International Journal of Trend in Scientific Research and Development (IJTSRD)

Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

Improving the Information System of Tourist Destinations

in the Context of the Digitalization of the Economy
Nosirova U. M.
“Silk Road” International University of Tourism; Univ-Silkroad.Uz; Samarkand City, Republic Of Uzbekistan

ABSTRACT How to cite this paper: Nosirova U. M.

This article discusses how Uzbekistan may improve its smart tourism "Improving the Information System of
and tourism information infrastructure of tourist destinations. Tourist Destinations in the Context of
Because of the technological services supplied to passengers before, the Digitalization of the Economy"
during, and after their journey, smart tourism is a terrific way to save Published in
International
not only money, but also nerves and valuable time. The author's
Journal of Trend in
remarks, conclusions, and recommendations are included in the Scientific Research
paper, as well as an analysis of the pertinent data. and Development
(ijtsrd), ISSN: 2456-
KEYWORDS: Smart destinations; Smart tourism; Smart tourism 6470, Volume-5 | IJTSRD47690
technologies Issue-6, October
2021, pp.1598-1600, URL:
www.ijtsrd.com/papers/ijtsrd47690.pdf

Copyright © 2021 by author (s) and

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INTRODUCTION
Uzbekistan is working hard to develop current Tourism is one of the most profitable areas of the
information and communication technologies, create world economy on a global scale. And it’s remarkable
an integrated system of e-government services, and development has a favorable impact on key economic
implement new communication mechanisms between sectors like transportation, construction, agriculture,
government departments and the general public. The hotel and restaurant services, and consumer goods
objective necessity of the digital space in Uzbekistan, production. Tourism is a leading industry of service
as well as socio-economic research on the digital that necessitates current, innovative customer service
economy, have been observed along with the forms and technologies.
formation of innovations in the system of economic With the increased rivalry among tourism
interactions. Furthermore, currently, every developing destinations, it is critical that destinations concentrate
country's implementation and improvement of the on identifying new competitive advantages. Only a
digital economy is a priority and critical few academics have established comprehensive
responsibility. frameworks for destination competitiveness, and most
The country has significant potential for the of the literature has focused on single variables such
development of this sector of the economy as one of as marketing, destination image, and pricing. Tourism
the main tourism attractions in Central Asia. In our destinations are thought to be complicated systems
country, the further development of the regulatory that are challenging to manage since they are made up
framework in the field of tourism, the prosperity of of a variety of tourist products and services. In order
tourist infrastructure, the promotion of tourism to deal with the issues that tourism destinations face,
potential, and the strengthening of human resources more information on transdisciplinary integration,
have all received a lot of attention in the previous structural innovation, partnerships, and collaboration
years. And thus reforms will almost probably result in has become available over the previous two decades.
an increase in the number of visitors. These ideas, when combined with the integration of

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 International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
intelligent technology, are thought to be the cornerstones of intelligence. Still, more focus is needed on their
implementation in tourism destinations, as well as how the concept of smartness affects tourism destination
competitiveness.
Smart is a term used in the tourism industry to indicate a complicated combination of all of the above. To
accomplish smart tourism, there is tremendous institutional support and, in some cases, even pressure. There
have been concerted efforts to advance the smart tourism agenda, particularly in Asia. China and South Korea's
governments are investing considerably in efforts aimed primarily at improving the technology infrastructure
that supports smart tourism (Hwang et al. 2015). Many smart tourism initiatives in Europe are the result of smart
city projects, and as a result, smart tourist destinations are gradually becoming part of the European tourism
scene.
DmitriosBuhalis, a professor at the University of Bournemouth in the United Kingdom, explains that digital
tourism is synonymous with e-tourism and smart tourism, and that e-tourism refers to the digitization of all
processes and service chains, allowing the tourism, travel, hospitality, and catering industries to operate more
efficiently.1
Smart tourism technologies are online information processing systems that include websites, cell phones,
applications, and data that enable a variety of tourism-related activities2. Since the year 2000, the tourism
industry has been incorporating technology into different aspects of travel transactions, such as online airplane
ticket purchasing and online hotel booking, dubbed E-tourism. These apps, on the other hand, are more
concerned with improving operational efficiency than with adding value through unique experiences. Huang et
al3 divided smart tourism technology study into three categories: information maturity, website features, and new
channel.
Result and Discussion
The Republic of Uzbekistan's tourism potential is rapidly expanding. In recent years, as one of the country's
critical sectors, tourism has seen a slew of initiatives aimed at boosting its growth, creating new employment,
and raising salaries.
Targeted tasks are being completed in order to accelerate tourism development, establish appropriate
infrastructure for tourists, improve service quality, efficiently utilize the tourist potential of the regions and
create new jobs, and raise the production of national tourism products.
It should be emphasized that significant digital transformation trends are emerging in the tourism industry, and
the integration of these technologies into tourism products and services is a critical component of the innovation
process leading to smart tourism.
The current status of the tourism sector is heavily reliant on the Internet, electronic transactions, and network-
based services, and expanding the usage of digital solutions is a prerequisite for tourism businesses to adapt to
changing business needs. It is obvious that a similar problem exists in other sectors of the economy, but it should
be recognized that the tourism business is distinct from others in that it has a rising demand for Internet
technologies.
№ Indicators 2014 2015 2016 2017 2018 2019
1 Total number of Internet users (million) 4.9 10.2 12.1 14.7 20 22
2 Number of mobile subscribers (mln.) 19.6 20.1 20.6 21.4 22.8 23.9
3 Number of mobile base stations (unit) 14309 14921 16265 18194 22178 26017
distance of fiber-optic communication lines
4 14.4 16.4 17.9 20.3 24.5 36.6
(thousand km)
5 International data network bandwidth (Gbit / s) 10 16.07 25.7 64.2 1 200 12004

1
Buhalis, D. (2003): eTourism: Information technology for strategic tourism management, Pearson (Financial
Times/Prentice Hall), London ISBN 0582357403.
2
Huang CD, Goo J, Nam K, Yoo CW. Smart tourism technologies in travel planning: The role of exploration and
exploitation. InfManag. 2017;54(6):757-770.
3
Huang CD, Goo J, Nam K, Yoo CW. Smart tourism technologies in travel planning: The role of exploration and
exploitation. InfManag. 2017;54(6):757-770.
4
http://www.jcreview.com/fulltext/197-1586440382.pdf

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 International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
Internet users, on the other hand, come across a wide system maintenance, software updates, and
range of ages, income levels, and social standing. management may all be done in real time.
Surprisingly, the number of older individuals who
Conclusion and suggestions
connect on social networks and use the Internet to
It could deliver more tailored travel information to the
look for information grows year after year among user at the pre-trip stage by assessing the user's
active users of Internet resources. Uzbekistan's total
preference data and assisting customers in making an
Internet users have surpassed 22 million, while the informed decision when picking services or products.
number of persons who use mobile Internet has
It aids consumers during the trip stage by responding
surpassed 19 million6, in line with global trends. to input in real time. Customers can acquire the most
Information services (e.g.,addresses, tourist locations,
up-to-date information to help them plan their trips. It
or hotel information, Google Maps, TripAdvisor, and
encourages customers to provide favorable reviews
Wikipedia) are examples of digital tourism e-services.
about their experiences at the post-trip period. These
communication services (for example, talking to a examples show how smart technologies can assist
client or sending an email); tourism businesses in developing novel products or
transaction or payment services (e.g., bookings, services to ensure their long-term viability and
electronic payment information). improve visitor happiness.
Tourism digitalization not only makes the tourism
electronic marketing services (such as search
industry more adaptable to global current activities,
engines, banner advertisements, mobile
applications, QR codes, social media, and so on). but it also makes it more competitive in the rapidly
evolving "digital world." Customers gain from the
In the context of the digitalization of the tourism digitalization of the tourism industry not only in terms
industry, the client looks for information about a of convenience, contentment, and rewards, but it also
certain tour, chooses a provider, and compares service helps to provide an opportunity for tourism business
pricing. The procedure concludes with the customer owners to earn more money.
purchasing the tour of their choice and receiving
services 24 hours a day, seven days a week, REFERENCES
improving service quality and increasing customer [1] Buhalis, D. (2003): eTourism: Information
happiness. It's important to remember that digital technology for strategic tourism management,
capabilities are continually evolving, and accessibility Pearson (Financial Times/Prentice Hall),
is improving. London ISBN 0582357403.
[2] Huang CD, Goo J, Nam K, Yoo CW. Smart
Personalization in the sphere of customer service, the
tourism technologies in travel planning: The
construction of creative models of cooperation
role of exploration and exploitation. InfManag.
between tourism enterprises, and the continued
2017; 54(6):757-770.
development of tourist infrastructure are all
advantages of adopting mobile technologies in the [3] http://www.jcreview.com/fulltext/197-
tourism industry. Mobile applications make it easier 1586440382.pdf
for businesses to collect and analyze a vast quantity [4] https://mitc.uz/ru/news/1170
of customer-related data, such as their location, costs,
preferences, and friends, for marketing research and
consumer segmentation.
The benefits of digital transformation for the tourism
business include increased tourist awareness by
giving thorough information on places to visit and
travel, the availability of reasonable payment
mechanisms, and the ability to swiftly and simply pay
for services consumed by the customer. The use of
cloud technologies in travel firms is one of the
primary paths of digital tourism. The use of cloud
technologies in travel companies is dependent on the
fact that all apps work online. In this instance, there is
no limit to the quantity of data that can be stored, and

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