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DIGITAL 2022: INDONESIA
15 FE BRUARY 2022 · SIMON KE MP
This page contains all the data, insights, and trends you need to help you
understand how people in Indonesia use connected devices and services in
2022.
You’ll find our complete Digital 2022 report on Indonesia in the “full report”
section below, but let’s start by taking a look at the essential headlines for digital
adoption and use in Indonesia this year.
Indonesia’s population in 2022
Indonesia’s total population was 277.7 million in January 2022.
Data show that Indonesia’s population increased by 2.8 million (+1.0 percent)
between 2021 and 2022.
49.7 percent of Indonesia’s population is female, while 50.3 percent of the
population is male. AD
At the start of 2022, 57.9 percent of Indonesia’s population lived in urban
centres, while 42.1 percent lived in rural areas.
Note: gender data are currently only available for “female” and “male”.
Indonesia’s population by age
The median age of the population in Indonesia is 30.3.
For additional context, here’s a look at how the population in Indonesia breaks
down by age group:
8.3 percent of Indonesia’s population is between the ages of 0 and 4.
13.9 percent of Indonesia’s population is between the ages of 5 and 12.
8.2 percent of Indonesia’s population is between the ages of 13 and 17.
11.6 percent of Indonesia’s population is between the ages of 18 and 24.
14.9 percent of Indonesia’s population is between the ages of 25 and 34.
14.7 percent of Indonesia’s population is between the ages of 35 and 44.
12.7 percent of Indonesia’s population is between the ages of 45 and 54.
9.0 percent of Indonesia’s population is between the ages of 55 and 64.
6.8 percent of Indonesia’s population is aged 65 and above.
Note: percentages may not sum to 100 percent due to rounding.
Internet use in Indonesia in 2022
There were 204.7 million internet users in Indonesia in January 2022.
Indonesia’s internet penetration rate stood at 73.7 percent of the total population
at the start of 2022.
Kepios analysis indicates that internet users in Indonesia increased by 2.1
million (+1.0 percent) between 2021 and 2022.
For perspective, these user figures reveal that 73.05 million people in Indonesia
did not use the internet at the start of 2022, meaning that 26.3 percent of the
population remained offline at the beginning of the year.
However, issues relating to COVID-19 continue to impact research into internet
adoption, so actual internet user figures may be higher than these published
numbers suggest (see here for further details).
For the latest insights into internet adoption and use around the world, follow our
regular Global Statshot reports.
Go global: see how Indonesia’s current “state of digital” compares with
connectivity in other countries by reading our flagship Digital 2022 Global
Overview Report, which includes hundreds of slides of global digital data,
and our in-depth analysis of what these numbers might mean for you.
Internet connection speeds in Indonesia in 2022
Data published by Ookla indicate that internet users in Indonesia could have
expected the following internet connection speeds at the start of 2022:
Median mobile internet connection speed via cellular networks: 15.82
Mbps.
Median fixed internet connection speed: 20.13 Mbps.
Ookla’s data reveals that the median mobile internet connection speed in
Indonesia increased by 3.40 Mbps (+27.4 percent) in the twelve months to the
start of 2022.
Meanwhile, Ookla’s data shows that fixed internet connection speeds in Indonesia
increased by 4.04 Mbps (+25.1 percent) during the same period.
Social media statistics for Indonesia in 2022
There were 191.4 million social media users in Indonesia in January 2022.
The number of social media users in Indonesia at the start of 2022 was equivalent
to 68.9 percent of the total population, but it’s important to note that social media
users may not represent unique individuals (see our detailed notes on data to
learn why).
Kepios analysis reveals that social media users in Indonesia increased by 21
million (+12.6 percent) between 2021 and 2022.
Get fresh insights: our handy social media overview page helps you stay
up to date with social media trends, offering essential headlines for social
media adoption, as well as the latest user figures for the world’s most widely
used social media platforms.
Facebook users in Indonesia in 2022
Data published in Meta’s advertising resources indicates that Facebook had
129.9 million users in Indonesia in early 2022.
However, Meta made important changes to the way its advertising resources
report audience reach data at the end of 2021 – including making significant
revisions to its base audience data for Facebook – so the figures shown here are
not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our
comprehensive notes on data.
The company’s revised audience figures mean that Facebook’s ad reach in
Indonesia was equivalent to 46.8 percent of the total population at the start of
2022.
However, Facebook restricts the use of its platform to people aged 13 and above,
so it’s also worth highlighting that 60.0 percent of the “eligible” audience in
Indonesia uses Facebook in 2022.
For additional context, Facebook’s ad reach in Indonesia was equivalent to
63.4 percent of the local internet user base (regardless of age) in January 2022.
At the start of 2022, 44.0 percent of Facebook’s ad audience in Indonesia was
female, while 56.0 percent was male.
Note: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.
Looking for more Facebook stats? Click here to explore our in-depth Facebook
data for every country in the world.
YouTube users in Indonesia in 2022
Updates to Google’s advertising resources indicate that YouTube had 139.0
million users in Indonesia in early 2022.
This figure means that YouTube’s 2022 ad reach was equivalent to 50.0 percent
of Indonesia’s total population at the start of the year.
To put those figures in perspective, YouTube ads reached 67.9 percent of
Indonesia’s total internet user base (regardless of age) in January 2022.
At that time, 46.9 percent of YouTube’s ad audience in Indonesia was female,
while 53.1 percent was male.
Note: Google’s advertising resources only publish audience gender data for
“female” and “male” users.
Need more social media numbers? Our platform guides help you make
sense of all the latest stats for the world’s biggest social media platforms.
Instagram users in Indonesia in 2022
Numbers published in Meta’s advertising tools indicate that Instagram had
99.15 million users in Indonesia in early 2022.
This figure suggests that Instagram’s ad reach in Indonesia was equivalent to
35.7 percent of the total population at the start of the year.
However, Instagram restricts the use of its platform to people aged 13 and above,
so it’s helpful to know that 45.8 percent of the “eligible” audience in Indonesia
uses Instagram in 2022.
It’s also worth noting that Instagram’s ad reach in Indonesia at the start of 2022
was equivalent to 48.4 percent of the local internet user base (regardless of age).
In early 2022, 52.3 percent of Instagram’s ad audience in Indonesia was
female, while 47.7 percent was male.
Note: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.
Looking for more Instagram stats? Click here to explore our in-depth Instagram
data for every country in the world.
TikTok users in Indonesia in 2022
Figures published in ByteDance’s advertising resources indicate that TikTok had
92.07 million users aged 18 and above in Indonesia in early 2022.
Note that ByteDance allows marketers to target TikTok ads to users aged 13 and
above via its advertising tools, but these tools only show audience data for users
aged 18 and above.
For context, ByteDance’s figures indicate that TikTok ads reached 47.6 percent of
all adults aged 18 and above in Indonesia at the start of 2022.
Meanwhile, TikTok’s ad reach in Indonesia was equivalent to 45.0 percent of the
local internet user base at the beginning of the year, regardless of age.
In early 2022, 66.0 percent of TikTok’s ad audience in Indonesia was female,
while 34.0 percent was male.
Note: ByteDance’s advertising resources only publish audience gender data for
“female” and “male” users.
Looking for more TikTok stats? Click here to explore our in-depth TikTok data for
every country in the world.
Want to stay up to date with digital trends? Our quarterly briefings
and custom advisory services help you make sense of all the latest digital
trends, enabling you to turn data into insights, action, and results. Learn more
at kepios.com.
Facebook Messenger users in Indonesia in 2022
Data published in Meta’s advertising resources indicate that ads on Facebook
Messenger reached 28.40 million users in Indonesia in early 2022.
However, Meta made important changes to the way its advertising resources
report audience reach data at the end of 2021 – including making significant
revisions to its base audience data for Facebook Messenger – so the figures shown
here are not directly comparable with figures published in our previous reports.
To learn more about these changes, please see this article, as well as our
comprehensive notes on data.
The company’s revised audience numbers suggest that Facebook Messenger’s ad
reach in Indonesia was equivalent to 10.2 percent of the total population at the
start of the year.
Facebook Messenger restricts the use of its platform to people aged 13 and above
though, so it’s also worth highlighting that ads reach 13.1 percent of Facebook
Messenger’s “eligible” audience in Indonesia in 2022.
For additional context, Facebook Messenger’s ad reach in Indonesia is equivalent
to 13.9 percent of the local internet user base (regardless of age).
At the start of 2022, 45.0 percent of Facebook Messenger’s ad audience in
Indonesia was female, while 55.0 percent was male.
Notes: Meta’s advertising resources only publish audience gender data for
“female” and “male” users.
Looking for more Facebook Messenger stats? Click here to explore our in-depth
Facebook Messenger data for every country in the world.
LinkedIn users in Indonesia in 2022
Figures published in LinkedIn’s advertising resources indicate that LinkedIn had
20.00 million “members” in Indonesia in early 2022.
However, note that LinkedIn’s advertising tools publish audience reach data based
on total registered members, rather than the monthly active users that form the basis
of the ad reach figures published by most other social media platforms.
As a result, these LinkedIn figures are not directly comparable with the figures for
other social media platforms published on this page, or in our Digital 2022
reports.
The company’s advertising reach figures suggest that LinkedIn’s audience in
Indonesia was equivalent to 7.2 percent of the total population at the start of
2022.
LinkedIn restricts the use of its platform to people aged 18 and above though, so it’s
also helpful to know that 10.3 percent of the “eligible” audience in Indonesia
uses LinkedIn in 2022.
For additional context, LinkedIn’s ad reach in Indonesia was equivalent to
9.8 percent of the local internet user base (regardless of age) at the start of the
year.
In early 2022, 44.6 percent of LinkedIn’s ad audience in Indonesia was female,
while 55.4 percent was male.
Note: LinkedIn’s advertising resources only publish audience gender data for
“female” and “male” users.
Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data
for every country in the world.
Get data for every country on Earth: visit our online library to browse all
of our reports, including the latest digital data for every country in the world,
and more than a decade of historical numbers, trends, and insights.
Snapchat users in Indonesia in 2022
Data published in Snap’s advertising resources indicate that Snapchat had 3.30
million users in Indonesia in early 2022.
This figure means that Snapchat’s ad reach in Indonesia was equivalent to
1.2 percent of the total population at the start of the year.
However, Snapchat restricts the use of its platform to people aged 13 and above,
so it’s also worth noting that 1.5 percent of the “eligible” audience in Indonesia
uses Snapchat in 2022.
For additional context, Snapchat’s ad reach in Indonesia was equivalent to
1.6 percent of the local internet user base (regardless of age) at the start of the
year.
In early 2022, 77.6 percent of Snapchat’s ad audience in Indonesia was
female, while 19.7 percent was male.
Snap’s advertising resources only publish audience gender data for “female” and
“male” users, but the figures published for these demographics don’t always add
up to the total user figure, so percentages shown here may not sum to 100 percent.
Looking for more Snapchat stats? Click here to explore our in-depth Snapchat
data for every country in the world.
Twitter users in Indonesia in 2022
Numbers published in Twitter’s advertising resources indicate that Twitter had
18.45 million users in Indonesia in early 2022.
This figure means that Twitter’s ad reach in Indonesia was equivalent to
6.6 percent of the total population at the time.
However, Twitter restricts the use of its platform to people aged 13 and above, so it
may be helpful to know that 8.5 percent of the “eligible” audience in Indonesia
uses Twitter in 2022.
For additional context, Twitter’s ad reach in Indonesia was equivalent to
9.0 percent of the local internet user base (regardless of age) at the start of the
year.
Note: due to anomalies in the source data, we regret that we’re currently unable to
provide insights into Twitter’s ad audience by gender.
Looking for more Twitter stats? Click here to explore our in-depth Twitter data for
every country in the world.
Dig deeper: click here to access all of the reports in our Digital 2022
series.
Mobile connections in Indonesia in 2022
Data from GSMA Intelligence shows that there were 370.1 million cellular
mobile connections in Indonesia at the start of 2022.
However, note that many people around the world make use of more than one
mobile connection – for example, they might have one connection for personal
use, and another one for work – so it’s not unusual for mobile connection figures to
significantly exceed figures for total population.
GSMA Intelligence’s numbers indicate that mobile connections in Indonesia were
equivalent to 133.3 percent of the total population in January 2022.
The number of mobile connections in Indonesia increased by 13 million
(+3.6 percent) between 2021 and 2022.
Need quick stats for other countries? Click here to read our Digital
2022 Country Headlines Report, with essential digital data for every
country in the world.
Additional resources
Just before we get to the full report, here are some suggestions for further reading,
which will provide additional context for our full set of Digital 2022 numbers for
Indonesia:
Read our complete Digital 2022 Global Overview Report to get a
comprehensive overview of the “state of digital” around the world in 2022.
Click here to see all of the Global Digital Reports we’ve published on
Indonesia over the past decade.
Explore all of our reports on countries in Southeastern Asia by clicking
here.
Visit our complete online reports library to find all of the (free!) reports in the
Global Digital Reports series.
If you’d like to receive updates when we publish new reports, click here to
sign up for our newsletter.
Full report
You’ll find our complete Digital 2022: Indonesia report in the SlideShare
embed below (click here if that’s not working for you).
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