Meet Jon

CEO of Online Marketing Gurus, USA

Has worked on 100’s of SEO campaigns

Since starting his digital career in 2011.

Trained 1,000’s of AM’s and Sales Reps

Jon’s passion is to teach and educate

Worked with GoDaddy and Homes.com

Has worked with large companies to help them
build out effective SEO programs for their
clients
How has search
changed in the
last 18 months...
 The most valuable search engine traffic is getting the
squeeze… Ranking in the top 3 is pivotal to ROI…. but how?

62% 36%

62% of users are unaware of 36% of users think that

the distinction between companies returned in the
organic and paid results. top positions are the market
leaders in their field.
SEO media is more important
than ever as online media
prices skyrocket...
● The average yearly cost of PPC for SMEs is
between $108,000 and $120,000. (WebFX)

● With more competition on SERPs, big companies

with big budgets will drive up the costs of PPC.

● The average cost of CPM has grown 90% YOY on

Facebook + declining Facebook active user
growth in the US means costs are going to
increase further. (SingleGrain, Business Insider)
Page 1 of SEO Is still The Most Effective Way Of
Increasing Online Traffic

Source: Moz.com 6
SEO Is The Most efficient way for B2B Marketers
to generate leads.....

7
SEO is fantastic...most SEO content goes to
waste...

8
….so how do we make sure we get into the top
3 percent of content that actually gets
searches….and more importantly the top 30+%
in the top spot organically or in featured
serps....

9
The Three Key Technical 30%
Pillars to Evidence
Driven SEO Relevance 30%

Domain Authority 40%

What’s SEO all about
in 2020?
After analysing the results of
over 1,800,000 different sites,
collectively we found it comes
down to
3 key SEO areas of fluency…
Let’s turn theory
into action with a
retail case study.
Ally Fashion. Established retailer with
little/no online presence...
TECHNICAL SEO
EXPLAINED
Lay of the land:
Site structure had Non www. not Search console
post-migration + heavily duplicated resolving to www. and schema
metadata improvements.
low SEO results.

Botched migration led to

a 86% drop in organic
visibility!

Our priorities:
● Recover indexation
● Expand organic
search reliance
beyond purely
branded terms
 The bottom line? Website speed is everything.

79% 40% 70% 40%

79% of shoppers who are 40% of consumers will leave One full second delay in Pinterest landed 15% more
dissatisfied with site a page that takes longer than website load time can cause traffic and sign ups, after
performance say they're less three seconds to load. a 70% drop in conversion improving website speed by
likely to purchase from the (Google) rates. (Akamai) 40%. (Medium)
same site again. (Google)
TECHNICAL SEO NEXT STEPS

Site Migrations
Enable Compression
Optimize Images
RELEVANCE
EXPLAINED
 Total visibility
broken down by
Step 1 position over time

Start with the

end in mind
What keyword Where How many searches each What URLs
Conduct market they’re targeting they rank keyword gets they’re targeting

analysis on key
competitors and
document

Tool hack:
Start with research into online buying behaviour.. User experience
is now a top ranking factor for SEO
A data driven approach ensures the scalable growth of your long tail traffic and SEO Strategy.

16

Did you know, buyers

search for dresses in over
1600 different ways.
Step 2
Structure & Content
Shape site structure and
content around market
leaders

You need to map our the market

leaders sites for 3 key ingredients:

1. Site structure: Categories,

sub categories
2. URL Structure: how they
structure their URLS
3. SUPER IMPORTANT: Content
Length
4. New trend: Schema markups!
Key stat / Learning
2019/2020
Content length has a
statistically confident
relationship with where
you rank…

SOURCE:
Backlinko
Ecommerce Market Leaders have Beefy Content

Example from:
The Iconic’s
‘Mens Shoes’
Category
 Schema Markup
Power of Rich Snippets

Use Rich
Snippets!
 Schema Markup
Power of FAQ Content

Use FAQ
Schema
Featured Snippets & Schema
Power of ‘Position Zero’
>10% of all serps now have a featured snippet and increasings...let’s not miss
out, it’s only getting more competitive...
Key stat / Learning
2020

Title tags with questions

have a 14% higher CTR.

A title with a question uses

“How, Why, What, Who” in
the title with a question
mark.

source: backlinko.com
RELEVANCE NEXT STEPS

Identify Categories / sub

Schema Markup
Better Title Tags / Page Content
AUTHORITY
EXPLAINED
Step 3 What to look for when shaping your
offsite SEO strategy.
Build Authority
Link types

Building a robust What types of links are competitors getting?

Start by auditing the top 3.
authority-building
campaign based on Link velocity
competitive analysis Look at the volume of links competitors are
building in the top 3 spots. Then shape your
An in-depth analysis of Ally strategy around this.
Fashions’ competitor links was
done to shape their offsite SEO URL rating
Strategy. High correlation with rankings. Shape your
backlink efforts around relevant AND hard data.
Key learning
Links still matter.

The number of referring

sites you have talking
about you has high
statistical confidence
relating to increasing
your rankings.

Tool hack:
AHREFS
Tool Hack

Spy on
competitors
link strategies
to shape your
offsite plan.
 Easy to gain links in 2020 with high
impact on SEO...

Ecommerce Forum activations..

Many ecommerce products get talked about in forums, look

SEO link for forums where there is good engagement, build a profile
and talk about your product!!

building trends Affiliate programs..

This one is a bit naughty, and you should no-follow the links, but

in 2020 affiliate programs are a great way such as commission factory to

earn good links on scale on relevant sites.
AUTHORITY NEXT STEPS

Link Research
Get creative with links
Velocity and Inner Pages
Now onto the
results: $2mil+ in
incremental sales
within 8 months.
SEO wins within 8 months
All target terms in top 5 spots

Increased the number of keywords ranked on

page 1 from 244 to 1,519 keywords. This
includes position 1 rankings for:

● “dresses” searched 49,500 times a month

● “playsuits” searched 14,800 times a
month
● “jumpsuits” searched 18,100 times a
month
● “maxi dresses” searched 18,000 times a
month
● “clothes” searched 27,000 times a month
The best part? It’s a
repeatable process.
 It’s a repeatable process!

Over $2.1 mill in revenue growth in 12 months

500% Increase in organic
search visibility

Successful migration to Magento 2

Ranking in Top 3 for:

“Men’s underwear”
“Women’s underwear”
“Boxers & “Thong”
85% Growth in organic revenue

44% Increase in conversions from

organic
Activity included:

Full onsite and technical SEO strategy

Full backlinks analysis and disavowal

From $10 mil - $40 mil with SEO

2500% Increase in keyword

indexation

1207 Keywords in top three

positions

Activity included:

Full onsite SEO strategy

Full backlinks analysis and strategy.

Creating International Enterprise Market Leaders on Shopify
100 Percent Pure (USA)
STARTED WORKING
WITH OMG

FINISHED CAMPAIGN
WITH OMG
OMG is a fast-growing, award-winning Digital Marketing Agency.

140+ Global Gurus Inhouse R&D Transparency

Our robust team of specialists Our dedicated Research & Gurulytics is our industry- leading app
(including 50+ link builders) help us Development Department has invested exclusive to clients, offering 100%
operate at scale and deliver $1M+ into developing tools, building transparency and innovative reporting
exceptional results every time. processes, and testing strategies. in the palm of your hand.

Google Partner Featured in UNSW Top Training

As a Google Premier Partner, we’re in Over the years, we’ve conducted As educational thought-leaders, we’ve
the top 2% of Google Ads Agencies in research into paid user search trained marketing teams in leading
Australia. Plus, our Gurus are across behaviour for the University of New organisations, including: Paypal,
how to use all the newest features. South Wales. BigCommerce, and Vodafone.
1,000s of iconic and enterprise brands choose OMG.
FREE Digital Audit &
Strategy (Worth $2K)
Benefits include:

30-minute strategy call with a Growth Guru

50+ page audit covering SEO, PPC, Facebook & more

12-month multichannel game plan