Artnet Intelligence Report - Spring 2021
Artnet Intelligence Report - Spring 2021
Intelligence
Report
Is Robert Nava the Cyborg Art Dealers Inside the Forgery
Best Worst Painter in Are Coming for Scandal That Rocked the
the Art World? Your Collectors Old Masters Market
Superblue
Wants to Blow
Your Mind.
Table of Contents
4 Marketplace
5 Why the art market wasn’t derailed by the pandemic
7 What top collector Karen Levy buys (and why)
12 The top 10 lots of 2020 in every major category
42 Rise of the Cyborg Art Dealers All it took for the art industry to finally embrace
By Eileen Kinsella digital was a global pandemic. What does the
hybrid IRL-online art market of the post-COVID
era look like?
59 Is This the Crime of the Century? A cache of purported forgeries may have
By Simon Hewitt scammed everyone from top dealers to the
prince of Liechtenstein. Now, the alleged
mastermind of the fraud is speaking out.
89 Data Dive
By Julia Halperin
90 Which country’s art market thrived during COVID?
92 How much did online sales actually grow?
99 Who are today’s most bankable artists?
105 Methodology
106 Masthead
107 Credits
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Editors’ Letter
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Marketplace
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Marketplace
By the Numbers
When the pandemic struck, many
feared the art market would be
decimated. It wasn’t.
Total Sales (in billions USD) Monthly Fine-Art Auction Sales in 2020
2.5
1.5
0.5
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
©2021 Artnet Worldwide Corporation
If fine-art auction sales tumbled almost 25 per- “The biggest surprise was how negative the
cent in any normal year, it would be considered reaction was toward online fairs, but people
a cataclysm for the art market. But 2020 was were happy to watch specialists standing be-
not normal. hind banks of telephones, wearing jewelry and
“I thought it was going to be like 2008 all bidding against each other,” quipped one dealer.
over again, but it hasn’t been,” said Christopher In a testament to the strength of demand,
Gaillard, of the art advisory Gurr Johns. It turns sell-through rates reached near-decade highs
out that even when the traveling art-fair circus in every major collecting category. (Our num-
takes down its tent and private jets are ground- bers do not include private sales, which the
ed, people with means still want to buy art. Big Three houses reported were up around 50
It doesn’t hurt (the art market) that the pan- percent year over year.)
demic-induced economic crisis hit the popula- Nevertheless, many consignors who had
tion far less uniformly than 2008’s financial one, flexibility—like the divorcing couple Harry and
when fine-art auction sales plummeted over Linda Macklowe, whose collection is expected
40 percent. While experts predict it will take to fetch as much as $700 million—chose to hold
until at least 2023 for the economy to recover, off until the world stabilizes, restricting the sup-
American billionaires have seen their collective ply of top material.
wealth grow by an estimated 40 percent since Looking ahead, experts predict a surge of
March 2020. post-lockdown activity, followed by a leveling
In the absence of art fairs, auction houses off. But the innovations developed during the
emerged as the easiest place to transact, par- pandemic—from livestreamed sales to a rolling
ticularly when sales resumed later in the year. battery of online offerings—are here to stay.
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10.1 Billion
Marketplace[artspace]By the Numbers
40%
The total amount of money (in USD) spent on
fine art at auction in 2020—23.7 percent less
than in 2019.
5
The decline in total fine-art sales at Christie’s in 2020, the hardest hit of the Big Three
auction houses. (Sotheby’s saw a slightly slimmer decline of 28 percent, while Phillips’s total
sales fell 19 percent.)
3.5 Billion
The number of works that Revlon owner Ronald Perelman consigned to auction that sold for more than $20 million
each. The billionaire—who said he was downsizing in search of a “simpler life”—is responsible for almost 15 percent of
the high-ticket works sold publicly for over $20 million in 2020.
35,698
The total amount (in USD) spent on postwar
and contemporary art at auction last year,
down 27.3 percent. For comparison, Tesla
reported $10.7 billion in sales… in the fourth
quarter of 2020 alone.
8
The average price (in USD) of a work of fine art sold at auction in 2020,
the lowest figure in eight years. What happened? As auction houses
ripped up the traditional sale calendar, as buyers flocked to lower
price points online, and as consignors opted to hold on to their best
material, the number of trophies on offer plummeted.
0.1%
The number of women among the 100 top-selling artists at auction in 2020—one (just one!) more than in 2019.
They are, in order: Joan Mitchell (18th of 100), Yayoi Kusama (22), Tamara de Lempicka (40), Helen Frankenthaler (50),
Georgia O’Keeffe (66), Cecily Brown (73), Ruth Asawa (81), and Louise Bourgeois (98).
From 0 to Hero
The modest decline in total fine-art auction sales in China year over year. The country’s
art market experienced a dramatic rebound in the second half of 2020, which helped
it overtake the United States (whose sales plummeted 35 percent) to once again become
the world’s largest.
Artist Born No. of Artnet Price Database Searches in 2019 No. of Searches in 2020
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Marketplace
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Marketplace[artspace]What Karen Levy Buys (and Why)
What was your first purchase? A painting by What was your most recent purchase? A paint-
Ding Yi during my first trip to China, in 2005. ing by Geng Yini that was exhibited in 2017 at
The work is from his “Cross” series, and I re- the K11 Art Foundation in Hong Kong. He is part
member being mesmerized by it. It’s about Pop of the next generation of artists in China that
art and local painting— it questions memory, we want to focus on.
revolution, and the spirit.
Karen Levy’s art-filled Paris apartment, with a screen to show video and new media art by the staircase
Which works or artists are you hoping to add What is the most expensive work of art
to your collection this year? We are closely that you own? It could be a painting by Jia Aili.
following Lu Yang, whose work we first bought We commissioned a large work that took him
at Art Basel Hong Kong from [Berlin gallery] eight years to make. But I do not spend my time
Société. We really believe in the generation of valuing the price of works in the collection.
artists like her, who use digitality as an emblem
for what is happening in Chinese culture.
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Marketplace[artspace]What Karen Levy Buys (and Why)
Where do you buy art most frequently? We buy Is there a work you regret purchasing? Every
most frequently from galleries, and often at Art work reminds me of an encounter. By nature,
Basel Hong Kong as well as Art021 and West I don’t cry over spilt milk.
Bund Art & Design [in Shanghai]. This is really
where we find the newest artists and the most
dynamic work. We also commission a lot.
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Marketplace[artspace]What Karen Levy Buys (and Why)
Karen Levy’s dining room (below) and living room (above), with Zhou Tiehai’s 90 Years of Chinese Cinema (1996) over the sofa and Wang Keping sculptures by the fireplace
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Marketplace[artspace]What Karen Levy Buys (and Why)
What work do you have hanging above your What is the most impractical work of art
sofa? What about in your bathroom? There is you own? A striking piece by Xu Zhen called
no work in the bathroom, but we rotate the art- Comfortable. It is a real minibus that has been
work in our home every six months. Currently, transformed into a washing machine.
a painting by Zheng Guogu hangs above my
sofa—we also have a pair of Oculus VR glasses
to show our virtual museum.
What work do you wish you had bought when If you could steal one work of art without
you had the chance? A painting by Liu Xiao- getting caught, what would it be? A triptych by
dong—the market for this artist has now gone Francis Bacon. I used to work in auction hous-
crazy. es, so I would spend a lot of time with his work.
He has a very unique way of painting.
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Marketplace
Ultra-Contemporary
Phillips’s livestreamed auction in New York, October 2020
Contemporary
Postwar
Photography
Impressionist & Modern
European Old Masters
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Marketplace[artspace]The Best-Seller List
Ultra-Contemporary
While much of the market witnessed what art advisor Todd Levin
described as a “return to less speculative buying” in 2020, the
ultra-contemporary segment, which encompasses artists born
after 1974, is the exception to the rule. Twenty-three works by the
late Canadian artist Matthew Wong, who made his auction debut
just last year, brought in a whopping $24.7 million at auction.
(That sum is greater than the total sales generated by Rembrandt,
Monet, or Jackson Pollock in the same time period.) This kind
of fizzy activity is driven by a small group of buyers seeking to
assemble sizable stock piles of paintings by in-demand artists
whose work is nearly impossible to get on the primary market.
Artist Life Title Date Sale Price (USD)
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Marketplace[artspace]The Best-Seller List[artspace] Ultra-Contemporary
Jia Aili
Blue Mountains
2010
Four of Chinese artist Jia Aili’s top 10 prices were achieved
by works sold in 2020, including this one, which now holds his
auction record. The artist is best known for his “Wasteland”
series, which depicts solitary nude figures in gas masks
standing in fragmented landscapes full of flying shards. This
academic-style landscape is far less apocalyptic—and easier
on the eyes.
Matthew Wong
River at Dusk
2018
The market for works by Canadian artist Matthew Wong, who died by suicide
in 2019 at age 35, has officially reached surreal levels. In December, when this
multicolored, Matisse-inspired landscape hit the block at Phillips in Hong Kong,
bidders pushed it to more than triple its high estimate, setting a new record for
the artist (the fourth time this year). As Wong’s family and gallery sort out their
plans for his estate, the artist’s works are essentially unavailable on the primary
market—driving bidders to compete ferociously at auction.
Dana Schutz
Elevator
2017
Dana Schutz’s market has been steadily rising for years, sup-
ported by a strong foundation of museum and scholarly interest.
But with the sale of this work, it has entered either blue-chip
or speculative territory (depending on whom you ask). The
Cubist-inspired painting of a crowd squeezed into an elevator—
the largest work by Schutz ever to come to auction—fetched
$6.5 million at Christie’s Hong Kong, more than double its high
estimate. The price is also more than double her previous auc-
tion record, set in 2019. Elevator, indeed.
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Marketplace[artspace]The Best-Seller List
Contemporary
For the first time since we’ve been keeping track, Chinese artists
dominated this category, which covers artists born between 1945
and 1974. Four out of the 10 best-selling contemporary artworks
were by Chinese artists—and, what’s more, half of the works on
this list sold in Hong Kong or mainland China. Experts say they
haven’t seen this level of demand for Chinese contemporary
art since just before the Great Recession, when major auction
houses held specialized sales for the category in New York. Now,
the appetite has returned—but it is a largely regional market,
with demand strongly rooted in Asia.
Artist Life Title Date Sale Price (USD)
5 Zhang Xiaogang b. 1958 Bloodline Series, The Big Family No. 2 1995 $12,646,903
7 Liu Xiaodong b. 1963 Battlefield Realism: The Eighteen Arhats 2004 $12,324,321
Zhang Xiaogang, Bloodline Series, The Big Family No. 2 [detail] (1995)
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Marketplace[artspace]The Best-Seller List[artspace] Contemporary
Zeng Fanzhi
Mask Series, No. 6
1996
This diptych has surfaced at auction three times: in 2008, it
fetched $9.6 million at Christie’s Hong Kong; in 2017, $13.5
million at Poly Auction Hong Kong; and last year, $23.3 million
at Beijing’s Yongle Auction. Some wonder whether Zeng’s
ascendant market is being propped up by a small number of
supporters. “I do not believe this market is as alive as it looks,”
one player said.
Yoshitomo Nara
Hothouse Doll
1995
Yoshitomo Nara has always had a strong collector base in Asia, but his market
went into hyperdrive ahead of his high-wattage traveling retrospective, which
opens at the Los Angeles County Museum of Art in April. Nara’s top 10 auction
prices were all achieved in 2019 and 2020. Six of those were for works, like this
one, that depict one of the artist’s trademark sullen adolescents against a white
background. Nara was so confident in the quality of this work that it graces the
cover of the first volume of his catalogue raisonné.
Banksy
Show Me the Monet
2005
Banksy’s cheeky parody of Monet’s “Water Lilies” series was
reportedly consigned by London collectors Roland and Jane
Cowan. The duo hosted the artist’s “Crude Oils” show back
in 2005, which involved releasing 200 live rats into the space.
Following the exhibition, they bought Show Me the Monet for a
reported £15,000 (and were gifted a second work as part of the
deal). Having resisted offers to sell over the years, the couple
found an eager audience at Sotheby’s, where the painting went
to an Asian collector after a prolonged bidding war.
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Marketplace[artspace]The Best-Seller List
Postwar
While consignors who could afford to wait have opted to hold on
to their best material until the lockdown lifts, those who did sell
last year found solid demand for bold, colorful work by brand-
name artists. To reassure jittery sellers in this sector (which
comprises artists born between 1911 and 1944), auction houses
secured financial guarantees for six of the top 10 lots in advance.
Artist Life Title Date Sale Price (USD)
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Marketplace[artspace]The Best-Seller List[artspace] Postwar
David Hockney
Nichols Canyon
1980
Some observers were surprised by the high price paid for this work, which one dealer
called “unbelievable.” Works from this series, which depict Hockney’s hilly neighbor-
hood in Los Angeles, are considered less desirable than both his pool paintings and his
double portraits. Nevertheless, a third-party guarantee and growing demand in Asia
helped this piece fetch $41.1 million, making it the third-priciest by the artist ever sold
at auction.
Cy Twombly
Untitled [Bolsena]
1969
If you are looking for the ultimate Cy Twombly, this work is not for
you. The most coveted examples by the American artist are from his
blackboard series, particularly those from 1967 and ‘68. This canvas—
one of many consigned last year by billionaire Revlon owner Ronald
Perelman—is perhaps the most complex of Twombly’s “Bolsena” series,
in which the artist eschewed looped scrawls in favor of sketches and
diagrams that resemble Abstract Expressionist hieroglyphics.
Gerhard Richter
Abstraktes Bild (649-2)
1987
After a brief period of softening, the market for works by Gerhard
Richter is picking up again. This smashing example, also consigned by
Ronald Perelman, falls within the artist’s most sought-after period for
abstracts, which spans 1987 to 1992. The best works created during
these years make the viewer feel as if she is looking through a complex
skein of color, with various corners offering windows into compositions
buried beneath.
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Marketplace[artspace]The Best-Seller List
Photography
These results suggest that the photography market, once a
highly specialized field, is evolving into a more porous sector,
accessible even to those who don’t know their Leicas from their
Hasselblads. Five of the top 10 works in this category sold at
contemporary art sales, as opposed to specialized photography
auctions. Landscape photographer Ansel Adams is well repre-
sented here due to a single-artist sale from the collection of oil
tycoon David Arrington. But even among the Arrington lots, the
best-sellers were mural-sized pictures that evoke the scale of
contemporary art rather than the intimacy of vintage prints.
Artist Life Title Date Sale Price (USD)
1 Richard Avedon 1923–2004 Dovima With Elephants, Evening Dress by Dior, 1979 $1,815,000
Cirque d’Hiver, Paris, 1955
3 Ansel Adams 1902–84 The Grand Tetons and the Snake River, 1942 $988,000
Grand Teton National Park, Wyoming
6 Ansel Adams 1902–84 Half Dome, Merced River, Winter, Yosemite Valley 1938 $685,500
7 László Moholy-Nagy 1895–1946 Photogram Cover for the Magazine “Broom” 1922 $524,000
10 Tina Modotti 1896–1942 Interior of Church Tower at Tepotzotlán, Mexico 1924 $500,000
10 Hiroshi Sugimoto b. 1948 North Atlantic Ocean, Cape Breton Island 1996 $500,000
Ansel Adams, Half Dome, Merced River, Winter, Yosemite Valley [detail] (1938)
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Marketplace[artspace]The Best-Seller List[artspace] Photography
Matson Jones
Untitled
1955
Matson Jones is the name of not one artist but two: Robert
Rauschenberg and Jasper Johns used the pseudonym on joint
creative projects. (Matson was Rauschenberg’s paternal grand-
mother’s maiden name; Jones was an adaptation of Johns.) The
pair produced this underwater scene for Bergdorf Goodman’s
Fifth Avenue department store. The cyanotype—created by
placing objects on light-sensitive paper—represented a rare
opportunity to get a large work by either 20th-century titan for
under $1 million.
Ansel Adams
The Grand Tetons and the
Snake River, Grand Teton
National Park, Wyoming
1942
The US Secretary of the Interior commissioned Ansel Adams
to create this work in 1941 for the department’s DC headquarters.
Although the project was derailed by World War II, it was
eventually realized after Adams’s death in 2010. The massive
print, which set a new auction record for the artist, was
among dozens of Adams works sold last year by oil executive
David Arrington.
Thomas Struth
Louvre IV, Paris 1989
1989–90
Struth and his fellow Düsseldorf School photographers Andreas
Gursky and Thomas Ruff have seen their auction prices tumble
since their peak in 2011. This example, however, from Struth’s
beloved series of tourists dwarfed by cultural wonders, more
than doubled its high estimate, achieving among the strongest
results for his work in years. On the primary market, sources
say, Struth’s pictures range from $25,000 for a small example to
$250,000 for a museum-quality piece.
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Marketplace[artspace]The Best-Seller List
1 Francis Bacon 1909–92 Triptych Inspired by the Oresteia of Aeschylus 1981 $84,550,000
6 Pablo Picasso 1881–1973 Les femmes d'Alger (Version 'F') 1955 $29,217,500
9 Paul Cézanne 1839–1906 Nature morte avec pot au lait, melon et sucrier 1900–6 $28,650,000
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Marketplace[artspace]The Best-Seller List[artspace] Impressionist & Modern
Barnett Newman
Onement V
1952
This Abstract Expressionist pioneer’s work is extremely rare—and rarer still are works
from his breakthrough “Onement” series. (He only made six; two are in the collection
of the Museum of Modern Art in New York.) Some observers were surprised that this
richly hued example sold for a price on the low end of its estimate. The picture, however,
was not entirely fresh to market: It last sold in 2012 at Christie’s for $22.5 million. This
time around, sources suggest, the consignor may have been the Qatari royal family. (A
representative from the Qatar Museums Authority declined to comment.)
Mark Rothko
Untitled
1967
The artist created this composition not long after he completed the suite of paintings
for the Rothko Chapel in Houston. While sources say the painter’s fiery yellow and red
canvases are his most sought-after, this meditative image achieves the feathered,
floating forms for which the artist is famous. Yet another masterwork offloaded by
Ronald Perelman, it last sold at auction for $1.2 million in 1998. The billionaire had pur-
chased it privately in 2002.
Joan Miró
Peinture (Femme au chapeau rouge)
1927
Art-historical legend has it that Miró created this series of so-called “Dream Paintings”
when he was so poor and hungry as a young man in Paris that he began to hallucinate
shapes while staring at the wall of his studio. This painting, one source said, was a
“good not great” example of the genre. (Canvases that contain both text and amoebic
shapes are more coveted than the plainer ones.) It was—you guessed it—consigned
by Ronald Perelman.
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Marketplace[artspace]The Best-Seller List
1 Rembrandt van Rijn 1606–69 Self-Portrait of the Artist, Half-Length, 1632 $18,836,613
Wearing a Ruff and a Black Hat
2 Giovanni Battista Tiepolo 1696–1770 Madonna of the Rosary With Angels 1735 $17,349,000
5 Peter Paul Rubens 1577–1640 The Virgin and Christ Child, With Saints $7,098,000
Elizabeth and John the Baptist
6 Bernardo Bellotto 1721–80 Dresden, a View of the Moat of the Zwinger $7,039,617
7 Canaletto 1697–1768 Venice, a View of the Grand Canal Looking East $5,275,600
With Santa Maria della Salute
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Marketplace[artspace]The Best-Seller List[artspace] European Old Masters
Georges de La Tour
A Girl Blowing on a Brazier
1646–48
Paintings by Georges de La Tour almost never come up for sale—in fact, this one,
offered at Lempertz, is believed to be the only candlelit nocturne by the artist in
private hands. Unsurprisingly, then, it handily smashed the artist’s previous auc-
tion record of $3.4 million, set way back in 1991. Like many of the French Baroque
painter’s works, it reportedly had some condition issues, but the warmth of the
composition helped it become the most expensive Old Master painting ever sold
at a German auction house.
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Why By Tim Schneider
a Brush
T
he launch of Superblue could not have come at a worse time. teamLab, Forest of
Resonating Lamps-One
It was August 2020, in the heat of the summer lockdown, Stroke, Metropolis (2018)
when the company announced its formation to a largely
skeptical art world. It would pursue, it said, a twin mandate:
to produce showstopping immersive artworks for mass audi-
ences of ticket buyers at a 50,000-square-foot “experiential art center”
in Miami and take on experiential commissions for private and public
clients at an ever-evolving array of off-site locations around the world.
Both goals would be achieved in collaboration with A-list artists bridging
the increasingly hazy borders between creative disciplines.
The much-hyped inaugural program would include a mirrored laby-
rinth by the Olivier Award-winning scenic artist and set designer Es Devlin,
a past collaborator with Billie Eilish and Beyoncé; 360-degree interac-
tive software environments by art collective teamLab; and an envelop-
ing “Ganzfeld” light installation by James Turrell, whose roughly 60-year
career awing the public with perceptual wonders has guided the vision of
Superblue.
In other words, it had a very specific cocktail in mind. Big art. Big
names. Big... crowds.
Some would have questioned Superblue’s mission regardless of the
events of 2020. What was the art world supposed to make of this com-
pany, which boasted investment from Laurene Powell Jobs and seemed
to hybridize a cultural-events producer, a major gallery, and a gilt-edge
selfie factory? Was it a competitor to traditional art dealerships, look-
ing to poach their artists and turn their nuanced works into blockbuster
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Beyoncé's Formation tour in 2016,
featuring a collaboration with
Es Devlin
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entertainment? Or was it a thoughtful, fearless effort to expand art’s Visitors in the sprinkle pool
audience beyond the elite clique it’s catered to for more than 100 years? at the Museum of Ice Cream
in New York, 2019
With life as a whole upended by a global pandemic, however, those
questions were largely swept aside by an existential quandary: Could
Superblue, and the experiential art economy it envisioned, survive the
coronavirus?
Despite what appeared to be colossally bad timing, Superblue forged
ahead. Its Miami complex, originally scheduled to launch in December
2020 in the up-and-coming Allapattah district, is now due to debut in
April. The company plans to hire 60 staff mem-
bers there to complement its existing
team of nearly 40 split among New
York, London, and Miami.
Superblue’s leaders are
wagering that, rather than
doom the experience
economy, the COVID
clampdown actually
strengthened it. Even
more surprisingly, the
biggest beneficiary
of Superblue’s radical
focus on charging
admission just might
be the traditional art
market.
Inside Yayoi Kusama’s Infinity
Mirrored Room-Love Forever
at the Hirshhorn Museum in
Washington, DC, 2017
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The Big Blue Picture
Artechouse, “Submerge”
(2020)
Superblue is the next logical destination on a path art and culture have
been traveling for generations. By the dawn of the 21st century, the world’s
most prominent art institutions had spent three decades following the
map drawn by “Treasures of Tutankhamun,” the record-breaking exhibition
of Egyptian artifacts that inaugurated the museum-blockbuster model
with its US tour culminating at the Metropolitan Museum of Art in 1978—
just as the same maximalist, populist mode began dominating Hollywood.
By the early 2010s, smartphones and social media had led many to
devote a good portion of their recreational lives to capturing and broad-
casting their immersion in striking settings. This preoccupation made
overnight global sensations of canonical artworks like Yayoi Kusama’s
“Infinity Mirrored Rooms,” made-for-Instagram play-
grounds like the Museum of Ice Cream, and a
new breed of artist-created participatory
environments like teamLab Borderless,
the art/tech collective’s museums in
Tokyo and Shanghai.
Not everyone has greeted
the shift kindly. “I want to be
challenged, I want to be
uncomfortable, I want to be
provoked,” critic Kriston
Capps said in a 2018
interview about the
Indianapolis Museum
of Art’s transforma-
tion into the main-
stream-courting
mashup rebranded as
Newfields: a Place for
Nature and the Arts.
“And when those
possibilities are not
even on the table,
well, then it’s not art.
It’s more like a food
court or an amuse-
ment park."
But disrup-
tion-hunting
Superblue cofounder
and board chair Marc
Glimcher isn’t par-
ticularly interested
in how Capps might
define art. If “regular
people” pay to see
an installation, as
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...it imports to the art market models
that the broader retail industry have
profitably used for years.
Glimcher sees it, the art establishment inevitably dismisses the
work as “just a spectacle”—code signifying that it’s “not good” or,
indeed, even “art” at all.
At Superblue, he said, “we don’t think that’s a very 2021 point
of view.”
The smearing of boundaries between fine art and other
disciplines is necessary for Superblue’s success. For its installa-
tions to attract the maximum number of visitors, some of them
must appeal to audiences interested in the arts, plural: fashion,
theater, design, live music, dance, and more. For Glimcher, that’s
the future.
“These artists, like so many greats throughout history, are
trying to do something that will change the way you think about
everything,” he said. “We’re going to all this trouble and expense
because what these people are offering could be one of the big-
gest impacts on human consciousness since movies or phones.”
How to Do It
Glimcher’s borderline-messianic belief in the value of interdis-
ciplinary experiential art collided with a math problem that has
been vexing the commercial gallery sector for decades: If the
artists you want to work with are primarily interested in creating
shared experiences rather than salable objects, can you sustain-
ably fund the former without diverting their valuable time and
resources to the latter?
Glimcher was intimately acquainted with dealers’ usual
answer, thanks to his day job as president and CEO of Pace
Gallery, the international art juggernaut where his father,
Arne, began collaborating with Turrell, Robert Irwin, and other
experiential-art innovators shortly after its founding in 1960.
(Superblue and Pace insist they are independent businesses,
despite crossover in their executive ranks and artist lists and the
fact that Superblue’s New York team worked out of Pace’s former
Upper East Side gallery before going fully remote in March 2020.)
Producing such installations meant Pace had to “beg, borrow, and
steal” to fundraise the budget, Glimcher explained, then try to sell
enough “souvenirs” to get out of the red.
Granted, the souvenirs he referred to aren’t coffee mugs or
T-shirts; they are unique or limited-edition artworks, often priced
at tens or hundreds of thousands of dollars each. But if a gallery
is trying to produce an experiential work of the magnitude of,
say, Roden Crater, the volcanic cinder cone that Turrell has spent
[logo][artspace]news[artspace]Intelligence Report 30
teamLab, The Haze (2018)
[logo][artspace]news[artspace]Intelligence Report 31
more than 40 years transforming into a network of meticulously crafted
architectural installations, it needs to sell a lot of Turrell’s domestically
friendly interior LED installations to cover the costs.
Superblue’s ticketing model changes the equation. It is largely mod-
eled on teamLab, whose museum in Tokyo drew 2.3 million paying visitors
in its first year of operation. (For comparison, the Van Gogh Museum, in
Amsterdam, attracted 1.4 million that same year.)
Superblue pays each artist an upfront fee to create an immersive work,
as well as a royalty from gross ticket sales throughout its run. (The size of
the fee and royalty vary on a case-by-case basis.) Since every Superblue
artist receives funding directly from the general public, the relationship
becomes more lucrative the more popular an installation is—just as in
mass-culture businesses like Hollywood, pop music, and book publishing.
As Mollie Dent-Brocklehurst, Superblue’s cofounder and CEO, puts it, “You
couldn’t sell a single visit to a rich collector” and expect the model to func-
tion; it only succeeds at scale.
With admission to the inaugural trio of Miami installations starting at
$30, scale seems plausible. Yes, it’s slightly higher than full-price admis-
sion to the Museum of Modern Art ($25). But it’s also $9 less than a ticket
to, say, the Museum of Ice Cream’s New York flagship.
Crowds
grasp when you see the volume of tickets punched and
revenue generated. Here are rough calculations for the
estimated gross sales from four different test cases.
From left: Artechouse, “Submerge” (2020); teamLab, Light Evaporating with People (2018); teamLab, Drawing on the
Water Surface Created by the Dance of Koi and People - Infinity (2016–18); teamLab, Flowers and People, Cannot be
Controlled but Live Together – A Whole Year per Hour (2015)
[logo][artspace]news[artspace]Intelligence Report 32
Identity Politics
Inside Random International’s
Rain Room at MoMA, 2013
It’s not only the art in Superblue’s universe that departs from tradition—the
artists do, too. These aren’t, by and large, lone geniuses working in their
studios with an assistant or two. Some are full-fledged companies that have
grown as immersive art experiences have exploded in popularity.
Take teamLab, whose LinkedIn profile lists “artists, programmers, engi-
neers, CG animators, mathematicians, and architects” as part of a team that
exceeds 500 employees. (That the collective has a LinkedIn profile under-
lines the contrast with the old school.)
“When we started looking at the program, it seemed to me that the artists
making the most interesting experiences tended to be collectives,” explained
Dent-Brocklehurst. “To create the high-tech element and monumentality of
these shows, it took a lot to put it all together.”
Another collective working with Superblue, Random International, shot
to international acclaim in 2012 with Rain Room, an environmental installa-
tion that enables visitors to waltz through an artificially generated monsoon
without getting wet, thanks to a halo of dry space that follows them as they
move. After its London debut, the installation went on the road, drawing tens
of thousands of visitors to high-profile institutions like MoMA, in New York;
the Yuz Museum, in Shanghai; and the Los Angeles County Museum of Art.
[logo][artspace]news[artspace]Intelligence Report 33
Random International cofounder Hannes Koch described Rain Room
as “more of a logistical challenge than a creative one” after a certain point.
The studio had to allocate tremendous resources to solving the technical
and bureaucratic issues that arose with each new site. Koch said he and
fellow cofounder Florian Ortkrass soon realized “there wasn’t a sustain-
able model” that would enable them to keep creating public artworks of a
similar scale and complexity.
For one thing, you need someone—not an artist, but a producer of
sorts—to twist arms and get things done, Koch explained: “If you’re hell-
bent on bringing the way you feel about the world into an experience or
public object, you need a lot of backing, a lot of technical and infrastruc-
tural firepower to convince people. You have to feed the monkey in some
sense, and that’s not what we’re here for.”
Random International peaked at 30 full-time employees in early 2019.
Two years later, it is about half that size, with staff members including soft-
ware and architectural designers, a senior commissioning manager, and
even a dramaturge to help craft the narrative and tease out the art-histori-
cal lineage of each new project.
Superblue has been an important part of this “rightsizing” process,
Koch said, noting that Random International now focuses the major-
ity of its in-house energy on “broad experimentation, research, initial
prototyping,” and the final stages of each project; intermediate steps are
largely handled by a mix of studio staff and external partners, including
Superblue. This structure leaves the studio free to “pursue weird hunches
relentlessly,” then call up institutionalized resources on demand rather
than agonizing over every detail.
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Artechouse, “Submerge” (2020)
[logo][artspace]news[artspace]Intelligence Report 35
who have no dealer at all, Superblue could hook visitors in a quasi- Marpi, New Nature (2018)
institutional setting, then send them off to become clients elsewhere in at Artechouse
in Washington, DC
the art-market ecosystem.
(Dealers may still require some convincing on this point. Asked how
Superblue might impact the existing gallery system or whether they
could envision collaborating with the company, five major gallerists
declined to comment.)
In this model, as Koch sees it, artists benefit from “an integrated
landscape where we can show the work wherever it’s most relevant,”
and everyone would make money doing what they do best. Proof of the
virtuous cycle, he hopes, will arrive this spring when Superblue and
BMW i, BMW’s electric vehicle arm, copresent a live rendition of Random
International’s No One Is an Island at a to-be-determined US venue.
Debuted as an online-only presentation last November, the work cen-
ters on a software-driven robotic installation that waves its light-tipped
arms to create ghostly, ephemeral images of different life forms. (Imagine
an automated assembly line reprogrammed to produce flashlight “draw-
ings” in homage to Eadweard Muybridge.)
In-person viewers will soon see this piece complemented by live
choreography and a commissioned score to further explore our evolving
relationship to our environment as software and automation increas-
ingly replace nature and human interaction. The instal-
lation itself grew out of Fifteen Points/I (2016), a
smaller, simpler forebear included in Random
International’s solo show at Pace New York a
half decade ago.
“Domestic objects, editions, and series
we’ve often seen as prototypical stud-
ies,” Koch explained. “The long game
plan is to bring what we do into the
public context.”
No One Is an Island is on sched-
ule to be the first project realized
by the less-discussed arm of
Superblue’s business, which facil-
itates commissions and collabo-
rations with outside parties such
as museums, cities, arts festivals,
and corporations. The way this
is monetized depends on the
project: It could be an admission
fee, the acquisition of the work for
long-term installation, or another
solution entirely. (The live presen-
tation of No One Is an Island will
not be a ticketed affair, but instead
funded by BMW i and Superblue.)
If all goes as planned, Super-
blue’s experiential art center will
support the ticketed side of the
company’s portfolio while this
[logo][artspace]news[artspace]Intelligence Report 36
teamLab, Universe of Water Particles
on a Rock where People Gather
(2018)
[logo][artspace]news[artspace]Intelligence Report 37
other side organizes projects for hire. Admission revenue from the Miami
complex can keep the coffers full while long-term, modestly remunerative
commissions grind toward completion.
On paper, these shared resources make major commissions viable for
Superblue when they are not for most galleries and artists. Object sales
generate a more sporadic revenue stream (and thus a less reliable sub-
sidy) than ticket sales, and Superblue has the production and operational
expertise to complete projects more suited to a specialty architecture firm
than a traditional art dealer.
“Galleries are where public commissions go to die,” Glimcher said.
“It’s not because dealers aren’t excited. It’s because it requires a different
skill set to deal with municipalities, real-estate committees, community
boards, contractors, engineers.” By fusing in-house ticketed experiences
with outside commissions, Superblue’s infrastructure enables each side of
the business model to support the other for the long run.
[logo][artspace]news[artspace]Intelligence Report 38
real-world experience may inevitably teach them it doesn’t work The facade of
Superblue Miami
as expected.”
Weiss sees the two businesses linked by the same core tension:
After paying high front-end costs, will the ticket revenue come in fast
enough to keep the show open—and long enough to make it a hit?
Superblue declined to provide information about its budgets for the
opening round of programming at its Miami center, so it is impossible to
judge how steep a climb it faces to profitability. Still, the Broadway com-
parison at least offers a sense of the commercial dynamics at play.
Like Superblue in its ticketed experiences, Broadway producers must
pay up front to rent a venue, outfit it properly (see: stage and scenery,
lighting, costumes), and secure the talent (see: writers, directors, actors).
Accomplishing this feat in 2021 requires signing on a consortium of inves-
tors (usually between 20 and 35 of them).
With the investors’ seed money in hand, the producers prepare the
show, market it like mad—and hold their breath to see if the audience
will come.
According to Weiss, the average Broadway musical costs between
$18 million and $22 million to produce today. Yet while production
expenses have skyrocketed over the decades, he said, the bust rate “has
stayed consistent since I was a little child.” Then and now, he estimated,
80 percent of Broadway shows flop, wiping out their investors’ contribu-
tions in the process. Hits, though, are “better than Vegas ever could be,”
with backers earning annual returns of “hundreds of percent.”
These runaway successes largely come courtesy of tourists and
touring—two factors Superblue hopes to benefit from. But the ongoing
complications of the pandemic raise questions about both.
[logo][artspace]news[artspace]Intelligence Report 39
even lower cap on attendance, and they will remain on view through teamLab, Universe of Water Particles
on a Rock where People Gather
at least the end of 2022. (2018)
All of the above suggests that Superblue has vastly more
cushion from its investors than the average Broadway musical.
According to Weiss, a new musical will normally be forced to close
within its first three months if its audience is restricted to residents
of the tristate area.
If the same show becomes a tourist attraction, however, its lifes-
pan and earnings are limitless. Weiss notes that, in the 1950s and
’60s, the tenure of a Broadway hit maxed out at roughly 18 months.
Fast-forward to 2021, and Phantom of the Opera is entering its 35th
consecutive year. The producers of a hit can also license the show’s
[logo][artspace]news[artspace]Intelligence Report 40
subsidiary rights to theaters around the world to extend its earnings, just as
Superblue can license its installations to venues elsewhere.
Will the demand be there, though?
Glimcher, for one, is confident. “Somewhere in the middle of COVID,
people started thinking, ‘All those [cultural] dollars… do I really want to spend
them sitting in a chair three and a half inches from another person? Or do I
want to be looking in a really energized way, walking around experiences that
are not jammed?’”
Glimcher relayed that additional Superblue investors are “coming out of
the woodwork during COVID.” The new funding has the company planning to
open two more art centers in undisclosed cities in the US and internationally.
Similar immersive art experiences have also bounced back strongly from
the 2020 shutdowns. Artechouse, which presents experiential exhibitions
from artists melding art, science, and technology, has welcomed more than
150,000 visitors since reopening its three for-profit spaces in New York, Miami
Beach, and Washington, DC, last fall. Cofounders Sandro Kereselidze and Tati
Pastukhova plan to announce locations in “at least” three new cities by the end
of 2021—a feat that is all the more notable since Artechouse has been entirely
self-funded since opening its first building, in 2017.
There is at least one positive indicator on the touring front, too. Carne y
Arena, an immersive installation by the filmmaker Alejandro González Iñárritu
meant to communicate the harrowing experience of migrants crossing the
southern border of the US, will travel for “the next five years, at least,” accord-
ing to the project’s technology and set design partner, Phi Studio. The com-
pany, which optimized the experience for pandemic touring, sold out the final
weeks of its engagement in Denver after it reopened in January 2021. Carne y
Arena debuted in Montreal in mid-March, with producers in discussions with
venues in the US, Europe, and Asia for later dates. (Another of the installation’s
producing partners happens to be Laurene Powell Jobs’s Emerson Collective.)
Even if Superblue Miami opens to an attendance drought, the company
could very well weather it. As long as its investors stay on board, short-term
ruptures and inevitable tweaks to the model will be irrelevant. Which is fitting,
since Superblue’s mission is ultimately to aid its artists in leading us away
from the here and now.
“They’re not documenters, these artists, they’re dreaming the future,”
Dent-Brocklehurst said. “It’s not a mirror. It’s a window.”
[logo][artspace]news[artspace]Intelligence Report 41
After a year of online
innovation sparked
by the pandemic,
the industry looks
very different.
[logo][artspace]news[artspace]Intelligence Report 42
“Imagine a world where you could not fly around the globe
anymore. How would you conduct business?”
That was the thinking-out-of-the-box assignment that a
consultant gave Phillips executives at the auction house’s annual
strategy meeting in January 2020.
“We looked at each other, like, ‘What is he talking about?’ ”
Cheyenne Westphal, the company’s chairman, recounted.
“Just imagine there might be a volcano erupting,” the
consultant told the assembled honchos, many of whom had
traveled to New York for the occasion.
They were perplexed then. What a difference 15 months makes.
“I’m sitting here today,” Westphal said, “like, ‘Please ask me that
question now.’ ”
By Eileen Kinsella
The pandemic thrust the still-very-analog art their screens. In the pre-COVID era, New York-
world farther into the virtual realm than it had based art advisory and appraisal firm Winston
ever been—or expected to be. “We all learned Art Group held a handful of wine and whiskey
so much as our business evolved—not just tastings to, as managing director Elizabeth
changed but truly evolved,” Westphal said. von Habsburg put it, “get our expertise and our
As with any kind of evolution, natural brand out in front of people.”
selection has been kinder to some segments of The first few virtual experiments—in which
the industry than others. Art fairs have suffered an in-house expert selected and delivered
dearly—and a rocky vaccine rollout pushed wines to clients and then conducted tastings
their return to later in 2021. (Art Basel, widely via Zoom—proved so popular that Winston
expected to be the first major international fair ultimately made presentations to 120 different
of the post-lockdown era, announced in mid- companies over the course of eight months.
January that it would postpone its Switzerland Now, the firm is launching a wine app
edition another two months, to September.) called Vitis that allows clients to analyze their
On the flip side, the appraisal business collections and keep values up-to-date, and
is booming, in part because collectors with “provides advice about whether to hold, drink,
extra time on their hands got curious about the or sell,” von Habsburg said.
value of the assets they had hanging on their Whether this all-remote moment has
walls. Private sales have also proved resilient— boosted or bruised businesses’ bottom line, it
perhaps not surprising, given that the collective won’t last forever. And the art industry—like all
wealth of America’s 651 billionaires has jumped industries—is starting to process what a hybrid
by $1 trillion since the start of the pandemic. virtual-IRL future might look like. Here is a
Strong interest from millennials, who squirreled breakdown of how four major segments of the
away vast amounts of disposable income amid sector will evolve. One thing is certain: There
the lockdown, and robust activity from Asia are is a whole lot more room to innovate in a post-
further fueling demand. lockdown world than there was before.
Some enterprising companies have also
found unexpected revenue streams behind Previous: Visitors to Lisson Gallery during Frieze Week in London, October 2020
[logo][artspace]news[artspace]Intelligence Report 43
The pandemic has cemented the necessity of having a digital
footprint—but dealers plan to be extremely judicious about
Galleries
where they put their dollars going forward.
[logo][artspace]news[artspace]Intelligence Report 44
While auction houses nimbly met the challenge of creating
exciting and successful livestreamed sales, the future of the
Auction Houses
market will—as always—hinge on supply of good material.
[logo][artspace]news[artspace]Intelligence Report 45
If any art-market players could be declared winners in all this
upheaval, it would be the appraisers. Collectors took advantage
of the lockdown to update insurance policies, use art as collateral
for loans, and get a jump on financial planning—all of which
Appraisers
requires these specialists’ expertise.
[logo][artspace]news[artspace]Intelligence Report 46
Of all the sectors in the art market, art fairs have arguably been
hardest hit. Without a physical gathering space or event-driven
demand, “the only works that sell are works that would sell in any
Art Fairs
environment,” said the dealer Rob Dimin. “It’s not unique to the fair.”
[logo][artspace]news[artspace]Intelligence Report 47
[logo][artspace]news[artspace]Intelligence Report 48
In early January, Pace Gallery posted to its Instagram an image
of a painting by Robert Nava, a 36-year-old artist from East
Chicago. Pace had started representing Nava in December, and
signing him was a get. Some of the wealthiest, most powerful
art collectors on Earth were fighting for access to Nava’s
paintings. Here’s a sampling of some of the comments on the
Instagram post.
[logo][artspace]news[artspace]Intelligence Report 49
The Nava work pictured was Tonight
Shark (2020). In it, a crudely rendered
sea carnivore emerges from chop-
py blue strokes of acrylic paint meant
to be water. The red paint coming
out of the shark’s mouth evokes a
cinematic amount of blood. Yellow
splotches against a black background
represent stars at night.
Tonight Shark is typical of Nava’s practice.
He paints sharks, but also toys, dragons, robots,
angels, bats, stick figures, goblins, hybrid cat-
wolves, hybrid Dracula-Jedis, and skeletons.
All of them are made as juvenile as possi-
ble—in the vein of the mainstream-shunning art
brutists of the 1950s or the bad-painting bad
boys of the ’80s—purposefully disgorging the
orthodoxy slapped into him in Yale’s master of
fine arts program, from which Nava graduated
in 2011.
Despite the opinions shared by much of the
commentariat, these paintings are starting to
sell for a lot of money.
In July, Nava made his auction debut at
Phillips, where The Tunnel (2019), a painting
of a monster’s blood-red eyes, was estimated
to fetch $40,000 to $60,000. Instead, it sold
for $162,500. In the months that followed, his
depiction of a transforming Power Ranger gen-
erated $124,195. A loose rendering of an angel
sold for just over $110,000. A painting of a kid
riding a giant snake brought $100,000.
And this was before he debuted with two
powerhouse galleries. In January, Nava had a
sold-out show at Pace’s ritzy Palm Beach space,
where his works were priced from $35,000
and $50,000. In February, he had his first New
York solo show at Vito Schnabel’s new space in
Chelsea.
What’s more, the Mugrabi family, collectors
with an unimpeachable star-making pedigree,
began shoveling Navas into the collection, a
dog whistle to fellow market players that now is
the time to buy.
Over the past few months, when I told cu-
rators, dealers, and critics that I was profiling
Robert Nava, many wanted to know why. In their
minds, other artists, ones who did not make
[logo][artspace]news[artspace]Intelligence Report 50
crude renditions of Power Rangers, were far “People are saying, ‘How dare someone make
more worthy of attention. One advisor said they such a simplistic, childish thing?’ There are peo-
would never sell that “trash” to their clients. ple who are like, ‘Oh, this is some Yale kid who
Another said unprintable things about the peo- has come up with this gimmick.’ And nowadays,
ple who were buying Nava’s paintings. people are terrified they’re being sucked into a
But even if they couldn’t see the appeal of gimmick.”
Nava themselves, they wanted me to answer a On a decently warm day in December,
question: How does someone on a journey to I walked up to a building in a still-industrial
the end of taste become the most sought-after segment of Bushwick. On the door were
young artist on the market? fliers for short-term studio spaces and cheap
I started asking around. Marc Glimcher, couches for sale. Surgical mask affixed, I
Pace’s president, is a biased observer, as he’s smashed the right buzzer with the back of my
Nava’s dealer. But he loves the work in a gen- wrist and climbed the stairs to Nava’s studio a
uine, almost giddy way. Glimcher said he grew few stories up.
up with Dungeons & Dragons, and when he saw He greeted me at the door in a full-on gas
Nava’s lovingly raw depictions of the game’s mask. His cat, Jumanji, darted from one end of
mythological creatures, he had a gut reaction. the studio to the door.
Glimcher’s wife, Fairfax Dorn, gave him a small “I hope you like cats—I should have given
Nava for his birthday, and he was elated. you a heads-up. Sorry dude,” a muffled Nava
And yet Glimcher acknowledged that the said.
brash artist’s approach has polarized the Even with the gigantic apparatus hiding
market. most of his face, the creases by Nava’s eyes
“People are furious, just furious,” he said.
[logo][artspace]news[artspace]Intelligence Report 51
Robert Nava’s solo
show at Pace Gallery in Palm Beach in January 2021
That’s another thing that makes people
indicated a smile. He seemed happy to have a doubt the value of his creations. How can you
visitor. He had not had many recently. spend the cost of your daughter’s Ivy League
Nava offered bottled water, which I declined, education on something that’s made in the time
as I was trying to pet a very mobile Jumanji, who it takes to watch an ad before a YouTube clip?
darted up an elaborate jungle gym in the studio. Nava contends his slapdash process builds on
Beyond the cat, I saw the paintings. an obsessive amount of internalizing, agonizing,
There was an angel, small and scowling, set looking out the window, and looking into past
against a marigold background. And a knight obsessions and the way they resurface.
mounted on a bunny-slash-horse. Sketch-filled Plus, he’s working on taking more time.
notebooks were strewn on small tables spine- “Sometimes you need to go slow in the face of
down, perhaps left for a reporter to see, or left speed to make it look like speed,” he said.
as they always are. Glimcher and others insist that Robert
Though Nava’s output isn’t prodigious, his Nava’s paintings have to be seen in person and
process can alchemize quickly. After hours or don’t translate well to reproductions on a phone
even days of sketching out an idea for a paint- or computer. That’s not an ideal quality for art-
ing, he puts on gigantic noise-canceling head- works in the middle of a pandemic, when critics
phones, blasts techno, and makes art. and collectors are forced to evaluate and pur-
“I can catch what the zone is, in a good chase work based on what they see on a screen.
painting session, and just paint,” he said, walk- I had a similar experience with Nava. As New
ing up to a canvas and gesturing at the strokes. York started to open up last fall, galleries began
He was talking about what’s become a to offer appointment-only visits. The inaugural
Robert Nava mythos: the speed at which he show at the gallery directly across the street
works. His record, he said, is one painting in 27 from my apartment, Bill Brady’s ATM, had two
seconds. The figure emerges in a single swift small Nava drawings, including one of a hungry
moment—a one-hit composition. wolf looking for prey.
[logo][artspace]news[artspace]Intelligence Report 52
In an email announcing the show, the
works on paper appeared even more unruly
than Nava’s paintings—a punk band’s demos
screechier than the blitzing studio versions.
But in the flesh, the lines had a powerful kinetic
energy, with fast vrooms of stroke making
the crayon predator look like he was actually
chomping.
They were priced at $3,500 each, 10 times
more than his drawings had cost a year earlier,
and sold before the show opened. A source
at the gallery recounted swatting away daily
inquiries from fans ranging from a Lebanese
megacollector to skate kids who rolled up to the
front door.
A few weeks after the show opened, a simi-
lar crayon drawing sold at auction for $16,250.
Nava grew up in East Chicago. His
father was a craneman for the Inland
Steel Company, and his mother was
a receptionist at Prudential Life
Insurance. Sometimes she would
bring home looseleaf printer paper
from work for Nava to draw on.
When the kids in high school talked
about who could actually draw from
life, they talked about Nava.
After attending nearby Indiana University
Northwest, he split time between the studio
and a number of odd jobs: as a bouncer at a
club, as an office equipment mover. Eventually,
he pulled together a portfolio and applied to
art school. Then came the rejections: UCLA,
CalArts, Cranbrook, the Art Institute of Chicago.
But one letter came back thicker. He’d been
accepted to the Yale University School of Art, an
institution that’s as über-establishment as any
art-star-making degree machine on the planet.
During Robert Storr’s storied decade at
the helm of the school, Nava experienced its
infamous “Pit Crit” sessions, in which painting
students stand alongside their work in a sub-
terranean gladiatorial round as professors and
peers rip into them. (In an email, Storr said, “I
am afraid that I have no memory of Robert Nava
from his time at Yale.”)
[logo][artspace]news[artspace]Intelligence Report 53
● High Estimate (USD)[artspace]● Sale Price (USD) $180K
Robert Nava’s Auction Sales in 2020
$135K
Anu Zord (Transformer) (2018)
$45K
Ejected Driver (2017)
Smoke Tint (2017)
Untitled
Untitled
Untitled Untitled (Don’t) Untitled
(2019)
(2018) (2018) (2018) (2018) 0
[logo][artspace]news[artspace]Intelligence Report 54
is the new guy,’ ” Glimcher said. “I looked at her
phone and said, ‘Honey, you’ve lost it.’ ”
Like many others, Glimcher was unmoved by
the images on the phone, but he was intrigued
enough to do a studio visit after viewing them
on the computer.
Around the same time, the dealer Vito
Schnabel came across Nava’s work on the feed
of well-connected art publicist Andrea Schwan.
Since his early teens, Schnabel had been put-
ting on shows of work by artists, including his
father, Julian Schnabel. But Vito was looking to
start representing talents of his own generation,
and he found himself drawn to Nava’s neon-lit
cave paintings of cultural fixations.
“There’s something very relatable, from the
Transformers to the Power Rangers, and then
they transcend that,” Schnabel said. “There’s
something nostalgic about it for me—it brought
me back to a place.”
The desire to revisit the past is at the heart
of Nava’s appeal to (often white, usually male)
collectors. The work transports them to a time
when the biggest thing they had to worry about
was a monster under the bed.
Nava is not the first institution-branded artist
to paint punch lines for the my-kid-could-do-that
crowd. But he might be the first to do so with only
a hint of irony. Sure, there’s humor here, but it’s
not a coincidence that Marc Glimcher both ear-
nestly likes Dungeons & Dragons and earnestly
likes Robert Nava paintings.
Glimcher—as well as, I’m told, his father,
Pace founder Arne Glimcher—sees Nava as
part of the long line of artists Pace has support-
ed whose work plays with the high-low dynam-
ic, most notably Jean Dubuffet, the founder of
the art brut movement.
“Obviously, there is a tradition in the second
half of the 20th century of pushing against
your training,” said Glimcher, who first visited
Dubuffet’s studio when he was nine years old.
He also compared Nava to an artist whose
insider-outsider status confounded people not
just during his lifetime but for decades after:
Jean-Michel Basquiat.
“Jean-Michel used to come over to the
gallery to see the Dubuffet paintings,” Glimcher
said. “And the same response was leveled at
Basquiat—people saying, ‘What a gimmick this Night Storm Angel (2020); Asteroid Maker Angel (2020);
is.’ There were tons of people saying that.” Volcanic Angel (2020)
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Untitled (2020)
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The Tunnel (2019)
In early spring 2020, Nava’s career was This pent-up demand likely pushed one
accumulating momentum. Then the early Nava collector (er, flipper—they had only
world shut down. As auction houses owned the painting for a few months, sources
retooled their May evening sales said) to consign The Tunnel to Phillips. In a high-
as midsummer online bonanzas, they ly unusual move for an auction debut, the house
looked to fresh contemporary art to slotted it into its evening sale.
create buzz in the absence of boozy The Tunnel came on the block with an
dinners and cocktail parties. estimate of $40,000 to $60,000 and sold for
For Phillips, one particular Nava, The $162,500. Immediately, other Nava collectors
Tunnel, fit the bill. “I found it arresting,” said started calling around asking for appraisals on
Rebekah Bowling, a senior specialist at works—sharks, dragons, Transformers—that
Phillips. “It’s that raw energetic nature of it they had bought not even two years earlier for
that feels very genuine.” $25,000.
When asked if her colleagues shared her In the months that followed, 11 more Navas
convictions, she circled around the question. “I hit the block. Nine handily exceeded their esti-
talked to a lot of people after the show at Night mates; two sold within expectations.
Gallery, and half the people were like, ‘He’s the On the primary market, Nava’s show with
next Basquiat,’ and then half the people were Vito Schnabel sold out before it even opened.
like, ‘I hate this thing.’ ” One advisor told me that these freshly placed
Around this time, Janssen estimated, the paintings, priced at $60,000 a pop, already had
waiting list for a work by Nava was several hun- deep interest on the secondary market, with
dred people long. If you weren’t buying at auction, collectors offering as much as $250,000 to skip
it could take years to get to the front of the line. what’s looking like a never-ending wait list.
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Toward the end of our studio visit, He’s had minimal traction so far: John
I asked Nava how he felt watching Marquez, husband-and-wife Rob Westerholm
that first Phillips sale. and Monica Wesley, and the Simkins fami-
“That auction, when it was first happening, ly gave several works to the Art Institute of
I went to all the worst places I mentally could,” Chicago, while the collector Andy Song donated
he said. “And then I was like, Oh, shit, I hope it one to the ICA Miami last year. (The institute’s
doesn’t even, like, sell—” Nava walked toward a chief curator, Alex Gartenfeld, described Nava’s
cool drawing of a feral wolf. work as “keenly aware of the foundational
“It’s going to keep happening, the auctions,” influence of self-taught artists on art history,
he said. “At this point, I’ve had the nightmares. and the profound impact of figures who disrupt
These people, they’re sharks. If people are ma- dominant art-historical languages.”)
nipulating it, I can’t do anything.” As Jumanji crawled off the cat jungle gym, I
He leaned closer to the wolf drawing. asked Nava if he cared that some people hated
“But it’s crazy, man,” he said. “That person his work.
sold that? For that?” “People make fun of me, I’ve heard it all,”
He paused and turned back toward me, the he said. “People that love it, love the work, and
gigantic gas mask still affixed to his head. people that hate it, they absolutely hate it.”
“And then you keep on making the paintings.” Jumanji scampered into Nava’s sleeping
I wondered aloud if he wanted to have mu- alcove. Hanging above the bed was a gigantic
seum shows in the future. The primary metric of pietà of an exploding neon angel. It was a one-
whether an artist can survive a vogue of popular hit—instant alchemy turning gods into art. Nava
opinion or a swoon in the markets is the ac- never plans to sell it.
ceptance of institutions. And Nava’s curatorial “She has to be able to cut the head off of all
attention has lagged considerably behind his the other things that I make,” Nava said. “And I
market success. think she can.”
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The
Art
Crime
of the
Century
Giuliano Ruffini has been accused of
masterminding an Old Masters forgery
ring that hoodwinked the world’s experts.
Now, he’s telling his story.
By Simon Hewitt
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“One name keeps cropping up in regard to
people not to be trusted due to their links
with forgeries—that of Giuliano Ruffini.”
So begins a 3,000-word anonymous letter sent to the Paris art crime squad in
2014 that set in motion a chain of events destined to throw the Old Master market into
turmoil.
The missive—which has never before been made public—called for “an investiga-
tion into the origins of works that have appeared from nowhere.” Over the previous
20 years, the letter claimed, Ruffini had encountered “problems with dealers and auc-
tioneers in France, London, and Italy.” The author identified him as a “dealer in all but
name,” whose activity could be described as “diabolical... given the very high quality of
his fakes,” exemplified by an allegedly faux Venus by Lucas Cranach sold to the prince
of Liechtenstein for €7 million.
The author cited a technical report on the Cranach painting by a London resto-
ration firm that stated the painting’s craquelure, or network of tiny cracks, seemed “to
have appeared recently and suddenly”—suggesting the canvas had been baked to ar-
tificially provoke aging.
This claim, it turns out, was a complete fabrication. The London firm’s report, which
Artnet News has obtained in full, makes no mention of the presence of craquelure.
Quite the opposite: It states that “no cracking is visible, even under magnification.”
This did not deter the poison-pen writer from asserting that, after supplying vin-
tage paints to various accomplices (“the most important of them living a few miles
from his Italian home” in Codena), Ruffini had baked their canvases “in an oven to cre-
ate the craquelure one would expect” in an older work.
“It seems there is a well-hidden oven at his Codena property,” the letter concluded
melodramatically. “Everything can be found if you look hard enough.”
***
In the nearly seven years since the letter was sent, this scandal—now known as “the
Ruffini affair”—has engulfed figures ranging from curators at the Louvre to leading
auction-house executives. It has also given rise to an endless litany of conflicting and
sometimes changing opinions, both technical and connoisseurial.
While those outside the specialized Old Master sector might assume the ques-
tion of whether or not an object is authentic is a simple matter of yes or no, artworks
can in fact pass through a number of different classifications (manner of, follower of,
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attributed to) before they reach full-blown attribution. The Ruffini affair reveals just
how often works can slip between these categories—with millions of dollars and pro-
fessional reputations on the line.
In a series of interviews conducted over several months in 2020, Ruffini—who had
spoken to the press only three times before—claimed that his reputation has been un-
fairly tarnished and that the truth surrounding the complex scandal has yet to be ex-
posed. Now, he has decided to tell his side of the story.
Regardless of the outcome of the lawsuits in which he is embroiled, the scandal’s
impact on the art world is irreversible. It has enabled an auction house to be wide-
ly perceived as a self-appointed arbiter of artistic authenticity while offending one of
France’s leading cultural benefactors (the prince of Liechtenstein), incensing Italian
courts, and casting opprobrium on Ruffini, who has been the biggest loser in the affair
that bears his name.
***
The origins of the saga can be traced back to 2000, when Ruffini met a Parisian by the
name of Jean-Charles Méthiaz at a dinner party in Milan. The two—born a year apart—
hit it off. Soon afterward, Méthiaz visited Ruffini at his Italian farmhouse, where the
host cooked a huge salmon in an industrial oven he had installed to cater lavish parties
thrown by his teenage son.
At the time, Méthiaz’s art-world knowledge was confined to an acquaintance with
second-hand Art Deco, which he acquired while working for a former girlfriend at the
Paris flea market. Ruffini, on the other hand, had been buying and selling Old Masters
for three decades.
The two lost touch in the ensuing years but reconnected at the home of a mutu-
al friend in Paris in 2010. As Ruffini tells it, it was partly because he felt sorry for the
peripatetic Méthiaz and partly because Méthiaz could speak English that Ruffini (who
speaks only French and Italian) offered him the opportunity to sell paintings on his be-
half for a generous 20 percent commission. Méthiaz established a one-man company
in Delaware, The Art Factory, to handle his art business.
One of the works that Ruffini entrusted to Méthiaz was the Venus purportedly by
Lucas Cranach that would later star in the poison-pen letter. Méthiaz signed an agree-
ment with Ruffini in November 2012 and promptly went to see Elvire de Maintenant, an
Old Master expert at Christie's Paris, about the painting. He told her—as she later re-
ported to French police—that he had “found a Cranach in a Belgian private collection”
and had “bought it for around €3 million.” A viewing of the painting was arranged in
Christie's Brussels office before the end of the month, at which the work—designated
as "Lucas Cranach, Venus," with the vendor identified as “Jean-Charles Méthiaz (on
behalf of The Art Factory)”—was assigned a “provisional estimate” of £3 million to £5
million and dispatched to London for analysis by three different specialists.
Their reports, obtained by Artnet News, were somewhat inconclusive. A technical
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THE ART CRIME OF THE CENTURY
expert found “many aspects of the painting consistent with the period of the artist”;
a dendrochronology consultant thought it was painted on a “most peculiar piece of
wood”; and the firm R.M.S. Shepherd Associates declared the picture “of very high
quality”—but felt “the poor condition of the panel does not square well with the superb
state of preservation of the paint.” Given the uncertainty, Christie’s decided not to pro-
ceed with the sale.
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A sale agreement between Ruffini and Méthiaz for a work by El Greco, signed by Ruffini.
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The purported sale agreement for the Cranach, dated the same day, which The Art Factory’s
Jean-Charles Méthiaz supplied as evidence to the court. Ruffini says he never signed it.
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A sale contract between Christie’s France and The Art Factory for
Cranach’s Venus
***
On January 17, 2013, the day after Méthiaz and Ruffini met in France to discuss the El
Greco, Méthiaz picked up the Venus from Christie’s in London and took it to the gallery
of Mark Weiss, a veteran Old Master dealer located 250 yards from the auction house.
Méthiaz was accompanied by Michael Tordjman, a Paris-based financial advisor whom
he had introduced to Ruffini a year before.
According to Weiss’s account, Méthiaz represented himself as the owner of the
painting. Weiss—“rather rashly,” he admitted in a statement in 2015—signed a €9.5 mil-
lion deal to buy it on the spot, with a nonrefundable 10 percent deposit due within two
weeks.
The contract, which was later made public through court proceedings, described
the painting as “attributed by The Art Factory to Lucas Cranach the Elder.” The work, it
stated, had been the subject of “in-depth research” by Christie’s, which had provided a
“favorable opinion.”
When Weiss called a high-placed friend at Christie’s to brag about his purchase,
however, he learned that the house had doubts about Cranach’s authorship. He imme-
diately contacted Tordjman and Méthiaz and told them the deal was off.
That was not the last the world would see of the picture. It resurfaced at TEFAF
Maastricht, the world’s leading Old Master fair, the following March. (Although it wasn’t
on view publicly, nonparticipating dealers, brokers, and collectors often use the event
as an opportunity to do business.) Before the fair was over, Jean-Charles Méthiaz’s Art
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***
Giuliano Ruffini remained blissfully unaware of the Cranach’s fate. He assumed Méthiaz
was still having the work tested and looking for a buyer. He was disabused by art bro-
ker Giammarco Cappuzzo, who told him about a Lucas Cranach the Younger he had
recently sold to Mark Weiss.
“May have a Cranach myself!” Ruffini replied, bringing up a photo on his cell phone.
“It’s with a friend, we’re having it studied. Had it over 30 years—never been on the
market.”
Cappuzzo recognized the painting immediately. “Colnaghi sold that for €7 million
at Masterpiece,” he said.
Ruffini’s face, Cappuzzo recalled later, “turned all the colors of the rainbow.”
From this moment forward, the situation began to deteriorate. In January, Ruffini
and Cappuzzo visited Konrad Bernheimer. As Ruffini recalls, Bernheimer showed them
the invoice confirming he bought the Cranach from Michael Tordjman. Ruffini promptly
emailed Tordjman to announce he was “canceling all my contracts with The Art Factory
and your friend Méthiaz.” Ruffini emailed Méthiaz a few days later, snarling, “I never au-
thorized you to sell my Cranach…. You’re the worst piece of shit I’ve ever come across.”
Ruffini filed a civil lawsuit against Méthiaz, Tordjman, and The Art Factory on May 2,
2014, for allegedly defrauding him of €3.2 million in the sale of the Cranach. Méthiaz’s
defense revolved around the January 16, 2013, contract, in which Ruffini supposedly
ceded the Cranach to The Art Factory for €510,000. Tordjman’s lawyer asserted that
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THE ART CRIME OF THE CENTURY
Tordjman, for his part, “bought the work from The Art Factory through the intermediary
of the Skyline Capital Corporation.” Tordjman himself declared the work was of Belgian
provenance in a customs declaration.
***
The Paris art crime squad received the anonymous letter implicating Ruffini on May 26,
2014—just 10 days after the first hearing in the civil case he had brought over the sale
of the Cranach.
During a preliminary inquiry into alleged forgery and fraud, Méthiaz—according
to a police report obtained by Artnet News—emailed investigators suggesting they
Google an Italian painter named Lino Frongia. Among the search results: an article,
published in La Repubblica in 2008, that referred to him as a forger.
Two months after the preliminary inquiry was completed, French authorities
launched a full-scale criminal investigation into allegations of forgery, fraud, and mon-
ey-laundering. It was soon placed in the hands of examining magistrate Aude Buresi, a
fiscal specialist (who, over the next five years, would investigate former French Prime
Minister François Fillon and former President Nicolas Sarkozy).
Buresi lost no time in asking the procurator of Reggio Emilia to have the Guardia
di Finanza, Italy’s financial crime squad, check out Giuliano Ruffini and Lino Frongia.
Buresi appeared to be taking the poison-pen letter’s view that “the fiscal aspect is im-
portant as, relatively speaking, this may cause [Ruffini’s] downfall, like Al Capone.”
The Guardia reported that Frongia had a “reputation for morality and good con-
duct.” Ruffini had been fined 40,000 lire (about €20) in 1973 for illegally possessing a
firearm, and 300,000 lire (€155) for assault in 1984.
Buresi also asked the Guardia to look for a “hidden oven” used to “give paintings
craquelure to create the illusion of age.”
At dawn on January 28, 2016, the Guardia swooped down on the homes of Ruffini
and Frongia, impounding computers, phones, pictures, and paperwork. The search of
Frongia’s residence, according to a Guardia follow-up report, “confirmed that painting
is his main activity—his dwelling had a very large studio.” The search of Ruffini’s, the
Guardia boasted in bold capitals, yielded “POSITIVE results,” with the discovery of a
concealed industrial oven “supporting the hypothesis of criminal activity.”
But the oven may not have been the smoking gun it seemed to be. As the Guardia
acknowledged, it was Ruffini who volunteered its existence, welcoming them into a
compartment behind an armored door in his laundry room. (Ruffini said he originally
carved out the space to store valuables.)
Ruffini was unaware of the poison-pen letter at the time of the Guardia’s raid—his
lawyers learned of its contents only in 2017—and failed to realize the oven’s significance.
“I had the industrial oven installed in the laundry because there was nowhere else
to put it,” he says. “The oven was used for bread, pizzas, fish.... I’ve owned two restau-
rants. There’s nothing unusual about a cook having a large oven!”
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Colnaghi’s stand at TEFAF in Maastricht, 2018 (above); Ruffini's secret laundry room, where he
kept the oven that authorities claimed he used to bake Old Master forgeries
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THE ART CRIME OF THE CENTURY
Ruffini dismisses out of hand the accusation that he used the oven to “bake” paint-
ings. “It was an old artisanal oven with large electrical resistors,” he says. “If you tried to
dry paintings in it, the vapors would have caught fire at the merest spark.”
During the raid, the Guardia confiscated 15 paintings from Ruffini’s home. But on
February 15, the criminal court of Reggio Emilia ordered them to be returned.
“There is nothing to suggest these paintings are fakes,” the court stated. “The sup-
posed faking appears to have been evoked by a confidential source [i.e. the anony-
mous letter] which can in no circumstances be taken into consideration.” (Italy’s crimi-
nal procedure code outlaws the reliance on anonymous accounts in a judicial context.)
***
Emboldened by the oven-yielding Codena raid and undaunted by the Italian court’s re-
sponse, Aude Buresi had the Cranach Venus impounded in Aix-en-Provence on March
1. (Buresi did not respond to questions for this story.) The painting was on view as part
of a traveling exhibition of the collection of the prince of Liechtenstein. It had been the
exhibition’s catalogue cover and headlined its PR campaign.
The confiscation was an unheard-of offense to the prince, who had lent hundreds
of works to French institutions from his opulent holdings. He was outraged by Buresi’s
behavior and immediately filed a claim to register his concern with the investigation.
The Cranach was taken to Paris for analysis by a forensic scientist and a graphol-
ogist, both appointed by Buresi. The former cast doubt on the painting’s authenticity
because the paintwork on the figure of Venus displayed craquelure but not the black
background.
Experts connected with the prince’s collection claimed this was normal for works
of the period and “remained fully convinced of the painting’s authenticity,” according to
a statement issued that fall by Johann Kräftner, the collection’s director.
The situation was ubuesque: A painting considered bona fide by its lawful owners
remained confiscated as a fake by the representative of a foreign state.
***
While the criminal investigation sparked by the poison-pen letter was humming along,
the civil proceedings hit a snag. On June 30, 2016, 12 weeks before the date of the fi-
nal hearing, the case pitting Ruffini against Méthiaz and Tordjman was suspended—for
four years, as it would happen—due to what the court described as “doubts about the
Cranach’s authenticity” and an ongoing “investigation concerning an international net-
work of forgers.”
The suspension of the civil suit confirmed Ruffini’s belief that Méthiaz was the au-
thor of the poison-pen letter. He knew about Ruffini’s hidden oven; the letter also in-
cluded a reference to an artwork that Ruffini says only Méthiaz knew he owned.
“Je l’ai bien baisé ce Rital” (“I really screwed that Italian”), Méthiaz told Raphaël
Wertheimer in 2014—the same year the poison-pen letter was sent—according to a
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Ascribed to Lucas Cranach the Elder
Venus With a Veil
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Ascribed to Orazio Gentileschi
David Gazing at the Head
of Goliath
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Ascribed to Frans Hals
Portrait of aYoung Man
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Ascribed to El Greco
St. Francis
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Ascribed to Parmigianino
St. Jerome
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***
Ruffini was born in 1945 in a farmhouse 30 miles south of Parma but grew up in Paris,
where his father was a cobbler. In 1961, he fled with a girlfriend to Cannes, where he be-
gan to paint. His works caught the eye of singing legend Damia, who arranged a show
for him at Galerie du Colisée, off the Champs-Elysées, in 1964. It sold out.
Ruffini blew his windfall on the Riviera high life, then left to see the world—working
in Rome (painting furniture), Australia (as a cook), New Caledonia (as a newspaper car-
toonist), and the Ivory Coast (as artistic director for Inter Afrique Presse). He returned
to Europe in 1971 and opened an art gallery in Castelnovo ne’ Monti, near his birthplace.
On a trip to Paris, he visited La Brocanterie du Marais, an antiques gallery just off Place
des Vosges. Ruffini, then 26, and its 50-year-old owner, Andrée Borie, became lovers.
Borie was childless, twice divorced, and mourning the recent death of her father,
André Borie, who oversaw the construction of the Mont Blanc Tunnel. His obituary in Le
Monde dubbed him “rustic yet refined,” adding, “His level of culture took technocrats
by surprise.”
Borie had lined the walls of his Paris townhouse on upscale Avenue de Wagram
with pictures. Andrée’s elder sister, Georgette, inherited his Modern pieces; Andrée,
his Old Masters. She put some in her shop and consigned others for auction at the
city’s Hôtel Drouot. Ruffini contends that Borie also gave a few of them to him as gifts:
Six works from “la collection de Monsieur ANDRE BORIE” are recorded in a typewritten
list as ceded to Ruffini on April 4, 1973 (his 28th birthday).
Borie closed her gallery in December 1974. A year earlier, she and Ruffini had pur-
chased a 150-acre farm at Codena, near Ruffini’s birthplace in the Apennines. The
walls were festooned with Old Master pictures, some of them unsold stock. An early
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A young Giuliano Ruffini with his former girlfriend, art dealer Andrée Borie
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client, Adelio Bertolazzi, recalls the youthful Ruffini as “kind and sensitive… he loved
art.” Bertolazzi described Andrée Borie as “very much in love with Giuliano and always
giving him presents.”
Bertolazzi still owns three works he acquired in Codena, including a Crucifixion he
bought as by the “circle of Guido Reni” but that appears to have served as the mod-
el for the Martyrdom of St Andrew painted by French artist Guillaume Courtois for
Sant’Andrea al Quirinale in Rome in 1668.
Andrée Borie died of a heart attack in March 1980. Partly for fiscal reasons and
partly due to his innate wanderlust, Ruffini went on to live in Florence, Rome, Madrid,
Paris, Brussels, and Malta, running a piano bar, giving karate lessons, and opening an
ice-cream parlor along the way. He gained access to the Madrid art scene through
a Spanish socialite he met. The Franco dictatorship had placed Spain off-limits to
the European art trade for decades, and, Ruffini says with a grin, “it was full of big
collections.”
He also befriended artist Lino Frongia, a graduate of the Parma Fine Art Academy.
Ruffini says he admired Frongia’s art-historical knowledge and painterly savvy and
would “seldom buy a painting without sending Lino a photo—he told me if it was a copy
or an original. He taught me a lot.”
The first public evidence of Ruffini’s own phenomenal eye came in early 1992, when
he bought a damaged Étude du Christ that Paris auctioneer Francis Briest had cata-
logued as “School of Correggio.” It came with a 1970s certificate by Roberto Salvini
(the onetime head of the Uffizi), which, being written in Italian, Briest appears not to
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have read. It asserted that Salvini had “no doubt” the painting was a youthful work by
Antonio da Correggio himself. The Museum of Correggio bought it from Ruffini for 350
million lire (€180,000) in 1997.
***
Apart from the Venus, the only work of importance that Méthiaz was actually involved
in selling was a David & Goliath on lapis lazuli entrusted to him by Ruffini as a “19th-cen-
tury copy” of larger versions of the subject by Orazio Gentileschi in Rome’s Galleria
Spada and Berlin’s Gemäldegalerie. A contract signed by both Ruffini and Méthiaz,
which was reviewed by Artnet News, states that the painting should not be sold for less
than €2 million.
Méthiaz showed the work to Francesco Solinas, cocurator of a forthcoming Paris
exhibition devoted to Orazio’s daughter Artemisia. In a letter to a fellow curator, Solinas
wrote that he was enthralled by this “extraoWrdinary” picture, whose “assured, lengthy,
vigorous brushstrokes” had all the elegance and precision of a true Orazio Gentileschi.
A freshly discovered Gentileschi was sensational news. Mark Weiss was so im-
pressed he asked his Paris broker, Giammarco Cappuzzo, to arrange a meeting with
Méthiaz, whom Cappuzzo believed to be the work’s owner.
After agreeing with Weiss on a price of €3.6 million, Cappuzzo recalls, Méthiaz took
him aside and asked him “not to say anything about this to Giuliano Ruffini.” Cappuzzo
found the request “bizarre.” It wasn’t: According to Ruffini, Méthiaz later told him he’d
sold the Gentileschi for just €1.4 million. Ruffini, who should have received €2.88 mil-
lion (once Méthiaz had deducted his 20 percent commission), instead received €1.12
million. A copy of Ruffini’s bank statement shows The Art Factory transferred the sum
(in dollars) to his Monaco account on May 2.
***
Another ex-Ruffini work was caught up in the whirlwind that engulfed the art world af-
ter the Cranach seizure: a portrait of a young man that Ruffini had bought as “attribut-
ed to the workshop of Frans Hals” for €8,000 in 2000.
When Ruffini showed Portrait of a Man to specialists at Christie’s Paris in 2008, he
says, they proposed offering it for sale with a higher classification, “attributed to Frans
Hals,” and an estimate of $300,000. But its export was blocked by the French state,
which deemed the work a national treasure and offered the Louvre the chance to buy
it for €5 million.
While the Louvre was working to raise the funds, Ruffini—in need of cash, he says,
to build a palatial house for his beloved only son, Mathieu—sold the painting to Mark
Weiss for €3 million in a deal partially financed by hedge-fund manager David Kowitz.
When the Louvre failed to raise the €5 million, Weiss sold it via Sotheby’s to a company
owned by Seattle billionaire Richard Hedreen for $11.29 million.
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Six years after the sale, new developments cast the picture in a different light.
Sotheby’s had been alarmed to learn that both the Hals and the recently confiscated
Cranach had been owned by Ruffini. The auction house contacted Hedreen—one of
its biggest clients—and arranged for a technical inspection of the work by a forensic
laboratory in Massachusetts called Orion Analytical.
“Sotheby’s stands behind our authenticity guarantee and contractual obligation to
the buyer of a work, with the expectation that the seller stand behind their obligation
as well,” a representative from the auction house says.
Lab owner James Martin is best known for his work with postwar art, having helped
resolve a scandal that had embroiled New York’s venerable Knoedler Gallery a few
years earlier by identifying anachronisic pigments in purported Abstract Expressionist
paintings. (Domenico de Sole, the chairman of Sotheby’s board, reached an out-of-
court settlement with Knoedler over his purchase of a fake Rothko based in part on
Martin’s evidence.)
Martin discovered in the Hals plastic-coated air abrasive (colored with phthalo-
cyanine blue) and coarse agglomerates that contained titanium white—materials first
produced in the 20th century. The air abrasive, he said, likely was used to strip decora-
tive paint from the centuries-old wood panel for reuse, while he attributed the titanium
dioxide to dust in the studio where the fake was painted. His conclusion that the por-
trait must have been painted “after the mid-20th century” made the Louvre (which had
spent more than two years trying to buy it) look like a Mickey Mouse outfit.
Sotheby’s found Orion’s work on the Hals so satisfactory that, in December 2016, it
bought the company and made James Martin a director (later promoting him to chief
science officer).
The house also sued Weiss and Kowitz. Weiss—who maintains to this day that the
painting is authentic—agreed to pay £3.2 million in an out-of-court settlement. Kowitz
was ordered to pay Sotheby’s £4.5 million by the London High Court in December 2019,
although, when delivering the ruling, Justice Knowles insisted that his judgment was
based solely on the terms of the contract and “does not determine whether the paint-
ing is by Frans Hals…. It is to be hoped that its intrinsic qualities will not be ignored, and
that it might be enjoyed for what it is, which is a fine painting.”
It was refreshing to hear someone—significantly, someone not connected to the
art world—talk about a work of art in terms of its intrinsic quality rather than obsessing
over its commercial value and who exactly painted it. Beauty would be sacrificed on the
altar of scientific data throughout the Ruffini affair.
Justice Knowles was no doubt aware of the 147-page, 30,000-word report on the
Hals by German forensic scientist Erhard Jägers, commissioned by Mark Weiss and
submitted to the London High Court. (Its contents have not been made public until
now.)
In it, Jägers describes Martin’s findings as “fundamentally flawed.” He contends
that the areas on the painting where Martin found particles of phthalocyanine blue and
titanium white (including the top layer of varnish) were irrelevant to its authenticity.
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THE ART CRIME OF THE CENTURY
From left, Jean-Charles Méthiaz and Michael Tordjman with the Venus
at Weiss Gallery, London
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THE ART CRIME OF THE CENTURY
“It appears,” he wrote, that Martin “sought out areas of loss and damage which would
corroborate his views.”
Sotheby’s claims that Martin’s in-depth analysis was “peer reviewed and endorsed
by another leading independent scientist in the field.” Furthermore, a statement from
the auction house reads, the judge “accepted that Sotheby’s made a reasonable deter-
mination in deciding to rescind the sale on the basis of our assessment that the work
was not authentic” and “was quoted as stating that they were ‘satisfied that Mr. Martin
worked conscientiously and expertly, to a high professional standard and with profes-
sional integrity.’ ”
Jägers, for his part, thought it impossible for a modern forger to have created such a
“complex, multi-layered structure.” The portrait’s pigments were commonly used in the
17th century; dendrochronology suggested that the oak panel dated to 1588 or later.
Jägers also addressed the technical findings of a report on the Hals commissioned
from a technical expert by Aude Buresi. He disputed its claim that “lead soaps and their
protrusions can be accelerated artificially by means of heat.” On the contrary, asserted
Jägers, “such protrusions are a well-known feature of old works… a normal reaction
between oil and lead. If the panel had been artificially heated, I would have expected to
see more damage.”
***
Aude Buresi issued two European arrest warrants in 2019 calling for the extradition of
Frongia and Ruffini from Italy to France. They had no effect. On February 28, 2020, the
Bologna appeals court dismissed all nine of Buresi’s accusations against Frongia.
Breaking the media silence he has observed since his home was raided in 2016,
Frongia says he had expected the investigation to “blow over in a few weeks, once the
senselessness of the accusations had become clear.” He has maintained throughout
that it would be impossible for one artist to imitate so many masters so well. “To per-
fectly imitate just one artist would take a lifetime,” he tells Artnet News.
More than one year later, Buresi has yet to bring Ruffini and Frongia to court. Some
suspect the investigation will be quietly dropped after her term ends, later this year.
Ruffini, meanwhile, faces an investigation by Italian fiscal authorities, who suspect him
of owing tax on the income he derived from selling art between 2013 and 2017. (Ruffini
claims he is not liable for tax because he is a collector rather than a dealer and was
fiscally resident outside Italy for much of that period.)
In the end, of the €6.8 million generated by Ruffini’s Cranach and Gentileschi, he
received just €1.12 million. Five of the six paintings on the 1973 André Borie list have
been sold, for a total of €3.65 million—of which Ruffini has received €450,000. It is hard
to believe that a man of such supposedly mephistophelian cunning, accused of making
his fortune by peddling forgeries, could be such a lousy businessman (and so naive and
trusting in his dealings with others).
On July 2, 2020, Ruffini’s criminal lawyer addressed a blistering note to France’s
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THE ART CRIME OF THE CENTURY
***
Ruffini and Méthiaz, now in their mid-70s, have spent the pandemic lockdown in virtual
isolation at opposite ends of Italy: Ruffini with his son Mathieu in the rugged Apennine
Hills; Méthiaz with his dogs, Oscar and Gaston, amid the olive groves of Apulia.
Ruffini has been spending his time renovating; Méthiaz, posting lengthy diatribes
on Facebook. His favorite targets: French President Emmanuel Macron (“mad, danger-
ous”) and Joe Biden (“Creepy Joe and his government of Village People”).
When Ruffini and Méthiaz finally emerge blinking into the sunlight, it will be at high
noon on May 20, 2021, for a shoot-out in civil court over what, in another Facebook
post, Méthiaz has dubbed “l’escroquerie du siècle”: the crime of the century.
84
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Data
$15B 450,000
$10B 300,000
$5B 150,000
[logo][artspace]news[artspace]Intelligence Report 90
Data Dive
Total Fine-Art Sales (USD) by Country ● China[artspace]● USA [artspace] ● UK [artspace] ● France [artspace] ● Germany
$8B
$6B
$4B
$2B
[logo][artspace]news[artspace]Intelligence Report 91
Data Dive
$1.25B
$1B
$750M
$500M
$250M
[logo][artspace]news[artspace]Intelligence Report 92
Data Dive
$8B
$6B
$4B
$2B
[logo][artspace]news[artspace]Intelligence Report 93
Data Dive
$6B
$4B
$2B
[logo][artspace]news[artspace]Intelligence Report 94
Data Dive
Total Fine-Art Sales (USD) by Genre Total Sales (USD) for Ultra-Contemporary
● Old Masters[artspace]● Impressionist & Modern
● Postwar & Contemporary $250M
$6B $200M
$150M
$4B
$100M
$2B
$50M
$0 2016 2017 2018 2019 2020 $0 2016 2017 2018 2019 2020
©2021 Artnet Worldwide Corporation ©2021 Artnet Worldwide Corporation
[logo][artspace]news[artspace]Intelligence Report 95
Data Dive
Share of Total Sales (USD) by Price Bracket and Genre, 2020 ● $0–10K ● $10K–100K ● $100K–1M ● $1M–10M ● $10M+
Old Masters
[logo][artspace]news[artspace]Intelligence Report 96
Data Dive
$1.5B
$1B
$0.5B
[logo][artspace]news[artspace]Intelligence Report 97
Data Dive
Spanish Swiss
Scottish Canadian
Romanian British
Polish Belgian
Norwegian Argentine/Italian
Japanese American/French
Italian American/Dutch
Indian
German
French/Russian
French/Japanese
French American
Flemish
Dutch
Danish/French
Cuban
Colombian
Chinese/French
Chinese
[logo][artspace]news[artspace]Intelligence Report 98
Who Are the
Data Dive
Most
Bankable
Artists?
[logo][artspace]news[artspace]Intelligence Report 99
Data Dive[artspace]Most Bankable Artists
Name Life Lots Sold Lots Offered Sell-Through Rate Total Sales
Name Life Lots Sold Lots Offered Sell-Through Rate Total Sales
Postwar
Name Life Lots Sold Lots Offered Sell-Through Rate Total Sales
Contemporary
From left: Jean-Michel Basquiat, Portrait of A-One A.K.A. King (1982); RUBBER (1985)
Name Life Lots Sold Lots Offered Sell-Through Rate Total Sales
Ultra-Contemporary
Name Life Lots Sold Lots Offered Sell-Through Rate Total Sales
Production
Rise of the Cyborg Art Dealers Visitors at Lisson Gallery’s booth at Frieze
London, May 2020. Photo: Linda Nylind for Frieze; Brigitte Kowanz presented
by Galerie Krinzinger at Art Basel in Miami Beach, 2017. © Art Basel; Tom Burr,
Bent Booze (2008) at The Upstairs, Bortolami Gallery, New York. Image courtesy
the artist and Bortolami, New York. Photo: Kristian Laudrup; ARTERNAL founder
Sean Green with Faith Wilding, Euronyme & Ophion, (1977-78) at Anat Ebgi Gal-
lery. Photo: Greyson Tarantino; Phillips London, July 2020 livestream auctions.
Photo: Thomas De Cruz. Media: Haydon Perrior. Courtesy of Phillips; TEFAF
Maastricht 2019. Photo: Loraine Bodewes. Courtesy of TEFAF; An appraiser vet-
ting artworks at TEFAF in Maastricht, 2019. Photo: Loraine Bodewes. Courtesy
of TEFAF; Denzil Forrester in conversation with Victor Wang, at Frieze Live in
London, October 2020. Photo: Deniz Guzel. Courtesy of Deniz Guzel/Frieze;
Visitors in Peres Projects booth at EXPO Chicago, September 2019. Photo: Kevin
Serna, courtesy of Expo Chicago.