Promotional Product Design Project 2022
Promotional Product Design Project 2022
IDE510
2022
Semester : Sem 03 (March-August 2022)
LECTURER:
1. DR WAN NOOR FAAIZAH BINTI WAN OMAR
2. PUAN IZZA SYAHIDA ABDUL KARIM
References
At the end of the course, students should be able to: 1. Hudson, J., Process: 50 Product Design from Concept to Manufacture,
Laurence King Ltd, 2011, ISBN: n/a
1. Demonstrate confidence in overall engineering design 2. Juliàn, F., & Albarracín, J., Sketching & Rendering: Techniques for Product
process with a manufacturing point of view. (C3) Designers, Basheer Graphic Books, ISBN: n/a
2. Report on independent view on fundamental and 3. Koos Eissen,Roselien Steur, Sketching – Drawing techniques for product
designers, Page One Publishing Pte Ltd., ISBN: 9789812456212
background of conventional and advanced method in
4. Eissen, k., & Steur, R., Sketching product design Presentation, BIS
DFM. (C2). Publishers, 2014, ISBN: n/a
3. Evaluate application of manufacturing process 5. Cuffaro, Et all, Process, Materials, Measurements, Rockport Publishers, Inc.,
consideration in 2D and 3D product representation 2006, ISBN: n/a
through design analysis and development. (C4) 6. Ulrich, K.T & Eppinger S.D, Product Design and Development, McGraw-Hill
Companies, Inc, 2003, ISBN: n/a
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
PROMOTIONAL PRODUCT DESIGN : GIFT & PREMIUM
INTRODUCTION
As one of the promotional products, GIFTS are among the items that are always a symbol of
giving to someone and even become a product that can represent something that can be
remembered and make all happy. Happiness is present from the giving of gifts from one person
to another.There are many different types of gifts that can be graded and categorised. However,
the bestgift is that it can win human hearts and be judged to bring the intention to represent
something meaningful and have interaction between its users.
The vision of the Promotional Product Design Award is to provide a fair, ethical and competitive platform for professional
& student designers and from diverse background and experience to compete on, while providing them a platform of
nationwide audience to showcase their success and talents to. The PPD Award also aims to cultivate design and
innovation in promotional product industries.
DESIGN TASK
Students are required to design a Promotional Product related to GIFTS & PREMIUM. As stated above, the bestgift is
that it can win the human heart, which can be judged to bring the intent to represent something meaningful and interact
with its users. Besides that, as reflective of the design, the products should produce the meaning people personally give
to products as stated in Japanese philosophy that sees the value of a productas a journey of narrative experiences. A
reflection of a product is seen by its performance, functions, journey and stories behind a product (Idea & Design
Process).
Working within the theme, designing a promotional product related to Gift & Premium, students will advance their
knowledge on production while conducting a design research study. Students will identify an existing product,which
they can design around, to develop a new innovative solution/ function/ purpose/ needs, which enhances or creates new
value. The expected result is a proposal to participate in PPDC 2022, which will be implemented, and evenstudents
can advance it for participation in other design competitions. Students are also required to establish theirdesign criteria
based on an analysis of literature search and user research and present their design story based on their interpretation
of Semantic, Syntactic and Pragmatic analysis in design.
AIM AND OBJECTIVES
Students must understand the design needs in the manufacture and constraints of materials while carrying out systematic
design research activities in this semester's project.
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
COURSE ASSESSMENTS
FORMATIVE SUMMATIVE
ASSESSMENT /
ASSESSMENT/ ASSIGNMENT DETAIL -PROGRESS- -FINAL-
TASK
(50%) (50%)
ASSIGNMENT 1.1: RESEARCH INTRODUCTION
BRAINSTORMING OF RESEARCH TOPIC
PROGRESSIVE GROUP/ INDIVIDUAL RESEARCH (CLO 1)
ASSESSMENT 1 Progressive Assessment 1 Mark (5 of 10%)
(10%) WEEK 2
Group/Individual 10%
Assignment ASSIGNMENT 1.2: RESEARCH INTRODUCTION
(Research MAPPING THE RESEARCH TOPIC SIMILIARITIES
Introduction) GROUP/ INDIVIDUAL RESEARCH (CLO 1)
Progressive Assessment 1 Mark (5 of 10%)
WEEK 3
TOTAL 100%
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
THE DESIGN PROJECT SCHEDULE
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
INTRODUCTION
COURSE OUTLINE & PROJECT BRIEF
F2F Background research on
DESIGN (Studio) existing product and
WEEK 1 • Lecture study
• Overview of Course Outline & Project Brief/ Theme Microsoft Team/ • Discussion
28 MAC –3 Microsoft Team
APRIL
• Overview on the Project Schedule & Research Google Meet/ • Q&A session BRIEF ON
U-Future
Guideline Zoom/ Webex • Presentation
2022 ASSIGNMENT 1.1:
• Demonstration RESEARCH
ADFM (Lab) Google Drive INTRODUCTION
• Overview on ADFM
• Lecture on Design Research& Good Design
ADFM (Lab)
Lecture on Design Development Flow in Product
Lifecycle
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
ADFM (Lab)
Introduction to Co-Software (SolidWorks)
MID-SEMESTER BREAK & SPECIAL HOLIDAY (1 WEEK) 1 – 8 MAY 2021, (EID FITRI: 3-4 MAY 2022)
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
IDEA DEVELOPMENT I: INITIAL DEVELOPMENT
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
Developing and
generate Initial Design
IDEA DEVELOPMENT III: INFORMATIVE Development from
SKETCHES initial concept.
(Thumbnails to
CONCEPT DESIGN GENERATION & STYLING: Informative Sketches)
DESIGN CONCEPTS VISUALIZATION IV
ASSIGNMENT 3.1-
10% out of 10 on Portfolio development
UNDERSTANDING TOOLS ENVIRONMENT & F2F
Week 8. Passing
INTERFACE • Personal review Students are expected
Mark(s): 5
WEEK 8 (3) ASSEMBLY Microsoft Team/ • Discussion to find topics and basic
Microsoft Team
23 – 29 (4) RENDERING Google Meet/ • Q&A session ideas (send via email)
U-Future PROGRESS 3:
MAY 2022 Zoom/ Webex • Presentation in PowerPoint pdf.as
CRITIC SESSION
DESIGN (Studio) • Demonstration ON CONCEPT research proposal.
• Explanation on Design Concepts Visualization Google Drive DESIGN
Submission of analysis
• Individual Consultation on Idea Development CLO: 3
and findings
ADFM (Lab)
Lesson on Technical Drawing in 3D Modelling CRITIC SESSION
Tools Software ASSIGNMENT 3.1:
CRITIC SESSION ON
CONCEPT DESIGN
SPECIAL BREAK (1 WEEK) 30 MAY – 5 JUN 2022, (HARVEST FESTIVAL: 30 – 31 MAY 2022 & GAWAI: 1 – 2 JUNE 2022)
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
BLOCK MODEL & FINAL TECHNICAL DRAWING
PRODUCT DESIGN VALIDATION &
IMPROVEMENT
F2F
ADVANCE PRODUCT DESIGN
MANUFACTURABILITY (DFM) • Personal review Students are expected
WEEK 10 PROJECT PORTFOLIO Microsoft Team/ • Discussion
Microsoft Team ASSIGNMENT 3.2- to have idea
13 – 19 Google Meet/ • Q&A session
U-Future 10% out of 10 on development on
JUNE 2022 DESIGN (Studio) & ADFM (Lab) Zoom/ Webex • Presentation Week 10/11. sketches.
• Concept Design Generation & Styling: Design • Demonstration Passing Mark(s): 5
Concepts Visualization Google Drive
• PREPARATION Portfolio, Digital 3D Modelling PROGRESS 3:
& TECHNICAL Development PRE-ASSESSMENT
ON DESIGN
PRE-ASSESSMENT PRESENTATION OF F2F DEVELOPMENT
PORTFOLIO, SKETCHES DEVELOPMENT, • Personal review CLO: 3
Students are expected
WEEK 11 MOCK UPS & TECHNICAL DEVELOPMENT Microsoft Team/ • Discussion
Microsoft Team to have final idea
20 – 26 Google Meet/ • Q&A session
U-Future development on
JUNE 2022 DESIGN (Studio) & ADFM (Lab) Zoom/ Webex • Presentation sketches
• Sketching • Demonstration
• Drawing & modelling Google Drive
Submission on basic
MODEL HANDLING OPTIMIZATION ideas of: -
REFINEMENT: TECHNICAL & DESIGN F2F
• Description of Design
DEVELOPMENT (SYNTHESIS) • Personal review
WEEK 12 Concepts
Microsoft Team/ • Discussion
27 JUNE – Microsoft Team Visualization
DESIGN (Studio) & ADFM (Lab) Google Meet/ • Q&A session
3 JULY U-Future • Develop designs on
• Drawing & modelling (cont.) Zoom/ Webex • Presentation
2022 2D & 3D presentation.
• Establishing Design Concept • Demonstration
• Establish Design Consideration(s) & Design • Explanation on Final
Google Drive Design Detailing &
Criteria(s) from the research findings
System
Submission on basic
DETAIL DESIGN: FABRICATION & ideas of: -
PROTOTYPING I F2F
• Description of Design
• Personal review Concepts
WEEK 13 MODEL MAKING: STUDIO INDIVIDUAL WORK, Microsoft Team/ • Discussion
Microsoft Team Visualization
4 – 10 DEVELOPMENT AND REFINEMENT Google Meet/ • Q&A session
U-Future • Develop designs on
JULY 2022 Zoom/ Webex • Presentation 2D & 3D presentation.
DESIGN (Studio) & ADFM (Lab) • Demonstration
• Rendering Assembly • Explanation on Final
Google Drive Design Detailing &
• Technical Drawing
System
SPECIAL HOLIDAY (2 DAYS), (EID ADHA: 10-11 JULY 2022)
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
DATE/ ONLINE ATTENDANCE
TOPIC/ ACTIVITIES TASK ASSESSMENT SPECIFIC TASK
WEEK METHOD/F2F METHOD
DETAIL DESIGN: FABRICATION &
PROTOTYPING II
F2F FINAL
PREPARATION FOR FINAL ASSESMENT: FINAL
ASSESSMENT &
DELIVERABLES Submission
PROJECT BRIEF ON FINAL
WEEK 14 Microsoft Team/ Digital
Microsoft Team PRESENTATION
11 – 17 • Explanation on Product Design Validation & Google Meet/ Presentation of ASSESSMENT:
U-Future (50%)
JULY 2022 Improvement Zoom/ Webex Pre-Assessment PRESENTATION
ASSESSMENT
• Project Portfolio compilation preparation progress
DATE (to be
• Technical Drawing Google Drive confirmed) CLO3
• Individual Consultation on Product Design
Manufacturability (DFM)
FINAL ASSESSMENT & PROJECT PRESENTATION (50%) ASSESSMENT DATE (to be confirmed)
SEMESTER BREAK (7 WEEKS), 15 AUGUST – 2 OCTOBER 2022 *Subject to change depend on Teaching & Learning of Courses
STEP 4 CONCEPT DESIGN GENERATION & STYLING UNDERSTANDING TOOLS ENVIRONMENT & INTERFACE
(1) SKETCHING
STEP 5 DESIGN DEVELOPMENT & REFINEMENT (2) DRAWING & MODELING
(3) ASSEMBLY
STEP 6 (4) RENDERING
PRODUCT DESIGN VALIDATION & IMPROVEMENT
STEP 7 ADVANCE PRODUCT DESIGN MANUFACTURABILITY (DFM)
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022
FINAL DELIVERABLES
COMPONENT
03 i. Project Brief i. Concept Generation i. Three-Dimensional (3D) Data VISUAL COMMUNICATION SET OF TECHNICAL
on Product Design DRAWING
ii. Background Research ii. Idea Development Development In 3D Software i. Design Concept
• Initial Sketches Modelling Tools • Design Statement 1. General Assembly (G.A)
iii. Design Opportunity
Size within 600mm (L) x • Problem Identification 2. Orthographic Drawing
• Analysis iii. Design Development 600mm (W) x 600mm (H) • Design Objective(s) 3. Isometric Drawing
• Findings • Sketch Development
• Design Criteria 4. Detailed Drawing
ii. Two (2) parts convert to STL
iv. Proposal: Design iv. Mock-up Development • Environment 5. Exploded Drawing
Data for Rapid Prototyping
Consideration • 2D/3D Visual Capture 6. Cross Section drawing
ii. Presentation Drawing 7. Elevation drawing
iii. Tangible Model with
v. Existing Product v. Final Design
• High quality model, iii. Detail Drawing 8. Parts Drawing
Analysis (EPA)- • Manual Rendering • Technically functioning,
Lifecycle • Product that realizes the iv. Product Usage /
vi. Technical/ system/
• Analysis design solution, Application /
mechanism/ material
• Findings • Full detailed composition System
of the product,
vi. Design Concept • Close replicas of the final v. Product in its
• Design Statement design (material) environment
• Problem Identification • With good finishing
VERBAL COMMUNICATION
• Design Objective(s)
• Design Consideration • Presentation/ Verbal
• Design Criteria presentation in
video/animation (DTBC)
vii. Concept Board
Format: Format: Format: Format:
*E-Portfolio (PDF)/ A3 Size Printed & Bind with cover *Data Submit by Digital *Data E-Poster (PDF) by *Compiled in E-Portfolio/
digital A3 Size Printed & Bind
• Compilation of ALL requirements above * Model Making with a tangible
with cover
• Data Submit by Digital/ Printed Bonded model * Presentation verbally
during an assessment day • Compilation ALL
• Compilation of ALL requirement above
requirements above
• Data Submit by Digital/
Printed Bonded
*Final deliverables will be updated from time to time depending on COVID-19 teaching and learning rules from UiTM.
AMN .BA (Hons) Art & Design –IDE510 (AD/CAAD 244)– Semester 03: March-August 2022