhibitor, or the above-named groups, or any failure on the exhibitor's part to comply with any of the covenants, terms,
and conditions herein contained.

Key Contacts:
 For general questions about Innovation Lab time slots, please contact Sean Hewitt, SMRP Meetings Manager, at (678) 303-
3006 or [email protected]
 For questions regarding Innovation Lab personnel registration and payments, please contact Kelly Kizer at (678) 303-3007
or [email protected]

SMRP 2021 Exhibitor Prospectus & Handbook Page 11

 Important Dates:

January 14 & 15, 2021 Industry Partner Executive Members (Premium and Super Level) Booth Registration
January 19 & 20, 2021 Tier 1 Booth Registration
January 21 & 22, 2021 Tier 2 Booth Registration
January 26 & 27, 2021 Tier 3 Booth Registration
January 28 & 29, 202 Tier 4 Booth Registration
February 1, 2021 Exhibit Hall General Sales Open
March 29, 2021 Exhibitor/ Sponsor right of first refusal period for Innovation Lab slots begins
April 21, 2021 Exhibitor/ Sponsor right of first refusal period for Innovation Lab slots begins
May 5, 2021 Innovation Lab time slot assignments sent to presenting exhibitors
May 12, 2021 Conference Registration opens (Date Tentative)
May 14, 2021 Early booth registration discount expires
July 23, 2021 Last Day to cancel booth or Innovation Lab session and receive 50% refund
August 26, 2021 Last day to cancel booth or Innovation Lab session and receive 33% refund
September 20, 2021 Arata Expositions begins receiving advance warehouse shipments
October 11, 2021 Exhibitor Certificates of Insurance due
October 1, 2021 Cutoff date at the Headquarters Hotel
October 8, 2021 Advance ordering discount expires
October 15, 2021 Deadline to provide drawing/ raffle form for the conference mobile app; Exhibitors will incur
a 30% surcharge on advance warehouse charges
October 18, 2021 Arata Expositions begins accepting show site shipments
October 25, 2021 Exhibitor Set up
October 25–27, 2021 Show Dates

SMRP 2021 Exhibitor Prospectus & Handbook Page 12