MARKETING MANAGEMENT QUESTION BANK

MODULE 1

UNIT 1

1 mark questions

1. Define market?

2. Define marketing?

2 mark questions

1. Write any two benefits of marketing to individual firms?

2. What is the importance of marketing to the society?

4 marks

1. What are the features of marketing?

2. What are the benefits of marketing?

3. Explain the scope of marketing?

UNIT 11

1 MARK

1. What do you mean by selling?

2. What is marketing concept?

3. What is selling orientation?

2 marks

1. What is relationship marketing?

2. What is marketing orientation?

4 marks
1. Differentiate selling and marketing?

2. Explain the evolution of modern marketing concept?

3. Differentiate marketing and selling orientation?

4. Explain the role of marketing in modern organisation?

15 marks

1. Describe in detail the evolution of modern marketing concept?

2. Explain the role of marketing in modern organisation?

UNIT 111 I

1 Mark

1. What is marketing mix?

2. What are the 7 Ps of marketing?

3. What is price mix?

4. What is place mix?

5. What is packaging mix?

2 marks

1. Define marketing mix?

2. What is product mix?

3. What is promotion mix?

4. What is pace mix?

5. What is 4 c’s model/

4 marks

1. Explain the modern mantras of marketing?

3. Explain the importance of marketing mix?

4. What are the external factors affecting marketing mix?

5. What bare the internal factors affecting marketing mix?

15 marks

Explain in detail marketing mix?

UNIT IV

1 mark

1. What is global marketing?

2. Define service?

3. Define global marketing?

4. What is negotiated price?

2 marks

1. What is services marketing?

2. Define services marketing?

3. What are the kinds of services?

4 marks

1. Explain the benefits of global marketing?

2. Explain the importance of global marketing?

3. What are the characteristics of services?

4. What are the different pricing of services?

V UNIT
1 mark

1. Define social marketing?

2. What is E-tailing?

2 marks

1. What are the applications of social marketing?

2. What is online marketing?

4 marks

1. Explain the advantages of social marketing?

2. What are the benefits of online marketing?

3. Explain the working of online marketing?

UNIT VI

1 mark

1. What is sustainable marketing?

2. Define sustainable marketing?

3.What are the steps to develop relationship marketing?

2 marks

1. What is micro marketing?

2. Define relationship marketing?

3. What is customised marketing?

4 marks

1. What are the benefits of sustainable marketing?

2. What are the importance of micro marketing?

4. Explain the benefits of product customisation?

15 marks

Explain in detail relationship marketing?

MODULE II

UNIT I

1 mark

1. What is customer behaviour?

2. Who is an initiator in buying process?

2 marks

1. Define customer behaviour?

2. What is the process of customer behaviour?

3. List the participants in buying process?

4 marks

1. What are the purposes of analysing the buying behaviour of consumers?

2. Explain the steps in buying process?

15 marks

Write an essay on buying process

UNIT II

1 mark

1. Write any two social factor affecting consumer behaviour?

2. What are the personal factors influencing consumer behaviour?

2 marks

1. What are the economic factors affecting consumer behaviour?

2. What are the psychological factors affecting consumer behaviour?

4 marks

1. Explain the cultural factors affecting the consumer behaviour?

2. Explain the social factors affecting the consumer behaviour?

3. . Explain the psychological factors affecting consumer behaviour?

4. Explain the personal factors influencing consumer behaviour?

5. Explain the economic factors affecting consumer behaviour?

15 marks

Write in detail the factors influencing consumer buying behaviour?

Unit III

1 mark

1. Define CRM?

2. What is CRM?

2 marks

1. What is customisation?

2. What is customer differentiation?

3. What are the components of CRM?

4 marks

1. What are the strategies for creating customer relationship?

3. What are the benefits of CRM?

4. What are the basic tasks to achieve the basic goal of CRM?

15 marks

Explain in detail CRM

UNIT IV

1 mark

1. What is market segmentation?

2. Write any two criteria for market segmentation?

2 marks

1. Define market segmentation?

2. Write any two characteristics of market segmentation?

4 marks

1. What are the features of market segmentation?

2. What are the characteristics of market segmentation?

3. What are the importance of market segmentation?

4. What are the benefits of market segmentation?

5. What are the steps of market segmentation?

15 marks

Write an essay on market segmentation?

UNIT V

1 mark
1. What is geographic segmentation?

2. Write any two demographic characteristics of market segmentation?

3. What is volume segmentation?

4. What is behavioural segmentation?

2 marks

1. What is demographic segmentation?

2. What is economic segmentation/

3. What is psychographic segmentation?

4. What is benefit segmentation?

5. What is hybrid segmentation?

4 marks

1. Explain the requirements of effective market segmentation?

2. What are the bases of consumer market segmentation?

UNIT VI

1mark

1. What is market targeting?

2. Write ant two features of market targeting?

2 marks

1. Define market targeting?

2. Write any two advantages of market targeting?

4 marks

1. What are the factors affecting market targeting?

3. What are the advantages of market targeting?

4. What are the importance of market targeting?

15 marks

Write an essay on market targeting?

UNIT VII

1 mark

1. What is market positioning?

2. What is positioning error?

3. Define brand positioning?

2 marks

1. Define market positioning/

2. What are the principles of positioning?

3. What is brand positioning?

4. Write any two disadvantages of positioning?

4 marks

1. What are the benefits of market positioning?

2. What are the importance of market positioning?

3. What are the steps in brand positioning?

4. What are the advantages of brand positioning?

15 marks

Write an essay on market positioning?