0% found this document useful (0 votes)
1K views16 pages

Fort St. John Summer Festival Plan

This document summarizes Dale Plourde's proposal to establish an annual summer music festival in Fort St. John, BC. Dale has over 35 years of experience organizing successful cultural events for 100-70,000 people. He proposes a three phase plan to grow the festival over three years, beginning with a 1.5 day event in 2022 and expanding to a 10 day citywide celebration by 2024. Dale requests the city's support in the form of park space and a $55,000 cash sponsorship to make the inaugural festival possible. He believes the festival will boost the local economy, culture, and sense of community.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
1K views16 pages

Fort St. John Summer Festival Plan

This document summarizes Dale Plourde's proposal to establish an annual summer music festival in Fort St. John, BC. Dale has over 35 years of experience organizing successful cultural events for 100-70,000 people. He proposes a three phase plan to grow the festival over three years, beginning with a 1.5 day event in 2022 and expanding to a 10 day citywide celebration by 2024. Dale requests the city's support in the form of park space and a $55,000 cash sponsorship to make the inaugural festival possible. He believes the festival will boost the local economy, culture, and sense of community.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 16

About Me

Dale Plourde – President


• I GREW UP IN THE PEACE
• 35 YEARS OF CULTURAL LEADERSHIP Energetic Productions Inc.
• THOUSANDS OF SUCCESSFUL EVENTS Fort St. John, B.C.
• FROM 100 – 70,000 PEOPLE
• COMMITTED TO HELP OUR COMMUNITY
2
Concerts Food
World Famous Enjoy food from our
Headliners and Local diverse ethic
Stars community
The Vision
To develop an annual
Signature Summer Festival
in Fort St John.

Arts and Culture Community


Celebrate and Build strong
showcase our First community by
Nations and cultural bringing us together.
artists.
3
Music Capital of
Northern B.C.!
Declared the Music Capital of
Northern BC in 2009.
We Host the biggest stars,
develop us as a music
destination and draw people to
Fort St John.

4
OFFICIAL
COMMUNITY PLAN
GUIDING PRINCIPAL #1
ENHANCING QUALITY OF LIFE
• INVESTING IN PARKS & PUBLIC SPACES
• ENHANCING PROGRAMMING, PUBLIC
EVENTS AND FESTIVALS
• DIRECT FESTIVALS DOWNTOWN AS A MEANS
TO HIGHLIGHT & SHOWCASE
• WORK WITH BUSINESS TO DEVELOP
STRATEGIES FOR THE RECRUITMENT AND
RETENTION OF EMPLOYEES

5
WHAT DOYOU LOOK FOR
BEFORE MOVING TO A NEW
CITY OR COMMUNITY?
MY MUST HAVES:
GOOGLE IS OUR FRIEND! ☺ • GOOD INDIAN FOOD
• SUSHI
• GOOD GROCERY SHOPPING
• GOOD DINING SELECTION
• CLEAN
• STRONG ARTS AND CULTURE SCENE
• CONCERTS
• YOUR CHOICES?
6
Phase #1 Headline Entertainment Profile - Making Music History Right Here!
International Music Hit Makers and Hall of Famers
Ricky Skaggs
Randy Bachman

• Canada’s most iconic Rock Legend. • One of Country Music’s most


decorated stars.
• Multiple #1 hits with the Guess Who and
BTO. • 15 Grammy Awards.
• National Radio Host ( CBC’s Vinyl Tap) • 11 #1 Billboard Albums
• Inducted in Canadian Music Hall of Fame • 12 #1 Country Hit Singles
• Canada Walk of Fame • Country Music Hall of Fame
• Order of Manitoba inductee • Musicians Hall of Fame
• Order of Canada inductee
7
Create Opportunity for Local Performers, Artists & Artisans

2 Stages 20 performances First Nations Art and Culture – Kema Experience


• Our goal is to make dreams come true by • Engage interactively with our rich community
creating a world class performance platform for First Nations Arts & Culture.
our young and old performers.
• Just imgine the immense joy this would bring to
a young performer to share a stage with a 14
time grammy winner? Priceless!!
• WE ARE THE MUSIC CAPITAL OF THE NORTH! ☺

8
Growth Strategy
How We will Get there

Phase 1 Phase 2 Phase 3


July 15-16, 2022 July13-16, 2023 July 11-21, 2024

• Small version 1.5 day event. • 3 half day of events and • 10 day Citywide Celebration.
• Friday evening headline Saturday all day. • 4 headline concerts in the
concert. Rock/Adult • Friday and Saturday Headline park.
• Saturday Full Day 1-10 pm concerts and Sunday Kids • Carnival Midway close by
Country Music Festival Day with headline kids (Totem Mall, empty Property
• Night events at the Lido, performers on main stage downtown)
Festival Plaza and other and grounds. • Taste of FSJ, food and
participating business. • Incorporate more venues like beverage from local cultural
• Engage all business Cultural centre with Arts and groups and businesses.
participation. Entertainment and lido with • Concerts, art and culture
workshops and later music shows all week (Festival
• 4 months lead of smaller shows.
entertainment events and Plaza, the lido, Cultural
contests to engage local • Promote Citywide Business Centre) and engagement of
artists. engagement such as BBQs, businesses/groups.
pancake breakfasts etc. • Cook-offs, car shows, etc.
9
Other BC Festivals in 2022

10
Economic Benefit to City Business
Growing our Economy and Quality of Life – Based on Economic impact Studies for Similar Signature Civic Events

$3.1M PHASE 3
$2M PHASE 2
$1.2M
PHASE 1
Concerts and vendors, Concerts and vendors, Concerts and vendors,
Hotels, Gas Stations, Hotels, Gas Stations, Hotels, Gas Stations,
Resturants, supplies, Resturants, supplies, Resturants, supplies,
Groceries. Groceries. Groceries.
.

11
Sponsors for 2022 so far…

12
BUDGET

Year 1 Year 2 Year 3

Attendees 2,500 5,000 10,000

User Fees/ Tickets 310,050 620,000 1,200,000


Vendors 16,000
Sponsorship/Grants 110,000 125,000 150,000

Expenses
• Headline Acts $150,000 250,000 400,000
• Local Talent 25,000 30,000 40,000
• Site & Production 62,500 70,000 85,000
• Staff Security & Misc 38,000 45,000 52,000
Total Expenses 275,500 395,000 577,000

Carried Over to Next Year 160,550 350,000 773,000


13
Timeline
Our two-year action plan

Planning Marketing/Announcement
January, 2021 February, 2022 Marketing/Announce
February, 2023

AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

2022 20YY

City approval Showtime! Planning Phase 2


January, 2022 July, 2022 October, 2022

14
The Ask
• THE FOLLOWING 2 ITEMS OF SUPPORT ARE REQUESTED Adopt the
TO MAKE THE FESTIVAL REALITY .
• The permitted use of Centennial Park and the new stage to ENERGETIC COUNTY FAIR
use as the community stage for the event July 14-16 ( 5 year
commitment) As an official City Annual Summer
• 20% of the event and operating expenses to take the Festival, Presented by
headline, presenting sponsor of the Festival for the total
amount, cash sponsorship of $55,000 . THE CITY OF FORT ST JOHN
• Energectic Productions is committed to the long term Produced by Energetic Productions
success of the festival and will commit to 100 percent of the
proceeds of the festival to grow the event annually. 16

• Both this and audited financials can be a condition.


THANK YOU
Dale Plourde

604-353-7604
[email protected]
Energeticcountyfair.ca

17

You might also like