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Communication Persuasion & Perception

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Amin Mofreh
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27 views2 pages

Communication Persuasion & Perception

Uploaded by

Amin Mofreh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Communication Persuasion & Perception

The human mind has a huge capacity for receiving, processing and storing great quantities of

information, and for organizing and later using this information as a basis for behavior.

• When we receive a message, our minds take different steps in order to help us receive,

understand and make use of these messages. The receiving process functions as follows:

1- External stimuli

• Events taking place outside the body are signaled to the body by one of the five senses of sight, sound,
taste, smell and touch.

• This causes the sensory organ to send messages to the brain through the system of nerves

2- Sensory Impulses

• The message sent by the sensory organ (ear, eye, etc.) is a sensory impulse (somewhat like a
small electrical current).

• Thus, a message received from outside the body is first encoded as nerve impulses before it is
decoded. 

3- Physical Sensation

The mind converts the impulses into physical sensations of sight, sound, taste, smell and touch.

These physical sensations are the raw data with which the mind begins its functioning.

4. Perception

The mind interprets the physical sensation into meanings depending on the past experience.

• This process is called "Perception". It is the "decoding".

• The mind organizes incoming information, giving it pattern, relation and meaning.

• In doing so, it tends to select, or emphasis certain aspects of the new information and to pass
over others.

• This explains why messages sometimes are decoded to contain meaning which the sender didn't
intend.

1
There are two products of perception, Knowledge and emotions

5. Knowledge

formation:

• Once an incoming sensation is given meaning, the mind begins to classify it, to relate it with
information already stored, and then either to store or forget the new information.

The mind may store information as:

• 1. Additional confirmation of knowledge or belief already held.

• 2. Or an additional dimension.

• 3. Or anew information it may change the beliefs already held.

Beliefs are classified as:

• Informational beliefs: Beliefs formed on the basis of communication messages. These kinds of
beliefs are very easy to change.

• Descriptive beliefs: Beliefs based on direct observation (seeing, hearing ... etc.) of the object by
the person himself. These kinds of beliefs are harder to change because the person experienced them
himself.

• Internal beliefs: They are the hardest to change.

The Rational products of perceptions:

• Beliefs are the end product of perceptions process. A person may have a great number and
variety of different beliefs about each object or person in his environment.

• The total of these beliefs is called his "Knowledge" of the object. These beliefs didn’t arrive
quickly, but as a result of receiving and perceiving information of many different messages about the
same object, covering a period of time.

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