Contents
I. Company Name...................................................................................................................................1
II. Major Activity of Business..................................................................................................................1
III. Vision Statement..............................................................................................................................2
IV. Strategy for the next three to five year.............................................................................................2
V. Mission Statement...............................................................................................................................2
VI. Organizational Values.....................................................................................................................2
VII. Finance Positioning Statement.........................................................................................................2
VIII. Market Positioning statement..........................................................................................................4
IX. Team Building.................................................................................................................................4
X. Success Indicators...............................................................................................................................4
XI. Strategic Plan...................................................................................................................................4
XII. Major Strategic Limestone...............................................................................................................4
XIII. SWOT analysis................................................................................................................................5
XIV. Evaluation Process.......................................................................................................................5
XV. Expert Assistance............................................................................................................................5
XVI. Conclusion...................................................................................................................................5
XVII. Reference........................................................................................................................................5
I. Company Name
The name of our company is Faiza Beauty. Faiza Beauty is a company that is made to provide
you a wide range of makeup products. The name of the company specifies that it aims to provide
you the beauty products.
II. Major Activity of Business
Faiza Beauty cosmetics sells and over few countries world wide in online E-commerce or
physical stores. This beauty company recently introduced a wide variety of items, include
‘lipstick sets, face palettes such as highlighter and contour, fake lashes and other makeup
essentials.’ Ever since its launch its Lashes has indeed been listed as one of the finest and
extremely lash items. What makes our company special is the quality and wide range of
products that we manufacture. (Ismail, A. 2018 ) The products are made under full supervision
providing the best products to make you look flawless. Huda Beauty aims to provide you the
easy and most reliable easy services.
III. Vision Statement
With the increasing trends of the world our company ace to meet the beauty standards that
people want to flaunt. Not only that we take pride in our customer's reviews and improve our
products but also provide employees and stakeholders the loyalty to form a company that stands
tall with all opportunities. (Bolat., 2018) We see a really simple goal in the company 'Make a real
difference of beauty,' we say to everyone.
IV. Strategy for the next three to five year
Our company aims to expand our resources and stores globally. As we are already delivering
our products in many countries in the world, we aim in making more physical stores. This allows
our customers to virtually buy the product with more ease. Within three to five years our
company will manufacture more products with a wide range of lipstick shades and even better
foundations. There will be more stores and with more quantity and quality of products.
V. Mission Statement
Our company mission is to achieve the full happiness and excellence of our customers, the
manufacture of high-performance cosmetics, and the promotion of creativity, optimum
productivity, sustainability, and social responsibility. We strive to be respected by always
striving to find a balance with one's appearance and very well. Our company CEO emphasis on
passion, purpose, and mission to achieve a beautiful face with a spark. Our company wants to
provide customers satisfaction by providing the products they ought for.
VI. Organizational Values
Our institutional principles of Faiza Beauty provide confidence, appreciation for cultural groups,
and direction. Conduct, a strong ethical basis of operations, honesty and responsibility, and the
power of action of It’s staff. Our organization aimed to represent and identify the needs of all the
stakeholders concerned. Access to the firm. Its morals and ethics uphold human protections and
equality for the climate. We apply renewable technologies and talk to specialists to ensure the
safety of the fundamental interests of the society in addition to offering meals and drinks
together with facilities.
VII. Finance Positioning Statement
Our company goes through finance stages are five seed capital, Angel investment finance,
venture capital financing, Bridge Loans, and Initial Public Offering.)
Seed Capital: It's the first step of funding our start-up company and the capital spending will
concentrate strongly on the discovery and development of the project, services, delivery and
collection of the item. Required business knowledge for the sustainability of the group. The
origins of this funding are local. Savings, support from family and friends, and crowd financing.
Angle Investment: The capital created at this point focuses on marketing and holds the
company' economic expansion steady.
Venture Capital: Venture capital focuses on creating alternative distribution platforms,
exploring new client markets and growing industry efforts to grow the customer base.
Bridge Loans: At this point of financing, the business is aiming at a commercial scale with the
resources available. The money collected will be used for expansion in emerging countries,
takeover, merger and planning.
IPO: The IPO can indeed be viewed as the final goal of the company. At this point, the investor
will replicate the investment with the added gains.
Financial Structure with capital amount, its source and its purpose
Capital amount needed (in Source Purpose
AED)
180,000 Crowd Funding, Personal Research and Development of
Savings, and Friend and service, and market analysis
Family
1,500,000 Angel Investment For keeping the momentum of
the Business
3,700,000 Venture Capital Financing Expansion of business
channels
5,400,000 Bridge Loans Expansion of the commercial
scale of the business
VIII. Market Positioning statement
Our company's core focus which we target is teenage females. The reason for this is that a young
female is with a lot of ideas, innovations, and facts. To meet their demands will lead us to
success in the makeup market. The success in the market place to lead the competitors by
providing top-notch services that customers rely on.
IX. Team Building
In an attempt to create a successful organization, the organization plans to apply the general
standards of excellence to the company. Rely on the consideration of the needs of the owners. A
key inspiration for the company plan. It originated from leadership when Faiza Beauty could not
have the best lashes and perfect foundation to fit in. This made our compna keen enough to work
building our company with an organization that opts to use its human expertise.
X. Success Indicators
For our company definition of success is to reach our customer's satisfaction and making our
company presence globally. Faiza Beauty a company that will be in much worth in the coming
years. ‘Sales, Revenues, expansion of customer base, positive feedbacks, rise in productivity, and
level of profit’ are our major success indicators of our company leading to a top-notch standard.
XI. Strategic Plan
Our company faces all the threats or risks that are in one way or another faced with better results.
We take mitigation risks as our pride in doing better. We avoid the obstacles, we accept the
needs, and try to do it in a better way. In reality, our company is preparing to set up. To retain
consumer knowledge but also their interests, IT, and AI.
XII. Major Strategic Limestone
Milestone one: In addition to enhance customer satisfaction, the organisation is engaged in
research & innovation.
Milestone two: In addition to making activities more imaginative and inventive, our business
will focus on information sharing.
Milestone three: The organization will be active in carrying out its operations on all channels
via Cloud storage and Offline as well online.
Milestone four: In order to boost operational efficiency, the corporation must have the
preparation of its staff.
XIII. SWOT analysis
• Strength: Ethical practices, brand power, unique serving and services
• Weakness: Criticism on similar products
• Threats: High competition
• Opporunity: Providing innovations and beauty in youth in every sphere
XIV. Evaluation Process
In measuring its success, the company must take a favorable view of the sale within each store.
The feedback from the clients. (Storozhenko, O. 2019) Intending to alleviate the challenge of
rivalry, the business depends on Customizing its offerings and supplying the consumer with the
value that is beyond their dreams.
XV. Expert Assistance
Building a company that meets the beauty standards girls are looking for is our motive. In my
career, I have always inspired my parents, my mentor, and the top makeup brand Huda Beauty.
The fact all these people were determined and keen enough to build the best place in the market.
Huda beauty is one of the leading makeup company and its presence have motivated me building
a company similar to that.
XVI. Conclusion
To conclude the business proposal, it is well explained that our company aims to develop top-
notch and a variety of beauty products. The success of our company lies in our customer's
satisfaction which is vital to build a place and manufacture more products. The company follows
ethical and environmentally safe practices. Faiza Beauty is a recently launched but is very
determined to build a strong place in market and become a leading company globally.
XVII. Reference
Ismail, A. (2018). International Marketing Strategies in the Celebrity Cosmetics Industry: A Dual Case
Study: Huda Beauty and Fenty Beauty.
Bolat, E., & Gilani, P. (2018). Instagram influencers: when a special relationship with fans turns
dark
Storozhenko, O. (2019). How viral marketing can be implemented within Instagram advertising
for small business?.
