Annual Report

Project

Nancy A. Herring, PhD, CPA

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 Annual Report Project
To the Student
The Annual Report Project (ARP) provides you the opportunity to analyze a corporate annual
report. You will obtain the annual report of a Fortune 500 company and answer questions regard-
ing the application of concepts studied in your financial accounting course.
The Annual Report Project:
ƒ Will increase your interest in financial accounting by allowing you to personally
choose the annual report you will review
ƒ Provides hands-on exposure to financial statements of real-world companies
ƒ Emphasizes the importance of the notes to the financial statements
ƒ Provides an opportunity to examine the application of procedures and methods
discussed in your accounting textbook
ƒ Encourages you to work with spreadsheets
The Annual Report Project consists of twelve assignments and is designed to be a useful supple-
ment both for undergraduate financial accounting courses and for introductory financial account-
ing at the M.B.A. level. The following is a list of the topics covered in each Annual Report Pro-
ject assignment:
ƒ ARP 1 Obtaining the Annual Report
ƒ ARP 2 Company Information
ƒ ARP 3 Overview of the Annual Report
ƒ ARP 4 The Balance Sheet
ƒ ARP 5 The Income Statement
ƒ ARP 6 Current Assets
ƒ ARP 7 Long-lived Assets
ƒ ARP 8 Liabilities
ƒ ARP 9 Stockholders’ Equity
ƒ ARP 10 Statement of Cash Flow
ƒ ARP 11 International Financial Reporting Standards
ƒ ARP 12 Overall Evaluation

Annual Report Project | 1

ORGANIZATION OF EACH ASSIGNMENT
Beginning with Assignment 4, each assignment consists of three parts:
ƒ THE BASICS requires you to find information in the annual report and may require
the calculation of some financial statement ratios.

ƒ FURTHER ANALYSIS often includes calculating and interpreting financial

statement ratios. It also requires comparing these ratios to industry averages.
ƒ INFORMATION FOR DECISION MAKING asks you to evaluate the information
obtained in other parts of the assignment.

To the Instructor
The Annual Report Project (ARP) works best if each student obtains a different annual report.
In your classroom, students can highlight differences and similarities among companies. Even if
class discussion is limited, students have the opportunity to learn something about these differ-
ences and similarities as they prepare their assignments and discuss them with each other outside
the classroom. They see that terminology, format, and level of disclosure vary. For lager
classes, you might have your students work in groups. Each group would examine a different an-
nual report. Students might also work in industry groups. Each student in a group would exam-
ine an annual report in the same industry as those of other group members.

NOTES TO SPECIFIC
ASSIGNMENTS
ARP 1 & 2. The first assignment asks the student to select a Fortune 500 company. This limita-
tion enhances the likelihood that the report will contain all the disclosures required in the assign-
ments. Assignment 1 also places some limits on industry type in order to avoid specialized in-
dustry practices. Because receipt of the annual reports can take 2 – 3 weeks, it is important that
Assignment 1 be completed during the first day or two of the school term. Alternatively, the stu-
dent may download the annual report from the company’s web site. This is the preferred method
of obtaining an annual report. Fortune.com provides links to web sites of Fortune 500 compa-
nies. Because each student is required to obtain a different annual report, the instructor may ask
students to e-mail their choices as soon as the annual reports have been ordered. The instructor
can then assign preferred companies to students on a first-come-first-served basis.
Assignments 1 and 2 ask each student to order an annual report for and obtain a profile of each of
three companies. This requirement provides alternative annual reports if (1) the instructor re-
quires each student to obtain a different annual report and the student’s first choice has already
been selected by another student, or (2) there is an unforeseen delay in receiving an annual report.
By the time the student prepares Assignment 3, each will have narrowed the focus to one com-
pany.
Information for ARP 2 can be obtained from the Internet and business periodicals. Students are
not expected to have received their annual reports at this time. Internet search engines have a
menu option labeled stock or stock quotes where students can find a company profile which will
include the information required in the assignment. Another useful source for students is for-
tune.com.
ARP 3. This assignment provides an overview and a table of contents for later assignments. It
helps students familiarize themselves with the content of an annual report. In class discussion the

2 | Annual Report Project

instructor can make note of the optimistic tone of the chairman’s letter and the items included in
the management discussion and analysis. More importantly, this assignment provides an opportu-
nity to discuss management’s responsibility for the financial statements, the auditor’s responsibil-
ity, the expectation gap problem, internal control and audit committees. Optional Oral Presenta-
tion: If the instructor is seeking an opportunity for students to demonstrate oral communication
skills, it may be appropriate at this point to have each student give a brief report about his or her
company.
ARP 4 & 5. Instructors will need to refer the students to the discussion of vertical analysis in the
financial statement analysis chapter of their textbook for guidance in preparing the common-size
balance sheets and income statements.
ARP 6. In-class comparisons of ratios, receivables collection and inventory turnover are useful
and interesting. These comparisons also provide an opportunity for the class to discuss the rea-
sonableness of the numbers, given the characteristics of that particular company—for example,
the nature of its inventory or its type of customer.
ARP 7. In addition to reviewing plant assets, intangibles and depreciation methods, this assign-
ment asks students to examine cash flow effects related to accounting for long-lived assets.
ARP 8. Here is an opportunity to discuss operating leases and the fact that, although they may fit
the definition of a liability, they are not included in the balance sheet. The discussion could in-
clude other types of off-balance-sheet financing arrangements. This assignment also addresses
cash flow.
ARP 9. The instructor will need to refer the students to the financial highlights (or financial
summary) in the annual report for a review of stock performance in recent years. That informa-
tion, along with the information in the financial statements, will enable the students to complete
the required calculations.
ARP 10. This assignment examines the statement of cash flows (SCF) and provides an opportu-
nity for students to look at the relationship between the SCF and the balance sheet and between
the SCF and the income statement. It also asks students to examine the primary differences be-
tween the cash-based numbers and the accrual-based numbers. In addition, the assignment asks
students to compute some amounts for operating activities as they would appear if the direct
method were used.
ARP 11. This assignment introduces International Financial Reporting Standards (IFRS) and
provides an opportunity for students to assess the financial statement impact of IFRS adoption.
Each student will also examine the annual report of a company in the European Union (EU).
ARP 12. This assignment asks students to analyze information contained in the previous assign-
ments. The final analysis can be written and/or oral. If a group of students have analyzed com-
panies within the same industry, a group presentation may be appropriate. Alternatively, the in-
structor may wish to limit this assignment to a consideration of the accounting methods chosen
by the company.

USING THE ANNUAL REPORT PROJECT IN THE

CLASSROOM
The Annual Report Project can be adapted to meet the needs of instructors at institutions of vari-
ous sizes, with large and small classes, and with various instructor course loads. There is flexibil-
ity in the amount of class time devoted to the assignments. The instructor will probably wish to

Annual Report Project | 3

schedule some time to discuss management’s responsibility for the financial statements, the audi-
tor’s responsibility, comparison of accounting methods used, and some comparison of ratios.

CUSTOMIZING THE ANNUAL REPORT

PROJECT
The assignments are organized so that the instructor can adjust the requirements as needed for the
specific course. Beginning with Assignment 4, each assignment is divided into The Basics, Fur-
ther Analysis, and Information for Decision Making. The purpose of this division is to allow the
instructor to ask students to complete only the first or the first two sections for some of the as-
signments, as appropriate to the structure of the course. The amount of time required by the pro-
ject can thereby be adjusted as needed. The instructor will want to make students aware that
some annual reports may not contain every item required to complete the assignments. If a stu-
dent determines that there is insufficient data to answer a particular question, he or she should
indicate that conclusion in the space provided for the answer. Students may also require addi-
tional pages to answer some questions.

4 | Annual Report Project

ANNUAL REPORT
PROJECT
ASSIGNMENT 1

OBTAINING THE ANNUAL

REPORT
Obtain the most recent annual reports of three U.S. corporations which are Fortune 500 compa-
nies and are traded on a national stock exchange (NYSE, NASDAQ). You will obtain three an-
nual reports so that you will have an alternate if you are unable to use your first choice.
Do not select a public utility, financial institution or brokerage firm, insurance company,
co-operative or government entity. In addition, please note that summary annual reports
are not acceptable.
The completion of your annual report project assignments will be easier if you obtain a printed
copy of the annual report rather than retrieve the report from an Internet site. However, your
instructor may allow you to download the annual report from the company Web site.
A useful resource is fortune.com. This site provides links to the Web sites of Fortune 500 com-
panies. To obtain a printed copy of the annual report, contact the company’s Investor Relations
department.

OTHER USEFUL
SOURCES ARE:
ƒ The Investor Relations Information Network (www.irin.com)
ƒ The Wall Street Journal Annual Reports Service (www.icbinc.com)
ƒ The Public Register’s Annual Report Service (www.prars.com) (800-4-
ANNUAL)
ƒ Barron’s Annual Report and Earnings Service (www.icbinc.com) (800-965-2929).
1. Choosing a company
Choose companies in which you are interested. Perhaps the company has been featured in
the news lately. Perhaps you own stock in the company. Perhaps you would like to own
stock in the company. If you want to look at a list of possibilities, find a copy of the April is-
sue of Fortune magazine which lists the Fortune 500 or try www.fortune.com
2. Place your order. Answer the following questions.
Names of companies chosen: (Remember that you will conduct a thorough analysis of one of
the companies. Please list the companies in the order of your preference.)

Company Fortune 500 Rank

a.

b.

c.

Date you placed your order:

Annual Report Project | 5
How did you request the annual report? (Indicate phone number called, Internet address, etc.)
a.
b.
c.

Why did you select these particular companies?

a.

b.

c.

6 | Annual Report Project

 ANNUAL REPORT
PROJECT
ASSIGNMENT 2

INFORMATION ABOUT THE

COMPANY
NOTE: Make two additional copies of this annual report project form. Then complete and sub-
mit Assignment 2 for each of the three companies you chose in Assignment 1. If you have not
yet received the annual reports, use the Internet to answer the following questions.

GUIDANCE FOR THIS AND THE FOLLOWING ASSIGNMENTS:

• When a question asks you to explain, describe, analyze, etc., use complete sentences
and well-organized paragraphs.
• The space provided for the answer indicates the expected length of your answer.

1. Name of company chosen: AT&T Inc.

2. Information about the company:
What is the industry classification for the company (according to Fortune or the Internet site
you are using)? AT&T Inc., incorporated in 1983, is a holding company. The company
provides telecommunication services in the U.S. and the world.

Describe the nature of the company’s business.

AT&T offers services and products to consumers in the U.S. and services and products to businesses and other
providers of telecommunication services worldwide.

List the company’s primary products or services (use brand names where available).
The services and products that it offers vary by market, and include: AT&T Mobility Wireless
Communications, local exchange services, long-distance services, data/broadband and Internet services, video
services, telecommunications equipment, managed networking, wholesale services and directory advertising and
publishing. The company operates in four segments: AT&T Mobility Wireless, which provides both wireless voice
and data communication services across the U.S. and through roaming agreements, in a substantial number of
foreign countries. Wire line, which provides primarily landline voice and data communication services. AT&T U-
Verse television, high-speed broadband and voice services (U-Verse) and managed networking to business
customers, advertising solutions, which publishes Yellow and White Pages directories, and sell directory advertising
and Internet-based advertising and local search, and Other. Other; the other segment includes corporate and other
operations.

What is the address of the company’s corporate headquarters?

AT&T Inc.
208 S. Akord St.
Dallas, TX 75202
P; +1 210.821.4105

What is the address of the company’s Web site?

www.att.com/gen/investor-relations?pid=9186

List other countries in which the company operates:

AT&T operates in over 220 countries worldwide. A sampling: Canada, Brazil, France, Switzerland. They
conduct business in more than 160 languages.

Annual Report Project | 7

What were the company’s revenues for the most recent fiscal year? 2009/$123.0 in Billions.

Who is the chairman of the company’s board of directors?

Randall Stephenson

Who is the company’s CEO?

Randall Stephenson

3. Provide the following market data:

On what stock exchange is the company’s stock traded?

New York Stock Exchange (NYSE)

What is the ticker symbol for the company? T

What was the price of the company’s stock at the end of one day during this past week?

Price: $28.54 Date: 07 Dec.. 2010

What were the lowest and highest stock prices during the past year?

52-week low: $ 23.78 52-week high: $ 29.49

4. Obtain a copy of an article about the company. Attach a copy of the article.

Name of article: Heaviest Users of Phone Data Will Pay More

Source of article (name of magazine or newspaper, date, page numbers):
New York Times of the New York Edition, June 2, 2010, Page A1

Summarize the article. Use complete sentences and well-organized paragraphs. Your sum-
mary should be no fewer than 100 words in length.
8 | Annual Report Project
ANNUAL REPORT Market Update:
(Stock price this week)
PROJECT Price on
date
ASSIGNMENT 3

OVERVIEW OF ANNUAL
REPORT
By now you have received your annual reports and have narrowed your focus to one company.
This assignment will provide both an overview of the annual report of your chosen company and
a table of contents to help you complete future assignments more efficiently.
***********************************************************************
*
HELPFUL ADVICE: You will be able to complete the remaining assignments more readily
if you take the time now to:

a. Make copies of pages 2 and 3 of this assignment after you have completed them. It
will serve as your table of contents for future assignments.
b. Make a copy of the five-year (or more) summary of selected financial data from
your annual report. It contains several key numbers that will be required in future
assignments.
c. Print industry comparisons. One useful Web site is Reuters.com.*
• Under the “News and Markets” tab, click on Stocks.
• Enter either the ticker symbol or company name.
• Across the top of the next screen, you will see an extensive menu of options for
obtaining more information about your company. You will find much of this
useful.
• For ratios and industry comparisons, choose the Financials option from this
menu.
• Print the resulting pages.
**************************************************************************
*
1. Staple these three items together and place them and your company’s annual report
in the front pocket of a folder that has both pockets and prongs.
2. Write your name on the outside of the folder in the upper right-hand corner.
3. As you complete your Annual Report Project assignments, place them in the prongs
with the most recent assignment on top.
***********************************************************************
*
*Another useful Web site is finance.yahoo.com
Name of company chosen:
Balance sheet date:

1. REVIEW THE ANNUAL REPORT THAT YOU HAVE RECEIVED.

IT WILL CONTAIN SEVERAL SECTIONS:
a. FINANCIAL HIGHLIGHTS. This section provides a summary of selected financial re-
sults over a number of years. You may find two schedules providing highlights: one brief
summary near the front of the annual report and a more detailed summary in the financial
section.
Annual Report Project | 9
 This second schedule may be called Five-Year Summary of Selected Financial Data.
Note its page number here. Page(s)
b. THE CHAIRMAN’S LETTER. This letter provides the chairman’s overview of the past
year and developments which will affect the next year. Page(s)

c. THE COMPANY, ITS PRODUCTS, ITS EMPLOYEES. This section may contain a
number of color photographs and will highlight the products and accomplishments of
the company. Pages

d. MANAGEMENT DISCUSSION AND ANALYSIS. This section discusses operating re-

sults, industries in which the company operates, financing and investing activities, significant
events, trends and developments. Page

e. THE FINANCIAL STATEMENTS AND NOTES TO THE FINANCIAL STATE-

MENTS. This section contains the balance sheet(also called statement of financial position),
income statement, statement of cash flows and statement of stockholders’ equity. The ac-
companying notes, as indicated at the bottom of each of the above statements, are an integral
part of the financial statements. The financial statements cannotbe understood without refer-
ence to the notes.
The financial statements and Balance Sheet Page
accompanying notes will be the Income Statement Page
focus of your Annual Report Project. Statement of Cash Flows Page
Statement of Stockholders’ Equity Page
Notes to the financial statements:
(Include ALL notes. Attach an additional page if necessary.)
Summary of significant accounting policies Note # Page
Inventories Note # Page
Plant assets Note # Page
Long-term debt Note # Page
Income taxes Note # Page
Employee benefit plans Note # Page
Commitments and contingencies Note # Page
Other notes:
Title of note Note # Page

f. MANAGEMENT REPORT ON INTERNAL CONTROL Page

g. THE INDEPENDENT AUDITOR’S REPORT:
REPORT ON INTERNAL CONTROL Page
REPORT ON THE FINANCIAL STATEMENTS Page
h. Other:
Page
Page
Page

2. REVIEW THE CHAIRMAN’S LETTER TO THE SHAREHOLDERS.

Summarize the major points made in the letter.
Page(s) on which letter appears:

10 | Annual Report Project

Locate the management report(s) and the independent auditor’s report(s).
Answer the following questions. Page(s)

a) Who is responsible for the preparation and integrity of the financial statements?

b) Does the company maintain a system of internal controls? Why?

c) Does the company have an audit committee? What is its purpose?

d) What is the name of the independent public accountant (auditor)?

(Note: There are two independent auditor’s reports: (1) a report on internal control, and (2) a re-
port on the financial statements. The following questions relate to the financial statement audit.)
e) According to the auditor’s report on the financial statements,
what is the auditor’s responsibility?

f) According to the audit report, what is an audit?

g) Summarize the auditor’s opinion.

Annual Report Project | 11

12 | Annual Report Project
ANNUAL REPORT PROJECT Market Update: (Stock price this
week) Price on date
ASSIGNMENT 4

THE BALANCE SHEET

Name of company chosen:
THE BASICS
Locate the company’s balance sheet. Balance sheet date:
Page on which balance sheet appears:
1. The accounting equation is Assets = Liabilities + Stockholders’ Equity. Replacing the
words in the accounting equation with dollar amounts, give the company’s accounting
equation at the end of the current and prior years.
Assets = Liabilities + Equity

This year

Last year

2. Calculate the company’s current ratio for both this year and the prior year.
Show your computations.

This year:

Current assets = =
Current liabilities

Last year: = =

Explain what information this ratio provides. (Hint: See the Financial Statement Analysis
chapter of your textbook.) Use complete sentences.

Has the current ratio improved or worsened? Explain. Use complete sentences.

Annual Report Project | 13

 Calculate the company’s debt to total assets ratio (also called total debt to equity) for
both this year and the prior year. Show your computations.

This year:

Total liabilities = =
Total assets

Last year: = =

Explain what information this ratio provides. Use complete sentences.

Has the ratio improved or worsened? Explain. Use complete sentences.

3. Compare these ratios to industry averages.

Use the ratios you printed in Assignment 3.

Your company Industry

Current ratio
Debt to equity ratio
How do the results for your company compare to industry averages?

FURTHER ANALYSIS
4. Prepare common-size balance sheets for the two years presented, expressing each bal-
ance sheet item as a percentage of total assets (Total assets = 100%).
(Refer to the discussion of vertical analysis in the financial statement analysis chapter of your text.)

Use a spreadsheet program such as Excel to do this part of the assignment. Label the spreadsheet
“Common Size Analysis – Balance Sheet.” Insert the accounts and classifications in column A and the
amounts for each of the two years in columns B and C. In columns D and E, use a formula to convert the
amounts in columns B and C to percentages.

14 | Annual Report Project

INFORMATION FOR DECISION MAKING
5. Answer the following questions: Use complete sentences.

a. In which assets does the company have the most significant investment?

b. Is the company financed primarily with debt or equity? Explain using the information ob-
tained in questions 1–4.

c. Is the debt primarily short-term or long-term? Explain.

d. Comment on any significant changes in individual assets or liabilities. Use the information
obtained in question 4.

e. Comment on any significant changes in the composition of current assets or current liabili-
ties. Use the information obtained in question 4.

f. Evaluate the company’s debt-paying ability. Refer to the information obtained in the previ-
ous questions.

Annual Report Project | 15

 Market Update: (Stock price this
ANNUAL REPORT PROJECT week) Price on
ASSIGNMENT 5 date

THE INCOME STATEMENT

Name of company chosen:
Locate the company’s income statement.
What is the period covered by the income statement?
What is the page on which the income statement appears?

THE BASICS
1. Does the format of the statement more closely follow a single-step or a multiple-
step format?
How can you tell?

2. Calculate the following ratios for each of the three years presented.
Show your computations.
Current year Last year Two years ago

• Gross profit rate (%)

• Ratio of operating
expenses to sales (or operating revenue) (%)

• Profit margin (%)

Net income/sales or operating revenues

• Return on assets
Net income/average total assets
You will find prior years’ assets in the Five-Year Summary of Selected Financial Data.

3. Compare these ratios to industry averages. (Note: The gross profit rate may also be
called the gross margin. The ratio of operating expenses to sales may also be called the op-
erating margin. The profit margin percentage may also be called the net profit margin.)
Your company Industry

Gross profit rate

Operating margin
Profit margin
Return on assets
How do the results for your company compare to industry averages?

16 | Annual Report Project

FURTHER ANALYSIS
4. Prepare common-size income statements for the three years presented, expressing each
income statement item as a percentage of total revenue. (Total revenue = 100%). (Re-
fer to the discussion of vertical analysis in your textbook.)
Use a spreadsheet program to do this part of the assignment. Label the spreadsheet “Common Size Analy-
sis – Income Statement.” List the revenue and expense classifications in column A, the amounts for the
three years in columns B, C, and D. In columns E, F, and G, use a formula to convert the amounts to per-
centages.

INFORMATION FOR DECISION MAKING

5. Answer the following questions. Use complete sentences, and explain your answers by ref-
erence to the information you obtained in the preceding questions.
a. Comment on the trend in total revenue. Is it increasing or decreasing during the three-
year period?

b. How has the gross profit percentage changed over the three-year period?
Refer to the information obtained in question 2.

c. Comment on the ratio of total operating expenses to operating revenues over the three-
year period. Refer to the information obtained in question 2.

d. Comment on individual revenue and expense items that had significant percentage
changes (changes as a percentage of total revenue or total expenses) over the three-year
period. Indicate the percentages.

e. Comment on the overall trend in operating income and net income as a percent of sales
over a three-year period. Refer to the information obtained in questions 2 and 4.

f. Comment on the significance of these changes. Do they indicate a positive or negative

trend for the company? Explain.

g. Include any other comments that you consider relevant.

Annual Report Project | 17

 Market Update: (Stock price this
ANNUAL REPORT PROJECT week) Price on
ASSIGNMENT 6 date

CURRENT
ASSETS
Name of company chosen:
Refer to the notes to the financial statements. The first note, “Summary of Significant Ac-
counting Policies,” provides information about the company’s inventory costing and other ac-
counting methods. You will also need to refer to the other notes to the financial statements and
to the financial statements themselves in order to answer the following questions.
IMPORTANT: For each answer given, indicate the page number on which the information was
found.
THE BASICS
1. Accounts Receivable
(a) What is the amount of the company’s accounts receivable? Page
Before subtracting the allowance for doubtful accounts
(gross accounts receivable):

This year Last year

After subtracting the allowance for doubtful accounts

(net accounts receivable):

This year Last year

(b) What is the amount of the allowance for doubtful accounts? Page

This year Last year

What percentage of the gross accounts receivables are considered bad debts?
The credit risk ratio: Allowance for doubtful accounts
Gross accounts receivable

This year Last year

18 | Annual Report Project
2. Inventories and Cost of Goods Sold
(a) What is the amount of inventory? Page

This year Last year

(b) What is the amount of cost of goods sold? Page

This year Last year 2 years ago

(c) What inventory costing method has the company chosen? Page

(d) What other information does the company provide in the note about
its inventory? Page

FURTHER ANALYSIS
Analysis of Current Assets
3. Calculate the following ratios: Show your computations.

(a) Receivables turnover = Sales = =

Average net receivables

(b) Average collection period = 365 = =

Turnover

(c) Inventory turnover = Cost of goods sold = =

Average inventory

(d) Average days inventories held = 365 = =

Turnover

4. Explain what information each of these ratios provides.

(a)

(b)
Annual Report Project | 19
(c)

(d)

5. Compare these ratios to industry averages.

Your company Industry

Receivables turnover

Inventory turnover

How do the results for your company compare to industry averages?

INFORMATION FOR DECISION MAKING

6. Evaluate the company’s receivables collection. In your answer, consider the type ofpro-
duct(s) the company sells, the industry in which the company operates and the type of cus-
tomer it serves. Refer to the information obtained in the preceding questions.

7. Evaluate the company’s inventory management. In your answer, consider the type of
product(s) the company sells, the industry in which the company operates and the type of cus-
tomer it serves. Refer to the information obtained in the preceding questions.

20 | Annual Report Project

 Market Update:
ANNUAL REPORT (Stock price this week)
Price on
PROJECT
date

LONGLIVED
ASSETS
Name of company chosen:
Refer to the notes to the financial statements. The first note, “Summary of Significant Ac-
counting Policies,” provides information about the company’s depreciation and amortization
methods. You will also need to refer to the other notes to the financial statements and to the fi-
nancial statements themselves in order to answer the following questions.
IMPORTANT: Indicate the page number in which the information was found.
THE BASICS
Property, plant and equipment
1. What depreciation method does the company use? Page

2. What is the amount of depreciation expense for the current year? Page
(Hint: Look at the operating activities section of the cash flow statement if the indirect
method was used.)

Current year Last year

Intangible assets
3. Does the company have any intangible assets? If so, what are they? Page

4. Does the company report any goodwill? Page

What is the amount?

FURTHER ANALYSIS
5. Calculate the following: Show your computations.
You will find prior years’ total assets in the Five-Year Summary of Selected Financial Data.
(a) Average useful life of plant assets = Average cost of plant assets
Depreciation expense
= =
(b) Average age of plant assets = Accumulated Depreciation = =
Depreciation Expense
(c) Asset turnover = Sales =
Average total assets

current year last year two years ago

Annual Report Project | 21
 (d) Return on assets = _Net income =
Average total assets

current year last year two years ago

6. What information is provided by:
(a) The asset turnover ratio

(b) Return on assets

7. Compare the asset turnover ratio and the return on assets computed above to the industry
averages.
Your company Industry
Asset turnover
Return on assets
How does your company compare to others in the industry?

INFORMATION FOR DECISION MAKING

Answer the following questions. Use complete sentences.

8. How does depreciation expense affect cash flow?

9. Comment on the average age of the company’s assets relative to their average useful
life. Refer to the information obtained in question 5, above.

10. Refer to the investing activities section of the company’s cash flow statement.
Page
What was the amount spent to purchase long-lived assets (capital expenditures) during each year
presented?

current year last year two years ago

11. Evaluate your company’s capital spending. Compute the capital expenditure ratio

Cash provided by operating activities = =

Capital expenditures
Comment on your company’s ability to finance its capital spending through operations. (A ratio
of 2 would indicate that the company could have purchased twice as much property, plant and
equipment as it did without any additional external financing.)

22 | Annual Report Project

ANNUAL REPORT PROJECT Market Update: (Stock price this
week) Price on date
ASSIGNMENT 8

LIABILITI
ES
Name of company chosen:
Refer to the financial statements and notes to the financial statements. The first note,
“Summary of Significant Accounting Policies,” provides information about the company’s ac-
counting methods. You will also need to refer to the other notes to the financial statements and
to the financial statements themselves in order to answer the following questions.
IMPORTANT: Indicate the page number on which the information was found.
THE BASICS
1. What is the amount of the company’s current liabilities? Page

This year Last year

2. What is the amount of the company’s long-term liabilities? Page

This year Last year

3. Refer to the notes to the financial statements. Does the company report any other

commitments or contingent liabilities? If yes, provide a description of any con-

tingencies discussed. Page

4. Refer to the notes to the financial statements. Does the company disclose any off-balance-

sheet financing arrangements? If yes, describe. Page

5. (a) Examine the financial statements and the notes. Does the company report any capi-

tal leases? Page

What is the amount of the capital lease obligation (liability)? Page

This year Last year

(b) Refer to the notes to the financial statements. Does the company report any operat-
 ing leases? Page
If yes, are these leases noncancellable?
What is the amount of total cash flow commitment under these operating leases?
Page

What is the definition of a liability? Use complete sentences.

Annual Report Project | 23

Even though they are not recorded as liabilities, do these operating leases seem to meet the defini-
tion of a liability? Explain. Use complete sentences.

FURTHER ANALYSIS
6. Calculate the following ratios for both years presented in the balance sheet:
Show your computations.

(a) Current ratio = = (current year)

= Current assets
Current liabilities
= = (prior year)

(b) Quick or Acid-Test ratio = = (current year)

= Quick assets
Current liabilities
= = (prior year)

(c) Debt to total assets ratio = = (current year)

= Total liabilities
Total assets = = (prior year)

7. Explain what information each of these ratios provides. Use complete sentences.
(a)

(b)

(c)

8. Compare the current, quick, and debt to total assets ratios computed above to industry
averages. (Remember that the debt to total assets ratio may also be called total debt to eq-
uity.)

Your company Industry

Current ratio
Quick ratio
Debt to total assets
How do the results for your company compare to industry averages?
9. Refer to the financing activities section of the company’s cash flow statement.
Page
(a) What was the amount of new borrowings during each of the years presented?

24 | Annual Report Project

 (b) What was the amount of debt repaid during each of the years presented?

current year last year two years ago

(c) Did these activities result in a net increase or decrease in the company’s cash
balance?

current year last year two years ago

INFORMATION FOR DECISION MAKING

10. Evaluate the company’s debt-paying ability. Use complete sentences. Refer to the ratios
and other information obtained above. Your analysis should include a consideration of un-
used lines of credit and of any existing off-balance-sheet financing arrangements.

Annual Report Project | 25

26 | Annual Report Project
 Market Update: (Stock price this
ANNUAL REPORT PROJECT week) Price on
ASSIGNMENT 9 date

STOCKHOLDERS’
EQUITY
Name of company chosen:
Refer to the financial statements and notes to the financial statements. The first note,
“Summary of Significant Accounting Policies,” provides information about the company’s ac-
counting methods. You will also need to refer to the other notes to the financial statements and
to the financial statements themselves in order to answer the following questions.
IMPORTANT: Indicate the page number on which the information was found
THE BASICS
1. How many shares of common stock have been issued?

How many shares are outstanding? Page

If these numbers differ, explain why.

2. Does the company have any preferred stock outstanding?

If so, how many shares? Par value Dividend rate

Page

3. Does the company report any stockholders’ equity accounts other than contributed
capital (capital stock), paid-in capital in excess of par (additional paid-in capital) and
retained earnings? List these accounts and their amounts (for example, treasury stock, ac-
cumulated other comprehensive income)
Page

FURTHER ANALYSIS
4. Calculate the following ratios for each of the three years presented in the stockholders’
equity statement: (You may be able to find the year-end stock price in the financial review
or financial highlights section of the annual report. If the year-end price is not available,
compute the average of the high and low prices for the fourth quarter. Show your computa-
tions. Indicate the page(s) which contain theinformation used in the computations.
Annual Report Project | 27
 a. Dividend payout ratio = Total cash dividends paid on common stock
Net income Page

current year last year two years ago

b. Dividend yield = Dividends paid per share Page

Stock price at year-end

current year last year two years ago

c. Earnings per share (provided in income statement) Page

current year last year two years ago

d. Price-earnings ratio = Market price per share of stock

Earnings per share

current year last year two years ago

e. Return on common stockholders’ equity =

Net income – preferred stock dividends
Average common stockholders’ equity
You will find prior years’ stockholders’ equity in the Five-Year Summary of Selected Financial Data.
Current year Prior year

5. Explain what information each of these ratios provides. Use complete sentences.
(a)

(b)

(c)

(d)

(e)

28 | Annual Report Project

6. Compare the dividend payout, dividend yield, price-earnings ratio and return on equity
(current year) to industry averages.
Your company Industry
Dividend payout
Dividend yield
Price-earnings ratio
Return on equity

How does your company compare to others in the industry?

7. Refer to the financing activities section of the company’s cash flow statement.
Page
(a) What amount, if any, was received from common stock issued in each of the years pre-
sented?

current year last year two years ago

(b) What amount, if any, was paid to purchase treasury stock in each of the years presented?

current year last year two years ago

(c) What was the amount paid in dividends in each of the years presented?

current year last year two years ago

(d) Did these activities result in a net increase or decrease in the company’s cash balance?

INFORMATION FOR DECISION MAKING

8. Based on the ratios computed in question 4 and your understanding of their meaning as indi-
cated in question 5, evaluate the company’s stock as an investment. Refer to each of the ra-
tios in your discussion.

Annual Report Project | 29

30 | Annual Report Project
ANNUAL REPORT Market Update:
(Stock price this week)
PROJECT Price on
date
ASSIGNMENT 10

THE STATEMENT OF CASH FLOWS

Name of company chosen:
THE BASICS
Locate the company’s statement of cash flows.
What is the period covered by the statement?

On what page of the annual report does the statement appear?

1. What was the ending balance of cash and cash equivalents in the current year?

Does this agree with the ending balance of cash and cash equivalents reported on the balance

sheet? Explain any discrepancy.

2. What was the net cash flow from investing activities?

Was it an inflow or an outflow of cash?

What activity accounted for the largest cash flow from investing activities?

Was it an inflow or an outflow of cash?

3. What was the net cash flow from financing activities?

Was it an inflow or an outflow of cash?

What activity accounted for the largest cash flow from financing activities?

Was it an inflow or outflow of cash?

4. What was the net cash flow from operating activities?

Was it an inflow or an outflow of cash?

5. Did the company use the direct or indirect method in reporting net cash flows from op-
erating activities?
How can you tell?

6. What was the net income for each of the three years presented? Page

current year last year two years ago

Annual Report Project | 31
 What was the net cash flow from operating activities for each of the three years pre-
sented?

current year last year two years ago

What were the major items accounting for the difference between these two numbers?

FURTHER ANALYSIS
7. Calculate the following: Show your computations.

Cash received from customers:

Cash paid to suppliers:

Cash paid for operating expenses:

8. Use the notes to the financial statements to determine the following: Page

Cash paid for taxes:

Cash paid for interest:

9. Calculate the following ratios. Show your computations.

a. Free cash flow =

Cash provided by operating activities - capital expenditures – cash dividends

current year last year two years ago

b. Current cash debt coverage ratio = Cash provided by operating activities

Average current liabilities
Calculate this ratio for the current year only.

c. Cash debt coverage ratio = Cash provided by operating activities

Average total liabilities
Calculate this ratio for the current year only.

d. Cash return on sales ratio = Cash provided by operating activities

Net sales

current year last year two years ago

32 | Annual Report Project

10. Explain what information each of these ratios provides. Use complete sentences.

(a)

(b)

(c)

(d)

INFORMATION FOR DECISION MAKING

11. Evaluate the company’s liquidity, solvency, and profitability as indicated by the cash
flow ratios computed above. Use complete sentences. Refer to each of the ratios in your
discussion. Use an additional page if necessary.

Annual Report Project | 33

34 | Annual Report Project
ANNUAL REPORT
PROJECT
ASSIGNMENT 11
INTERNATIONAL FINANCIAL REPORTING
STANDARDS
The effort to develop a common global set of accounting standards began many years ago with
the formation of the International Accounting Standards Committee (IASC). That group was re-
placed in 2001 by the International Accounting Standards Board (IASB). The IASB is responsi-
ble for developing International Financial Reporting Standards (IFRS) and for promoting their
use and application. Currently more than 100 countries have adopted IFRS, and number is grow-
ing each year. The United States has not yet joined the list, but the SEC has provided a roadmap
indicating its intention to adopt IFRS for public companies beginning in 2014. In the interim the
IASB and the FASB are engaged in a number of joint projects to attain greater convergence of
IFRS and US GAAP.
This assignment requires you to look at the annual report of a company in the European Union
(EU) that has already adopted IFRS and to examine the potential impact of IFRS adoption on
your company based on the discussion in your textbook and the guidance that follows.
There are many important differences between US GAAP and IFRS in the areas of financial
statement presentation, revenue and expense recognition, asset and liability measurement, and
business combinations and consolidation. These differences include the following:
ƒ Inventory valuation. The use of the last-in-first-out (LIFO) method of inventory
measurement is not acceptable under IFRS.
ƒ Fair value measurement. IFRS permit revaluation of certain nonfinancial assets to fair
market value. In addition, the test for asset impairment is a one-step process that compares
the carrying value of the asset to its fair market value (or discounted cash flows). US GAAP
uses a two-step model that tests for impairment by comparing asset carrying value to
undiscounted future cash flows. IFRS also allows past impairment charges to be recovered;
US GAAP does not.
ƒ Litigation and other contingencies. US GAAP requires the accrual of a contingent liability
if a negative outcome is probable. IFRS reduces that recognition threshold to more likely
than not.
ƒ Leases. Lease classification is based on the transfer of risks and rewards of ownership rather
than on the specific criteria of US GAAP. As a result, more lease arrangements will be
recorded as assets and liabilities. Operating leases may be eliminated.
ƒ Research and development. Research expenditures will continue to be expensed, but
development costs will be capitalized if certain criteria are met.
ƒ Statement of cash flows. IFRS classify interest and dividends paid as operating or financing
activities. Interest and dividends received are classified as operating or investing activities.
Under the FASB/IASB joint proposal, operating activities will be reported using the direct
method.
ƒ Income statement. IFRS requires either a single statement of comprehensive income or two
separate statements: an income statement and a statement of comprehensive income. US
GAAP permits the presentation of the components of comprehensive income in a statement
of changes in equity.

Annual Report Project | 35

ASSIGNMENT REQUIREMENTS:
1. Based on the discussion in your textbook and the information above, identify three ar-
eas in your company’s annual report which may change as a result of the adoption of
IFRS. Make specific reference to your company’s annual report, providing amounts
where possible.
Name of company
a. Page

b. Page

c. Page

2. Find the annual report of a company that has adopted IFRS. Go to fortune.com. From
the menu at the top of the page choose Rankings. Then choose Global 500 by country.
Choose a country in the European Union, and find the link to the company’s Web site. Find
the most recent annual report for the company.
Name of company chosen_
Address of company
Address of company Web site:
a. The initial note to the financial statements should describe accounting policies and
identify the basis of presentation. What accounting standards are used in the presen-
tation of the company’s financial statements?

b. Examine the company’s financial statements, and compare them to the financial
statements of your US company. Identify at least three differences.
1.

2.

3.

36 | Annual Report Project

ANNUAL REPORT
PROJECT
ASSIGNMENT 12

OVERALL EVALUATION AND

RECOMMENDATION
Name of company chosen:
Throughout the course you have conducted an extensive review of one company’s annual report.
Suppose that a friend has just inherited some money and is considering investing in the company
you have analyzed. What is your recommendation? Buy or pass?
Fully explain the reasons for your recommendation. Refer to specific findings from your annual
report project assignments, and provide full citations for any other sources you use. Include a
discussion of
ƒ The company’s revenue, expense and income patterns (ARP 5)
ƒ Its asset base, asset composition, relationship between assets and liabilities and
between liabilities and equity (ARPs 4, 6, 7, 8 and 9)
ƒ Its cash flows (ARP 10)
ƒ Its liquidity, solvency and profitability (see ARPs 4, 5, 8 and 10)
ƒ Management effectiveness and efficiency (see ARPs 6 and 7, and the return and
turnover ratios)
ƒ The accounting methods chosen by the company and the impact of these choices
on the financial statements. These choices include the company’s inventory-
costing and depreciation methods.
ƒ Any other information which you consider appropriate in coming to a decision,
including dividend patterns and price-earnings ratios (ARP 9)
Begin your discussion with a thoughtful analysis of the company based on the guidelines above,
and end with the recommendation that analysis supports. Your instructor will indicate the appro-
priate length for your discussion or presentation.

Annual Report Project | 37

38 | Annual Report Project