Overview Of Teletalk Bangladesh Limited

Teletalk Bangladesh Limited is a public limited company, registered under the Registrar of the
Joint stock companies of Bangladesh. Total shares owned by the Government of the Peoples
Republic of Bangladesh.

We continue to grow and engage our customers through our clear commitment to offering high
quality products and services as well as leading customer retention and loyalty programmers.
Teletalk continues to be a part of the revolution that’s connecting millions of Bangladeshi people
and around the world.

Teletalk Bangladesh limited was established keeping a specific role in mind. Teletalk has forged
ahead and strengthened its path over the years and achieved some feats truly to be proud of, as
the only Bangladeshi mobile operator and the only operator with 100% native technical and
engineering human resource base, Teletalk thrives to become the true people’s phone – “Amader
Phone”.

Basic Objective

 To provide mobile telephone service to the people from the public sector
 To ensure fair competition between public and private sectors and thereby to safeguard
public interest
 To meet a portion of unmitigated high demand of mobile telephone
 To create a new source of revenue for the government

Incorporation of Teletalk

Teletalk Bangladesh Limited (the “Company”) was incorporated on 26 December, 2004 as a

public limited company under the Companies Act, 1994 with an authorized capital of
Tk.20,000,000,000 being the only government sponsored mobile telephone company in the
country. On the same day the Company obtained Certificate of Commencement of Business.

Company’s Network Expanson

Teletalk Bangladesh Limited has continually expanded its network, to better accommodate its
growing customer base as well as to keep the promise of providing better service. As of now,
Teletalk has already established its network foothold in 64 Districts, 402 Upazilas, and most of
the highways. Teletalk is continuing its network expansion to reach more corners of
Bangladesh.

Scope To Be Explored

m-Governance is derived from e-governance refers to government’s use of information and

communication technology to exchange information and services with citizens, businesses, and
other arms of government. Teletalk is ready to provide with the help of third party software,

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mobile interactivity for the citizens of Bangladesh with m-Governance. This may includes, but
not limited to

 Mobile based Live Citizen Reporting Solution

 Mobile User Info bank (Database of Mobile Users of Bangladesh)
 Agriculture information services for the farmers and also for the end users, like product
price in different parts of the country.
 Product ID for all consumer products/ Organization.
 Interactivity between Government and the Citizens.

Possible Departments will be Benefited From The above Services Area

 Police.
 Rapid Action Battalion
 Fire Service
 NBR
 Agriculture Department.
 BRTA
 BSTI
 BTRC
 Election Commission
 Health Services.

Mission & Vision

To innovate and constantly find new ways to enhance our services to our customer’s current
needs and desires for the future. Our vision is to know our customers and meet their needs better
than any one else.

Description of Venture

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Product
The basic product of Teletalk Bangladesh LTD is its SIM. Connectivity is the core benefite of the
product. the expect product is the good connectivity ans the large area of coverage Which teletalk
struggles to maintain.Teletalk is now concertating on its arguments product which is VAS (Value Added
Services). It has launched some VAS recently such as internet SMS while previous ons such as Cricket
update & loadshedding update to continue to service, 3G can convert 4G & 4g can convert 5G. Teletalk
decamber 2021 start 5G in Banglagesh.

Teletalk value added service

   SMS (short message service)

   Voice SMS
   Cricket Update (222)
   Wireless Application Protocol (WAP)
   Bangla SMS
    SMS: (Jokes, Weather, Taxi, Horoscope, Quotes, Emergency, International Weather
Forecasting).
   International SMS
   Friends and Family (Aponjon)
   GPRS (General Pocket Radio Service)
   International Roaming(5G,4G,3G,2G)
 Digital Banking

Operation Process
GSM: GSM stands for “Global System for Mobile Communications.” This is manly a European
based system. However this system is almost unused in the United States. GSM can be said as a
modified and far more efficient version of TDMA. GSM keeps the idea of timeslots and
frequency channels. However it corrects several major shortcomings. As the GSM timeslots are
smaller than TDMA technology, they hold less data but allow for data rates starting at 300 bits
per second. Thus, a call can use as many timeslots as necessary up to a limit of 13 kilobits per
second. When a call is inactive or may be compressed more, fewer timeslots are used. To
facilitate filling in gaps left by unused timeslots, calls do “frequency hopping” in GSM. This
means that calls will jump between channels and timeslots to maximize the usage if the system.

 A control channel is used to communicate the frequency hopping and other information
between the cell tower and the phone. To compare with the other systems, it should be
noted that GSM requires one Watt of output power from the phone. (GSM, Wikipedia,
2012)

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  CDMA: CDMA stands for “Code Division Multiple Access” and is both the most
interesting and the hardest to implement multiplexing method. CDMA has been likened
to a party: When everyone talks at once, no one can be understood, however, if everyone
speaks a different language, then they can be understood. CDMA systems have no
channels, but instead encode each call as a coded sequence across the entire frequency
spectrum. Each conversation is modulated, in the digital domain, with a unique code
(called a pseudo-noise code) that makes it distinguishable from the other calls in the
frequency spectrum. Using a correlation calculation and the code the call was encoded
with, the digital audio signal can be extracted from the other signals being broadcast by
other phones on the network. From the perspective of one call, upon extracting the signal,
everything else appears to be low-level noise. As long as there is sufficient separation
between the codes (said to be mutually orthogonal), the noise level will be low enough to
recover the digital signal. Each signal is not, in fact, spread across the whole spectrum
(12.5 MHz for traditional cellular or 60 MHz in PCS cellular), but is spread across 1.25
MHz “pass-bands.” Since CDMA offers far greater capacity and variable data rates
depending on the audio activity, many more users can be fit into a given frequency
spectrum and higher audio quality can be provide. The current CDMA systems boast at
least three times the capacity of TDMA and GSM systems. The fact that CDMA shares
frequencies with neighboring cell towers allows for easier installation of extra capacity,
since extra capacity can be achieved by simply adding extra cell sites and shrinking
power levels of nearby sites. CDMA technology also allows lower cell phone power
levels (200 miliwatts) since the modulation techniques expect to deal with noise and are
well suited to weaker signals. The downside to CDMA is the complexity of deciphering
and extracting the received signals, especially if there are multiple signal paths
(reflections) between the phone and the cell tower (called multi path interference). As a
result, CDMA phones are twice as expensive as TDMA phones and CDMA cell site
equipment is 3-4 times the price of TDMA equivalents. (Code division multiple access,
Wikipedia, 2012)

Marketing System
 Product
 Price
 Promotion
 Place

Service

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Teletalk is a service based industry. So it always tries to maintain the quality of the service when
it serves to the customers. And teletalk has done the job by offering different type of package.

Price

Pricing is one of the marketing mix tools that a company uses to achieve it marketing objectives.
Teletalk decides its service pricing on the basis of cost based pricing.  They always think about
the consumer purchase capability. That’s why they try to fix a reasonable price for the consumer.

Promotion

Promotion is one of the marketing tools that a company uses to achieve its marketing objectives.
Each promotion tools has unique characteristics to improve their total sales. Teletalk are trying to
do more promotional activities for their service. Teletalk Marketing promotion can be classified
in several steps:

Advertising

Teletalk first promotional activity is advertising. They know that advertising is the way where
massage could be delivered to the consumers mind. And this Massage can be delivered to the
consumer by the sound, music, choreography, lighting and performer appearance. Advertisement
massage must be believable, meaningful and distinctive. Advertising can be used to buildup a
long-term image for a product and also can trigger quick sales. So that they invest a huge amount
of money for advertise to create a brand loyal customer.

 Advertising media:

 Newspaper
 Web site
 Magazine

 Personal Selling

 Personal presentation by the firm sales force for the purpose of making sales and building
customer relationship. Teletalk uses personal selling in different stages of marketing and
distribution. Company distributes their product (SIM, Scratch, Cash card) among the wholesalers
and retailers by maintaining the excellent relationship.

 Sales Promotion
Sales promotion includes a wide way of tools that can attract consumer’s attraction, strong
incentive of purchase, free gifts, discount and several types of occasional program.

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PHP sales promotion includes credit sales, commission etc. PHP arrange conference every year
among the dealers, wholesalers and retailers. They always try to influence and convince them for
creating a market demand and sale their product.

 Public Relation

 Public relation is used to promote products, people, places, ideas, activities, organizations and
even nations. Public relation can also influence a product sales or brand awareness. Teletalk
arrange meeting always with the wholesalers and retailer for maintaining a good relationship
with them.

 Place

Place is very much important for product sale. Place depends on good location, transportation
facility, availability, channels etc. and teletalk select a right place named Banani, from this place
people can easily buy the product and there transportation system is very easy and available.

Organization Structure
The company has a board of Directors consisting of Chairman and Managing Director and Govt. High
officials. Then One Board Secretary performs task as a representative of the Board of Directors. There
are seven General Managers are responsible for different Departments. All GMs directly report to MD.
Every GM is supported by Deputy General Manager, Manager, Deputy Manager and Assistant Managers

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