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Skullcandy Incorporated: Skullcandy Was Founded by and Cris Williams in 2003

Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

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Fahad Dhanse
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277 views4 pages

Skullcandy Incorporated: Skullcandy Was Founded by and Cris Williams in 2003

Skullcandy was founded in 2003 in Park City, Utah and produces headphones, earbuds, earphones and speakers. It had revenues of $51.4 million in 2021 and employs 279 people. It competes with companies like JBL, Bose and Boat. Skullcandy's first product was the Skullcandy Portable Link introduced in 2003, which allowed wireless listening and calls. The company holds a patent for its wireless LINK technology. Skullcandy focuses its product offerings on audio and gaming equipment, with audio headphones representing most of its sales. It aims to improve its strategies by focusing on great product ideas to become more of a product-driven company.

Uploaded by

Fahad Dhanse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SKULLCANDY INCORPORATED

COMPANY PROFILE
SUBJECT: GC10 203 INDUSTRIAL RESEARCH
FACULTY: PRATIK GURNANI
PRESENTED BY
DEEPAK TIKLE
21IIMPGDM133

BUSINESS OVERVIEW
COMPANY NAME- SKULLCANDY INCORPORATED
ESTABLISHED YEAR, HQ -2003, PARK CITY, UTAH, US
PRODUCT OFFERING- headphones, earbuds, earphones, speakers.
Revenue- 51.4 million US$ IN 2021
EMPLOYEE STRENGTH- 279
COMPETITORS- NOTEFLIGHT, GIBSON BRANDS, BAND INDUSTRIES
AND EXPRESSIVE E, BOAT, JBL.
1] Skullcandy was founded by RICK ALDEN and Cris Williams in 2003.
2] The first Skullcandy product, the Skullcandy Portable Link, was introduced at the
2003 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES) in LAS VEGAS
NEVADA.
3] The LINK system combines headphones with hands-free cellular TECHNOLOGY
allowing users to listen to music from a portable audio device, while making and receiving
calls through their cellphone.
4] Skullcandy holds a patent for the wireless version of LINK technology.
5] In December 2008, Skullcandy products were described as "the world's coolest ear bud,"
by FORTUNE MAGAZINE.

BUSINESS SEGMENT
SKULLCANDY currently focus our product offerings in two overall categories: audio and
gaming.
1] Audio-
Our audio headphone product offerings have evolved from one product in 2003 to over 35
products, which include wireless headphones and speakers, sports performance, and women's
offerings. Our audio headphone products represented the majority of our net sales.

2] Gaming-
Our gaming headphone products include products under the Astro Gaming brand and the
Skullcandy Gaming brand.
Astro Gaming markets high-performance and feature-rich products for dedicated gamers.
The brand's flagship products, the A40 and A50, are premium wireless, Xbox One and
PlayStation 4 compatible Dolby Headphone-enabled 7.1 surround sound gaming headsets
that delivers a fully immersive gaming experience.

FINANCIAL ANALYSYS
7%
27%

2013
34% 2014
2015
2021

32%

BUSINESS STRATEGIS

1] Skullcandy will focus on clear messages to excite the consumer.


2] Increase differentiation and install a more disciplined product development strategy.
3] In the past he said Skullcandy has focused on some good ideas instead of all great ones.
4] The goal now is to become a product company, not just a brand-driven one.

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