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The Effect of Social Media On Buying Choices

This document summarizes a student paper on the impact of social media on youth. It discusses how social media has become an important marketing tool for businesses to connect with consumers. Millions of young people now use social platforms like Facebook and Instagram, allowing companies to showcase their brands and influence consumer behavior. The rise of digital communication through social media has massively changed how consumers and businesses interact compared to traditional methods.

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prajakta shinde
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142 views3 pages

The Effect of Social Media On Buying Choices

This document summarizes a student paper on the impact of social media on youth. It discusses how social media has become an important marketing tool for businesses to connect with consumers. Millions of young people now use social platforms like Facebook and Instagram, allowing companies to showcase their brands and influence consumer behavior. The rise of digital communication through social media has massively changed how consumers and businesses interact compared to traditional methods.

Uploaded by

prajakta shinde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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IMPACT OF SOCIAL MEDIA ON YOUTH

PRAJAKTA DILIP SHINDE (135)


MMS – BRM (SEM 2)

SHEILA RAHEJA SCHOOL OF BUSINESS MANAGEMENT & RESEARCH

[email protected]

ABSTRACT

Social media marketing plays a prominent role in today’s digital era. Most
Advertisers /Marketers want to move away from the traditional approach to
implementing electronic marketing. Unlike old days where costlier broadcasting
mediums like Print & TV advertising would put a big whole in the marketer’s ad
budgets, social media on the other hand was a blessing in disguise. The Main aim of
this research is to examine how social media marketing affects consumer behaviour
among people who use social media websites to make buying decisions.
Nowadays, it is a must for every business to have a digital presence whether it could
be having a website or social media handles. This has given businesses an opportunity
to showcase their brands in their personalized way. Organizations can definitely not
underestimate the power of social media on consumer behaviour. Companies now
understand how social media contributes to changing lifestyles as to how consumers
have the liberty to pay from any mode they want to, and get the products delivered in
their desired time.
Now social media is used by almost all ages of consumers whether it be teens,
working class, housewives, senior citizens etc. Millions of emerging young people are
on social sites like Facebook, Instagram, Twitter which have features to attract and
connect a number of people and create a community of their own.

Keywords: social media, Social Sites, Consumers.


INTRODUCTION

Unlike traditional communication patterns among consumers and businesses, there is a


massive change in communication in the modern digital age. Social networking sites have
made it so convenient for all the marketers and buyers to find a suitable communication
channel/Medium. With the help of search engine optimization, it is now possible for
businesses to find customers anywhere in the world. Thanks to google that helps
consumers
find any product they are looking for easily and get it home delivered. Renowned
ECommerce platforms such as Amazon or Flipkart influence their consumers in the
purchase decisions through comparing the products & rates they want to buy, checking
reviews & ratings of the previous buyers, Offers & Discounts. Social media platforms
influence the buying decisions through group communication hence it is considered as an
important marketing tool to introduce any new products in the market.
2. LITERATURE REVIEW

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