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Triz Success Cases

TRIZ helped Boeing develop a new air-to-air refueling system for the Boeing 767 aircraft, generating an extra $1.5 billion in sales. TRIZ was also used to develop Crest Whitestrips, Procter & Gamble's most successful product launch ever, generating $130 million in sales in the first year. A new DVD pick-up system developed by Samsung using TRIZ saves the company $100 million annually.

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1K views1 page

Triz Success Cases

TRIZ helped Boeing develop a new air-to-air refueling system for the Boeing 767 aircraft, generating an extra $1.5 billion in sales. TRIZ was also used to develop Crest Whitestrips, Procter & Gamble's most successful product launch ever, generating $130 million in sales in the first year. A new DVD pick-up system developed by Samsung using TRIZ saves the company $100 million annually.

Uploaded by

TRIZtease
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TRIZ SUCCESS CASES

Boeing 767 refueling system by Boeing

TRIZ helped to develop a new refueling system for


Boeing 767 aircraft, which resulted in extra sales of 1.5
billion US dollars.

“A TRIZ workshop solution was developed for the 767


Tanker (air-to-air refueling) aircraft project. As a result
of that TRIZ solution, the program was successfully
launched with a customer who preferred the TRIZ
solution over the competitions solution for the same
system, thereby ordering aircraft from Boeing. “

Don Masingale
Advanced Research Engineering Program Manager,
Boeing, USA

Crest Whitestrips by Procter & Gamble

“TRIZ was used to develop Crest Whitestrips™ for


Procter & Gamble (P&G). From a TRIZ perspective, the
key problem was that tooth whitener should be on the
teeth to bleach, and it should not be on the teeth to
avoid contact with saliva. A TRIZ concept, a thin flexible
film saturated with whitener that selectively adhered to
teeth, proved to be the answer. Whitestrips was P&G's
most successful product launch ever, generating $130
million dollars of sales in the first year of operation while
capturing over 45% of the whitening market.”

Larry R. Smith
President, Altshuller Institute for TRIZ Studies, Inc, USA

Decreasing costs of DVD pick-up system by Samsung

A new DVD pick-up system was developed by Samsung


which saves 100 million Euro annually.

“During last 3 years, our TRIZ team did successful


consulting activities. The economic benefit after applying
TRIZ ideas is impossible to count (more than 1 billion
US$)”

Hyo June Kim


Samsung Advanced Institute of Technology, Korea

A new chemical distillation technology by Linas

A new technology for chemical distillation was developed


by Russian company Linas. In addition to solving several
fundamental problems of distillation, a new plant is at
least twice cheaper to manufacture and operate,
consumes less energy, and occupies 3-5 times less
space than traditional distillation plants. There is no
need any longer to build very high columns; the new
plant can be even placed in an ordinary living room.

Hydrocarbon Asia. November/December, 2002,


p.40-43.

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