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SOP077 - How To Configure Search Console Data in Google Analytics

This document provides instructions for configuring Google Search Console data in Google Analytics. It has a goal of linking the two tools so Search Console data appears in Analytics reports. The process takes about 5 minutes and involves verifying the sites have not already been linked, then linking them in the Admin section of Analytics. This allows centralizing web analytics from both tools in a single location.

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Jean Silvester
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133 views

SOP077 - How To Configure Search Console Data in Google Analytics

This document provides instructions for configuring Google Search Console data in Google Analytics. It has a goal of linking the two tools so Search Console data appears in Analytics reports. The process takes about 5 minutes and involves verifying the sites have not already been linked, then linking them in the Admin section of Analytics. This allows centralizing web analytics from both tools in a single location.

Uploaded by

Jean Silvester
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How to Configure Search Console

data in Google Analytics


Execution Time: ~5 minutes

Goal: To configure Search Console data in Google Analytics;

Ideal Outcome: To have Google Search Console data being reported inside your
Google Analytics account;

Prerequisites or requirements: You must have configured Search Console for that
domain. If you haven’t already you will need to follow SOP020 - Setting up Google
Search Console first.

Why this is important: By bringing Search Console data to Google Analytics you’ll be
able to take advantage of Google Analytics powerful reporting features and centralize
your Web Analytics data in a single spot.

Where this is done: In Google Analytics and Google Search Console.

When this is done: Only once. If you haven’t done it before you’ll want to do it now.

Who does this: The person responsible for SEO or Analytics in your organization.

Click here to get the most up-to-date version of this SOP


� Check if you already have a Google Search Console
site linked to your Google Analytics account

1. Make sure that you’re working on the Google Analytics Account that you want to
link with Google Search Console:

2. Verify that you haven’t linked Google Search Console already, by heading to
‘Acquisition’ → ‘Search Console’ → ‘Landing Pages’. If you see a message like the one
below you haven’t linked Google Search Console yet, so you’ll need to move ahead to
the next chapter.

� Link Google Search Console

1. In your Google Analytics Account click ‘Admin’ on the bottom left sidebar.

Click here to get the most up-to-date version of this SOP


2. Make sure you’re working on the property that you want to link with Google Search
Console → Click “Property Settings”

3. Click “Adjust Search Console”

4. Click “Add”

5. Select the site that you want to link with your Google Analytics account:

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Note: If you do not see your site in there it’s likely due to one of the two options:

a. You have not configured Search Console yet for that domain. If that is the
case you will need to follow SOP020 - Setting up Google Search console
first.
b. You are logged in to the wrong Google account. Make sure you’re on the
right account and that account has access to Google Search Console:

6. Click ‘Ok’ to confirm that you want to link to this property:

Click here to get the most up-to-date version of this SOP


7. In most cases, you will want to leave the default option (all the views selected) on
the dropdown, and simply click “Save”.
a. Disabling some views will mean that you will not have GSC data for those
views.

8. That’s it! If you perform the same steps in the first chapter of this SOP you should
now see Google Search Console data reports:

Click here to get the most up-to-date version of this SOP


Click here to get the most up-to-date version of this SOP

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