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"Assignment" Make Your Own Brand

The document outlines the branding strategy for a new kitchen tools brand called "Milady". It discusses establishing a brand name, logo, slogan, packaging, website, jingle, and brand ambassador. The brand name "Milady" pays homage to women who bring happiness through cooking and caring for their families. The logo features a lady and the slogan is "Serve with Love". The website would have homepage, tools, and more sections. Indian actress Vidya Balan is proposed as the brand ambassador to represent the brand's values of empowering women.

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Jeet Kahar
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199 views16 pages

"Assignment" Make Your Own Brand

The document outlines the branding strategy for a new kitchen tools brand called "Milady". It discusses establishing a brand name, logo, slogan, packaging, website, jingle, and brand ambassador. The brand name "Milady" pays homage to women who bring happiness through cooking and caring for their families. The logo features a lady and the slogan is "Serve with Love". The website would have homepage, tools, and more sections. Indian actress Vidya Balan is proposed as the brand ambassador to represent the brand's values of empowering women.

Uploaded by

Jeet Kahar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“ASSIGNMENT”

MAKE
YOUR OWN
BRAND
CONTENT
● INTRODUCTION ● PACKAGING

● BRAND NAME ● URL

● BRAND LOGO ● JINGLE

● BRAND SLOGAN ● BRAND AMBASSADOR


INTRODUCTION
WHAT IS BRAND NAME
● A BRAND NAME IS A NAME GIVEN TO A BRAND TO IDENTIFY AND
DIFFERENTIATE IT FROM OTHERS.

● COMMUNICATION IS AN IMPORTANT ASPECT OF


MARKETING AND BRAND NAME , BEING AN INTEGRAL
PART OF COMMUNICATION,IS VERY IMPORTANT CARRY
OUT ANY MARKETING OR BRANDING STRATEGY.
BRAND NAME
“MILADY”
● MILADY USED TO ADDRESS A GREAT LADY. A WOMEN IS AN
QUEEN OF HER FAMILY, SHE FEEDS HER FAMILY , TAKES CARE
OF HER CHILDREN AND COOKS DELICIOUS FOOD.

● AS OUR BRAND PRODUCES KITCHEN TOOLS IT WILL BE THE


EASIEST WAY TO COOK AND TO SERVE THE FOOD.

● “MILADY” COULD BE ANYONE OUR MOM, OUR GRANDMA, OUR


TEACHER, OUR SISTER. OUR BRAND SALUTES TO ALL THE
WOMENS WHO BRINGS HAPPINESS IN THEIR SURROUNDINGS
BRAND LOGO & SLOGAN

SERVE WITH LOVE

MILADY
● A LOGO IS A COMBINATION OF TEXT AND IMAGERY THAT REPRESENTS OUR VISION,
IT IS A BIG PART OF OUR BRAND’S IDENTITY & OUR SLOGAN DESCRIBES THE
RELATIONSHIP WITH LOVE WITH OUR CUSTOMERS
● AS SHOWN UPPER WE HAVE A GREAT LADY IN OUR LOGO WHO DESCRIBES THE LOVE
OF WOMEN TOWARDS FAMILY AND PEOPLE
PACKAGING
PACKAGING
ATTRACTS THE
AUDIENCE
THE MOST,
FROM BUYING THE
PRODUCT WHILE
USING THE
PRODUCT ITS
SHAPE ITS COLOUR
ITS GRIP CAN
ATTRACT
MANY.
URL : WWW.MILADY.COM

01
HOME
PAGE
URL : WWW.MILADY.COM

02
TOOLS
URL : WWW.MILADY.COM

03
MORE
JINGLE
OUR COMPANY’S JINGLE REPRESENTS
LOVE, TOGETHERNESS, SUPPORT AND
FAMILY
IT’S MUSIC IS SO RELAXING AND
CATCHING
WE CAN VISUALISE A WOMEN COOKING
WITH ENERGY BY USING “MILADY”
KITCHEN TOOLS
BRAND
AMBASSADOR

VIDYA BALAN
(INDIAN ACTRESS)
VIDYA BALAN IS AN INDIAN
ACTRESS WHO WORKS
PREDOMINANTLY IN HINDI
CINEMA.

KNOWN FOR PIONEERING A


CHANGE IN A PORTRAYAL OF
WOMEN WITH HER ROLES IN
FEMALE-LEAD FILMS
SHE HAS RECEIVED SEVERAL
AWARDS, INCLUDING A NATIONAL
FILM AWARD & SIX FILMFARE
AWARD
OUR COMPANY
MILADY
OUR COMPANY PRODUCES
NON-STICKY KITCHEN TOOLS
FOR WOMEN TO EASILY COOK
DELICIOUS FOOD.
OUR MAJOR RULE IS QUALITY
PRODUCTS AND CUSTOMER
SATISFACTION.
MILADY WORKS FOR EVERY
WOMEN ALL AROUND THE WORLD
SUBMITTED BY : BABALU JAPALE
TYBBA(DIV1)

ROLL NO.73
SUB:ADVERTISING & BRAND
MANAGEMENT
THANK YOU

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