Module 4
DT for Strategic Innovation
WHAT IS STRATERGIC INNOVATION ?
• Strategic innovation is an organization's
process of reinventing or redesigning its
corporate strategy to drive business growth,
generate value for the company and its
customers, and create competitive
advantage. This type of innovation is essential
for organizations to adapt to the speed of
technology change.
GROWTH
How do you establish growth in an
organisation with the strategic innovation?
With the help of strategic innovation we can grow
existing businesses and create completely new ones by
discovering opportunities for new growth and crafting
strategies to seize these opportunities. Strategy is
essentially about making choices about where to play
and how to win. Strategic management theories offer
frameworks to guide our thinking, help develop
answers to these questions, and make such choices.
Many organisations fail to execute their deadlines
while using traditional strategy. Here comes the
new advanced strategic innovation. It helps the
organisation to execute their deadlines on time
and produce effective result.
The growth from traditional strategy to strategic
innovation has given the organisations a better
idea to represent their information effectively
and efficiently.
STORY TELLING REPRESENTATION
Why innovation needs
storytelling?
We see stories everywhere. We listen to stories,
we tell stories — they are one of humanity’s
universals across cultures. We revolve around
transmitting information and experiences,
whether that is around a campfire, a table or an
idea. Stories have the power to change our beliefs
and behaviours, and they are one of the greatest
tools we have for engaging audiences around
complex issues such as climate change, migration,
and other social issues.
What is Strategic foresight ?
• Strategic foresight is a structured and systematic way
of using ideas about the future to anticipate and
better prepare for change. It is about exploring
different plausible futures that could arise, and
opportunities and challenges they could represent.
We then use those ideas to make better decisions
and act now.
What is standardization?
Standardization is the process of
creating protocols to guide the
creation of a good or service based
on the consensus of all the
relevant parties in the industry.
The standards ensure that goods
or services produced in a specific
industry come with consistent
quality and are equivalent to other
comparable products or services in
the same industry.
Standardization also helps in ensuring the
safety, interoperability, and compatibility of
goods produced. Some of the parties involved
in the standardization processes include users,
interest groups, governments, corporations,
and standards organizations.
The goal of standardization is to ensure
uniformity to certain practices within the
industry. Standardization focuses on the
product creation process, operations of
businesses, technology in use, and how specific
compulsory processes are instituted or carried
out.
One example of standardization is the
Generally Accepted Accounting Principles
(GAAP) that companies must follow when
preparing or reporting their annual financial
statements. They ensure uniformity in how
financial reports are prepared and improve the
clarity of the financial information presented
to the public.
Some of the effects of standardization
are:
Firms: When competing firms standardize their products
and services, the competition shifts from integrated systems
to individual components. This means that companies
whose main selling point is the integrated system must
change strategy to focus on the individual components of
the system. Companies can create a competitive advantage
by selling components or subsystems of the integrated
system to other businesses that are compatible with their
business model. One of the benefits that consumers reap
from standardization is increased compatibility and
interoperability between products. For example, when
communication gadgets and services are standardized,
consumers can share information across a large number of
people who are not limited by a specific service or product.
HUMANIZATION
Modern product design should attach
importance to engineering design, more attach
important is to people-centered design. By
design activities, to improve the quality of
human life and quality of work, to design the
human way of life.
Humanized design is to emphasize the design
thought, the human factor in the first place.
With the progress of science and technology,
the development of the society and the general
improvement of people's living standard,
people not only meet the requirement of
product’s use function, and humanized design
of products is becoming more and more
demanding.
From the development trend of modern
product, humanized design is more and more
attention.
HUMANIZED DESIGN AND ITS
APPLICATION IN MORDERN
PRODUCTS:
Ideas of humanized design In the 1980s and 1990s, especially in the 21st century, the
humanized design of modern products received great attention. Based on the person's
feeling and emotion factors, the designers put forward the idea of humanized design,
that is created to adapt to the human body all sorts of feelings and the human emotions,
and on the back of the products could let a person get more care. These cares include
the care of physical level, the care of physiological level, the care of psychological level,
the care of the crowd subdivision and the care of social level. These cares embodies t
fully he humanized design factors.
The care of physiological level In the care of physiological level, ergonomics is the basis
of realizing the humanized design of modern product. Products humanized design should
comply with ergonomics, truly reflects the respect for the people and cares about them.
To apply ergonomics to product interface design is in essence to meet people's
physiological needs, namely the care of physiological level.
The care of psychological level If the design of modern products only pursues their
functions and structures to want to in order to humanization, this is not feasible. It will
deviate from the humanization.This requests us in the focus on the care of physical level,
the physiological level at the same time, also want to care about the person's psychology,
and their emotion.
BASIC EXAMPLE FOR HUMANIZATION
“Hey Alexa! Please play my favourite playlist ”How
often have we all heard this phrase? Pretty often,
right? Smart assistants like Alexa, Siri and Google
have taken over our homes & lives in the 21st
century, and for good reason. Right from playing
our favourite music to answering questions to
being philosophical, smart assistants have come a
long way since their inception. My 4-year-old niece
thinks of Alexa as a family member, so it’s only fair
to acknowledge the tremendous impact and role
they will play in our life in the near future.
CREATIVE CULTURE – RAPID
PROTOTYPING
STEPS IN BUILDING A CREATIVE
CULTURE
Hire people with the right skill sets and mindsets. When
hiring someone, in addition to checking candidates’ skill
set via their resumes, find a way to check out their
mindset.
Encourage team members to broaden their skill sets.
Build empathy for your customers.
Empower your team. A creative team needs to feel
empowered. They need to have the freedom and
responsibility to use their creative problem solving skills to
do their best work.
Set up the team for success. At the same time, creativity is
fragile, and it needs to be nurtured.
Celebrate success and failure. No matter how much a
leader sets up her team for success, there will inevitably
be failures.
WHAT IS RAPID PROTOTYPING?
Rapid prototyping is a
strategy utilized by teams
employing an agile
methodology. It involves the
creation, testing, and
evaluation of prototypes to
gather essential user
feedback .
Multiples prototypes can be
created during a production
process with a turnaround,
to pinpoint where a
product’s concept and
development may require
futher work.
BENEFITS OF RAPID PROTOTYPING
Reducing Product Development Costs.
Allowing Functionality Testing.
Eliminating the Risk of Product Failure.
Improving User (and Stakeholder)
Involvement.
Ergonomically Evaluating and
Identifying Product Hazards.
Bringing complex web application
designs to life in short time
Everybody can understand- easy to
review with team members.
EXAMPLES FOR RAPID PROTOTYPING
Rapid prototyping is used in machine design, an
engineer who has specialized in machine design
makes a 3D model of the product or part of an
assembly in his desired software according to
his requirements.
The 3D files made by AutoCAD, Sketch-Up, Creo
or any other software are later on approved by
higher authorities.
After approval these files are further moved on
to the next department for 3D printing, the file
is then translated into the file format which is
apt for the 3D printer.
This three-dimensional model is then presented
for approval and is used to attract investors as
well, it can also identify the flaws and loopholes
in the final product that the designer might have
missed while making the design.
