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Books On Advertising

This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

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Subhadeep Paul
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1K views

Books On Advertising

This document provides a list of 18 books related to the topic of advertising. Some of the books focus on the history of advertising and profiles of influential advertising pioneers like Leo Burnett and David Ogilvy. Other titles discuss strategic advertising campaigns, brand positioning, and the cultural impact of advertising in America. The list includes both classic texts and more recent works on advertising management, procedures, and the application of branding strategies.

Uploaded by

Subhadeep Paul
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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BOOKS ON ADVERTISING

1. Leo Burnett – ‘100 Leo’s : The Wit and Wisdom of Leo Burnett’

2. Anne Mary Barry – ‘The Advertising Portfolio’

3. Stephen Fox – ‘The Mirror Makers : A History of American


Advertising and its Creators’

4. Claude Hopkins – ‘My Life in Advertising and Scientific Advertising’

5. Bob Levenson – ‘Bill Bernbach’s Book : A History of the Advertising


That Changed the History of Advertising’

6. David Ogilvy – ‘Confessions of an Advertising Man’

7. David Ogilvy – ‘ On Advertising’

8. Alyque Padamsee – ‘A Double Life’

9. Rosser Reeves – ‘ Reality in Advertising’

10. Don E. Schultz – ‘Strategic Advertising Campaigns’

11. James B Twitchell – ‘Adcult : The Triumph of Advertising in


American Culture’

12. Julian Watkins – ‘ The 100 Greatest Advertisements : Who Wrote


Them and What They Did’

13. Aaker David/Rajeev Batra/John Myers – Advertising


Management

14. George E Beleh/Michael A Beleh – Introduction to Advertising


and Promotion

15. Otto Klepner – Advertising Procedure

16. Subroto Sengupta – Brand Positioning, Strategies for Competitive


Advantages

17. Al Ries/Laura Ries – The 22 Immutable Laws of Branding

18. Willliam H Borden - Advertising

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