Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland, Köln, 3.10.
2011
ISPS 2011
First Results of the International
Sports Press Survey 2011
Design of ISPS 2011
80 newspapers of 22 countries (incl. Switzerland German/French language)
African and Saudi Arabian data still to come
more than 30 researchers, sometimes in different teams
Sample: the biggest national, tabloid and regional newspaper of each country
Survey Period: 14 days between April and July 2011 (two artificial weeks)
Examination Unit: articles concerning sport topics in the complete newspaper
(short news, telegram news and results/statitistics were not coded)
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Design of the Survey
Country Number of Articles Country Number of Articles
Australia 1.666 Poland 815
Brazil 556 Portugal 391
Canada 836 Romania 283
Denmark 1.552 Scotland 962
England 2.554 Singapore 251
France 483 Slovakian Republic 256
Germany 1.899 Slovenia 477
Greece 669 South Africa 531
Malaysia 1156 Switzerland (French) 471
Nepal 186 Switzerland (German) 752
New Zealand 382 USA 676
Total 22 Countries 17.777 Articles
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
two-thirds of the articles are with visualization
8.831 of the articles are with Number of Photos
one photo - 352 articles were 10000
9000
printed with more than
8000
4 photos 7000
6000
in total 16.466 photos 5000
with the 17.777 articles 4000
3000
n=17.777 2000
1000
0
0 1 2 3 4 5 6 7 8 9
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
sports in international print media is personally driven, most of the articles are
written by named journalists
Source of Article
news agencies play a
minor role
14,2%
but: more than 14% don't Named journalist
8,3%
have a visible source 0,3% News Agency
Two or more Agencies
n=17.777 14,6%
62,6%
Pseudonym
No Source
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
sport journalism in international print media is a man's world: more than 90% of
the writers are male
Gender of Journalist
only 8% of the articles
by named journalists 47; 0%
are written by women 851; 8%
n=11.123 Male
Female
10225; 92% Both Genders
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
main sport of the world in international print media is soccer - FIFA's Football
can be called the only Type of Sports - Top Ten
"world media sport" 45%
40%
many coverage is 35%
30%
actually driven by 25%
main sports events: 20%
15%
- Icehockey WC 10%
5%
- Rugby WC 0%
n=17.777
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
soccer is a main media sport especially in Europe and South America
Romanian newspaper are Soccer - Top Ten
Soccer-Maniacs: more than 90%
80%
85% of the coverage is 70%
about soccer 60%
50%
40%
obviously a strong influence 30%
20%
of the WC 2010 in South Africa: 10%
more than 50% of the reporting 0%
is on soccer
n=17.777
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
there are different sport worlds in different countries and continents
sports coverage is strongly related to seasons of sport competitions (NFL...)
Type of Sports - Top Ten - Germ. Type of Sports - Top Ten - USA
60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
Rank Primary Content %
sports in print media is international 1. Results / Match Reports 30,7
driven by actual competitions
2. Performance / Sporting Aspects 28,6
nearly 80% of the coverage 3. Preview of Competition 18,4
has matches, sporting aspects or 4. Financing / Private Finance 3,1
results in focus
5. Sports / Politics 2,7
beside these reports and previews 6. Spectators/Fans 1,8
there are many different topics Local / Amateur Sports 1,4
7.
although with minor relevance -
8. Doping 1
many of these topics are themes
of the conference 9. Children / Youth Sports 1
10. Sports / Media 0,9
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
sports in international print media focusses on actors/persons directly related
to the sport's world
Actor/Person in Focus
more than 65% of the 0% 10% 20% 30% 40% 50% 60%
coverage has a focus Athlete
on athletes and their Coach/Manager
coaches and managers Representative Sport Organization
Club/Team Spokesperson
n=17.777 Politician/Government
Media Person
Non-sport Business Person
Researcher Natural Sciences
Researcher Social Sciences
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
sports in international print media is a man's world with a strong visualization:
85% of the coverage is on male athletes - nearly 70% with a photo/illustration
Gender of Sports Actor/Person in Visualization of Sports
Focus Actor/Person in Focus
905; 6%
1281; 9%
Men 6338; 42% Photo/Illustration
Women
12526; 85% No Photo/Illustration
Not specified 8821; 58%
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
international print media use mainly sources directly from the sport's world:
60% of the reporting
Type of Sources cited in Article
deals with athletes,
0% 5% 10% 15% 20% 25% 30% 35%
coaches, spokespersons
Athlete
or representatives as a Coach/Manager
source for the coverage Club/Team Spokesperson
Representative Sport Organization
other media reporting plays Print Media
a minor role as a source News Agency
for coverage Politician/Government
Media Person
Internet
TV
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Results of ISPS 2011
international sports journalism still has a lack of quality: 41% of the articles
have just one source Number of Sources cited in Article
(2005: 40%), only 12% deal
373; 2%
with three or more sources
2187; 12%
(2005: 16%)
No Source
a poor result: 26% of the 3424; 19% 4535; 26% One Source
articles didn't have a Two Sources
source at all (2005: 22%) Three or more Sources
7258; 41% Unable to measure
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Summary of ISPS 2011
Different Sport the covered sports differs between countries and continents
Worlds related to the seasons of sports
Main Media Sport: soccer is the main and only media sport in the world of
Soccer international print media
SJ is a Man's and most of the reporting about male sports is written by men and
a Sport's World deals with sport topics and actors
International SJ sports reporting uses not very many sources for mostly news
has low Quality coverage about actual sport competitions
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
Thanks for your Attention!
For further information:
www.mhmk.de / www.dshs-koeln.de
ISPS 2011 - Prof. Dr. Thomas Horky/Dr. Jörg-Uwe Nieland
