Marketing Strategies
Product
The strategic plan in order to sell the pastries is to give a free taste for the costumer to know the
quality and taste of the product. The another strategy is to post online the products and give
brochures within the shop.
Price
The price of the pastries are depending on what kind of pastries the customers will going to buy
and if they will buy it for dozen or per pieces. For the start of the business give them discount per
box they’re going to buy so that they will be encouraged to buy again. We also have
consideration for the student which is we will be having products that they can afford.
Grahams
P15.00-P130.00 .......................... Per pieces-per box
Fried Oreos
P10.00-P85.00........................... Per pieces-per boc
Graham Balls
P10.00-P85.00........................... Per pieces-per box
Buko Pandan
P10.00
Mixed Fruits
P20.00
Place
Sweet tooth plans to establish its store inside the Holy Angel Univeristy, which is one of the most
populous school in Angeles City. It will be placed at the center of the university, where it is being
noticeable and available to students, professors/teachers and even staffs of the school, that
basically needs food and wanted to try different offer aside from the usual food offerred inside
the canteen. And as to be built in a populous school and be in social media platform, it will easily
generate profit from having numerous customers in school and adds much more on social media.
Promotion
The strategic plan that the business will going to use to promote the product are the following:
Social Media
Posters
Brochures
Flyers