RMIT International University Vietnam

Assignment Cover Page (INDIVIDUAL)

Subject Code: COMM2374

Subject Name:

Foundations of Public Relations

Location & Campus (SGS or HN) where HN

you study:

Title of Assignment:
Stakeholder map
Student name:
Nguyen Thi Nhu Quynh
Student Number: S3880896

Teachers Name: Hoa Pham

Group Number: 02

Assignment due date: 02.04.2021

Date of Submission: 02.04.2021

Number of pages including this one: 6

Word Count: 599

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 KOTO STAKEHOLDER MAP
Stakeholder mapping is the graphic method of setting out all of the participants of a brand, campaign, or concept on a
single map in order to get a visual representation of all stakeholders who can affect the project and how they are linked.
High

Executives
Government
Agencies
Manage Closely

Employees Keep Satisfied

Keep Informed

Monitor
Partners
Power

Internal Stakeholder

Media
Donors

Beneficiaries

Local
Society

Customers
Low

Low Interest High

 MANAGE CLOSELY
High Power High Interest

: Key Stakeholder

Executives Operating Employees Partners

Reporting

Founder

Chairman & CEO Key Partners Educational Strategic Tourism and

Paid Volunteers Partners Partners Hospitality Partners
Jimmy Pham
Workers

Other executives of -Certify the credentials of their staff, facility,

Multimedia, Senior,
concept and education program.
Sale, etc.
-Provide sponsorship, certification and

They may be opportunities to study and work professionally

Launching the project Staff may be employed for
temporary trainers, -Contribute and share opinion to develop
and determining jobs in the management
English teachers, strategic plan.
when it was finished, department, as well as in
event supporters, etc.
ensuring that it the charity and restaurant
- Provide internship opportunities for our trainees
They devote their
adhered to the initial (KOTO, n.d.).
in their final six months of studies and introduce
time and effort to
vision and maintained This stakeholder works KOTO Restaurant to tourists.
promoting and
their credibility. closely with the executives
disseminating KOTO's
(KOTO, n.d.) to ensure the organization's
messages. (KOTO, Examples
growth and credibility.
n.d.)
 KEEP INFORMED
Low Power High Interest

Services in Restaurant Department

Donors Beneficiaries Costumers

Trainees & alumni

They aspire to be chosen for this education. In addition to the Foundation

These stakeholders are who Trainees will work as staff in a restaurant to Charity, KOTO runs a restaurant.
feel enthusiastic about KOTO practice their studying. Some alumni return Customers who have paid for their
will contribute to the to KOTO as long-term employees (e.g. In meal will help preserve areas where
organization on a regular 2019, 50% staffs of KOTO are alumni). trainees can exercise their skills and
basis. Donors can donate The success of alumni can be used to graduates can return to work for
through KOTO’s website, assess KOTO's reputation and performance. KOTO.
fundraising event. (KOTO, n.d.)
➔ Promote career prospects for
Fundrasing is always an
For example: In a 2019 report, 40 alumni their alumni and those with
important part of KOTO’s
have been operating their own company. an interest in KOTO in an
income (see apendix).
indirect manner.
 KEEP SATISFIED MONITOR
High Power Low Interest Low Power Low Interest

Government Media
Information of KOTO
Local Society
Agencies

Website, Online newspaper,

Ministry of Planning Social media, etc.
Ministry of Health
and Investment
Any organizations needs
the involvement of the

KOTO has their own group. For a free

Marketing Communication vocational academy, it is

Department so that they even more critical. The way

The public's
can host media such as: KOTO manages and deals
understanding of the
website, online with them would
government's position has The Ministry of Health will
newspaper and social demonstrate society's
grown in recent years, ensure that the food
media to connect to interest in them, allowing
specially for NPO. The provided to customers is
society and inform about local society and non-
government assists KOTO of good quality in order to
concepts, campaign and governmental organizations
in obtaining their own operate the Restaurant
events (e.g. KOTO Dream to assist them in activities
benefits as well as the Enterprise.
Ride, KOTO 20th such as fund raising,
confidence of trainees,
Anniversary (fundraising communication campaigns,
workers, and community.
include)) and events.
 REFERENCES
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KOTO n.d, About KOTO, homepage, viewed 24 March 2021, <https://www.koto.com.au/about-koto>.

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Nguyen, TV 2019, 'Link between Creating Shared Value and Social Enterprise in the Vietnamese Context: The Case Study of KOTO Vietnam', Ritsumeikan Asia Pacific University, viewed 20 March 2021,
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