M.A.R.

K COFFEE SHOP

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A Business Proposal presented to

Mr. Ariel Soledad

Malimono National High School Faculty

Malimono, Surigao del Norte

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In partial fulfilment of the requirements

In the subject T.L.E

Fourth Grading Period

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by

Kimberly S. Llamera Rogie Mar Ybanez

Angela Gesta John Rembert Pedrajita

Lira Aquino Jerome Laders

Maria Angela Dalubatan Ikhe Crimson Alabat

Mayeth Ondoy Anthony Magsanay

Kyla Gesta
Introduction:

A coffee shop is a kind of restaurant that sells coffee, tea, cakes, and sometimes

sandwiches and light meals.

Almost everyone loves coffee. It has been said that some 330 million cups of coffee are

consumed everyday. This is a lot of coffee. What makes it more attractive to enter into the coffee

business is the low starting cost in comparison with other business. Coffee is also a very sexy

business and everyone always wants to be associated with a certain coffee shop that frequently

visit and always tell their friends about. Coffee shop are so personal because they really the third

place for many of us, they are relaxing places that people can every carry their laptops to and

finish off their office work or even meet friends at. The location of our M.A.R.K coffee shop will

be in the P-2 near the Provincial Road of San Isidro Malimono, Surigao del Norte.
FINANCIAL STATEMENT

EXPENSES OF THE EQUIPMENT

Site design, architectural plan ₱ 10,000

Electrical, Lighting ₱ 5,000
Painting ₱ 2,500
Insurance ₱ 2,500
Graphic design for signage, menu ₱ 2,000
boards
Outside signage ₱ 1,500
Frequency Cards, Brochures ₱ 1,500
Telephones/FAX/DSL ₱ 500
Preparation Equipment ₱ 1,000
Blenders (5) ₱ 3,500
Chairs ₱ 15,000
Tables ₱ 20,000
CCTV Camera ₱ 10,000
Kitchen Utensils ₱ 20,000
Microwave ₱ 1,000
Storage racks ₱ 1,000
Food display case ₱ 3,000
Storage room shelving ₱ 2,000
Bulk bean grinder ₱ 700
Sinks (3), prep counters ₱ 1,200
Menu board construction ₱ 2,500
Cups/Lids ₱ 4,500
TOTAL EXPENSES: ₱ 111,400

EXPENSES COST
Electricity bill (per month) ₱6,000
Lot (752m) ₱30,000
Water bill (per month) ₱500
Constuction of building ₱70,000
Total Cost: ₱106,500
OBJECTIVES

Our M.A.R.K coffee shop objectives for the first year of operations are:

 Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide.

 Turn in profits from the first month of operations.

KEY TO SUCCESS

The keys to success will be:

 Store design that will be both visually attractive to customers, and designed for

fast and efficient operations.

 Employee training to insure the best coffee preparation techniques.

 Marketing strategies aimed to build a solid base of loyal customers, as well as

maximizing the sales of high margin products, such as espresso drinks.

MISSION

Our coffee shop will make its best effort to create a unique place where customers can

socialize with each other in a comfortable and relaxing environment while enjoying the best

brewed coffee. We will be in the business of helping our customers to relieve their daily

stresses by providing piece of mind through great ambience, convenient location, friendly

customer service, and products of consistently high quality. 

BUYING PATTERNS

The major reason for the customers to return to a specific coffee bar is a great tasting coffee,

quick service and pleasant atmosphere. Although, as stated before, coffee consumption is

uniform across different income segments, our M.A.R.K coffee shop will price its product

offerings competitively. We strongly believe that selling coffee with a great service in a nice

setting will help us build a strong base of loyal clientele.

MARKET SEGMENTATION

Our M.A.R.K coffee shop will focus its marketing activities on reaching the Malimono

National High School and Malimono Central Elementary School students and faculty, people

working in offices located close to the coffee bar and on sophisticated teenagers. Our market

research shows that these are the customer groups that are most likely to buy gourmet coffee

products.
 MARKET ANALYSIS (PIE)

NET INCOME EVERY YEAR

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Growth
Costumers
Students and 2% 10,000 10,360 10,727 11,101 11,483
faculty
Teenagers 1% 1,000 1,030 1,060 1,090 1,120

Office 2% 5,000 5,160 5,323 5,489 5,659

Workers
Other 0% 3,000 3,000 3,000 3,000 3,000

Total 1.63% 19,000 19,550 20,110 20,680 21,262

SUMMARY OF BUSINESS

Our coffee shop bar is determined to become a daily necessity for the people who loves, a

place to dream of as you try to escape the daily stresses of life and just a comfortable place to

meet your friends or to read a book, all in one. With the growing demand for high-quality

gourmet coffee and great service, our mug’s coffee shop will capitalize on its proximity in

Malimono National High School to build a core group of repeat customers. Our M.A.R.K coffee

shop will offer its customers the best prepared coffee in the area that will be complimented with

pastries, as well as free books that its patrons can read to enjoy their visit.

LAYOUT OF THE M.A.R.K COFFEE SHOP

 REVENUE

SALES REVENUE

Coffe sales 10,000

Retail sales 5,000
Dessert sales 5,000
Food sales 6,000
Bottled drinks 10,000
Bean sales 3,500
Other Revenue 4,000
Total Revenue 43,500

Chairman

Kimberly Llamera

Mayeth Ondoy Angela Gesta Rogie Mar Ybanez

Kyla Gesta Maria

Lira Aquino
Dalubatan

John
Rembert Jerome Anthony
Pedrajita Ladres Magsanay