Facebook Live
Facebook Live is the best way to
interact with viewers in real time.
You can answer questions, hear
what's on their mind and check out
their Live Reactions to gauge how
your broadcast is going!
Brands/Businesses should use
LIVE as an instant opportunity to
create a better brand experience
for their fans and following.
Copyright 2019 www.Coursenvy.com
How to Go Live on your Facebook Page (Desktop/Laptop with Webcam)
1. Navigate to your Facebook business
page URL.
2. Select the LIVE button above your
page’s “Write a Post” field.
3. Select your camera and GO LIVE!
Copyright 2019 www.Coursenvy.com
How to Go Live on your Facebook Page (Mobile Camera)
1. Search for and access your Facebook
business page on your mobile device.
2. Select the LIVE option below your page’s
“Create a Post” button.
3. Click the “Start Live Video” button.
Copyright 2019 www.Coursenvy.com
Benefits of Facebook Live
➢ There will be an icon at the top of the video indicating that it is a LIVE video. The word “Live”
is written next to the icon.
➢ As the video is filming, you see how many people are watching the video in the top
“VIEWERS” counter area, as well as their names and lives comments below.
➢ Once you stop the LIVE stream, the video is automatically published to your Facebook page
timeline!
➢ You can now share it, tweet it, embed it in blog posts, or delete it.
Copyright 2019 www.Coursenvy.com
https://live.fb.com/about
Copyright 2019 www.Coursenvy.com
Why Use LIVE for your Business?
Live streaming is all about connecting and interacting with your audience in real time! It breaks
down barriers and creates a connection that goes beyond traditional marketing limitations.
➢ Think about your current marketing strategy… static photos or heavily produced videos.
LIVE streaming video gives that rare “peak behind the curtain” to your audience and
customers! Show them your office… give them a live tutorial… show them your behind the
scenes process, show them how you create your product… the list goes on and on!
➢ Also, think about how long it takes you to create blog posts, graphics and/or videos to help
answer customers requests… How much time would it take you to shoot a quick LIVE video
to answer that same customers question? Maybe 1-2 minutes? Facebook Live uses for
businesses are endless!
Copyright 2019 www.Coursenvy.com
More Facebook Live Ideas
➢ Give a behind the scenes look at your business!
➢ Broadcast live events that NON-LOCAL people can “attend” via Facebook Live!
➢ Host interviews of employees, customers, manufacturers and more. What interview would
your customer base find interesting? FILM IT VIA FACEBOOK LIVE!
➢ Answer questions or comments left on your blog post and/or Facebook page (also LIVE
answer questions of active viewers during the Live stream).
➢ Host pre-product/service launches! Use Facebook Live as a sort of “webinar” to launch your
next product… or get feedback on your product before you do launch it!
Copyright 2019 www.Coursenvy.com
Facebook Live - Polls
One of my favorite things do while on Facebook Live, is to take a poll/vote from the live viewers. I
do this by asking a question and then having them “LIKE” with a certain icon.
EXAMPLE:
After you ask a question and give them the answer option, tell your viewers to select THUMBS UP
icon for option #1, and the HEART icon for option #2… and so on! Then you can tally them for the
winner. I love doing this for clients that are finalizing a product (such as choosing the first color to
create for an iPhone case they sell)!
Copyright 2019 www.Coursenvy.com
Tips for Using Facebook Live
1. Tell people ahead of time when you're going to broadcast
2. Go live when you have a strong connection
3. Write a compelling description before going live
4. Ask your viewers to follow you and receive notifications when you go live
5. Say hello to commenters by name and to respond to their comments
6. Broadcast for longer periods of time to reach more people
7. Be creative and go live often!
https://www.facebook.com/facebookmedia/blog/tips-for-using-live
Copyright 2019 www.Coursenvy.com
Copyright 2019 www.Coursenvy.com
