10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
MMS II SEM 3 Batch 2020-22 Internal
Exam - RETAIL MANAGEMENT
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———activities NOT performed by the retailers. *
holding stock.
extending services.
Providing goods in large quantity
assortment of offerings.
The two objectives of institutional advertising include *
Creating a positive store image and public service promotion
Publicity and sales promotions
advertising a sale and generating store traffic
other people's money
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
IBM has developed the Shopping Buddy, which is a _____. *
full-body scanner that collects full body measurements in 10 seconds
computerized touchscreen PC that can be attached to shopping carts
system in which consumers register their fingerprint and then pay by having their
finger scanned at checkout
a shopping “bot” that searches the Internet for the lowest prices for consumers
Which products are produced and marketed by companies to many retailers *
local brands
commodities
unbranded
national brands
Which of the following is not a factor in determining the service level to offer . *
income of target market
price image of the retailer.
services offered by the competition
firm's management structure
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which of the following is not part of a visual communications program *
Store name and logo
institutional signage
lifestyles graphics
television advertising
What was the MAIN reason consumers gave in a survey for why they don't like
shopping in stores? *
don't like shopping
dealing with crowds
salespeople are poorly informed
parking and traffic
A given consumer's or target market's perception of all the attributes associated
with a retail outlet is generally referred to as the _____. *
store atmosphere
servicescape
Store image
store ambiance
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Facilitating institutions may best be described as specialists that. *
take title to the merchandise in order to facilitate the transaction
take title but not possession of the merchandise.
perform certain marketing functions, in which they have an expertise, for other
channel members.
manage the channel so as to increase over-all efficiency marketing functions
What is not easy to change in Retail Management? *
merchandise mix
promotion
location
price
Brands owned and sold by a specific retail outlet are known as _____. *
primary brands
secondary brands
store brands
internal brands
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which type of reference price or price range does a consumer retrieve from
memory to compare with a price in the market? *
base reference price
historical reference price
private reference price
internal reference price
The final stage of the consumer shopping/purchase model around which all other
stages revolves is the... *
Buy decision stage
Active information gathering stage
Purchase stage.
Post-purchase evaluation stage.
The products which enjoy popularity and generte lot of sales in a short span of
time and later go out of fashion *
variety
fad
category killers
assortment
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The most important retail marketing decision a retailer has to make is to . . *
identify its target market
choose the right service response it wants to support
select the service mixd
Develop a nice store atmosphere
If a retailer is offering the same products and quantities to different customers at
different prices, the retailer has what kind of pricing policy? *
two-price
customary
flexible
leader
Consumers who browse and/or purchase in more than one channel are known as
_____. *
cosmopolitan
multi-channel shoppers
multi-taskers
market mavens
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
. ______________ offers various incentives and rewards to customers on the basis
of cumulative purchases from a given provider, be it a store, a service, or a
manufacturer *
point of sales
campaign
frequent shopper progrmme
customer retension
Retailer is a person who sells the goods in a———. *
both a & b.
large quantities.
none of these.
small quantities.
Which of the following is a category of products and services based on their
purchase characteristics relative to Internet shopping identified by Forrester
Research? *
“high-touch” goods
search goods
replenishment goods
adventurous goods
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which of the following is a theory proposed to explain why so many retail prices
end just below a round number (i.e., 99)? *
(a) “left-to-right” theory
(b) sale-association theory
(c) multiattribute theory
a and b
The word Retail is derived from the—— word. *
German.
French.
Latin.
English.
The retail attraction model is also called the _____. *
retail gravitation model
retail dispersion model
retail composition model
retail network model
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which of the following is NOT a factor affecting consumers' retail outlet
selection? *
outlet image
retailer brands
Retail advertising
Number of levels of distribution
A retailer’s ______________ is the key to its ability to attract customers. *
promotion system
pricing system
location
store personnel
Which of the following is NOT a factor affecting consumers' retail outlet
selection? *
outlet image
retailer brands
retail advertising
number of levels of distribution
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The best way for a retailer to differentiate itself in the eyes of the consumer form
the competitions is to... *
Increase advertising of sale items
Offer the lowest prices in town
Always be well stocked with the basic items that customers would expect to find in
your store
.Not sell any of the brand names the competition is selling
Which of the following areas should not be taken into consideration when
formulating a retailer's promotional strategy?... *
The retailers credit customers
The price level of the merchandise
Merchandise inventory levels
The retailer's net worth.
——represents how a retailer is perceived by consumers and others. *
sales.
quality of services
image.
profit.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
This is the most preferred mode through which foreign players have entered the
Indian market. It is the easiest route to enter the Indian market *
Direct investment
FII
FDI
franchising
Sales of additional items to customers who came to purchase an advertised item
are referred to as _____. *
incremental sales
spillover sales
marginal sales
sales plus
The main objective of the Retail management is——–. *
return on investment
to provide goods to end user
sales growth.
profitability.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The term stakeholders which includes——-. *
(a) stock holders.
(b) consumers.
(c) suppliers.
a,b,c
A traditional format that sell 20-80 percent of groceries and other consumable
product at discounted prices *
off price store
Discounted stores
Chain store
Dollar Store
Which dimension of store image consists of quality, selection, style, and price
components? *
merchandise
service
physical facilities
store atmosphere
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which of the following is a recommended strategy for retailers when consumers
select the outlet first and the brand second? *
appropriate pricing
brand availability advertising
brand image management
price special on brands
What is the term used if management wants to audit the key management
functions like sales force? *
Vertical audit
Horizontal audit.
External audit
Advertising or pricing Audit
Pavement Vendors are categorized in : *
Unorganized Retailing
Organized Retiling
Mixed Retailing
Warehouse Clubs
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The best way for a retailer to differentiate itself in the eyes of the consumer form
the competitions is to. *
not sell any of the brand names the competition is selling.
always be well-stocked with the basic items that customers would expect to find in
your store.
offer the lowest prices in town.
increase advertising of sale items.
Merchandise availability is an example of *
cost of sales
pre transaction service
operating cost
transaction service
Consumers acquiring product through mail, mobile or computer orders, is
referred to as _____. *
outsourcing
outlet shopping
non-traditional shopping
in-home shopping
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Any source of products or services for consumers is referred to as a _____. *
retail outlet
contact point
transaction point
distribution outlet
What word best describes the relationship between a retailer's pricing decisions
and the merchandise, location, promotion, credit, services, image and legal
decisions that retailers must make? . *
independent.
separate
interactive.
competitive.
Retailing creates——-. *
ownership utility.
place utility.
time utility.
assest utlity
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The process by which a retailer attempts to offer the right quantity of the right
merchandise in the right place at the right time and meet the company's financial
goalsis known as *
sales
merchandise management
distribution
procurement
Which of the following is the major reason consumers go for shopping online? *
want product delivered
unique merchandise
convenience
price
Freedom layout indicates that merchandise is arranged ______________. *
in an asymmetrical manner
non to the options
in a symmetrical manner
in circles
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
In retailing there is a direct interaction with——-. *
wholesaler.
producer.
Manufacturer
customer.
Discretionary income is.. *
all personal income after taxes and retirement savings
all personal income after savings
all personal income after taxes.
personal income after taxes minus the money needed for necessities.
——- is the manner of providing a job environment that encourages employee’s
accomplishment *
Compensation
Training
Supervision.
None of the above
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