Marketing Plan Name of Company / Brand
Audience Strategies Activities
Target Persona Marketing Goals Marketing Channels
• What criteria define and delimit your ideal target • What are you trying to achieve? • Which channels and vehicles will you use to
customer (demographic / firmographic / • Is the expectation for short or long term results? communicate your Value Proposition to your
geographic / technographic / psychographic)? • What are your Specific, Measurable, Achievable, Target Persona?
• What do they think / feel / believe? Relevant, Time-Based goals? • How does your focus and budget break down
• What are they interested in? against these?
• What products and services do they consume?
• What are their habits?
• What are their challenges and needs?
Customer Journey Key Strategies Tactics & Activities
• What causes someone to look for information • What approaches will you take to achieve your • What specific activities will you do in order to
about your product or service? Marketing Goals? deliver your Key Strategies?
• Where do your Target Persona go for • What resources do you need?
information?
• How do they interact with potential vendors?
• What are the different stages in their purchase
process?
• How do they make decisions?
Value Proposition Pricing & Positioning Measures of Success
• What value does your product or service deliver • How much will you charge for your product or • How will you measure the success of your
to your Target Persona? service? Marketing Plan?
• How does your solution meet their primary • How do you justify this pricing based on your • What Key Performance Indicators will you look
need? Value Proposition? at?
• Why is it better than what they’re currently using • What are your measurable targets versus where
or doing at the moment, or versus what else is you are now?
out there?
• How are you remarkable?
For (Company): Prepared By: Date: Iteration:
© Get2Growth 2018 get2growth.com
Marketing Plan Name of Company / Brand
Audience Strategies Activities
Target Persona Marketing Goals Marketing Channels
Customer Journey Key Strategies Tactics & Activities
Value Proposition Pricing & Positioning Measures of Success
For (Company): Prepared By: Date: Iteration:
© Get2Growth 2018 get2growth.com
