FEU Diliman

Basic Education Department

FABRIKA: FABRIC ACCESSORIES

A Business Plan

Submitted to the Faculty of Basic Education Department,

Far Eastern University-Diliman

In Partial Fulfilment of the Requirements for the Subject

Business Enterprise Simulation

by:

Adrejilo, Cayla

Andrew, Aguilar

Baldelomar, Patrick

Cardano, Chester

Ramillosa, Francine

2021
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Table of Content

Page

Chapter 1 – Introduction

Executive Summary ……………………………………………………………… 01

Background of the Study ……………………….……………….………………. 02

Mission and Vision ………………………….………………...…………………. 03

Logo and Description ………………………….…………………………..……. 04

Chapter 2 – Marketing Plan

Target Market ………………………….………………………………………... 05

Market Segmentation ………………………….……………………………….. 05

Micro Market Analysis ………………………….……………………………….. 13

Macro Market Analysis ………………………….………………………………. 14

Marketing Strategies ………………………….…………………………………. 22

Chapter 3 – Operational Plan

Description of Products and Services ……….…………………………………. 26

List of Supply Tools and Equipment .…………….…………………………….. 31

Production Process ………………..………….…………………………………. 34

Suppliers ……………………...………….………………………………….……. 35

Facilities and Location …………………………….…………………………….. 35

Inventory Policies ……………..………………...………….……………………. 38

Credit Policies ….…………………………….…..………….……………………. 39

E-commerce Policies .……………………….…..………….……………………. 41

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Chapter 4 – Management and Organizational Plan

Form of Organization ……………...………………………….…………………. 43

Management Team ……………...………………………….……………………. 43

Organizational Chart ………………………….………………….………………. 46

Staffing Requirements ……………………………………………………..…….. 46

Legal Requirements ………………………………………………………..…….. 53

Chapter 5 – Financial Plan

Sales Forecast ……….………………………….…………….…………………… 56

Financial Projections ………………………….…………………………………... 63

Break-Even Analysis ……………...…………………….………………………… 65

References ……………………….………………………….…………………………………. 70
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CHAPTER 1

Introduction

A. Executive Summary

Fabrika is partnership with a brick and mortar and an e-commerce store based on

Quezon City, Metro Manila, Philippines. As implied in the name of the business itself, Fabrika

manufactures and sells fashionable fabric accessories.

Fabrika offers products such as E-Mask DE, Mask Scarf, and Scarf Bags. The

accessories have a large selection of sizes and design that could cater to everyone, no matter

the gender, race or age. Moreover, the business also offers customized design so the

customers could also share their creativity in making the products that could represent their

style and preferences. Specifically, Fabrika’s focus on their marketing activities are

fashionistas, students, singles and teenagers and eco-conscious people

Fabrika takes special care in creating their products. All materials used are of good

quality. The manufacturers makes sure that during the creation and packaging of the

products, it is important to make sure that the products are durable and well-protected.

Additionally, the brick and mortar and the online store is developed so it is easy to navigate

and engaging that could easily transform onlookers to customers.

The entire inventory from the brick-and-mortar store is also posted on social media’s

and in the website. While due to the pandemic, majority of the business will be from the

website, the brick-and-mortar store will be essential in the future and it will also provide a nice

source of income and attract customers as it is located in highly populated place.

Through a good management, effective marketing, and engaging and developed

store, website and platforms, Fabrika will rapidly gain market share which would enable it to

reach profitability in the first year.

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B. Background of the Study

In the immediate world of fashion, spanning from the runway to street wear, fashion

accessories have become more and more popular (“KT Fashion Accessories). Fashion

accessory is a secondary addition to the clothing of a user and is normally used to complete

a garment and complete the user's appearance (Islemleri, 2017).

As highlighted by “Fabric is Fashion” (2019), fabric is the very stuff of fashion which

has driven the society and economy this past years. Fashion fabric is a type of fabric that fits

the latest fashion trends for production of products such as clothes (“Fashion Fabrics,” 2020).

That is why even in the current situation with COVID-19 pandemic, people are picking fabric

masks as aside from the protection that it provides, the fabric still let the user show their style

(Spellings, 2020).

According to Mehta (2020), there is an increase in manufacturing textile masks from

Asian textile and garment suppliers. From this article, it also saw a decrease in producing of

clothes worldwide. Instead of clothes, they were producing textile masks more. According to

Ahmed Jahangir, an executive director of a known textile business in Pakistan, textile masks

will still dominate the global market even after the pandemic ends (Mehta, 2020).

Fabrika’s founders grabbed this opportunity to meet the demand in fashion, fabric and

accessories industry and established the business.

Despite only having one physical store for a starting business, it will also offer its

service through deliveries from orders in online shopping websites. This strategy is not new

especially for businesses in this pandemic. Online shopping is dominating the market as its

alternative for buying products physically due to COVID-19 (Li, Hallsworth, & Coca-Stefaniak,

2020). FABRIKA offers its products by being available in different online shopping websites.

With this, it will be available by shipping the products nationwide.

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One of the greatest strengths of FABRIKA is that their products are eco-friendly.

Becoming an eco-friendly business will help the business to save the environment and to

have new potential customers. According to Djanogly (2018), eco-friendly products is very

attracting to the customers. With this, it will help the business grow even faster. FABRIKA

offers three products, which are E-Mask DE, Mask Scarf, and Scarf Bags. These products

are made from eco-friendly fabrics such as organic cotton for E-Mask DE and Mask Scarf

while satin scarfs made from silk for Scarf Bags. According to VETTA (n.d.), Organic Cottons

are biodegradable and made from natural fibers as well as silk for satin scarfs.

Meanwhile, Fabrika ensures that their location is in a good place. FABRIKA chooses

Quezon City as its business location due to having access to everything. Taguig, Makati, &

Quezon are the top three cities in Metro Manila to look out for when starting up a business

(Sta. Ana, 2014). According to her, many experienced people are looking for work in these

said cities. She also said that having experienced workers in the company is a great

advantage because they provide an honest assessment of business decisions in the

company. Good location is one of the factors that makes a business successful. With this, it

will be a good advantage for the company to find new potential customers living in a populated

city.

C. Mission And Vision Statement

Fabrika’s Mission Statement:

Fabrika is committed to the consistent upliftment and improvement of both its product

and its responsibilities towards its employees. Striving hard to achieve highest levels of

customers’ satisfactions through timely deliveries along with enhanced quality and value of

all our products.

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Fabrika’s Vision Statement:

Be a company that encourages everyone to create their own confidence. Fabrika also

envisions to be an innovative, vertically-integrated fabric accessories company with diverse

and high quality fabric accessories product that works with enough flexibility to serve high-

end market segments with design and collections.

D. Logo Description

Fabrika’s name is a combination “fabric” and “pabrika” meaning manufacturing plant.

It is decided by the founders as the business manufactures and sells fabric accessories.

Aditionally, Fabrika also sounds like the shortened version of fabric accessories.

Figure 1. Business Logo

From the first glance, the logo already ingrains the name of the business to the

audience. With the use of the threads being weaved as substitute for the letter “A” and the

word “FABRIKA” itself, it already represents the nature of the business which is related to

fashions and fabrics the logo an how with just a simple addition of something or an accessory

rather (in this case, the threads being woven) it could easily look stylish and unique. The color

used is a modern color (Brown, 2020) which attracts the eye of people specially teenagers.

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CHAPTER 2

MARKETING PLAN

A. Target Market

Fabrika’s main target market would be fashion-inclined people. With its diversity

towards its products in the market, they would be the one who will have the most interest in

it. However, the products are not just for fashion lovers. That is because although the products

are fashionable, they are also practical. The price of every products are also reasonable

which it can be bought by someone who are in budget but is looking for quality.

For E-mask DE, considering that it used an advance technology, its target market is

middle to upper class people who are eco-conscious as the product will prevent the use

single-use masks that produces tons of waste. However, other products will ensure everyone

would be able to buy no matter what class they are being labelled. E-Mask DE and Mask

Scarf are also very practical, especially today, as it is made to protect everyone from the

dusts, viruses and smoke that we can all get from the public places. Therefore, one of its

target market is also the commuters and people who provide services to others.

By having many designs and different sizes in every product, it is all made for

everyone no matter the age nor gender. The product is designed to cater all groups of people

by means of their gender, religion, and age.

B. Market Segmentation

The respondents of the survey conducted are people who are living and working in

Philippines. The survey was conducted online which is why the data gathering is easy and

the coverage is not limited to NCR. The company surveyed 50 respondents that will be the

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basis of the market segmentation. This part discuss the demographic, geographic,

psychographic, and behavioural, segmentation of Fabrika based on the survey conducted.

Market Survey Results and Discussion

a.) Demographic Segmentation

2%2%

18%
13-18 yrs old

19-24 yrs old

25-30 yrs old

78%

Figure 2. Age Group Survey Result

As seen in Figure 2, data from the conducted survey showed that the number of

respondents in the age group of 13 to 18 years old are 78%, 18% of the respondents are 19

to 24 years old and there are 2%, 25 to 30 years old, and 30 years old and above. This shows

that teenagers, specifically 13 to 18 years old is the first significant segment based on its age.

42% Men
Women
58%

Figure 3. Gender Survey Result

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By means of gender, there is only a small gap separating men from women.

Responses from the conducted survey, as shown in Figure 3, revealed that 58% of women

answered the survey and on the other hand, 42% are men. The data collected tells that the

designs should be more available to women due to having more responses in the survey than

men.

2%
2% Single
Married
Others

96%

Figure 4. Civil Status Survey Result

Figure 4 presents that based on the civil status of the respondents from the conducted

survey, it has been revealed that 96% of the respondents are single. 2% are married and as

well as for the other status. This will help identify that the products made should be focusing

for an individual use only rather than creating product designs for couples and other status.

4%2%2%

Student
Employed
Homemaker
Home Companion

92%

Figure 5. Occupation Survey Result

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For respondents’ occupations, as seen in Figure 5, most of them are students with

92%, second are the employed with 4% and while for Homemakers and Home Companions

with 2% each. By having students as one of the target markets of the business, the survey

suggests to focus on the students’ opinions regarding the products offered.

4%2%
4%
N/A
12%
Lower than 20,000php
Php 20,000 – Php 30,000
php 30,001 – Php 40,000

78% more than php 40,000

Figure 6. Monthly Income Survey Result

For monthly income of the respondents, the data in Figure 6 showed that the 78% of

the respondents doesn't have any monthly income at all. This is because the majority of the

respondents are students. However, despite mostly having no monthly income, they still get

an allowance from their parents and guardians.

N/A

14% Less than 1000php

22%
1000php-1500php
6% 20%
1,501php-2,000php
8%
2,001php-2,500php
12%
18%
2,501php-3,000php

Figure 7. Students' Monthly Allowance Survey Result

As shown in Figure 7, for students’ monthly allowance, only 14% does not have any

income nor allowance at all. Most of the students from the respondents received 3,000 php

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monthly allowance with 22%. However, for the other students, they still also received an

allowance for more than 500 php. This would explain a lot that the target market for the

business is coming from middle to upper class groups despite only just being a student and

doesn’t have any monthly income at all.

b.) Psychographic Segmentation

20 16/
13/ 32% 14/
26% 28%
15
7/
10 14%

5
0
0
Stongly Agree Agree Neutral Disagree Strongly Disagree

Figure 8. The Number of People Who Agree That Fabric Accessories Reflects the User's

Style, Taste and Preference

Data in Figure 8 shows that 26% of respondents strongly agree that "fabric

accessories reflects the user's style, taste and preference,” 32% agrees, 14% are neutral

while 14% strongly disagrees. With the support of the findings, Fabrika should focus on

customers who are strong on their style, taste and preference.

20 19/ 16/
38% 32%
15
9/
18%
10
4/
2/ 8%
5 4%

0
Stongly Agree Agree Neutral Disagree Strongly Disagree

Figure 9. The Number of People Who Agree That They Prefer to Use Fabric

Accessories than Those Made Of Other Materials

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Survey results as shown in Figure 9, revealed that Fabrika should also focus

on those who already tried wearing fabric accessories since 38% of respondents

strongly agree that they prefer to use fabric accessories than those made of other

materials, 32% agrees, 18% are neutral, 4% disagrees while 14% strongly disagrees.

35 27/ 33/ 24/ 25/ 32/

30 54% 66% 48% 50% 64%
25
20
15
10
5
0
Increase my self- Give importance to Saves space as it can ;evelops my creativity. Creates a new look.
confidence. my style, taste and be fold to a compact
preferences. size.

Figure 10. The Number of People Who Agree To the Different Benefits of Fabric

Accessories

It can be seen in Figure 10 that fifty-four percent of respondents agree that fabric

accessories increase one’s self-confidence, 66% claims that it gives importance to one’s

style, taste and preference, 48% agreed that it saves space while 64% agrees that it helps in

creating new looks. It is then recommended that Fabrika should market on those to people

with low self-esteem and those who wants to create new looks.

c.) Behavioral Segmentation

Figure 11. Bahavioral Segmentation Results

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From the conducted survey, it can be seen on Figure 11 that respondents agreed

most of the factors that affect influence to buy products are based on its price, style, color,

design, size, quality, trend, comfort and functionality. The behavioral pattern being shown in

the results are mostly the same from every respondent. Others that came opposite are only

minimal. Few respondents that also made numbers from disagreement are factors such as

color, trend, and size. Meanwhile, all of the respondents agreed to one factor, which is

comfort. FABRIKA needs to consider the comfortability of the products while wearing these

fabric accessories. However, they should also consider the other factors that the majority

agrees with.

d.) Geographic Segmentation

4%
4%
6%
NCR

Region V

Region IV-A
54%
32% Region III

Region 1

Figure 12. Respondents' Location Survey Result

According to the survey conducted by Fabrika and as seen on the results in Figure

12, 54% of the respondents came from NCR, 32% came from Region V, 6% came from

Region IV-A, 4% came from Region III and 4% came from Region I. The findings suggest that

the business owners should consider establishing its first physical store in Quezon City which

is included in the National Capital Region. With this, it has been decided that Quezon City is

the best place to consider. Not only having a populated city as an advantage, but also it has

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access to everything especially the materials and employees needed for the business.

However, despite only having one physical store, FABRIKA will still offer the products by

online shopping for shipping nationwide.

Market Segmentation

For the overall view of market segmentation, for its demographic segmentation, the

business should prioritize people that have an age group ranging from 13 to 18 years old.

This would be teenagers and most of them are students. Survey also says that females are

mostly the customers of Fabrika. It also reveals that the civil status of the respondents of the

survey are mostly single. The business should also focus on its three types of consumers.

The psychographic segmentation of the business includes fashion-inclined, health-conscious

and eco-conscious consumers. These three types of consumers define their lifestyle as

individuals and the business should also consider this segmentation.

Moreover, the business also needs to consider the products' price, style, colon,

design, size, quality, trend, comfort and functionality, since according to the behavioural

segmentation it is what the customers are paying attention on, and its location especially that

the majority of the respondents came from the National Capital Region (NCR). Geographic

segmentation tells that any cities from NCR will be the best decision of the business to make.

It is said that the NCR is more convenient and accessible than any other regions in the

Philippines. However, the business would still be available nationwide by means of shipping

from well-known online shopping platforms.

These results have been verified by the respondents of the conducted survey in which

the results are considered by the business owners so that their business will become

successful.

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C. Micro Market Analysis

FABRIKA’s Micro Marketing Mix Analysis

Product. As a manufacturer and seller of fabric accessories in the textile industry,

Fabrika offers a variety of products made from fabric. The diversity of outputs (goods and

services) that the business delivers to its target markets are protected by this aspect of the

marketing mix. The products can be both used indoors and outdoors and are fashionable and

functional. Each product is crafted with utmost care with regards to the customer’s needs and

wants. FABRIKA’s product mix has following main products:

1. E-Mask DE.

2. Mask scarf.

3. Scarf Bags.

Price. By its price, the products offered by the business ranges from 150 to 1,150

php. These price ranges are the suggested prices of the offered products based on the results

of the conducted survey. Price for E-Mask DE ranges from 1,100 to 1,150 php. For Mask

Scarf, the price ranges from 150 to 200 php. Lastly, for Scarf bags, the price offered by

Fabrika is 400 to 450 php. The product prices are said to be competitive because it is

affordable and reasonable, and the business ensures the quality and satisfaction given to

each and every customer.

Promotion. The business will focus on promoting FABRIKA online. This specifically

means it will introduce the business in social media platforms such as Facebook, Instagram

and Twitter. FABRIKA will be also available in different online shopping platforms like Shopee

and Lazada for shipping. The business will ensure to create promos for the customers to keep

them excited from buying Fabrika’s products. The business believes that creating promos will

help the business attract new and loyal customers.

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Place. Fabrika is strategically located at Cityland North Residences. Along Edsa cor

Lanutan St., Quezon City with an estimated population of 8.5 million as of 2020. FABRIKA

chooses Quezon City as its business location due to having access to everything. The

proposed store will be located in one of the populated cities in the Philippines. The location

of the business is said to be around schools, churches, malls, a hospital, and many more.

The business owners believe that putting FABRIKA’s first physical store in a populated city

near to the target market of the business will help attract potential new customers.

D. Macro Market Analysis

Competitor’s Macro Market Analysis

Fabrika analysed the company, Ambient, a business competitor in Philippines who

sells the same product with Fabrika such as the E-mask DE.

Product. Ambient company have the same product as ours. FABRIKA’s main product

is the E - Mask DE, which they are also selling. The advantage of ambient is that they have

a company already and ambient is a known brand which people would purchase, they also

have these factories which would speed up the production of their products.

Price. The price of ambient is higher than ours because they are already known for

their brand plus they are using machines to speed up their production, and they are also

paying bills such as salaries, utilities, and supplies. Their products are reliable and can give

consumers assurance that their products are high quality with their price.

Promotion. Ambient company has the advantage to promote their products on social

media, billboards, magazines, advertisements, and on television. They are capable of paying

those types of promotion because they’re already known for their brand. One of the most

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effective ways of promotion that ambient is doing right now is sending their products to

influencers / bloggers for them to promote it on their social media platforms and give reviews

about the products being sent to them. Some are being paid in promoting the products and

some are just receiving products, but all of them have benefits such as discounts and discount

codes that they can share on their social media which their followers can use.

Place. Ambient company has the advantage of having their own buildings, factories,

and offices. They don’t have to pay monthly rent for their buildings and offices. It is convenient

to have their own buildings, offices, and factories because they don't have different places for

their buildings, they can buy the land and place their buildings, offices, and factories in one

place.

Strengths Weaknesses

· Products are made with excellent quality. · Poor distribution channels.

· Eco-friendly products. · Limited marketing

· Committed and strong workforce. communication tools.

· Good location of the workplace. · Weak customer database.

Opportunities Threats

· Growing textile industry. · Fierce competition.

· Reduction of being harmful to the environment. · Unstable costs of ingredients of

· Innovative products with the use of modern the products.

technology. · Changing customer

· Expansion of the business. preferences.

Figure 13. Fabrika’s SWOT Analysis

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Discussion of Each Factor in SWOT Matrix:

Strengths

Products are made with excellent quality. Ingredients used in every product are

made up of high-quality cotton fabrics. No one likes products that are easily being damaged.

The company ensures every customer to be satisfied with the products that they are going to

buy. The cotton fabrics used in every product are made to be durable and comfortable to

wear. In the fashion industry, it is very important to consider the quality of the fabric that is

going to be used especially if the target market is designed for people looking for quality.

Having excellent quality products will make customers be loyal to the company.

Eco-friendly products. One of the greatest strengths of Fabrika is that their products

are eco-friendly. Becoming an eco-friendly business will help the business to save the

environment and to have new potential customers. According to Djanogly (2018), eco-friendly

products are very attractive to the customers. With this, it will help the business grow even

faster. Fabrika’s products are made from eco-friendly fabrics such as cotton for E-Mask DE

and Mask Scarf while satin scarfs made from silk for Scarf Bags (VETTA, n.d.) as they are

biodegradable and made from natural fibers. Moreover, products like E-Mask DE are made

to not buy tons of any kind of masks that are basically disposable which can contribute

pollution to the environment. With eco-friendly products, the company can be known to make

a difference in the industry.

Committed and strong workforce. Workforce of the company ensures that everyone

is being respectful towards not only the customers but also their co-workers. The company

ensures that they have one goal which is to follow rules and regulations to make the company

as organized and productive as possible. Everyone in the workforce being in a respectful

manner towards others will make customers be happy and feel welcome.

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Good location of the workplace. The current workplace of the Fabrika is in Quezon

City which is part of Metro Manila. Being in a large city with a growing population will be an

important factor to make new customers. Quezon City is almost having easy access to

everything especially for the needs of the company, which it would be a benefit to sustain the

ingredients used in the products to be sold. Easier access to everything will have an easy

production of products and hiring of new employees.

Weaknesses

Poor distribution channels. The company is lacking branches that will have an impact

on customers that are far from the workplace. The networking is still not yet strong enough

which is not bad for a business that has started up currently. The only ways for now for the

company to distribute the products are through social media by implementing online shopping

with shipping fees that will cost too much for others (especially when far away) and through the

only one physical store which is in Quezon City.

Limited marketing communication tools. Currently, the company only has two

marketing communication tools that are being used. These are social media accounts and

fliers. However, the company plans to have TV advertisements eventually in the future. With

social media, it is a powerful tool to have but it is only limited to people who are using social

media, unlike TV Advertisements which could easily reach the masses.

Weak customer database. Information of every customer is vital to the company. The

company is currently lacking information about the customers because of poor technology

being used to store data. It is said that the database is important to keep on track which can

be helpful to identify what type of customers are buying more. The company, considering that

is just a new business in the industry, needs to improve the customer database in order to

know which improvements shall be made from the products.

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Opportunities

Growing textile industry. The industry is said to dominate the local market. One of

the main sources of textile is cotton, which would be the main ingredient to be used in the

products of the company. With the increase of the textile industry’s worth in the Philippines,

it means that there would be many potential customers to catch for the company.

Reduction of being harmful to the environment. This will be considered by the

company as it can help to seek new potential customers especially for those who have care

for nature. This would give a chance for the company to offer its eco-friendly products to

possible new customers that can be used as a strategy in the future. It will also help to build

a strong brand image for the company.

Innovative products with the use of modern technology. Fabrika is known to have

innovative ideas for its designs for the products. With innovation, the company will be able to

compete with other competitors because of newly introduced products to the market. If the

company will continue to use innovation and advance technology, they will be able to help

the business to survive.

Expansion of the business. With a growing textile industry in the Philippines, the

company has a chance to improve Fabrika’s current sales. It has the potential to succeed

because the textile industry is dominating the market. The more the branches, the more the

customers of the company will have.

Threats

Fierce competition. As the textile industry grows, more competitors will be in the

game. Whether the competitors are new or not, they are still considered threats to the

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business. The company will need to introduce new strategies in order to compete in the

industry.

Unstable costs of ingredients of the products. The production of cotton may

change from time to time. This will affect the selling price of the products which will be also a

threat to the business.

Changing customer preferences. Current trends will be the one to contribute to

change of a person’s interest. However, FABRIKA’s goal is to innovate its product from time

to time. With this strategy it will help the business to survive. The company will need to listen

to its customers’ feedback to give them the satisfaction they want. The company should also

prepare more products that would be a perfect product for a changing season.

STRENGTHS WEAKNESS

 Reputation  Poor brand image

 New Innovative product and services  Lack of customers satisfactions

 Location

OPPORTUNITIES THREATS:

 New Product opportunities  New Competitors

 New Market Segments  Price Wars

 Expansion of business  New innovative product and services

 Changing customer preferences.

Figure 14. Ambient’s SWOT Analysis

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Discussion of each factor in SWOT matrix:

Strengths

Reputation. The company is known for a good reputation because of its good quality

products and services. Ambient ensures to continue the legacy of having a good reputation

and to create an excellent product to satisfy the customers. The Ambient reputation involves

everyone because reputation affects how the entire network interacts with the ambient

business.

New innovative product and services. Ambient continuously identify the gaps and

impose them into a new space that can find an audience and satisfy consumer needs in a

way that is new and refreshing. They consistently create new innovative products and

services.

Location. Ambient’s location is one of their strengths as they are located in Design

Plaza, Makati, which easily draws in customers. The location of Ambient also helps it to create

a brand and image, since the Design Plaza, Makati is a part of a city that carries a reputation,

whether it is a reputation for simple living or a reputation for luxurious extravagance.

Weakness:

Small Target Market. Since Ambient’s products are more on the expensive side, this

means that their target market is only those who can afford it meaning that unlike other

businesses that could cater even to the middle class, Ambient’s target market is smaller. This

could prevent them from maximizing their sales.

Lack of differentiation. Another weakness of Ambient is that they have no product

differentiation. Almost all of their products can be bought from other stores.

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Opportunities:

New product opportunities. Ambient is always looking for new products that should

provide or offer new value to existing or new customers. Because of Ambient’s capacity and

the current situation with tha pandemic and the things that come after it, Ambient has an

opportunity to create new products.

New market segments. Ambient already has a lot of products in their hands right

now, thus, another opportunity for them is looking for new market segments.

Expansion of business. Since Ambient has already been in the business industry

for a while now and they have already amassed a lot of revenue, one opportunity for them is

expanding their business into other industries aside from where they are now.

Threats:

New Competitors. Because of the new businesses that were created due to the

pandemic, it is given that Ambient has gained new competitors.

Price Wars. Ambient’s good-quality products means that their products are not cheap,

thus some might think that their prices are too high and eventually other businesses will offer

products of the same quality, or not, at cheaper prices.

New innovative product and services. Seeing that every company is always

producing a new innovative product to the market, especially after the pandemic, Ambient

faces threat in the form of other businesses creating new innovative products and services

that could rival theirs.

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Changing customer preferences. Current trends will be the one to contribute to

change of a person’s interest so just like other businesses, Ambient is not a stranger to this

threat.

E. Marketing Strategies

There are five marketing strategies used in this business.

The first strategy is social media marketing. As of now this is the most effective

marketing strategy especially now most are stuck in the comfort of their home due to the

protocols implemented because of the pandemic. A lot of people shops online for their safety

aside from that, it is also efficient as it saves time and effort.

Despite only having one physical store for a starting business, Fabrika will offers its

services through deliveries from orders in online shopping websites. This strategy is not new

especially for businesses in this pandemic. Online shopping is dominating the market as its

alternative for buying products physically due to COVID-19 (Li, Hallsworth, & Coca-Stefaniak,

2020). Fabrika offers its products by being available in different online shopping websites.

With this, it will be available by shipping the products nationwide.

Aditionally, the company will be using social media platforms, namely Instagram,

Facebook and Twitter, to post our products and campaigns and interact with our customers.

With that, we will be able to broadcast to the netizens what we could offer. It would also be a

way for new and existing customers to reach us easily. With its help, we could improve our

communication with our customers, raise brand awareness, reach new market and create

positive brand identity.

Our social media accounts will be:

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Figure 15. Fabrika’s Facebook Page

Figure 16. Fabrika’s Twitter Account

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Figure 17. Fabrika’s Instagram Account

The second stratedgy of Fabrika is creating Fabrika’s website. A website is an

excellent medium for marketing. It represents the company on the Internet and is one of the

most relevant digital media platforms for increasing traffic and revenue.

Figure 18. Fabrika’s Website

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The third strategy is distribution of flyers, giving flyers to people is also an effective

marketing strategy. Flyers will also be distributed mostly in school so people would know

about us and hopefully would be interested with the products or services that are inc;uded in

the content of the flyers.

The fourth strategy is luring nature lovers. This is a strategy wherein the products are

also made for those nature lovers. The products that the business produce are eco-friendly

which could help improve or at least not worsen the situation of our environment. Many people

would be convinced to buy those eco-friendly products because of benefits to the

environment.

The fifth and last strategy is penetration pricing. With this strategy we will be offering

a lower price of our product during its initial offering. For the first month of its offering, the

company will be offering buy one take one and discounts in the products. This will help us

penetrate the market and attract customers and make them aware of our company and its

products. This is in hope of keeping the new customers once our prices bounces back to

normal levels

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CHAPTER 3

OPERATIONAL PLAN

A. Description of Products and Services

Fabrika offers a variety of fashionable fabric accessories with predetermined styles

and designs but could also be customized through embroidery based on the costumer’s

wants. The products can be both used indoors and outdoors and are fashionable and

functional. Each products are crafted with utmost care with regards to the customer’s needs

and wants. The package of each product will have manuals as to how the products are

used and each package has different inclusions that supports the product itself. Currently,

Fabrika offers products which are:

Package 1: E-Mask DE

Figure 19. E-Mask DE

1.1 Price for pre-designed: Php 1100

1.2 Price for customized: Php 1150

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Our Package for E-Mask DE Includes:

 E-Mask DE

 2 5-Layer Carbon Filter

 2 Cord Locks

 Charging Cable for the Electric Air Respirator

 Manual on How to Use E-Mask DE

E-Mask DE is a 3-in-1 face mask made of fine, high quality cotton fabrics with a

detachable eye shield and a detachable electric air respirator. The mask is made up of cotton

textile with a pocket filter while the detachable eye shield is made of Thermoplastic

Polyurethane or TPU with the edges protected with cotton fabric and equipped and snap on

sewed at the bottom left and right of the eye shield. There will be cord locks to adjust the ear

loops. The electric air respirator is assembled with an input voltage of 5 volts and a charging

port, it has a 4-layer filter and a control key that can control its speed which low, medium and

high, that can be modified with only one click. When fully charged, the battery can be used

for 6-8 hours with less than 2 hours of charging time, and can be charged with a standard

android cord.

The item follows an ergonomic design that makes it convenient to use, easy to wear,

no strain, skin-friendly veneer and lightweight, 360 degrees to protect your wellbeing.

Moreover, the product comes with different sizes and colours made for different preferences.

Fabrika also offers customized design, but for now, there are different colors such as:

Figure 20. E-Mask DE Designs

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Package 2: Scarf Mask

Figure 21. Scarf Mask

2.1 Price for pre-designed: Php 150

2.2 Price for customized: Php 200

Our Package for Scarf Mask includes:

 Scarf Mask

 2 5-Layer Carbon Filter

 2 Cord Locks

 Manual on how to use Scarf Mask

Mask Scarf is a stylish. reusable, washable and mask-like cotton scarf with a pocket filter at

the top and scarf structure at the bottom. It can be turned into a normal scarf and a mask

scarf. The ear loops added to the package makes it is easy to use and product won’t easily

slip off the nose. The cord locks added in the package enables the ear loops to be adjusted.

Moreover the lower portion is more lenient in protecting the neck and shoulders from the

sun. Being a scarf, it can be used for colder seasons and as a protection against pollutants

and bacteria. Since it is very fashionable, the scarf detail keeps the user’s looks on-trend.

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To name a few, it can be used in music festivals, school events, cycling, climbing, biking or

other outdoor activities.

Fabrika offers customized design for the customers through embroidery, but the

available predesigned scarf masks are:

Figure 22. Scarf Mask Designs

Package 3: Scarf Bags

Figure 23. Scarf Bag

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3.1 Price for pre-designed: Php 400

3.2 Price for customized: Php 450

Our Package for Scarf Bag includes:

 Scarf Bag

 Manual on how to use Scarf Bag

Scarfs doesn’t end with being an accessory for bag but also as a bag itself. Our

product is made of satin scarf that comes with a detachable and adjustable strap made of

polyurethane leather. The user could easily remove the strap and turn the bag into a scarf or

even a picnic blanket with this type of design! Because the bag is made of a scarf, when not

in use, it can fold to a compact size for storage. Our designed scarf bags and straps, apart

from customized designs, not only come in one silhouette. In addition, customers might

choose which strap design will come with the bag they are going to buy!

Aside from the customized designs offered which will be done through embroidery,

some of the designs available are:

Figure 24. Predesigned Scarf Bags

NOTE: All items per package are individually bubble-wrapped for maximum safety!

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B. List of Supplies Tools and Eqquipment

The following are things needed for the production of our products, including the units

needed, unit cost and its total cost, quarterly.

Unit Cost Total Cost

Picture Description Unit Quantity
(Php) (Php)

Equipment

Sewing
1 2 3000 6000
Machine

Tools

Sewing
30 1 87 87
Needles

Fabric cutter 1 3 99 297

Heavy duty
1 3 48 144
Scissors

Pincushion 1 3 10 30

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Measuring
1 3 10 30
Tape

SUPPLY

Multicolour

lightweight
1 200 60 12,000
woven cotton

cloth (1 yard)

Multicolour

Satin Fabric 1 200 60 12,000

(1 yard)

1000 mm

Sewing 1 30 25 750

Thread

Tailor’s Chalk 10 1 72 72

Satin Scarfs 1 100 50 5000

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4-Layer

Activated 200 4 1000 4000

Carbon Filter

Cord locks 300 2 146 292

Bag Strap 2 300 35 10,500

Sewed-on
50 3 124 372
snaps

Electric Air
1 125 320 40,000
Respirator

TPU Film (2
1 1 500 500
meters)

Total Cost of Equipment,

Php 92,074
Supplies and Tools

Table 1. List of Supplies, Tools and Equipment

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NOTE: Table 1 doesn’t include the supplies needed for the store itself, just those needed for

the production of our products.

C. Production Process

Figure 25. Production Process

In the production process of Fabrika, input is very essential in the beginning of the

process to make products and deliver services which includes labour, raw materials,

machinery, and property. For the transformation, this requires time, planning, and sharing of

ideas that will turn those resources mentioned in the input into products and services that

customers are willing to pay for. Moreover, the output or finished product of this process are

the E - Mask DE, Mask Scarf, and Scarf Bags which is not only necessary during this time of

pandemic but also satisfies the human needs and wants of the public.

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D. Suppliers

Fabrika’s direct supplier is Guan Liong Commercial Corporation, which will be more

convenient for us because we can easily contact our supplier and get discounts in the

following months or years of us getting materials from them. We’ll get monthly supplies of

clothes, zippers, threads and needles, and bag straps from them. They’re located at 1038

Roman St, Binondo, Manila, QC and we may contact them through their phone number

(8244-1264).

E. Facilities and Location

Facility
6.7 meters

7.6 meters

Figure 26. Establishment Layout of Fabrika

The layout of the establishment shows the expected and foreseeable appearance of

the business. In this section it will include lay-outs such as; office, stock room, rest room,

hallway, waiting area, manufacturing area, cashier and product showcase.

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Figure 27. Fabrika’s Main Entrance

Figure 28. Fabrika’s Product Showcase & Cashier

Figure 29. Fabrika’s Stock Room

Figure 30. Fabrika’s Hallway & Waiting Area

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Figure 31. Fabrika’s Manufacturing Area

Figure 32. Fabrika’s Emergency Exit

Figure 33. Fabrika’s Restroom 1

Figure 34. Fabrika’s Restroom 2

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Location

Fabrika is strategically located at Cityland North Residences along Edsa cor Lanutan

St., Quezon City with a projected population of 8.5 million as of 2020. Fabrika chooses

Quezon City as its business location due to having access to everything. When beginning a

company, Taguig, Makati, & Quezon are the top three cities in Metro Manila to look out for

(Sta. Ana, 2014).

As it is strategic and very close to the target market, the selected location is the best

so far. Since it is around the church, school, malls, hospital and many more, it is better to

locate the company within the city. One of the reasons that makes a business successful is

a good venue. With this, the company will also be at an advantage as we could discover a lot

of new potential buyers that lives in this populous city.

Figure 35. Company Location

F. Inventory Policies

There are many methods, strategies, or techniques that can be used by the company.

However, being a manufacturing company needs to choose what method of inventory that is

best for Fabrika to use. Just-In-Time (JIT) methodology will be used by the company for its

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inventory technique. This method is a good technique to be used especially if the business is

just starting up. The JIT inventory system helps companies keep enough inventory on hand

just to satisfy customer orders, while still maintaining as low as possible inventory levels. In

starting up business, when it comes to the cash flow, having less inventory on hand gives the

company less burden. This burden can result in being a dead stock.

According to Banton (2021), JIT methodology is a management strategy which directly

aligns supplier raw-material orders with production schedules. This inventory strategy is used

by businesses to improve productivity and minimize waste by only receiving products where

they need them for the manufacturing process, which decreases inventory costs. This

approach allows producers to accurately forecast demand.

In order to meet daily customer demands with the given production time of products

per day, takt time needs to be solved. One of the important tools of the JIT inventory technique

is to compute its takt time for its operation (Lean Enterprise Institute, n.d.). According to

Verma (2021), Takt time is a manufacturing term to calculate the speed at which the product

needs to be produced to fulfill the client's needs. The formula for takt time is:

G. Credit Policies

Fabrika’s Credit Policy

This policy specifies the criteria for setting up payment arrangements with the clients

of Fabrika, as well as monitoring of those conditions. The policy also states that there are

other options for all customers that are not eligible for the company’s credit. The policy applies

to all sales made by Fabrika. For the credit policy itself, if they follow the threshold criteria for

the grant of credit, the company will offer credit to customers which is a maximum of 50,000

php with a security interest equivalent to the credit. With the consent of the credit manager or

in Fabrika’s case, the accountant, the maximum credit may be extended.

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The managers (the co-founders) will review all potential clients' credit applications and

assess their creditworthiness and the amount of the credit. If a customer has a poor credit

score on the credit report or if the existing ratio is less than 1:1, the credit could be decreased.

To decide whether their current credit levels are appropriate or need to be updated, the

managers will annually check the repayment history of existing customers and this will be

carried out if a general retraction or expansion of credit levels is warranted by business

conditions. A total of 50 days is the underlying sales terms given to customers by Fabrika.

Fabrika’s accountant is authorized to extend the credit and communicate with

customers about their credit status while the store manager is the one tasked with instructing

clients on their payment obligations.

Letter of Credit Strategy & Standard Letter of Credit

The primary goal of the letter of credit strategy and standard letter of credit design is

to guarantee that money, provides as security for Fabrika as Fabrika is expected to regularly

go into the arrangements, for example, advancement arrangements, where the clients are

needed to submit letters of credit to the Fabrika to guarantee that monetary security is

accessible if they can't meet their obligations under the contract.

This arrangement applies to all deals of Fabrika items to clients and to all divisions

inside Fabrika are liable for the deal showcasing, contract endorsement request

acknowledgment planning and shipment items. At the point where the clients are setting

orders with an estimation of 5,000 php to 50,000 php, there will be a credit check and credit

approval before shipment

Terms of Sale

The company will give a statement on the first of every month which sums up the

purchase during last month. The credit manager is responsible for all credit and collections

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functions and also keep the sales department informed and all the actions involving the

customers

H. E-Commerce Policies

Fabrika’s Shipping Policy

International Customers: Duty & Tax Info: All of our orders are delivered from

Philippines. Additional customs and post office fees (including tariffs, taxes, and VAT) can be

charged to customers whose shipments have a destination outside Phiippines, which we

cannot regulate. Some countries will contact you using the details you provided during

checkout and put a hold on your shipment before you pay the additional fees. These fees can

range from a few pesos to a few thousand pesos.

Fabrika cannot guarantee that the shipping carriers and their shipping rates include

all of the costs for an international shipment because different countries have different fees

and procedures that are subject to adjustment and restrictions. Before making a purchase,

it's a good idea to check out your country's fees and policies. For some destinations, please

allow 60-90 days for delivery.

All Customers: The majority of consumers in Philippines will receive their orders in 1-

2 weeks. Except for pre-orders, we try to get all orders out the door within 4-7 business days

of purchase, with express orders getting priority. In addition to our processing times, shipping

delivery times may differ and are only estimates given by the carriers. When delivered,

international orders can take 60-90 days to arrive.

Weather delays, customs delays, COVID delays, and other factors beyond our control

will cause shipping delays. COVID-19 has affected supply chains, shipping, and

manufacturing times in particular. Fabrika has no control over the carriers and will attempt to

send a shipping notification with tracking information to the email address provided during the

checkout process.

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Fabrika’s Return and Exchange Policy

Where appropriate, Fabrika offers free domestic returns. If you are not completely

happy with your purchase(s), you can return them for a full refund, with the exception of

certain non-refundable goods. Our return policy is valid for up to 365 days from the date of

purchase. Returns are not permitted to be worn, washed, or damaged. It can take 7-10

business days to process your return once it is received. Credit card refunds usually take

another 1-2 business days. You will be notified via email when a refund is being issued.

DOMESTIC RETURNS (ONLY IN PHILIPPINES): First, just email us at

[email protected], with your name and order number with subject “Product Refund”,

to start the return process. Second, we'll send you a pre-paid return shipping label via email.

Third, use the provided label to repackage and ship your return.

DOMESTIC EXCHANGES (ONLY IN PHILIPPINES): Since inventory is constantly

changing, the way to exchange a purchase is to place a new order for the item you wish to

purchase, and return the current item back. No refunds will be given for non-refundable items.

Products marked as non-returnable will not be replaced. Purchase the new product. Return

to phases 1, 2, and 3 above. That's it.

INTERNATIONAL RETURNS/EXCHANGES (OUTSIDE OF PHILIPPINES ONLY):

Unfortunately, we are unable to provide a pre-paid return label for international orders. As a

result, we ask that you pay for return shipping; however, we will refund the full cost of shipping

from your original order, as well as the cost of the returned product, making it free of

restocking, handling, and other fees. Non-refundable items are not eligible for a refund or

exchange.

CHAPTER 4

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MANAGEMENT PLAN

A. Form of Organization

The Fabrika: Fabric Accessories is a type of partnership owned by five people which

are Cayla Adrejilo, Andrew Aguilar, Patrick Baldelomar, Chester Cardano, and Francine

Ramillosa. Every owner allocated the start-up capital of the company equally, which is Php

300,000.00. The company owners have signed a contract in which their shares would be

divided equally among them. Consequently each of the owners also have an equal

percentage of ownership which is 20%.

% AMOUNT
NAME NATIONALITY DESIGNATION
OWNERSHIP CONTRIBUTED

General
Cayla Adrejilo Filipino 20% PHP 60,000
Capitalist

Andrew General
Filipino 20% PHP 60,000
Aguilar Capitalist

Patrick General
Filipino 20% PHP 60,000
Baldelomar Capitalist

Chester General
Filipino 20% PHP 60,000
Cardano Capitalist

Francine General
Filipino 20% PHP 60,000
Ramillosa Capitalist

Table 2. Business Ownership

B. Management Team

Fabrika’s management team consists of the co-founders with different

positions: chief executive officer, the marketing manager, operations team manager,

product manager and sales team manager.

Cayla Adrejilo, Co-Founder and Chief Executive Officer

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The CEO of Fabrika controls everything in the company. However, to control

everything, she will be having assistance from the higher positions in the company. Ms. Cayla

Adrejilo has a job experience of 4 years in managing companies before Fabrika. With the

longest experience among the other founders, she will be handling the highest position in the

company. She needs to handle these mentioned people to control the decision-making

process of the company. These people will be having direct contacts with the employees of

the lower level. She also decides which strategies that’ll be used and followed by the entire

organization. She must set a clear vision and mission for the company in order to set a

productive organization. She also decides, sets budgets, forms partnerships, sells off

incompatible product lines, makes acquisitions, and hires a team to steer the company

accordingly.

Francine Ramillosa, Co-Founder and Marketing Manager

The marketing manager controls the marketing team of the company. She is in charge

of the marketing and communication strategy to promote products in the public. Ms. Francine

Ramillosa has an excellent skill of creating unique promotional strategies especially in social

media. She has experience of being a social media manager for 3 years. She ensures the

overall branding and image of the company. Since the company is just starting up, there

would be only limited employees in the organization. For the first year of the business, she

will be the only one who will work everything for the marketing department. She ensures the

creation of trends that can be used for promotion of the products being offered. She also

needs to manage the budget to be used in the marketing department of the company. She is

the one who will also control social media accounts and the Fabrika’s official website.

Andrew Aguilar, Co-Founder and Operations Manager

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Operations Manager is the one that is responsible for the supervision of operations

that are part of goods and services development. Mr. Andrew Aguilar, having 2 years of

experience in managing operations of the business, is about to manage overall operations

for Fabrika. He is accountable to the operations department for the efficient and successful

management of labor, efficiency, quality control and safety measures as defined and set out.

He needs to ensure that the operations are secure and successful. He also serves on

compliance issues as a business delegate. He will be needing two members from his team

which is the two production workers, in which they will be his assistants. He needs to

communicate with other departments as well because he is in charge of managing day-to-

day operations.

Patrick Baldelomar, Co-Founder and Store Manager

With two years of experience in being a manager from different stores, Mr. Patrick

Baldelomar decided to team up with the other founders to build Fabrika to gain ownership.

The store manager handles two important employees for the physical store to operate. These

two employees include the cashier and the salesperson. For a start-up business, these two

are important especially when there are customers coming from the store. It is important for

the store manager to have assistance because he cannot do different tasks at the same time

especially if there are customers coming in. He is responsible to manage the store and makes

sure that his personnel are working productively.

Chester Cardano, Co-Founder and Accountant

Mr. Chester Cardano has a working experience of 3 years as an accountant. He also

worked from previous companies but then decided to build a new business and become an

accountant in it. He will be responsible for the financial transactions of the business. He is in

charge of recording day-to-day transactions. Accountants are also relevant even for small

businesses. He will be also doing financial reports for the company.

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C. Organizational Chart

Figure 36. Organizational Chart

D. Staffing Requirements

Chief Executive Officer

Job Specification:

 Experience in a senior management position.

 Bachelor’s degree or master degree in a relevant discipline.

 Knowledge of profit and loss, balance sheet and cash flow management and general

finance and budgeting.

 Ability to build consensus and relationships among executives, partners, and the

workforce.

 Experience with corporate governance.

Operations Manager

Job Specification:

 Proven work experience as Operations Manager or similar role

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 Knowledge of organizational effectiveness and operations management

 Experience budgeting and forecasting

 Familiarity with business and financial principles

 Excellent communication skills

 Leadership ability

 Outstanding organisational skills

 Degree in Business, Operations Management or related field

Store Manager

Job Specification:

 Minimum high school diploma, GED, or equivalent education

 3-5 years of retail sales required; retail management experience and a college degree

preferred

 Excellent organizational, time management, prioritization, and multitasking skills

 Experience with interviewing, hiring and evaluating candidates, and assessing

employee performance

 Basic math skills sufficient to complete orders, calculate inventory, and manage cash

registers

 Ability to reach overhead, bend, squat, kneel, and carry products in order to perform

and cover all workfloor duties

 Able to give clear directions and set expectations for staff

 Demonstrated ability to lead by example

Marketing Manager

Job Specification:

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 Demonstrable experience in marketing together with the potential and attitude

required to learn

 Proven experience in identifying target audiences and in creatively devising and

leading across channels marketing campaigns that engage, educate and motivate

 Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,

Omniture, WebTrends)

 Experience in setting up and optimizing Google Adwords campaigns

 Numerically literate, comfortable working with numbers, making sense of metrics and

processing figures with spreadsheets

 A sense of aesthetics and a love for great copy and witty communication and is Up-

to-date with the latest trends and best practices in online marketing and measurement

 BSc/MSc degree in Marketing or related field

Accountant

Job Specification:

 Work experience as an Accountant

 Excellent knowledge of accounting regulations and procedures, including the

Generally Accepted Accounting Principles (GAAP)

 Hands-on experience with accounting software like FreshBooks and QuickBooks

 Advanced MS Excel skills including Vlookups and pivot tables

 Experience with general ledger functions

 Strong attention to detail and good analytical skills

 BSc in Accounting, Finance or relevant degree

 Additional certification (CPA or CMA) is a plus

Salesperson:

Job Specification:

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 Excellent communication skills.

 Basic mathematical skills.

 A high school qualification or equivalent.

 Excellent customer service skills.

 Flexible work hours.

 Well-presented appearance.

Production Worker:

Job Specification:

 High school diploma/GED.

 Experience operating manufacturing machinery.

 Physical dexterity.

 Able to work as part of a team.

 Available for shift works

Cashier:

Job Specification:

 High School Diploma or equivalent.

 Ability to handle transactions accurately and responsibly.

 Ability to stand, walk, lift heavy items, and work with other team members in a fast-

paced environment to provide excellent service.

 Basic math and computer skills.

 Helpful, courteous approach to resolving complaints.

Duties And Responsibilities Of Each Employee

Chief Executive Officer:

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The main role of the Chief Executive Officer (CEO) is to develop, prepare, execute,

and incorporate an organization's strategic direction. This entails responsibility for all a

company's components and divisions.

Job Description:

 Creating, communicating and executing the vision, purpose and overall direction of

the organization

 Evaluating the success of the organization in reaching its goals

 Comply with financial policies and regulations

 Overseeing an organization's full activity in line with the course set out in the strategic

plans

Store Manager:

They are responsible for managing retail stores of the company. They rule the retail

store to maintain its peace and order. They manage employees that do most of the tasks to

accompany customers.

Job Description:

 Hire, train, develop, and supervise staff in the store

 Coordinate daily staffing and staffing schedules

 Ensure the store complies with outlined safety policies and procedures, as well as

state and local health regulations

Operations Manager:

The role of the Operations Manager is primarily to enforce the correct procedures

and practices across the company.

Job Description:

 Ensure that all tasks are conducted in an acceptable, cost-effective manner.

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 Stock procurement, inventory preparation and warehouse quality supervision

 Formulate strategic and operational objectives

 Perform quality controls and track KPIs for manufacturing

Marketing Manager:

The responsibilities of marketing managers include tracking and analyzing advertising

campaign performance, managing the marketing budget, and ensuring that all marketing

material is in line with our brand identity.

Job Description:

 Develop marketing techniques and strategies

 Manage social media accounts of Fabrika

 On a quarterly and annual basis, this person needs to plan and track the marketing

budget and distribute funds of the company wisely.

 Manages official website of Fabrika

Salesperson:

Also known as a Sales Representative, a Salesperson works in retail stores to assist

customers with their purchases, they will also help in storing the products.

Job Description:

 Provide customers with information about items and stocks.

 Help customers find items in the store.

 Ring up purchases.

 Elevate complaints to management.

 Keep track of inventory.

 Create attractive displays.

Accountant:

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The purpose of the accountant is to help with the financial responsibilities of the

company. This includes the auditing of financial records and processes, the reconciliation of

bank accounts and the calculation of tax payments and returns.

Job Description:

 Manage all accounting transactions

 Publish in-time financial statements

 Calculating taxes and filing tax returns

 Manage balance sheets and statements on profit/loss

Production Worker:

Production Workers produce and assemble products in factories. They operate and

maintain machinery, ensure production standards are met, finalize products, and prepare

them for shipping.

Job Description:

 Working on the production line and meeting production targets.

 Performing other tasks as assigned.

 Operating and maintaining machinery and production line equipment.

 Following production guidelines and specifications.

 Assembling products and parts.

 Pack and price items.

Cashier:

Cashiers scan items, ensure that prices and quantities are correct, and collect

payments. They also assist customers by explaining or recommending items, answering

questions, and processing exchanges or refunds.

Job Description:

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 Accepting payments, ensuring all prices and quantities are accurate and proving a

receipt to every customer.

 Processing refunds and exchanges, resolving complaints.

 Balancing the cash register and generating reports for credit and debit sales.

 Operating scanners, scales, cash registers, and other electronics.

E. Legal Requirements

The following are the things that the owners need to comply to establish a business

and the cost of each requirements are shown below:

Requirements Cost (Php)

Barangay Clerance 500
Mayor’s Permit 2,000

Business Tax 5,000.

Business Permit 2,000

Business Plate 500

Refuse Fee 2,500

Sanitary Permit 2,000

Inspection Fee 1,000

Filling 500

Processing 500

Zoning 300

BIR 1,000

DTI 500

Total Legal Requirements Cost: Php 18,300

Table 3. Legal Requirements and Their Costs

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Figure 37. DTI Registration Form

Figure 38. Barangay Permit

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Figure 39. Municipal Permit

Figure 40. Fire Inspection Permit

Figure 41. Building Permit

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CHAPTER 5

FINANCIAL PLAN

A. Sales Forecast

Below shows the monthly projected sales for the first year, the number of services

availed each package and the reflected sales. Also included in there are the possible factors

on the increase or decrease of sales.

January
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1,100 17 18,700
Package 1.1 1,150 22 25,300
Package 2.1 150 98 14,700
Package 2.2 200 108 21,600
Package 3.1 400 105 42,000
Package 3.2 450 116 52,200
Total Sales 174,500
projected sales in 1st month of 1st year

Table 4. Sales Forecast for January, Year 1

February
Projected no. of 1st Quarter Projected Sales
Product Price (Php)
service availed (Php)
Package 1.1 1,100 18 19,800
Package 1.1 1,150 23 26,450
Package 2.1 150 103 15,450
Package 2.2 200 113 22,600
Package 3.1 400 110 44,000
Package 3.2 450 122 54,900
Total Sales 183,200
5% increase due to the effect of advertising

Table 5. Sales Forecast for February, Year 1

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March
Projected no. of
Product Price (Php) Projected Sales (Php)
products availed
Package 1.1 1,100 19 20,900
Package 1.1 1,150 24 27,600
Package 2.1 150 108 16,200
Package 2.2 200 119 23,800
Package 3.1 400 116 46,400
Package 3.2 450 128 57,600
Total Sales 192,500
5% increase due to the effect of advertising

Table 6. Sales Forecast for March, Year 1

April
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1,100 26 28,600
Package 1.1 1,150 34 39,100
Package 2.1 150 147 22,050
Package 2.2 200 161 32,200
Package 3.1 400 156 62,400
Package 3.2 450 172 77,400
Total Sales 696 261,750
37% increase since summer is starting and the advertisements are working out

Table 7. Sales Forecast for April, Year 1

May
Projected no. of 1st Quarter Projected Sales
Product Price (Php)
service availed (Php)
Package 1.1 1,100 25 27,500
Package 1.1 1,150 32 36,800
Package 2.1 150 140 21,000
Package 2.2 200 153 30,600
Package 3.1 400 149 59,600
Package 3.2 450 164 73,800
Total Sales 663 249,300

Table 8. Sales Forecast for May, Year 1

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June
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1,100 23 25,300
Package 1.1 1,150 30 34,500
Package 2.1 150 133 19,950
Package 2.2 200 145 29,000
Package 3.1 400 141 56,400
Package 3.2 450 156 70,200
Total Sales 628 235,350

Table 9. Sales Forecast for June, Year 1

July
Projected no. of Projected Sales
Product Price (Php)
products availed (Php)
Package 1.1 1,100 19 20,900
Package 1.1 1,150 24 27,600
Package 2.1 150 106 15,900
Package 2.2 200 116 23,200
Package 3.1 400 113 45,200
Package 3.2 450 125 56,250
Total Sales 189,050
17% decrease because of the popping up of more competitions with better promos

Table 10. Sales Forecast for July, Year 1

August
1st Quarter
Projected no. of
Product Price (Php) Projected Sales
service availed
(Php)
Package 1.1 1,100 20 22,000
Package 1.1 1,150 25 28,750
Package 2.1 150 112 16,800
Package 2.2 200 122 24,400
Package 3.1 400 119 47,600
Package 3.2 450 131 58,950
Total Sales 198,500

Table 11. Sales Forecast for August, Year 1

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September
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1,100 21 23,100
Package 1.1 1,150 27 31,050
Package 2.1 150 117 17,550
Package 2.2 200 128 25,600
Package 3.1 400 125 50,000
Package 3.2 450 138 62,100
Total Sales 209,400

Table 12. Sales Forecast for September, Year 1

October
1st Quarter
Projected no. of
Product Price (Php) Projected Sales
service availed
(Php)
Package 1.1 1,100 25 27,500
Package 1.1 1,150 31 35,650
Package 2.1 150 138 20,700
Package 2.2 200 151 30,200
Package 3.1 400 147 58,800
Package 3.2 450 162 72,900
Total Sales 245,750

Table 13. Sales Forecast for October, Year 1

November
1st Quarter
Projected no. of service
Product Price (Php) Projected Sales
availed
(Php)
Package 1.1 1,100 26 28,600
Package 1.1 1,150 33 37,950
Package 2.1 150 145 21,800
Package 2.2 200 159 31,800
Package 3.1 400 155 62,000
Package 3.2 450 171 76,800
Total Sales 258,950

Table 14. Sales Forecast for November, Year 1

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December
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1,100 27 29,700
Package 1.1 1,150 35 40,250
Package 2.1 150 153 22,950
Package 2.2 200 167 33,400
Package 3.1 400 162 64,800
Package 3.2 450 179 80,550
Total Sales 241 271,650

Table 15. Sales Forecast for December, Year 1

Below shows the quarterly projected sales of Year 2 of Fabrika, the projected number

of products availed. Also included in there are the factors of the increase or decrease of sales.

January - March
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 68 74,800
Package 1.1 1150 86 98,900
Package 2.1 150 386 57,900
Package 2.2 200 425 85,000
Package 3.1 400 414 165,600
Package 3.2 450 458 206,100
Total Sales 688,300
projected sales in 1st quarter, 25% higher than last time

Table 16. Sales Forecast 1st Quarter, Year 2

April - June
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 93 102,300
Package 1.1 1150 120 138,000
Package 2.1 150 525 78,750
Package 2.2 200 574 114,800
Package 3.1 400 558 223,200
Package 3.2 450 615 276,750
Total Sales 933,800
assuming that there is a 35% increase in sales

Table 17. Sales Forecast 2nd Quarter, Year 2

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July - September
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 74 81,400
Package 1.1 1150 96 110,400
Package 2.1 150 420 63,000
Package 2.2 200 459 91,800
Package 3.1 400 446 178,400
Package 3.2 450 492 221,400
Total Sales 746,400
assuming that there is a 20% decrease in sales

Table 18. Sales Forecast 3rd Quarter, Year 2

October - December
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 96 105,600
Package 1.1 1150 124 142,600
Package 2.1 150 546 81,900
Package 2.2 200 597 119,400
Package 3.1 400 580 232,000
Package 3.2 450 639 287,550
Total Sales 969,050
assuming that there is a 30% increase in sales

Table 19. Sales Forecast 4th Quarter, Year 2

Below shows quarterly projected sales and units of Fabrika’s Year 3. Included are the

factors of the increase or decrease of sales. This year follows previous year’s sales pattern.

January - March
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 85 93,500
Package 1.1 1150 108 124,200
Package 2.1 150 482 72,300
Package 2.2 200 531 106,200
Package 3.1 400 518 207,200
Package 3.2 450 572 257,400
Total Sales 860,800
projected sales in 1st quarter, 25% higher than last time

Table 20. Sales Forecast 1st Quarter, Year 3

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April - June
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 115 126,500
Package 1.1 1150 146 167,900
Package 2.1 150 651 97,650
Package 2.2 200 717 143,400
Package 3.1 400 699 279,600
Package 3.2 450 772 347,400
Total Sales 1,162,450
assuming that there is a 35% increase in sales

Table 21. Sales Forecast 2nd Quarter, Year 3

July - September
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 92 101,200
Package 1.1 1150 117 134,550
Package 2.1 150 521 78,150
Package 2.2 200 574 114,800
Package 3.1 400 559 223,600
Package 3.2 450 618 278,100
Total Sales 930,400
assuming that there is a 20% decrease in sales

Table 22. Sales Forecast 3rd Quarter, Year 3

October - December
Projected no. of 1st Quarter Projected
Product Price (Php)
service availed Sales (Php)
Package 1.1 1100 120 132,000
Package 1.1 1150 152 174,800
Package 2.1 150 677 101,550
Package 2.2 200 746 149,200
Package 3.1 400 727 290,800
Package 3.2 450 803 361,350
Total Sales 1,209,700
assuming that there is a 30% increase in sales

Table 23. Sales Forecast 4th Quarter, Year 3

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Note: The projected sales and the projected no. of products availed were made into a

whole number so the total sales won’t be very accurate if multiplied by the percentages

because of the decimal but the difference is just a very small amount.

B. FINANCIAL STATEMENTS

This section shows Fabrika’s Financial Statements based on the business’ projected

sales and assumptions. Included on here are income statements, statement of financial

position, statement of changes in shareholders’ equity, and statement of cash flow.

FABRIKA'S
PROJECTED INCOME STATEMENT

YEAR 1 YEAR 2 YEAR 3

(Php) (Php) (Php)

Net Sales 2,669,000.00 3,337,550.00 4,163,350.00

Less: Cost of Sales 1,298,895.80 1,623,619.75 2,029,524.69
Gross Profit 1,370,104.20 1,713,930.25 2,133,825.31
Less: Operating
Expenses
Tax and Licences 18,300.00 18,300.00 18,300.00
Salaries and Wages 360,000.00 450,000.00 562,500.00
Utilities Expenses 222,000 222,000 222,000
Communication
18,000.00 18,000.00 18,000.00
Expense
Contingency Costs 227,340.00 272,808.00 327,369.60
Advertising Expense 120,000.00 156,000.00 202,800.00
Interest Expenses 40,000.00 41,200.00 42,436.00
Supply, Tools, &
198,000.00 217,800.00 239,580.00
Equipment
Total Operating
1,203,640.00 1,396,108.00 1,632,985.60
Expense

Net Income 166,464.20 317,822.25 500,839.71

Table 24. Fabrika’s Projected Income Statement

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FABRIKA
STATEMENT OF FINANCIAL POSITION
AS OF DECEMBER 31, YEAR 1

ASSETS
Current Assets
Cash P1,843,360.00
Supplies 198,000.00
Total Current Assets P2,041,360.00

Noncurrent Assets
Equipments P6,000.00
Total Noncurrent Assets P6,000.00

Total Assets P2,047,360.00

Liabilities & Shareholders’ Equity

Current Liabilities
Accounts Payable P204,000.00
Total Liabilities P204,000.00

Shareholders’ Equity
Share Capital P1,843,360.00

Total Liabilities & Owner's Equity P2,047,360.00

Table 25. Fabrika’s Year 1, Statement of Financial Position

FABRIKA
STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY
For the Year Ended December 31, Year 1

Shareholders’ Capital, Jan. 01

P300,000.00
Add: Net Income
P1,543,360.00
Shareholders’ Capital, Dec 31 P1,843,360.00

Table 26. Fabrika’s Statement of Changes In Shareholders’ Equity, Year 1

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FABRIKA
STATEMENT OF CASH FLOW
For the Year Ended December 31, 2021

Cash, Beginning of Period

P300,000.00
Cash flows from Operating Activities
Inflow
Cash from Net Sales P2,669,000.00
Cash supplied for Cost of Sales
(1,298,895.80)

1,370,104.20

Outflow
Cash for Operating Expenses 1,323,640.00

(1,323,640.00)

Net Increase in Cash P46,464.20

Cash Balance, January 1 300,000.00
Cash Balance, December 31 P346,464.20

Table 27. Fabrika’s Statement of Cash Flow, Year 1

C. Break-Even Analysis

The tables below, shows Fabrika’s break-even analysis on each package based on

the projected total sales by package, its variable cost and fixed cost. They also include the

net income from the package, selling price per unit, variable cost per unit, the contribution

margin per unit and the contribution margin ration. The Break-even points are by sales in

peso and by unit.

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Package 1.1
Sales per Unit (266 Units) 292600
Less Variable Cost 161530
Contribution Margin 131070
Less: Fixed cost 93000
Net Income 38070
Selling Price (SP) per Unit 1100
Variable Cost (VC) per Unit 607
Contribution Margin (CM) per Unit 493
CM Ratio 0.4479

BEP in Units 189

BEP in Peso 207613

Table 28. Break-even Point for Package 1.1 or E-Mask DE

Package 1.1 or E-Mask DE’s Break Even Point for the whole year is projected on Table

25, which is good for the sales of the product as it has a total projected 266 unit sales and

Php 292,600 sales for the whole year, exceeding the total Break Even Point in unit, 189 and

in peso, 207,613.

Package 1.2
Sales per Unit (340 units) 391000
Less Variable Cost 215650
Contribution Margin 175350
Less: Fixed cost 93000
Net Income 82350
Selling Price (SP) per Unit 1150
Variable Cost (VC) per Unit 634
Contribution Margin (CM) per Unit 516
CM Ratio 0.4485

BEP in Units 180

BEP in Peso 207374

Table 29. Break-even Point for Package 1.2 or E-Mask DE with Customized Design

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Package 1.2 or E -Mask DE with customized design’s Break Even Point for the whole

year is projected on Table 26, which increased a bit rather than the sales of the normal E-

mask DE and it has a total projected 340 unit sales for the whole year. The total Break Even

Point in unit is 180 while in peso is 207,374 which decreased a little rather than the break

even points of the normal E- Mask DE.

Package 2.1
Sales per Unit (1500 Units) 225050
Less Variable Cost 90620
Contribution Margin 134430
Less: Fixed cost 93000
Net Income 41430
Selling Price (SP) per Unit 150
Variable Cost (VC) per Unit 60
Contribution Margin (CM) per Unit 90
CM Ratio 0.5972

BEP in Units 1038

BEP in Peso 155715

Table 30. Break-even Point for Package 2.1 or Scarf Mask

Table 27 shows Scarf Mask’s Break Even Point for the whole year. It shows that

Package 2.1 has a total projected 1,500 unit sales for the whole year and Php 225,050 unit

sates. The total Break Even Point in unit is 1,038 while in peso is 155, 715, meaning that this

product will reach its break-even point in just a year.

As seen in Table 28 below, Scarf Mask with customized design’s Break Even Point for

the whole year is projected on the table, which increased a bit rather than the sales of the

normal Scarf Mask and it has a total of projected 1,642 unit sales for the whole year and Php

328,400 projected sales. The total calculated Break Even Point in unit is 777 while in peso is

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155, 473 which decreased a little rather than the break even points of the normal scarf mask.

This indicates that the product will reach its break-even point in a year.

Package 2.2
Sales per Unit (1642 Units) 328400
Less Variable Cost 131960
Contribution Margin 196440
Less: Fixed cost 93000
Net Income 103440
Selling Price (SP) per Unit 200
Variable Cost (VC) per Unit 80
Contribution Margin (CM) per Unit 120
CM Ratio 0.5982

BEP in Units 777

BEP in Peso 155473

Table 31. Break-even Point for Package 2.2 or Scarf Mask with Customized Design

Package 3.1
Sales per Unit (1598 Units) 639200
Less Variable Cost 352160
Contribution Margin 287040
Less: Fixed cost 93000
Net Income 194040
Selling Price (SP) per Unit 400
Variable Cost (VC) per Unit 220
Contribution Margin (CM) per Unit 180
CM Ratio 0.4491

BEP in Units 518

BEP in Peso 207099

Table 32. Break-even Point for Package 3.1 or Scarf Bags

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Package 3.1 or Scarf Bag’s Break Even Point for the whole year is projected on Table

29, showing that it has a projected 1,598 unit sales and Php 639, 200 sales for the whole

year. The total Break Even Point in unit is 518 while in peso is 207, 099, meaning that it will

be able to reach its break-even point in a year.

Package 3.2
Sales per Unit (1764 Units) 793650
Less Variable Cost 437108
Contribution Margin 356543
Less: Fixed cost 93000
Net Income 263543
Selling Price (SP) per Unit 450
Variable Cost (VC) per Unit 248
Contribution Margin (CM) per Unit 202
CM Ratio 0.4493

BEP in Units 460

BEP in Peso 206967
Package 1.6

Table 33. Break-even Point for Package 3.2 or Scarf Bags with Customized Design

Package 3.2 or Scarf Bag with customized design’s Break Even Point for the whole

year is projected on the Table, showing that there is an increase compared to the sales of the

normal Scarf Bag and it has a projected 1,764 unit sales and Php 793, 650 for the whole year.

The total Break Even Point in unit is 460 while in peso is 206, 967 which decreased a little

rather than the break even points of the normal scarf bag. Therefore, Package 3.2 will be able

to reach break-even on the first year.

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