LEARNING ACTIVITY SHEET

QUARTER 2 / 1ST SEMESTER, WEEK 4

Name:_________________________________________________Score:_______

Grade & Section ____________________Subject: Media and Information Literacy

Name of Teacher: __________________________________Date: _____________

I. Title: Text Media and Information

II. Type of Activity: Concept notes with formative activities

LAS for summative assessment

(Written Work Performance Task)

III. MELC: Describe the different dimensions of text information and media
MIL11/12TIM-IVb-3

IV. Learning Objectives:

 Identify the basic elements in creating a text-based presentation

 Evaluate the text-based presentation through the design principles and
elements.
 Create a text-based presentation (campaign poster) by using design
principles and elements.
 Evaluate the text-based presentation (campaign poster) through design
principles and elements.
V. References:

Robins, W. (2008). The Non-Designer’s Design Book: Design and

Typographic Principles for the Visual Novice. Peachpit Press.
Parekh, R. (2006). Principles of multimedia. Tata McGraw-Hill Education.
Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane;
Cheung, Chi-Kim (2011). Media and Information Literacy: Curriculum
for Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN);
978-959-18-07; 978-959-18-0787-8 (ES)

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VI. Concept notes

Text – a simple and flexible format of presenting

information or conveying ideas whether hand-
written,
printed or displayed on-screen.

a. Text is very powerful as well in disseminating

information, providing direction and giving
suggestions.

b. Text is available in different sources whether it is

formal (news articles, published books, newspapers, magazines, advertisements,
research works, etc.) or informal (blogs, personal e-mails, SMS or text messages,
online messengers, social media platforms, etc.)

 Formal text-based materials are created and distributed by established

institutions (such as publishing companies, news agencies, etc.) and go
through a rigorous process of editing or evaluation and are usually governed by
censorship of the state.
 Informal text-based materials, on the other hand, come from personal opinions
or views on different issues, processes, etc.

c. Text can be as short such as a single sentence or phrase, or they can be as lengthy
as news articles or investigative reporting. No matter how brief or lengthy, however, a
text is always carefully written with the intent of sending a very specific message to
the target audience.

d. In our exposure to text media and information, we can either be a consumer or a

producer of
content. As a consumer, these are the questions that you need to ask with regards to
the content of text media and information:

• Who or what institution is sending this message?

• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred or added in the message?

e. As a producer of text media and information, we need to review the media and
information design framework: target audience, author or sender, key content,
purpose, form/style and format

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 Text as visual

a. Typeface (also called font, font type, or type)

refers to the representation or style of a text in the
digital format.

b. A typeface is usually comprised of alphabets,

numbers, punctuation marks, symbols and other
special characters. When fonts are installed in
the computer, they usually come in file formats
such as True Type Font (.ttf), Open Type Font
(.otf), etc.

IMAGE: A WORD CLOUD ABOUT HIGH SCHOOL

c. In the absence of images or drawings, text is the easiest way of communicating to

your audience. The use of various font types can express different emotions or
meaning.

Types of Typefaces:

Serif - connotes formality and readability in large amount of texts. This font is
usually used for the body text of books, newspapers, magazines and research
publication. Also, serif fonts give a classic or elegant look when used for title or
heading. Examples: Times New Roman, Garamond, Baskerville

Sans Serif- brings a clean or minimalist look to the text. This font is used
for clear and direct meaning of text such as road signage, building directory or nutrition
facts in food packages. Also, sans serif fonts give a modern look and is used primarily
in webpage design. Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

Slab Serif- carries a solid or heavy look to text. This font can be used for
large advertising sign on billboards. Examples: Rockwell, Playbill, Blackoak

- draws much attention to itself because of its brush-like strokes.

This must be used sparingly and not to be used in large body
text. This font is usually used in wedding invitation cards or other
formal events. Examples: Edwardian, Vladimir, Kunstler

- caters to a wide variety of emotions (such as celebration, fear,

horror, etc.) or themes (such as cowboys, circus, holidays,
summer, kiddie, etc.) Examples: Chiller, Jokerman, Curlz MT

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Design Principles and Elements
1. Emphasis - refers to the importance or value given to a part of the text-based
content. When trying to make a point or highlighting a message, you can make
the text bold, italicized, have a heavier weight, darkened or lightened
(depending on your background color) or enlarged.
2. Appropriateness - refers to how fitting or suitable the text is used for a specific
audience, purpose or event. In the creation of text-based content, make sure
that the selection criteria (tone, style, purpose, clarity) is followed. As for the
choice of typefaces to be used, refer to the discussion of the characteristics of
the fonts. When it comes to large body text, the font should be clear enough to
read.
3. Proximity - refers to how near or how far are the text elements from each other.
When two things are closely related, we bring them close together. Otherwise,
we put text elements far from each other. For example, the main title and
subtitle are usually placed close to each other.
4. Alignment - refers to how the text is positioned in the page. This can be left,
right, center or justified.
5. Organization - refers to a conscious effort to organize the different text elements
in a page. Organization ensures that while some text elements are separated
from each other (based on the principle of proximity), they are still somehow
connected with the rest of the elements in the page. When there are many
elements needed to fit in a page, start by creating a framework or a
compartment for the elements. Divide the space by creating lines across the
page, making it look like a cabinet with various space sizes. Once you are done
compartmentalizing, you can place the different text elements on the boxes.
6. Repetition- concerns consistency of elements and the unity of the entire design.
Repetition encourages the use of repeating some typefaces within the page.
When several typefaces are used on a page, it might distract the audience and
fail to communicate what you want them to get from the content. To strike a
balance, do not also use just a single typeface for a visual design product.
7. Contrast- creates visual interest to text elements. Contrast is achieved when
two elements are different from each other. When you place a white text on a
very light-yellow background, contrast is not achieved and the text will be
difficult to read, but when you put a white text on a dark brown background,
contrast is created. Contrast can be achieved in various ways, by joining the
following elements:
large font with a
small font, serif and
sans serif, thin
elements with thin
elements, cool
color and warm
color.

AN EXAMPLE FOR CREATING A FRAMEWORK OR

COMPARTMENTALIZING

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TASK 1: You can do this
Directions: Study the example of a fraudulent text message and answer the
questions that follow.
I am Attorney Robert Limco of Happy Cola Company. Congratulations! Your SIM card
number has been chosen in our raffle draw. You have won 500,000 pesos. Please
give me your bank account number so we can deposit your reward. For more details,
please contact me.

1. What is the tone of this fraudulent message? (enticing, scary, informative,

formal, encouraging etc.)
______________________________________________________________
______________________________________________________________

2. Why do you think Filipinos fall for this kind of fraudulent or scam text
message?
______________________________________________________________
______________________________________________________________

3. Do you think that text-based messages are powerful?

______________________________________________________________
______________________________________________________________

TASK 2
Directions: Make a brief but substantial explanation of the statement below.
In the absence of images or drawings, text is the easiest way of communicating
to your audience
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

TASK 3
Directions: make a clear-cut delineation between FORMAL TEXT- BASED
MATERIALS and INFORMAL TEXT- BASED MATERIALS.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

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TASK 4: You can do more
Directions: Make a short evaluation on the example of Typography below.
Consider the concepts of texts and principles of design.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

Task 5

Directions: Make a
short evaluation on
the example of
Typography at the
right side. Consider
the concepts of texts
and principles of
design.

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Task 6

Directions: Identify what is being asked.

1. This refers to a conscious effort to organize the different text elements in a
page.
2. This can be achieved in various ways, by joining the following elements: large
font with a small font, serif and sans serif, thin elements with thin elements, cool
color and warm color.
3. Refers to the representation or style of a text in the digital format.
4. What do you call a simple and flexible format of presenting information or
conveying ideas whether hand-written, printed or displayed on-screen?
5. Refers to how near or how far are the text elements from each other. When two
things are closely related, we bring them close together.
6. Refers to the importance or value given to a part of the text-based content.
7. carries a solid or heavy look to text. This font can be used for large advertising
sign on billboards.
8. Connotes formality and readability in large amount of texts. This font is usually
used for the body text of books, newspapers, magazines and research
publication
9. When fonts are installed in the computer, they usually come in file formats such
as_________________?
10. This font is usually used in wedding invitation cards or other formal events.

Task 7
Directions: Imagine that you are in an advertising firm. Your task is to discuss creating
a brochure for a client with specific needs.
Choose from any of these topics.
a. Tourism Campaign – This brochure will invite the readers to spend their summer
vacation in your city.
b. Election Campaign – This brochure will promote to the readers a local politician who
will run for mayor in the upcoming election.
c. School Admission – This brochure will advertise to the readers a college/university
in your place.
d. Community Advisory – This brochure will inform the readers about the new policy
for garbage collection schedule and segregation in your community.
Identify the appropriate content for the brochure based on the Media and Information
Design Framework. Use the table for your guidance and for answering.

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 Component Guide Questions Learners’ Answers
Target Who are the possible readers of this
Audience brochure?
Sender/Author Who is the author of this brochure?
Key content What is the tone of the text in the
brochure?
What are the sample phrases or
taglines that you will?
What are the facts/figures that you
will include in the brochure?
Purpose What is the intention of the
brochure?
Form/Style What are the font types/colors/
highlights that you will use in the
brochure?
What are the words or phrases that
you need to emphasize in the
brochure?
Medium / What is the blank of the brochure? -
Format paper type, texture, glossy, matte
• folding (three-fold, two-fold)
• full color, black and white
Aside from the brochure, what other
text based
formats that you can use to deliver
your message?

TASK 8
Directions: Briefly answer the following questions.
Create a graphical representation of the relationship between the text and subtext of
the media and include evidence from the text to support any response.

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Task 9
EXPRESS WHAT YOU KNOW! In your own perspective, how do these principles of
designs help you create a unique visual representation of a certain FEELING,
EMOTION, MOOD, and PERSONALITY?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

Task 10. LEVEL UP

THINK! THINK! THINK! Choose one word from the picture and expound how did
this word add meaning to the holistic design of a typography. Consider the different
principles of design in explaining your answer.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

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Task 11
Give a short INTERPRETATION of the picture below.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

Task 12
Making Typography Posters
Directions: Identify an advocacy or issue that they would like to campaign about
through a typography poster design. The campaign poster will have a statement
consisting of 10-20 words.
Poster statement example: “Let our children learn and play. Keep them in
schools. Stop child labor.”
Consider the principles of design. Bearing in mind the principle of contrast, make
some text elements large or bold while other text elements are thin or small to create
visual interest. You may also use basic shapes, lines, and some symbols in this
design activity.
Take note of this Questions for Poster Planning
Questions for Poster Planning
Target Who are the possible readers of this brochure?
Audience
Sender/Author Who is the author of this brochure?
Key content What is the tone of the text in the brochure?
What are the sample phrases or taglines that you will?
What are the facts/figures that you will include in the brochure?

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 Purpose What is the intention of the brochure?
Form/Style What are the font types/colors/ highlights that you will use in the
brochure?
What are the words or phrases that you need to emphasize in the
brochure?
Medium / What is the blank of the brochure? - paper type, texture, glossy, matte
Format • folding (three-fold, two-fold)
• full color, black and white
Aside from the brochure, what other text- based formats that you can
use to deliver your message?

Typography Campaign Poster Sample Rubric

Typography project rubric (2016, February 8). Retrieved from
http://www.rcampus.com/rubricshowc.cfm?code=U787A3&sp=true

Rubric for poster (2016, February 8). Retrieved from http://ced.ncsu.edu/mmania/

CRITERIA
Beginning Developing Accomplished Distinguished
1 – 12 13 – 24 25 – 37 38 - 50
Communicati The there is evidence There is little sign The poster is
on to the combination of the use of text of mutual either empty and
audience of elements and other reinforcement plain or confusing
takes elements among the text and cluttered.
communicati combined to elements. There
on to a adequately is some tendency
superior deliver a high toward random
level. impact message. use of elements
to communicate
the message.
Organization The The organization There is an There is no clear
of elements organization of elements is organization of organization of
(font of elements clear and direct. the elements but the elements.
types, is smartly it is confusing.
shapes, thought of.
color, etc.)
Spelling and Most words Most words are Words are chosen Words are
readability are carefully carefully chosen; with less care; chosen with less
chosen; writing is clear writing is care; writing is
writing is and legible. Most sometimes sometimes
clear and words are spelled unclear. Most unclear; some
legible. Most correctly and words are spelled words are spelled
words are proper correctly and is incorrectly and
spelled punctuation is grammatically proper
correctly and employed. correct. punctuation is not
proper. employed.

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