Project Plant Pals | SMART Goals
January 5
Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.
Goal One:“Office Green wants to increase brand awareness.”
SMART Goal One: “Office Green wants to increase brand awareness by
implementing a new marketing and sales strategy by making their website with a
new Plant Pal landing page and increasing its traffic by at least 15K and also by
print catalogs. The brand awareness has to be increased within 12 months”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Office Green wants to increase brand awareness by at least 15k of unique page
visits each month by the end of the fourth quarter by redesigning website with a new Plant
Pals landing page
What makes this goal measurable? Does it include metrics to gauge success?
Response: Office Green wants to increase number of unique webpage visits by at least 180k
by the end of the fourth quarter (15k visits monthly) and make the total annual traffic at least
335k. So each quarter the number of visits should be at least 83.75k and monthly it should be
27.91k of visits
What makes this goal attainable? Is it realistic given available time and
resources?
Response: Website traffic for the past three years dipped to 155k annually, the Office Green
wants to achieve a goal of at least 335k of visits (155k of visits annually plus 180k of new
visits). Taking into account the promotion campaign and that there is a demand of such
service, achieving at least 15k of new visits monthly of a redesigned website seems to be
attainable
What makes this goal relevant? Does it support project or business objectives?
Response: Office Green wants to increase revenue by 5%, and increasing brand awareness
by 15k monthly is relevant to their strategic plan
What makes this goal time-bound? Does it include a timeline or deadline?
Response: This goal includes a 12 month timeframe. By the end of each quarter there should
be at least 45k unique page visits, each month 15k, and on average daily new page visits
number should be around 500 and total number of new page visits by the end of Q4 should
be 180k
Goal Two:“Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants to raise customer retention rate by 10% by
implementing more extensive service called Plant Pals, improving existing customer
service standards by creating and training plan for Plant Pal.” The objective must be
achieved within 12 months
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Office Green wants to raise the customer retention rate by at least 10% this year
by providing more extensive services and improving customer satisfaction rating of over 90%
this year. So the overall goal is at least 10% of customer retention rate increase completed by
the fourth quarter this year
What makes this goal measurable? Does it include metrics to gauge success?
Response: Office Green’s customer retention rate was 80% last year, Office Green wants
that number to increase by at least 10% this year. Taking that the completion of this goal will
be done in Q4, it should be a least 0.83% of increase monthly. And by the launch of the
project in the end of Q3, the increase should be at least 7.5%
70% of that 20% of left customers from last year ( which equals to 14%of those who left)
would potentially come back as they left due to lack of extensive services and according to the
survey 85% of existing customers expressed interest in Plant Pals and will be less likely to
leave
What makes this goal attainable? Is it realistic given available time and
resources?
Response: Office Green wants raise customer retention rate by 10% by launching a new
service Plant Pals and improving customer satisfaction rating by over 90%.
As the project is scheduled to launch by the end of the third quarter, monthly increase of
customer retention rate should be 0.83% which is reasonable.
For the past five year customer satisfaction rating stayed between 85-90% and achieving
rating over 90% this year seems reasonable since each month of the fourth quarter the rating
should be increased by over 0.41% which is also reasonable
Taking into account that 14% of those who left did it due to lack of extensive services and
85% of existing customers are interested in the new service, the goal seems to be real and
attainable
What makes this goal relevant? Does it support project or business objectives?
Response: Office Green wants to increase revenue by 5% by the end of this year by rolling
out a new service Plant Pals, taking into account demand for new extended services, raising
customer retention will positively impact the main goal, will go in accordance with the
organization’s strategic plan and contribute to successful project delivery
What makes this goal time-bound? Does it include a timeline or deadline?
Response: the goal should start in Q1 and be completed by the end of Q4
