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Architecture & Color Psychology

The document discusses color psychology and the psychological effects of different colors. It explains that warm colors like red, yellow and orange can spark emotions ranging from comfort to hostility, while cool colors like green, blue and purple often spark feelings of calmness. Specific colors are discussed in more detail, outlining their common psychological associations. The use of color in architecture is also covered, with different colors described as suitable for conveying various moods and sentiments in built environments.
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100% found this document useful (1 vote)
265 views12 pages

Architecture & Color Psychology

The document discusses color psychology and the psychological effects of different colors. It explains that warm colors like red, yellow and orange can spark emotions ranging from comfort to hostility, while cool colors like green, blue and purple often spark feelings of calmness. Specific colors are discussed in more detail, outlining their common psychological associations. The use of color in architecture is also covered, with different colors described as suitable for conveying various moods and sentiments in built environments.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BICOL STATE COLLEGE OF APPLIED SCIENCES AND TECHNOLOGY ACTIVITY

CITY OF NAGA

16

CHROMATIC ENERGY OF ARCHITECTURAL


DESIGN & LIGHT, COLOR AND TEXTURE

THEORY OF ARCHITECTURE [ THOA111B ]

ARCH. IAN KENNETH ORASA


UAP
JENZ HOPE NOVELA
BSA-1C
PSYCHOLOGY OF COLOR

Color psychology is focused on the


psychological and emotional impact that
colors have on sighted individuals in many
aspects of life. Color psychology has some
extremely subjective parts as well as other
more acknowledged and confirmed ones.
Keep in mind that various cultures will have
different interpretations, meanings, and
perceptions of the same thing. Color is
frequently linked to a person's emotions. A
person's emotional or physical state can also
be influenced by color.

THE PSYCHOLOGICAL EFFECTS OF COLORS

There are also commonly noted psychological effects of color


as it relates to two main categories: warm and cool. Warm colors –
such as red, yellow and orange – can spark a variety of emotions
ranging from comfort and warmth to hostility and anger. Cool
colors – such as green, blue and purple – often spark feelings of
calmness as well as sadness.

THE PSYCHOLOGICAL EFFECTS OF COOL COLORS

Purple combines red and blue to create a pleasing blend of


excitement and tranquillity that is said to inspire creativity. Light
purple is considered to create a calm environment, therefore
reducing tension. These hues might work well in a home or office
setting.

Consider using green and/or blue. These cool colors are typically
considered restful. There is actually a bit of scientific logic applied
to this – because the eye focuses the color green directly on the
retina, it is said to be less strainful on your eye muscles.
The color blue is recommended for high-
traffic areas or areas where you or others will
spend a lot of time. Blue, another cold color, is
a calming and serene hue that is supposed to
reduce respiration and blood pressure. These
hues are ideal for usage in the bedroom since
they should help you relax.

THE PSYCHOLOGICAL EFFECTS OF WARM COLORS

Consider using yellow or orange as accent colors. These


colors are frequently connected with food and might make your
stomach grumble. The reason why most restaurants, such as
McDonalds and others, employ these colors.

Be careful about using bright colors like orange and


especially yellow. They reflect more light and excessively
stimulate a person’s eyes which can lead to irritation. You also
probably don’t want to paint your dining room or kitchen these
colors if you’re a calorie-counter.

COLOR PSYCHOLOGY

WHITE

purity
innocence
cleanliness
sense of space
neutrality
mourning (in some cultures/societies)
BLACK

authority
power
strength
evil
intelligence
thinning / slimming
death or mourning

GREY

neutral
timeless
practical

RED

love
romance
gentle
warmth
comfort
energy
excitement
intensity
life
blood
ORANGE

happy
energetic
excitement
enthusiasm
warmth
wealth prosperity
sophistication
change
stimulation

YELLOW

happiness
laughter
cheery
warmth
optimism
hunger
intensity
frustration
anger
attention-getting

PINK

romance
love
gentle
calming
agitation
GREEN

natural
cool
growth
money
health
envy
tranquility
harmony
calmness
fertility

BLUE

calmness
serenity
cold
uncaring
wisdom
loyalty
truth
focused
un-appetizing
PURPLE

royalty
wealth
sophistication
wisdom
exotic
spiritual
prosperity
respect
mystery

BROWN

reliability
stability
friendship
sadness
warmth
comfort
security
natural
organic
mourning (in some cultures/societies)
COLOR APPLICATION IN ARCHITECTURE

Colors, In our psycho-spatial connection and their perceptions


are responsible for a series of conscious and subconscious stimuli. It
is present in all settings, notwithstanding its existence and
variances. Colors on surfaces, in addition to the structural
components that make up an architectural object and influence
the user's experience of the space.

" a colorful sensation is produced by


the nuances of light refracted or
reflected by a material, commonly
the word color is designated to those
shades that function as stimuli in a
chromatic sensation."

- Israel Pedrosa,

Describing the relationship of colors and the different


features that govern them, or even the multitude of existing
studies regarding these theories, is as complex as it is extensive.
Color can be associated with psychology, symbolism and even
mysticism; colors take on different meanings according to the
artistic, historical or the cultural period; colors change when
facing light; among many other characteristics. This article is not
intended to address technical aspects of color or concepts
studied by critics. However, it does seek to ponder the
relationship between color and architecture.
Red: This color shows
energy, excitement, impulse.
Therefore, it is regularly used
in commercial spaces, such
as stores or fast food outlets,
as it portrays a certain
compulsivity and consumer
desire.

Yellow: Portrays
optimism, curiosity,
joviality and a bright
atmosphere. It is
frequently used in
commercial spaces
or restaurants to
gain the attention of
pedestrians.

Blue: Transmits the


feeling of positivity,
confidence, and
security. It is often used
in commercial and
business spaces, such as
banking agencies,
offices and companies.
Green: Evokes
calm, tranquility,
serenity and well-
being. It is
regularly used in
spaces associated
with health and
well-being, such as
hospitals and
relaxation centers.

Orange: The result of the


combination of yellow and red,
orange projects an idea of
intensity, creativity, euphoria,
and enthusiasm. It is often used
in creative environments, such
as offices, studios, and schools. If
used together with blue, it
conveys the idea of impulsivity
and trust, and so is adopted by
banking agencies and offices.

Violet: It transmits
well-being, calmness, and
softness.
While architecture has a greater impact on our lives than
we realize, the use of color in conjunction with the sort of
architecture makes a built form far more influential. Colors
aid in the development of perspective and an
understanding of the nature of a structure.

The use of color in architecture has changed over time.


Cities like Jaipur and Jaisalmer in India, Chefchaouen in
Morocco, and others have natural demarcating hues as a
result of the materials accessible locally, such as stones,
limestone, and so on.

Architecture and color have a therapeutic relationship.

COLOR THEORY

The Color Theory, is a topic of evaluation and study in


various fields, including medical and other sciences. Colors
like whites and greys have always been favored by the
architects and designers, but many architects have been
bold enough to realize that the effect of these colors can be
graving, and feel isolated. So eventually, architects and
healthcare organizations have realized and come together
to make more habitable and colorful centers and this has
proven positive.

Every area is distinct in terms of how it handles human


and non-human interaction. Color in architecture helps
grasp that interaction better, and architecture plays a vital
part in fostering it.
THE FIRST PICTURE SHOWS AN ILLUSTRATION OF AN APPLE
THAT CONTAINS WARM COLORS, AS WE LOOK INTO THE
PICTURE WE CAN FEEL THAT THE DRAWING GIVES US THIS VERY
INTENSE ENERGY OR VERY EMPOWERING FEELING BECAUSE OF
ITS WARM COLOR PALETTE SUCH AS THE REDS AND ORANGES.
AS FOR TE SECOND PICTURE, PROJECTS THE EXACT SAME
PICTURE BUT INSTEAD, COINTAINS COOL COLORS. THE
DRAWING EXPRESSES A VERY SUBTLE AND CALMING MOOD,
COOL COLORS SUCH BLUE AND GREEN HELPS CALM THE MIND
UNLIKE FOR WARMS COLORS WHICH MAKES US VERY
ENERGENTIC AND ACTIVE. THE FIRST APPLE MAKES US FEEL
THAT WE JUST WANT TO EAT IT, WHILE THE SECOND ONE
MAKES US FEEL THAT WE JUST WANT TO LEAVE IT AS IT IS AND
WATCH IT WHILE RELAXING,

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