KOLEJ PROFESIONAL MARA BERANANG, SELANGOR

SESSION 2/2021

ASSIGNMENT

(INTRODUCTION TO BUSINESS)

MARKETING MIX BUSINESS

PREPARED BY:

NO NAME ID NUMBER
1 NUR IFFAH IMANI BINTI RADZUAN BDB2107-020
2 AISYAH FARZANA BINTI MOHD SABRI BDB2107-068
3 NAYLI AQILAH BINTI ROMAIZAM BDB2107-018
4 AIN NUR UMAIRA BINTI MOHD ROSE DZIDAN BDB2107-027

PREPARED FOR:

FAIZAH BINTI IDRIS

MARKETING MIX BUSINESS 1

 ACKNOWLEDGEMENT

‫الر ِحيم‬
‫الر ْح َم ِن ه‬ ِ ‫ِبس ِْم ه‬
‫َّللا ه‬
At the beginning of our breathing, we would want to express our gratitude to Allah S.W.T. for
providing every one of the members with the strength to finish this job without difficulty. Thank
you to our Introduction to Business instructor Puan Faizah Binti Idris for her advice and
recommendations on how to make completing this business plan easier. Thank you to everyone
who participated completely, partially, or supported us from behind till our business plan was
finalised.

MARKETING MIX BUSINESS 2

 TABLE OF CONTENT

1.0 INTRODUCTION OF THE ANA AIRPORT…………………………………4 - 5

2.0 BACKGROUND OF THE ANA AIRPORT…………………………………...6 - 7
3.0 PRODUCT……………………………………………………………………...8 - 10
4.0 PRICE…………………………………………………………………………...11 - 15
5.0 PLACE………………………………………………………………………….16 - 22
6.0 PROMOTION………………………………………………………………….23 - 24
7.0 MISSION AND VISION ……………………………………………………...25 - 32
8.0 CONCLUSION…………………………………………………………………33
9.0 APPENDIX…………………………………………………………………….34 - 40

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1.0 INTRODUCTION OF THE ANA AIRPORT

All Nippon Airways Airport

All Nippon Airways Company is Aeroplan Transports & Japan Helicopter. The ANA Group’s
background is the largest airline in Japan in terms of revenue and passenger numbers. Its
headquarters are based in Shiodome City Center in the Shiodome area of Minato ward of
Tokyo. It employed approximately 20,000 individuals as of March 2016 and provided services
to both domestic and international destinations. In May 2010, ANA's total passenger traffic
accelerated by 7.8% year over year, while its international services grew by 22% to 2.07
million passengers in the first five months of 2010.

Figure 1.0 Google Map of All Nippon Airways Airport Japan

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 ALL NIPPON AIRWAYS SWOT

➢ Greater in size than Japan Airlines ➢ The cost base of ANA is the most
➢ Japanese carriers have a strong expensive in Asia.
following in their home market. ➢ International expansion is a goal, yet
➢ ANA is frequently regarded as foreign brand awareness and
superior to Japan Airlines. understanding are poor.
➢ JVs provide complete assistance for ➢ LCC approach is complicated.
long-haul operations. ➢ International experience is lacking.

S W

O T
➢ Investments and partnerships with
➢ Distance/international expansion. smaller airlines have dragged the
➢ LCC expansion. company down.
➢ The function of the holding ➢ Overcapacity on long-haul flights.
company/group has been ➢ Increased international airline
expanded. competition as a result of the
➢ Restructuring opportunity Japanese government's
encouragement for incoming
tourism.
➢ tourism..

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2.0 BACKGROUND ANA ALL NIPPON AIRWAYS AIRPORT

Figure 2.0 Airplane ANA Company

Significant structural, institutional, and regulatory changes have occurred in the global airline
sector since the mid-1980s, with the most dramatic shifts occurring during the mid-1980s.
Many nations have liberalised the regulation of their domestic aviation markets. A succession
of bilateral agreements with highly liberalised provisions have been negotiated between the
United States and nations such as the Netherlands, Belgium, Austria, Switzerland, Finland, and
Denmark, among others. Continental blocs with open skies are being established in both
Europe and North America, according to the World Economic Forum. There is a push in Asia
Pacific to establish a liberalised continental union, and this movement is gaining momentum.
Because of this, more airlines are becoming vulnerable to the demands of the market as the
widely-based deregulation and liberalisation process progresses. As a result of increasing
competition and the current recession, the international airline sector has suffered significant
and widespread losses, which has compelled carriers to embark on extensive restructuring in
order to enhance efficiency and lower costs. Because of the increasing level of competition, a
carrier's long-term capacity to thrive and flourish in the globalising aviation business is heavily
reliant on its ability to keep costs competitive.

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 BACKGROUND OF C.E.O ALL NIPPON AIRWAYS

Figure 2.1 CEO of ANA Company

YUJI HIRAKO

(President and CEO of ALL NIPPON AIRWAYS, CO., L

Corporate Name ALL NIPPON AIRWAYS CO., LTD.

President C.E.O. HIRAKO, Yuji
Date of Foundation April 2, 2012
Paid-in Capital RM 947.21 million
Number of Employees 15,078 employees (as of March 31, 2021)
• Scheduled air transportation business
• Non-scheduled air transportation business and aircraft-based businesses
• Business of purchasing, leasing, selling, and maintenance of airplane and airc
Principal Purpose
raft
• Aircraft transportation ground support business including passenger boarding
• Procedures and loading of hand baggage

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NO CLASS PACKAGE
1 ➢ First Class ✓ ANA SUITE CHECK-IN at Tokyo
Narita
✓ First class priority baggage
✓ Fast track security
✓ Priority boarding
✓ Disembarking

Figure 3.0 ✓ Free wi-fi

✓ Privacy seat
2 ➢ Business Class ✓ Bed pad
✓ Comforter
✓ Pillow
✓ Free Wi-Fi
✓ Comfortable work space

Figure 3.1
3 ➢ Economy Class ✓ Free Wi-Fi
✓ Personal device entertainment

Figure 3.2
3.0 PRODUCT

ALL NIPPON AIRWAYS AIRLINE SERVICES

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 All Nippon Airways Airline are the best airlines as it has many seating options that are privacy,
comfortable, suitable for employees, and tourists who want to travel in Japan.

• First Class

Advantages of buying a First-Class package flight ticket with ANA Airline is you will get to
new experience. You have a chance to check-in for their flight at the ANA SUITE LOUNGE at
Haneda Airport, Narita Airport, Kansai Airports and Honolulu Airport Tokyo. Passengers in First
Class who want to check their luggage should go to the baggage drop station, where they will be
given a baggage tag with the words First Priority or First-Class Priority written on it. This luggage
will be the first to arrive at Baggage Claim, making retrieval simple and speedy. For First Class
travelers, certain airports provide Fast Track check-in, which makes the security check go faster.
Please refer to your departing airport's airport guide. Priority boarding is given to First Class
customers over those who require special assistance. Passengers in First Class are welcome to
depart first from the plane. If you have checked luggage, go to Baggage Claim and wait for your
prioritised bags to arrive. Passengers disembarking in First Class at Narita Airport can also unwind
in the ANA Arrival Lounge before connecting to a domestic aircraft or departing the airport. First
Class also has privacy seat and free Wi-Fi for the comfort and entertainment of passengers during
the flight.

• Business Class

The benefits of choosing an ANA Airline Business Class package are well worth it for employees
who have overseas businesses. The Business Class Package is ideal as it has a suitable seat and
comfortable work space to do work during the flight. A very comfy bed pad, comforter, and pillow
are also supplied by ANA Airways. All passengers have access to free Wi-Fi.

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 • Economy Class

Economy Class is the best option recommended for all travelers who want to travel to Japan at
an affordable price. Free Wi-Fi and personal device entertainment also available in the Economy
Class package.

All Nippon Airways Airlines is the best choice for passengers who like to travel and employees
who have oversea business because ANA Airline provides a very high-quality service. ANA
Airline guarantees one hundred percent comfort for all classes of passengers.

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4.0 PRICE

TICKET FLIGHT DOMESTIC TOKYO-OSAKA (ONE WAY)

NO PACKAGE PRICE

1 • First class RM 3170

Figure 4.0
2 • Business class RM 2761

Figure 4.1

3 • Economy class RM 585.40

Figure 4.2

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PRICING : Excel

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 COMPETITOR PRICING

NO COMPANY AIRLINE CLASS PRICE (RM)

1 Jetstar Airlines (Japan) ➢ FIRST CLASS RM 1278.89

➢ BUSINESS CLASS RM 689.70

➢ ECONOMY CLASS RM 358.22

Figure 4.3
2 Japan Air Lines (Japan) ➢ FIRST CLASS RM 3503.00

➢ BUSINESS CLASS RM 2870.00

➢ ECONOMY CLASS RM 927.00

Figure 4.4
3 Peach Aviation (Japan) ➢ FIRST CLASS RM 3427.00

➢ BUSINESS CLASS RM 2390.00

➢ ECONOMY CLASS RM 670.80

Figure 4.5

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 During this pandemic Covid-19, All Nippon Airways sales obviously been affected because
people are not allowed to travel and most of the tourism sector were closed to prevent the spread
of Covid-19.

It is comprehensible that people want to travel overseas during this pandemic but since the
MCO, they unable travel oversea. So, All Nippon Airways has made some decision by giving
some special discount for all of their customers. This offer is for domestic flight that only cover
some areas in Japan. The discount is being offered to attract people’s interest to travel around
Japan using All Nippon Airways service. The discount that All Nippon Airways offered is 20%
off for all type of classes. Such as, economy class, first class and business class. This offer is for
domestic flight that only cover some areas in Japan.

The price that All Nippon Airways offer for the first class is RM 2,684. After the 20%
discount is offered, the price decrease to RM 2,147.2. There is RM 165.6 difference between the
price before and after the discount.

After that, the price for the business class from the All Nippon Airways is RM 2,761. The
price becomes to RM 2,208.8 after the 20% discount. There is RM 552.2 differences between the
price before and after the discount.

Other than that, the price that All Nippon Airways offer for economy class is RM 828. After
apply the 20% discount, the price has decrease to RM662.4. There is RM 165.6 difference between
the price before and after the discount.

Furthermore, the price for the first class from All Nippon Airways is RM 2,536, while the
Japan Airline offered RM3503 for the first class and RM 3,427 from the Peach Aviation. After
that, for the business class, All Nippon Airways offered RM 2,208.80 while the Japan Airline
offered RM 2,870 and RM 2,390 are offer from the Peach Aviation. For the economy class, the
price from the All Nippon Airways is RM 468.32. Meanwhile, The Japan Airline offered RM
927.00 for the economy class and RM 670.80 are the price from the Peach Aviation. It proves that
All Nippon Airways prices are cheaper than the Japan Airline and the Peach Aviation.
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 The Jetstar Airline offered RM 1,278.89 for the first- class ticket and All Nippon Airways
offered RM 2,536 for the first- class ticket. For the business class, the Jetstar Airline offered RM
689.70 and the price for the business class from the All- Nippon Airways is RM 2,208. After that,
for the economy class, the price given from the Jetstar Airline is RM 358.22 while the price given
for the economy class from the All- Nippon Airways is RM 468.32. Even though the price from
the All- Nippon Airways is expensive than the Jetstar Airline, but the All-Nippon Airways has a
lot of service in it. For example, you will get to stay ANNA SUITE CHECK-IN at Tokyo Narita
if you are in the first- class seat. Other than that, if you are in business class, you will get a bed
pad, a comforter and a pillow. For the economy class, you will get a free Wi-Fi.

In a nutshell, All Nippon Airways is the right choice for travelling because it has an
affordable price. Not just that, with the All- Nippon Airways you do not need to spend a lot of
your money because you will feel the luxurious and with a reasonable price.

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5.0 PLACE

Headquarter

All Nippon Airways is a Japanese airline, it headquartered at Shiodome City Centre, and in the
Shiodome area of Minato ward of Tokyo.
Address: Shiodome-City Centre, 1-5-2, Higashi-Shimbashi, Minato-ku, Tokyo 10-7140, Japan.
All Nippon Airways operates services short-haul and long-haul distance to both domestic and
international places.

Hub

All Nippon Airways have the terminal and airports for the passenger to travel. All Nippon
Airways has two major hubs still operating at Tokyo Narita Airport and Tokyo Haneda
Airport. All Nippon Airways has a large domestic service network that stretches from
Okinawa in the south and Hokkaido in the north, the large domestic route network covering
the whole country of Japan. The part of ANA's international route network in Korea, China,
Southeast Asia, United States, Western Europe, Mexico, and Canada. For some perspective,
after 1978, when international flights shifted away from Tokyo Haneda Airport, Tokyo Narita
Airport was Tokyo's lone international airport for many years. Only a few regional
international flights operated from Haneda between 1978 and 2010. However, All Nippon
Airway established a new international terminal in 2010 that is currently recognized as
Terminal 3 at Tokyo Haneda Airport, enabling airlines such All Nippon Airway to relocate
some international flights to Tokyo Haneda Airport, which is significantly closer to Tokyo
than Tokyo Narita Airport and hence far more convenient. Since then, Tokyo Haneda Airport's
international operations have expanded, and airlines have shifted their operations from Tokyo
Narita Airport to Tokyo Haneda Airport because of its excellent accessibility and larger
facilities. Also, low-cost airlines have flocked to Tokyo Narita Airport in past few years. As a
result, All Nippon Airways has relocated the majority of its international flights to Haneda,

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and while some continue operating out of Tokyo Narita Airport because to space restrictions
at Haneda, the proportion of international flights operated by All Nippon Airway at Tokyo
Narita Airport has decreased over the previous decade. Due to its proximity to the city, in 2010
Tokyo Haneda Airport had also been the major domestic airport for Tokyo which also applies
to All Nippon Airways, and it still is today, with only a few domestic flights operating outside
of Narita. ANA also has smaller hubs at several Japanese airports, such as a domestic hub at
Osaka Itami Airport and a tiny regional international hub at Osaka Kansai Airport. In
addition to extensive domestic operations at almost every primary Japanese airport.
All Nippon Airways always ensure that the departure and arrival destinations and times must
be properly and accordingly. All Nippon Airways a member of the Star Alliance, All Nippon
Airways has partnerships with more than 35 airlines, providing travellers access to 32
international destinations in Asia, Europe, and North America, as well as approximately 50
domestic destinations within Japan.

Distribution Channel

All Nippon Airways uses a series of processes called a distribution channel to deliver its
products and tickets to clients. The role of a distribution channel is defined as marketing
operations that aim to make it easier for All Nippon Airways to deliver products and services
to clients. The majority of ANA's direct channel distribution is through call centres, websites
https://www.ana.co.jp/en/jp/, and ticket offices at airport terminals and cities. Reservations and
sales offices are located in the town centre, making it convenient for customers to walk in. Our
domestic airports office are Tokyo Airport Office, Narita Airport Office, Osaka Airport Office,
Kansai Airport Office, Chitose Airport Office, Chubu Airport Office, Fukuoka Airport Office,
and Okinawa Airport Office. All Nippon Airways also provides its own application on iOS
and Play Store for customers to ticket purchases. All Nippon Airway has its own application
that provides information about arriving and departing flights, changes in flight schedules,
flight ticket purchases, ticket cancellations, and information about ongoing discounts and
packages offered by airlines.

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 Customers can book their tickets from All Nippon Airways’s official website and
application. All Nippon Airways has developed a website that allows customers to place orders
and track their orders online. Direct online booking through the internet is one condition for
an efficient low-cost airline because it reduces commissions and credits to indirect channels
such as travel agents and tour operators, as well as the cost of processing tickets. It reduces the
costs of printing and shipping of all of these printed materials to processing tickets.

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 Place Strategy

Figure 5.0 All Nippon Airways Tokyo Narita

Figure 5.1 All Nippon Airways Tokyo Haneda

➢ Able to attract international and domestic tourists because Tokyo is located in the heart
of the city center.
➢ Tokyo there are many public transport and tourists do not have to worry about finding
a vehicle to visit places of interest in Tokyo after the flight arrives.

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 Transfer from the airport to Tokyo

From both airports, you have a few methods of transferring to central Tokyo such as train, bus
and cab. What you decide may be determined by your budget and your willingness to switch
services during your vacation.
Cab

Traveling via cab will undoubtedly be the costliest option. While you may have some free time
to respond to emails, you will not be travelling at a fixed amount. Because few cab drivers
speak great English, you must ensure main destination or have your hotel written down
(preferably written in Japanese) so they can drive you to the correct location.

Bus

Buses are an excellent way to get from the airport to your hotel in Japan. While it is more
expensive than taking the train, services like as Airport Limousine buses stop at all of the major
hotels, so you won't have to change trains. If you're unsure which bus to take, the workers at
the airport counter (look for the bright orange signs) can assist you in finding the correct bus
for your hotel.
Train

Tokyo has one of the best train systems in the world. You can easily ride a train to central
Tokyo from either Haneda or Narita airports. You may need to take a train maybe once or
twice along your trip in Tokyo, depending on your destination you’re heading in Tokyo. Just
keep an eye out for the rest stations.

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 E-commerce

This Covid 19 pandemic causes people to rarely go out, on vacation and don’t feel like surfing
the web for these holidays because they don’t think to go on vacation. Our airline plans to distribute
All Nippon Airways's flyers in places that people often visit. For example, distributing All Nippon
Airways's flyers at places where people take vaccines such as vaccine centres. Next, distribute All
Nippon Airway’s flyers at Japan’s gas stations such as Shell, Eneos, and Esso Express. Therefore,
they will find out the current promotion products and low-price flight tickets in order to attract
their interest to buy our flight tickets and products. People are increasingly utilizing their
smartphones more than ever, thanks to the emergence of better and quicker technologies. QR codes
used as marketing channels. QR codes will be printed on All Nippon Airways’s flyers and direct
the user to our designated All Nippon Airways’s website URL. In the middle of the flyer, we will
print a QR code measuring 3 x 3 cm for fast scanning. OR codes are also printed on the board
display stand and place the board at vaccine centres and gas stations. The idea is to grab the
attention of the user and get them to scan our QR code and purchase the flight ticket through direct
channels such as our website. People will buy our flight tickets early and our revenue will boost
because they could save our flight tickets for a long time before the flight. For travel within the
following two months, our airline agreed to waive the change cost and may even refund it in some
circumstances.

Figure 5.3 All Nippon Airways - flyer

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 Biometric check-in and touchless kiosk

During Covid-19, we’re planned to creating a safe environment for customers to travel and
providing the assurance of product quality and customer experience. In order to achieve client
experience and satisfaction during Covid-19, the place must be improved and concentrated on to
reduces face-to-face interaction for the smoother check-in customer experience at All Nippon
Airways’s terminal in airports.

Biometric check-in needs to be launch by All Nippon Airways to minimize human interaction
with other human beings. Passengers can tag the checked bags and put the bag on the machine by
using an automated self-bag drop unit which is equipped with a photo-matching system. We intend
to apply this biometric check-in technology to speed up the check-in process and make it more
seamless. Minimizing unnecessary human interaction and limiting touchpoints will change the
work patterns and flight operations. The new biometric check-in mechanism will lower processing
time and saves time at the baggage check-in process, instead of the time without using the machine.
The benefit for passengers is that biometrics check-in eliminates the need to touch objects and
minimizes social contact because they’re standing in front of a camera instead of interacting with
another person.

All Nippon Airways could introduce counter check-in fees to encourage passengers to use the
contactless check-in technology. Passengers who prefer to check in at a booking counter must pay
RM19.90 each customer for domestic flights and RM29.90 each customer for international flights.
Or they can use the self-check in option online to avoid the payment.

All Nippon Airways needs to launch the touchless kiosks at the airport. The new technology
touchless kiosks feature a touchless sensor, allowing customers to complete their check-in process
through the touchless kiosks without having to touch the device’s screen. People's finger
movement may be detected three centimetres away from the screen using infrared technology. The
entire check-in process will be safer and cleaner without the screen touch, as passengers will not
be concerned about who has previously touched the screen.

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6.0 PROMOTION

Figure 6.0 Flight Attendant ANA Airport

The promotion strategy that ANA Nippon Airways circle and emphasize is to develop public
attention for our business and well known. There are several methods how we are going to promote
our business. Types Ana Nippon Airways uses is advertising and campaign.

Online Promotions

To confirming Ana Nippon Airways constantly seen to a lot of people, we will use all social
media platform to keep appear in front of people vision. Such as, YouTube, Instagram, Facebook,
Television ads, Tiktok etc. We use this platform to follow the flow and trends. We will never miss
any chance to keep promote our business to public. We can assess our own performance about our
business. The chairman of our own company will attend and appear in front of display screen to
make an advertisement to public announcement in order to increase promote trust and awareness
in all areas and communities.

Apps

Ana Nippon Airways give another convenient to customer, we create an apps to customer so
they can download and register in our official apps to buy a ticket. If there's one factor that has a

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significant impact on consumer engagement, it's quickly and efficiently information about a
corporation can be discovered. The quickness in which support interacts might make a massive
difference. Otherwise, customer also can survey the destinations that given and search special
discount promotions that available on there. Customer can easily check a reservation ticket and
redeem a discount price. Furthermore, customer did not have to go outside and buys a ticket flight.
Ana Nippon Airways take note about customer safety during this Covid-19.

Campaign

Joining charity work campaign might have a lot of advantages. Besides, help during a charity
work campaign, Ana Nippon Airways attends the campaign to distributing catalogs to those people
that participate there and introducing business services. This way helps us to have more effective
public relations, it’s good for our business image. We also provide QR CODE to ease people
downloading our apps and directly checkout our available services in it. Helps it stand out as a
good employer and has a far larger influence on sustaining a teamwork culture.

➢ We are doing our utmost to run several campaigns to attract travellers during the Covid-19
pandemic. During Covid-19, certain warm slogans will be painted and placed in the cabin
to express an emotional appeal. All Nippon Airways is attempting to conduct "business
online and offline" ways of combining the rule of law knowledge of pandemic prevention
and control of Covid-19 to improve public awareness and education on the prevention and
control of Covid-19. The "Flight to Autumn" promotional campaign conduct by All Nippon
Airways. The baggage holders will be painted with the message "You pick All Nippon
Airways, and let our airline protect you", and the temperature will be adjusted to a suitable
level using the HEPA filtration technology installed within the cabin. During the trip, some
activities with prizes will be held, and the passengers will be participating activity such as
find the code for the solution and answer. The questions were both entertaining and
informative. During Covid-19 pneumonia, it's all about practical preventative information.
After passengers are already on board the plane, the campaign will start, and the message
that shows in the cabin will warm the hearts of the passengers.

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7.0 MISSION, VISSION AND MOTTO

Figure 7.0 ANA Anniversary-30th

Mission
➢ "The wings inside ourselves," which are built on a foundation of security and trust, assist
to realize the goals and dreams of a linked world.

Figure 7.1 ANA Company Vision

Vision
➢ Our airline's goal is to be the most valuable airline organization in the world in terms of
customer happiness, satisfaction and value generation.

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 Figure 7.2 ANA Company Motto
Motto of Air’s Way
To live up and stay true to our motto of "Anshin, Attaka, Akaruku-genki!", we collaborate
with:

Safety
➢ Safety is always our top priority because it is the foundation of our company.

Orientation to Customers
➢ By evaluating our activities through their eyes, we are able to provide the most value to
our consumers.

Taking up social responsibilities

➢ With honesty and integrity, we are devoted to making a better, more sustainable society.

Esprit de corps
➢ We value our colleagues' differences and work together as a team by having open, honest,
and direct conversations.

Endeavor
➢ With bold initiative and an inventive attitude, we aim to take on any challenge in the
worldwide market.

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 LOGO

Figure 7.3 ANA Company LOGO

The lettering “All Nippon Airways” disappeared leaving the design cleaner. It now worked great
even at smaller sizes and from the large distance.

Inspiration of Japan

In addition to the minimalist version introduced in 2002, the airline started using a logo featuring
the “Inspiration of Japan” tagline. The tagline can be seen either below the main logo or to the left.

Font

While the abbreviation “ANA” showcases a distinctive custom font, the tagline in the All Nippon
Airways logo has been written using a simpler, generic sans.

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 SLOGAN

“Choose us and let our airways protect you”

The slogan represents campaign awareness to avoid passengers from Covid-19 and decorate the
painted baggage holder, it shows ANA Airways make efforts to keep the customer safe. ANA
Airlines ensure 100% safety and cleanliness. ANA Airlines is also upgrading its sanitation to a
more sophisticated standard by having a variety of tools. machines, sanitation robots at every
airport of the company ALL NIPPON AIRWAYS Japan. ANA also tightened rules in accordance
with JAPANESE government directives, such as taking care of SOP incarceration between cabin
crew, staff, and passengers so that everyone feels more comfortable and safer when choosing ANA
Airlines.

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 ANA ALL NIPPON AIRWAYS GROUP ORGANIZATION

Figure 7.4 ANA Company Group Organization

Front row, from left, K. Kubo, Y. Ohashi, M. Yamamoto, S. Omae, and S. Ito Back row, from left, K. Okada, M. Morimoto,
S. Nagase, T. Hidema, and A. Nomoto

Figure 7.5 ANA Company Group Organization

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Figure 7.6 ANA Company Group Organization

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 ALL NIPPON AIRWAYS ORGANIZATION

Corporate Corporate Auditors Gen. Mtg. of Stockholders

Auditors Board of Corporate
Office Auditors Board of Directors

Management Committee
Chairman President &
Internal Audit CEO Senior Executive Operation Committee
Vice President
CS Promotion Committee

CSR Promotion
Domestic Branches
Headquarters Committee
Overseas Branches Department
Safety Promotion
Overseas Airport Offices Committee
Marketing & Sales
Environment Committee
Cargo Marketing &
Flight Operations
Services IT Strategy &
Governance Committee
Inflight Services Engineering &
Maintenance Risk Management
Committee
Domestic Airport Operations & Airport
Branches Services Compliance Committee
Domestic Airport Offices

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 MARKET ANALYSIS

Target buyer

In evaluating, main target for marketing planning, we are focusing on all age. Now, we pay
more attention for adults and elders. We offer discount price for them in specific days, we also
provide interesting place for adults and elders in our package to get the attention for customer to
buy our products.

Special package for adults

ANA Nippon Airways offer a trip to Japan includes certain interesting places that suits
with adult activity in Japan. Most of adult interest to went to famous places to chill and taking a
picture. Ana Nippon Airways give opportunity to provide a special trip into a package for visitors
who picking us that use our services.

Special package for elders

Besides provide adults package, Ana Nippon Airways also provide interesting places for
elder to relax and explore a fascinating place. This package are focusing to make our elder
customer have a lot of chill.

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8.0 CONCLUSION

Figure 8.0 ANA Airplane

In conclusion, All Nippon Airways Airlines is the best choice in terms of passenger comfort and
affordable prices for all travelers who choose this company. ANA Airlines also has a high quality,
efficient and impeccable service as all cabin crew has been trained before starting their work. More
reassuring to passengers, ANA Airlines guarantees 100% cleanliness and safety to disconnect the
Covid-19 network by constantly cleaning every corner of the airport and aircraft. All Nippon
Airways has also tightened the Standard Operating Procedure (SOP) so that passengers feel safer
when choosing ANA Airlines.

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9.0 APPENDIX

Figure 1.0 Google Map of All Nippon Airways Airport Japan

Source: https://goo.gl/maps/ofNJob2WYYTQGxyW6

Figure 2.0 Airplane ANA Company

Source :https://routespartnership.org/news-room/all-nippon-airways-and-narita-international-
airport-initiative-to-combat-wildlife-trafficking/@@download/image/https___s3-ap-northeast-
1.amazonaws.com_psh-ex-ftnikkei-3937bb4_images_6_0_9_6_13076906-3-eng-GB_0224N-
ANA.jpg

Figure 2.1 CEO of ANA Company

Source : https://res.cloudinary.com/crunchbase-
production/image/upload/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1/zdrof8v
gw04ocyyulmpv

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Figure 3.0 ANA First Class

Source : https://travelsort.com/wp-content/uploads/2020/04/ANA-First-Class-Suite-Review-
Cabin.jpg

Figure 3.1 ANA Business Class

Source : https://www.godsavethepoints.com/wp-content/uploads/2019/08/ana-new-business-
class-suite-7-1200x900.jpeg

Figure 3.2 ANA Economy Class

Source : http://www.dreamtravelonpoints.com/wp-content/uploads/2015/05/ANA-Economy.png

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Figure 4.0 ANA First Class Service

Source : https://robbreport.com/wp-content/uploads/2019/07/ana-2.jpg?w=1000

Figure 4.1 ANA Business Class Service

Source : https://travel-dealz.eu/app/uploads/ANA-Business-Room-1.png

Figure 4.2 ANA Economy Class Service

Source: https://www.ana.co.jp/common-images/rights/resize/dom_y_b777-200_03_resize.jpg

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Figure 4.3 Jetstar airlines Airplane, Japan

Source: https://www.ifn.news/wp-content/uploads/2018/12/Jetstar-Airways-A320-
e1545054791892-678x381.png

Figure 4.4 Japan Air Lines Airplane, Japan

Source : https://upload.wikimedia.org/wikipedia/commons/d/dd/Japan_Airlines_JA8119.jpg

Figure 4.5 Peach Aviation Airlines Airplane, Japan

Source : https://static.straitstimes.com.sg/s3fs-public/articles/2019/08/30/nz_peach_300842.jpg

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Figure 5.0 All Nippon Airways Tokyo Narita

Source:https://www.futuretravelexperience.com/wp-content/uploads/2019/09/ANA-ICM-
bagdrop.gif

Figure 5.1 All Nippon Airways Tokyo Haneda

Source:https://www.onemoreweektogo.com/wp-content/uploads/2017/12/ana-business-lounge-
haneda-hnd-check-in-counter.jpg

Figure 5.3 All Nippon Airways – flyer

Source: https://www.vectorstock.com/royalty-free-vector/fly-with-us-airline-flyer-design-vector-
5914169

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Figure 6.0 Flight Attendant ANA Airport

Source :https://www.traveller.com.au/content/dam/images/g/n/a/k/s/m/image.related.articleLead
wide.620x349.gnakor.png/1457308151694.jpg

Figure 7.0 ANA Anniversary-30th

Source : https://www.ana.co.jp/group/recruit/about-us/images/philosophy_img.jpg

Figure 7.2 ANA Company Motto

Source : https://www.ana.co.jp/group/recruit/about-us/images/way_img.jpg

Figure 7.1 ANA Company Vision

Source : https://www.ana.co.jp/group/recruit/about-us/images/vision_img.jpg

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Figure 7.3 ANA Company LOGO

Source : https://images.squarespace-
cdn.com/content/v1/5d05585302a06f0001960211/1570748306189-
3QSCK4MUEYFDNFQU1QLL/ANA+Logo.png?format=1000w

Figure 7.4 ANA Company Group Organization

Source : https://www.ana.co.jp/eng/aboutana/corporate/ir/pdf/annual/07/07_08.pdf

Figure 7.5 ANA Company Group Organization

Source : https://www.ana.co.jp/eng/aboutana/corporate/ir/pdf/annual/07/07_08.pdf

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Figure 7.6 ANA Company Group Organization

Source : https://www.ana.co.jp/eng/aboutana/corporate/ir/pdf/annual/07/07_08.pdf

Figure 8.0 ANA Airplane

Source: https://ittn.ie/wp-content/uploads/2015/04/allnippon.jpg

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