SUCCESSFUL ENTREPRENEUR IN
MALAYSIA
Hand out Date : 20 October 2020
Hand in Date : 3 November 2020
Name -
Student ID -
Programme -
Lecturer Name En. Mohd
Course MGT028 - Introduction to Business
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CONTENT
Figure Page
Acknowledgement 2
Background of Entrepreneur ( Owner ) 3,4
Background of Business 5
Business Platform 6
Product Details 7,8,9,10
Interview Questions 11
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Acknowledgement
Assalammualaikum , First and foremost , my deepest praise to Allah S.W.T
who has given me the patient , strength and determination to complete this
assignment entitled “ Succesful Entrepreneur In Malaysia “ successfully .
This assignment is a collaborative of many people . To begin with , my
utmost thanks and gratitude goes to my lecturer Encik Mohd Noor Fawzi
Baharum for imparting me with his wealth of knowledge , valuable guidance and
experience .
My appreciation and thanks is also dedicated to all my friends , classmates
for their helpful insights , cooperation and comments . I would also would like to
express my apology for any mistake and shortcoming in carrying out this
assignment . To end with , I am truly delighted , for this research would bring
benefits to others .
Finally, thank you to the parties who have helped me directly or indirectly
throughout my assignment .
Date : 27th October 2020
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Successful Entrepreneur in Malaysia
also known as ‘ Keknis ‘
Hanis Zalikha binti Zainal Rashid , born in 9 October 1990 . She is a blogger, model,
actress , lawyer and now a successful entrepreneur from Kuala Lumpur, Malaysia. She
is the second child of seven siblings. She received early education at Sekolah
Kebangsaan Seri Selangor (1997), Sekolah Kebangsaan USJ 8 (1998) and Sekolah
Kebangsaan Seafield (1999-2002). At the secondary level, she attended Sekolah
Menengah Kebangsaan USJ 4 (2003), Seafield National High School (2004-2006) and
Sekolah Menengah Kebangsaan Seksyen 9 (2007). In 2012, she graduated with a
diploma in Business Management from Universiti Teknologi MARA, Segamat, Johor. In
addition, she successfully won the Vice Chancellor Award with a Cumulative Grade
Average Rating (CGPA) of 3.9. She also intends to pursue her studies at a bachelor's
degree level apart from opening her own beauty products business after graduation. In
2008 , after graduated highschool, she participated in an online reality television
competition called Malaysian Dreamgirl . She became the second runner up in the
competition. In 2010, she was ranked sixth in the Top 10 Fastest Rising People in Google
Malaysia Top Searches 2010 chart. Additionally, she was ranked in the top ten in Google
Zeitgeist 2011 search. And back in those days when blogging was all the rage for
teenagers at the moment , Hanis Zalikha ( whom fans call Keknis ) amassed a huge
following during her univeristy days through her blog inibelogsaya.blogspot.com . She
has also been nominated for the Most Influential Blog Award in 2011 .
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Hanis Zalikha’s Love Story
On 8 June 2015, Hanis Zalikha married with a Malaysian actor, Hairul Azreen bin Idris
and has been blessed with an adorable and intelligent son and daughter, Yusuf
Iskandar and Alisa Aisyah. There is one memorable moment before they are called
a married couple, all their fans and public were shocked by Hairul’s boldness action,
he proposed his girlfriend, ’Keknis’ during the final concert of Gegar Vaganza which
was broadcast live on the Astro channel. The gimmick is getting mixed reactions
from the public even considers its action Hairul azreen as a man enough for daring
to express their feelings in front of a crowd.
The relationship between couples before and after marriage often change
drastically because of responsibilities undertaken by them. This load increases even
more after couples start having children and more commitments. Well, Keknis does
not have problem with this and often lets her husband to go off for his fishing trips,
which often last a few days and people just cannot fathom how she does it. So, since
she has had millions follwers on instragram, they have been asking her about that.
Ultimately, Hanis highly encourages women to let their husbands keep their
hobbies.
“You really do not want to take that away from him. The passion, the drive and the
happiness from doing the things he loves is what makes him the person you admire
in the first place.”
“So, appreciate your man and his passion. A man full of life can love you better.”
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Hanis Zalikha’s Brand History
Nowadays we have so many platforms that can make money if arranged wisely.
Hanis Zalikha is one of the celebrities who is seen aggressively running this online
based business. And, even more impressive is every product she launches gets a
positive reaction from each of her followers . Anything she sell will be sold out in
less than a day . This is what happens every time Hanis releases a new product .
From Hijab products , makeups , apparels , handbags , supplements for children
and appetite-reducing essential oils that are well received, albeit slightly
hampered by controversy .
Where it all started -
On 2015, Cakenis established as a small project that started by Hanis Zalikha as
a young businesswoman . At first, all Hanis scarves were made using favorite and
restricted types. From that, they began to make it massively because fans often
asked where Keknis bought their scarves. Cakenis aims to simplify wearing the
hijab by featuring instant hijabs that do not require any pins! Like its tagline
“Broochless, Just-Hook”, Cakenis shawls comes with tiny hooks to secure around
the face and with a drape over the shoulder, you’re good to go anywhere without
worry! This approach to wearing the headscarf is especially great for those
concerned about ruining their scarves with pinholes from wearing brooches and
also an innovative way of solving problems for those hijabis whose have allergies
to brooches. Now it’s thriving and become one of the most beautiful local designer
brands in terms of design and material in Malaysia. So far, Cakenis has 14 scarves
collection. Also launched is Cakenis’s latest design called Lily Cake. Quite
surprisingly, the Cakenis scarf is sold out just in two hours .
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Cakenis Platform
( online based )
Website : https://www.shopcakenis.com/
Instagram : https://www.instagram.com/cakenis/
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Product Details
• The Cakenis Puff Jumper collection is a series of comfortable jumper top made
out of premium cotton spandex with a stylish boxy cut.
• Features puffy sleeves and high-neck collar (zip attached by the side).
• Comes in 4 colours: Black, White, Olive Green & Pink.
• Cooling fabric
C by Cakenis Lipbait is Cakenis' latest cosmetic line. Comes in a variety of colours,
each chosen carefully to suit Asian skin tones. Light on the lips and comfortable to be
worn for hours, these matte lip creams are specially made whilst keeping you in
mind! Your quest to find the perfect matte lip cream is over.
These lip baits are also made to have a completely matte finish, easy to apply and
remove, and contains Vitamin C to keep your lips moisturised all day!
– Long-lasting
– Contains Vitamin C to keep lips moisturized
– Highly-pigmented
– Non-drying, Non-cracking, Guaranteed comfort
– Easy to apply-glides smoothly for precise application
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The Cakenis Curves High Waisted Shaper (Full Bottom) is designed to hug your love
handles, tuck your tummy and tone your body subtly. It is made out of soft cotton
spandex material, which helps to firmly lift your buttocks.The material is soft, light
and breathable making it comfortable for everyday use. The High Waisted Shaper also
has 4 small bones to keep it from rolling down. It can also act as a comisole to cover
the midsection of your body giving you that confident look in any outfit. This latest
High Waisted Shaper can also act as a shorts undernearth dress/pants as it’s length
reaches down to the thighs.
The Mimi Bag has a unique and sleeq design with an open top with magnetic clasp. It
has front and back pockets and non-adjustable strap. Thw Mimi Bag comes in 4
colours of Black, Ivory, Olive and Brown and of course a pouch and Broochless Just -
Hook Shawl to complete the set.
Specifications
Non-adjustable Strap: 92cm
Pouch: W: 17cm x H: 13cm
Bag: H:31 cm x W: 24cm
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The first one in the series, Cakenis Botany is inspired by exploration and admiration.
Emphasizing on the earthy tones, Cakenis Botany maintained classy with its fresh and
minimal design.
– Solid hue satin finish shawl
– Non sheer
– Broochless just hook feature
– One size
– Material: Satin silk
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Interview Questions ( Some Tips From Hanis Zalikha )
1. Hanis when asked in a interview “ How did Hanis build influence on social media?
”
Honestly, Hanis has no strategy or ‘plan’ or full planning to build influence on social
media. It seems to happen naturally and suddenly. At first, Hanis just wanted to
share Hanis 'life and activities a little with the fans or better known as Hanis' to blog
readers . After not writing for a long time, the Instagram platform became Hanis'
place to connect with Hanis fans and blog readers. In fact, if you look at Kak Fiza,
Hanis just shares the daily life of Hanis and his family in general. However, over time
when fans or followers start DM and ask for tips, Hanis feels fun especially in matters
of kitchen and housekeeping because all this is our daily work, right? If the chapter
manages the business, it is like ‘plain’ like everyone else may have the same
management. But when it comes to household, child and personal matters (not too
personal), we follow what we are comfortable with. We will try and we will see the
results together with fans, followers and readers.
2. If possible, can Hanis share tips to succeed as a social media entrepreneur?
As entrepreneurs, we do not remember we can do everything ourselves. You need
to trust your team! Yes, TEAMWORK. Hanis and employees are just like friends in
the office, nothing serious. For example, if conducting a meeting, it does not make
us stressed, it is interspersed with laughter and stories about real life. Excitement is
very important. Do not think too long about grief. Life is too short to complicate
things. In addition to a good marketing strategy, Hanis is also lucky to have hardcore
fans, Hanis blog readers who have been following Hanis since the first day Hanis
wrote. And, of course, Hanis has full faith in branding management specifically for
th
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