scun - C [Objectin Typo/ MuttipleChoiceautstioos

1. With which element is exchange mechanism related?

(a) Publicity (b) Nlarketing (O Advertising (d) Branding
2. Which of the following is not related to marketing of services?
(a) Cell phone (l') Health Care
(c) Business Process Outsourcing (Il) Computer Education
3. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept (b) Distribution concept
(c) Direct marketing concept (d) Channel concept
4. Which one of the following is not an element of marketing mix?
(a) Product (b) Phvsical distribution
('9 Product pricing (d) Production process
5. Which of the following is not related to marketing of ideas?
Music Concert (b) Polio Vaccination
(c) Family Planning (Il) Donation of money on Flag Day
6. Which one of the following factors is not relevant for price fixation?
(a) Obtaining market leadership Age of an organisation
(c) Value for money (d) Product differentiation
7. For a heavy equipment, which one of the following channels is more relevant?
(u) Zero level (b) One level (O Two level (d) Three level
8. Which one of the following promotion tools as mass reach?
(a) Advertising (b) Personal selling
(c) Sales promotion (d) Publicity
9. Which of the following is not related to marketing of a place?
(a) Visit Agra —City of Love (b) Udaipur —City of Lakes
(c) Mysore —City of Gardens (d) Mountaineering to Nanda Devi
10. "Intangible rights of ownership of real estate." What is being marketed?
(a) Idea (b) Information (c) Property (d) Experience
Il. According to which concept of marketing availability and affordability of the product
are considered to the key to the success of the firm?
(a) Production concept (b) Product concept
(O Sales concept (d) Marketing concept
12. Which concept of marketing emphasies on importance to attracting and persuding
consumer to buy the products?
(a) Production concept (b) Product concept
(c) Selling concept (d) Marketing concept
13. This is an important public relations tool.
(a) News (b) Events (c) Sponsorship (d) All of these
14. A tube of fevicol usually comes in a cardboard box. This is an example is
(a) Primary packaging (b) Secondary packaging
(c) Transportation packaging (d) None of these
15. Buy 2 get 1 free offer of Red-tape on Shoe's is an example of one of the technique of
promotion. Identify the technique.
(a) Advertising (b) Personal selling
(c) Sales promotion (d) Publicity
16. Which concept of marketing emphasies that a pre-requisite for the success of any
organisation, is to understand and respond to customer needs.
(a) Production concept (b) Product concept
(c) Selling concept (d) Marketing concept
17. Following are the marketing orientations against their respective objectives:
Marketing orientations Objective
A. Production Concept (i) Aggressive Promotion
B. Product Concept (ii) Customer Needs
C. Selling Concept (iii) Quality of the Product
D. Marketing Concept (iv) Quantity of Product
Select the most appropriate combination:
(a) A. B. (ii), C. (iii), D. (it,) (b) A. (ii), B. C. (iii), D. (iv)
(c) A. B. (iii), C. (ii), D. (it,) (d) A. (iv), B. (iii), C. D. (ii)
18. Which of the following is not a key decisions of Product Mix?
(a) Branding (b) Packaging (c) Pricing (d) Labelling
19. The societal marketing concept is the extension of the marketing concept, apart from the
customer satisfaction, it pays attention to the social and aspects of marketing:
(a) ethical and legal (b) ethical and ecological
(c) legal and ecological (d) personal and ecological
20. The term advertising refer to:
(a) Conducting variety of programmes designed to promote or protect a company's
image and its individual products
(b) Favourable non-paid news presented in the mass media about a product or service
(c) Short-term incentives designed to encourage the buyers to make immediate purchase
of a product or service
(d) Imperonal form of communication which is paid for to promote some goods or
service
21. is the process of classificationof products into different groups, on the
basis of some of its important characteristics such as quality, size, etc.
(a) Gathering and analyzing market information
(b) Marketing planning
(c) Standardisation
(d) Grading
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MANAC/MENT
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"A marketer of colour TV, having 10 per cent of the current
market share in the country,
aims at enhancing his market share to 20 per cent, in the next
marketing function has been highlighted in aforesaid three years." Which
statement?
(a) Gathering and analyzing market information
(b) Marketing planning
(c) Standardisationand grading
(d) Customer support service
refers to producing goods of predetermined
specifications, which helps in
achieving uniformity and consistency in the output.
(a) Gathering and analyzing market information
(b) Marketing planning
(c) Standardisation
(d) Grading
24. "With the new Liril cooling mint body wash, get ready for the most intense
shower
wrapped with the fresh fragrances." Which advantage of branding is highlighted in the
aforesaid situation?
(a) Product differentiation.
(b) Advertising and display programmes.
(c) Differential pricing.
(d) Ease in introduction of new product.
25. The label on the package of a brand of Detergent Powder says, 'Keep cloth look good
and your machine in top condition'. Which advantage of Labelling is highlighted in the
aforesaid situation?
(a) Description the product (b) Identification of the brand
(c) Grading of products (d) Promotion of products
26. The compensation of a sales person may include a stable salary of say 10,0 plus a
commission of 5 per cent on sales. Which type of cost is highlighted in the aforesaid
situation?
(a) Fixed cost (b) Variable cost
(c) variable cost (d) None of these
27. If the demand of a product is the firm is in a better position to fix higher
prices.
(a) Inelastic (b) Elastic (c) Unitary elastic (d) Perfectly elastic
28. Pricing obrctives of a firm may include:
G) If a firms objective is to obtain larger share of the market, It will keep the price of its
products at lower levels so that greater number of people are attracted to purchase
the products
(ii) If a firm is facing difficulties an survivang in the market of Intense cornFtitU»n,
it will charge higher pnces
42. Radha found a worm crawling out of newly opened tetra pack of a juice manufactured
by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack
was purchased who directed her to call up the customer care centre. When all her efforts
failed, she went to a consumer activist group to seek help. The group decided to help
Radha and take measures to impose restrictions on the sale of the firm's products of the
particular batch and urge customers to refrain from buying the products of the company.
Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back
the lost image of the company to a Manager.
Identify the concept of Marketing Management which will help the Manager getting the
firm out of the above crisis.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
43. 'Garima Ltd.' manufacturer of car engines achieves a break through by developing a car
engine which runs on water. This development is effectivelycommunicated by the
company to its dealers and prospective customers. Because of this break through the image
of the company has gone up. The company has also set-up a department that advices its
top management to adopt such programmers which will add to its public image.
Identify the element of marketing highlighted in the aforesaid situation.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
44. Ashima purchased a bottle of tomato-sauce from the local grocery shop. The information
provided on the bottle was not dear. She fell sick on consuming it. She field a case in the
District Forum under Consumer Protection Act and got the relief.
Identify the important aspect neglected by the marketer in the aforesaid situation.
(a) Branding (b) Packaging (c) Labelling (d) Grading
45. Kumar wanted to purchase a fuel efficient car having the latest standards regarding
minimisation of pollution. He saw an advertisement offering such a car and visited the
showroom of the company wherein the car was displayed. In this discussion, the
Marketing Manager told him that the company is providing credit facilitates, maintenance
services and many other effective services which are helping in bringing repeat sales and
developing brand loyalty. The marketing function which the Marketing manager was
discussing with Kumar is
(a) Marketing Planning (b) Gathering and Analysing Market Information
(c) Standardising and Grading (d) Customer Support Services
46. The management of Vrinda Electronics Pvt. Ltd. takes all the decisions in the company
from the point of view of the customers what produce will be produced, with what
features and at what price shall it be sold, or where shall it be made available for sale
depend on what do the customers want. If the customers want features like double door
in a refrigerator or a separate provision for water cooler in it, the company produces a
refrigerator with these features and prices it at a level which the customers are over.
Identify the marketing philosophy followed by the company in the aforesaid situation.
(a) Production Concept (b) Product Concept
(c) Selling Concept (d) Marketing Concept
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'Navan Medtcatv Equipment I,td.' manufactures equipment for surgeons having a unique
laser teehntque. nie equipment can be used by the surgeons only after proper training.
their maintenance rvquires guidance of specialised engineers. Because of this, the
equipment ts used In a ltmited number of hospitals. The company want to increase the
sale of he equipment. nie promotion t€k)lused by the company is
(a) Adu•rttsing (b) Personal Selling
(c) Sales Promotion (d) Public Relations
Samira decided to start a business of selling dress material from her house. She did
various online surveys to find out about the preferences of prospective customers. Based
on this, the prepared a detail analysis of the business. She then made important decision
including deciding about the features, quality, packaging, labelling and branding of the
drvss matertal.
Identify the element of Marketing Mix discussed in the aforesaid situation.
(a) rmmotion (b) Market (c) Product (d) Place
49. Tomato Ltd. a food delivery service app has recently faced criticism for the tampering of
their product, by their delivery boys. Tomato Ltd. decided to put a hologram seal on the
food packets in order to protect the contents from spoilage, leakage, pilferage, damage
along with a tag with a safety warning for the consumers to check the seal.
Which concept of marketing discussed above a performing the important function of
communicating with the potential buyer and promoting the sale?
(a) Branding (b) Packaging
(c) Labelling (d) Product Designing and Development
SO.Mansi took her niece, Radhima for shopping to 'Mega Stores' to buy her a bag for her
birthday. She was delighted when on payment of the bag the got a pencil box along with
the bag free of cost.
Identify the element of promotion mix used by the company.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
51. 'Automobiles Ltd.' offered to sell their new bike at about 24,000less than the usual
price is an example of
(a) advertising (b) personal selling
(c) sales promotion (d) public relations
52. The element of market mix which affect the revenue and profits of a firm is
(a) advertising (b) personal selling
(c) sales promotion (d) public relations
53. 'Youdon't dose a sale, you open a relationship,if you want to build a long-term
successful enterprise.' Identify the communication tool used by the marketers.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
34. 'If you're trying to persuade people to do something, or something, it means to me you
should use their language, the language in which they think '
Identify the communication tool used by the marketer in the aforesaid situation.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
SS. Most people think •selling' is the name an •talking'. Out the mogt
known that listening is the most important part of their job.
Identify the Ointmunication tool uned by the the nitoat/on
(a) Advertising (b) I'etgonal Selling
(c) Sales l'tx»motion (d) Public Relationn
56. Most organisations have a separate to public
called
(a) marketing department (b) public relationn department
(c) both (a) and (b) (d) neither (a) nor (l')
57. The element of marketing mix which is with making the goods and services
available at the right place is
(a) product (b) pri€v
(c) physical distribution (d) promotion
58. A toothpaste manufacturer may send the goods to retailers is corrugated boxescontaining
10, 20 or 100 units. This is an example of
(a) primary packaging (b) secondary packaging
(c) transportation packaging (d) none of these
59. Transportation packaging refers to further packaging componentn n nsary for

(a) storage (b) identification

(c) transportation (d) all of these
60. . is useful in providing detailed information about the product. its contents,
method of use, etc,
(a) Branding (b) Packaging (c) Labelling (d) Grading
61. helps in identifying the product or brand and in grading of products into
different categories.
(a) Branding (b) Packaging (c) Labelling (d) Grading
62. Package of toothpaste mentioning, 'Free Toothpaste Inside' helps in the promotion of
product (toothpaste). The above statement highlights the function of
(a) branding (b) packaging (c) labelling (d) grading
63. is an important element of marketing mix by which marketers make use of various
tools of communication to encourage exchange of goods and services in the market.
(a) Product (b) Price (c) Place (d) Promotion
64. refers to combination of promotional tools used by an organisation to
achieve its communication objectives.
(a) Marketing (b) Selling (c) Marketing Mix (d) I'romotion Mix
65. Various tools of communication are used by the marketers to inform and persuade
customers about their firm's products, such as advertising, personal selling. sales
promotion etc. These tools can be used in differvnt combinations, to achieve the goals of
promotion. What combination of these elements is used by a firm will depend upon
various such as
(a) nature of market (b) nature of product
(c) promotion budget (d) all of these
 1 163
us most commonlv used Impersonal form of
«»mrnunication. which is
pard tor bv tlw marketers to promote some goods or
(a) Advertising (b) Personal
(c) Sales Promotion (d) Public Relations
involves oral ot message in the form of comersation with one
or mot? prospective customer for the purp«se of making sales.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
SS.. refers to short-term incentives, which are designated to encourage the
buvets to make immediate purchase of a product or service.
(a) Advertising (b) Personal Selling
i
(c) Sales Promotion (d) Public Relations
69. includes all promouonal efforts other than advertising, personal selling
and publicity, used by a company to boost its sales.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
involve a varietv of programmerdesigned to promoteor protect of a
company's image and its individual products in the eyes of the public.
(a) Advertising (b) Personal Selling
(c) Sales Promotion (d) Public Relations
71. People think that it is the 'Product' only that can be marketed. But something else can
also be marketed, e.g., 'Visit Kerala for Health Tourism'. What is being marketed here?
(a) Product (b) Price (c) Place (d) Promotion
72. "The purpose of marketing is to generate customer value at a profit." Which marketing
philosophy is highlighted in this statement?
(a) Production Concept (b) Product Concept
(c) Concept (d) Marketing Concept
73. Kridha Ltd. firmly believes that products and services are bought not merely because of
their quality, packing or brand name, but because they satisfy a specific need of a
customer.
Which marketing management orientation is followed by Kridha Ltd.?
(a) Production Concept (b) Product Concept
(c) Concept (d) Marketing Concept
74. Name the term used to describe the combination of variables chosen by a firm to prepare
its market offering.
(a) Marketing (b) (c) Marketing Mix (d) Promotion Mix
75. A salesman approaches you to promote the sales of a water purifier. Which communication
tool is the marketer using by sending a salesman at your doorstep?
(a) Advertising (b) Personal Selling (c) Sales Promotion (d) Public Relations
76. At which level of packaging, the immediate container is referred to?
(a) Primary Packaging (b) Secondary Packaging
(c) Transportation Packaging (d) None of these
77. Rajan Ahuja, a manufacturer, redesigned his existing soup making machine into a small
portable machine. For selling the machine he entered into an agreement with his uncle
who agreed to finance the project with a 50%share in the profit. To launch the machine,
they decided to start with direct channels of distribution. They named the venture 'Cup-
a-Soup'. In the first year, their main objectives and profit maximisation. They appointed
30 trained salesmen for distribution for the machine across the country. They offered
incentives and awards to salesmen for achieving their sales targets. 'the market philosophy
used by 'Cup-a-Soup' used by it is
(a) Production Concept (b) Product Concept
(c) Selling Concept (d) MarketingConcept
refers to a complete offer for a product or service, having given features
like size, quality, taste etc. at a certain price, available at a given outlet or location and
so on.
(a) Product (b) Market Offering
(c) Marketing (d) Selling
refers to the process through which two or more parties come together to
79. .......................
obtain the desired product or service from someone, offeeing the same by giving
something in return.
(a) Exchange (b) Promotion (c) Marketing (d) Selling
80. During the earlier days of industrial revolution, the demand for Industrial goods started
picking up but the number of producers were limited. As a result, the demand exceed
the supply. Selling was no problem. Anybody who could produce the goods was able to
sell. It was believed that profits could be maximised by providing of a large scale,
thereby reducing the average cost of production. The marketing philosophy of firms was

(a) Production Concept (b) Product Concept

(c) Selling Concept (d) Marketing Concept
81. ............ is important for making an analysis of the variable opportunities and
threats as well as strength and weakness of the organisation and help in deciding what
opportunities can best be pursued by it.
(a) Marketing Planning
(b) Gathering and Analysing Market Information
(c) Standardising and Grading
(d) Promotion
ensures that belong to a particular quality and helps in realising
price for high price for high quality output.
(a) Branding (b) Standardisation
(c) and (d) Grading
 MARketiMi / 165

ensures the buyers that goods to the predetermined standards of

quality, and packing and tvduces the need for inspection. testing and evaluation of
the products.
(a) Branding (b) Standardisation
(c) Product Designing and IX•velopment (d) Grading
includes activities that communicate availability, features, merits, etc. of the
products to the target customers and persuade them to buy it.
(a) rmduct Price Place (d) Promotion
SS of given a name or a sign or symbol etc. to a product is called
(a) branding (b) packaging (c) labelling (d) grading
is useful in providing detailed information about the product. its contents,
method of use, etc.
(a) Branding (b) Packaging (c) Labelling (d) Grading
87. is considered to be an effective competitive weapon. In the conditions of
perfect competition. most of the firms complete with each other on the basis of this
factor.
(a) Pmduct (b) Price (c) Place (d) Promotion
. is concerned with making the goods and services available at the right
place to that B•ople can purchase the same.
(a) Product (b) Price
(c) Physical Distribution (d) Promotion
89. The physical handling and movement of goods from place of production to the place of
distribution is referred to as which is a very important function of marketing.
(a) product (b) price
(c) physical distribution (d) promotion
90. refers to the use of communication with the twin objectives of informing
potential customer about a product and persuading them to buy it.
(a) Product (b) Price (c) Place (d) Promotion
91. Following ate the marketing philosophies against their respectnæ aspects:
Marketing Philosophy .AsF.•ts
1. Production Persuading buyer to purchase
Product Concept Customer Needs
3. Selling Concept Quality ot the Product
4. Marketing Concept Quantity of Product

Select the most appropriate combination:

(a) 1. (tv), 2. Oil), 3. 4. (n) l. 2. (tv), 3. (lit). 4. (n)
(C) 1. (It). 2. (111),3. (tv), 4. (1)
92. Following are the marketing concept against their respective aspects:

Aspects Marketing Concept

I. Designing and developing the label to be put on (i) Promotion
the package for the products.
2. After sales services, handling customer complaints (ii) Physical Distribution
and adjustments, procuring credit services, main-
tenance services, technical services and consumer
information.
3. Information the customers about the firm's product (iii) Customer Support
Service
its features etc.
4. Managing inventory (levels of stock of goods), (iv) Labelling
storage and ware housing and transportation
of goods from one place to the other.
Select the most appropriate combination:
(a) 1. (iv), 2. (iii), 3. (i), 4. (ii) (b) 1. (i), 2. (iv), 3. (iii), 4. (ii)
(c) 1. (ii), 2. (iii), 3. (iv), 4. (i) (d) 1. (iii), 2. (iv), 3. (i), 4. (ii)
93 Following are the marketing philosophies against their respective aspects:
Aspects Marketing Philosophy
I. Greater emphasis on improving the production and (i) Product Concept
distribution efficiency of the firms.
2. Product improvement is the key to profit maximi- (ii) Production Concept
sation of a firm.
3. Pushing the sale of products through aggressive (iii) Marketing Concept
selling techniques with a view to persuade, lure
or coax the buyers to buy the products.
4. Customer satisfaction is the means to achieve the (iv) SellingConcept
firm's objectives of maximising profit.
Select the most appropriate combination:
(a) 1. (iv), 2. (iii), 3. (ii), 4. (i) (b) 1. (i), 2. (iv), 3. (iii), 4. (ii)
(c) 1. (ii), 2. (i), 3. (iv), 4. (iii) (d) 1. (iii), 2. (iv), 3. (i), 4. (ii)
94. Following are the marketing philosophies against their respective aspects:
Aspects Marketing Philosophy
1. Consumers would favour those products which (i) SellingConcept
were widely available at an affordable price.
2. Bringing continuous improvement in the quality, (ii) Marketing Concept
incorporating new features etc.
3. Firms must undertake aggressive selling and
(iii) Production Concept
promotional efforts to make customers buy their
products.
4. A pre-requisite for the success of any organisation
(iv) Product Concept
is to understand and respond to customer needs.